Lesson 2: How To Plan The Perfect Blogging Strategy?

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Plan the perfect blogging strategy

Blogging is all about using the right strategy and you already know that though the first lesson. If you have missed that out, it is all about The Art of Blogging for Beginners and I strongly suggest to dive into it as well (after reading this post).

Lesson Two in Blogging University would be all about planning the perfect blogging strategy. Yes, not your usual strategy but the perfect one.

You know, the one that actually kills your opponent and shooting you straight into the top spot. Yup, that’s the one!

The perfect blogging strategy consists of several parts:

  1. Product
  2. Potential buyers
  3. Marketing strategy
  4. Social media strategy
  5. Outreach
  6. Guest posting
  7. Backlink building
  8. Monitoring and benchmarking

There you go folks. The top 8 important rules when it comes planning your blogging.

Want to download the PRF version instead? Download here.

Disclaimer: While I could probably write 20,000 words with these 8 points and bore you to death, I will explaining all of these in a very simple form. In the coming lessons, these will be divided into several parts for even deeper analysis and case studies. So stay tune!

Blogging strategy #1: Understanding your blogging products

Choosing the right blogging topic

Good products usually make more sales and good blogs get more love from readers.

Blogging product is your blog post. From the blogging topics to the quality of each blog posts. You need to nail it every time … or at least try to create that uber or epic article.

If you can’t write great articles, you are in trouble. In blogging, your blog post will determine your success.

Don’t forget, an uber or epic article is useless if you have a boring headline.

So, the combination of a great article plus eye catching headline will be a huge winner.

One of my case studies was so successful that until now, it is still generating traffic. Take a look here.

The title was “How I increased Google+ Traffic By Over 700% Under 7 Days”.

In the perfect blogging strategy, you need to have a great blogging product and in this case, it is a no-brainer case study. The goal was to achieve as much traffic as I possibly can under 7 days.

Do whatever it takes to maximize the power of the article and summarize the information after the test period. The second last step is to compare the information (before and after) which is relatively easy.

The last part to make this whole blogging strategy fits perfectly is the title. The title I created above has two meanings; utilizing human’s want and mysterious.

Increasing Google+ traffic is probably everyone’s dream and improvement of 700% under 7 days is definitely a mystery.

Actionable blogging strategy: Know what you can ‘sell’ as a blogger. Determine the topic, time factor and human’s reaction will prove to be a huge win-win solution.

 

Blogging strategy #2: Building a blog that involves your readers

One of the important blogging strategy is knowing your readers

As I have said in the first lesson, knowing what your readers is important.

But hold on a moment. If you have just started a blog, you would probably have problem finding out what your readers want to read.

And thus, you need to play a little guessing game which involves two steps:

  • Topic selection
  • Research

In topic selection, you need to decide on the topic you would to write on. Let’s take an example which is blogging tips.

With that information, you need to figure out what is the popular topics that is driving traffic and there are several tools to work on it namely Google search, Google Keyword Planner, Long Tail Pro and Scribe SEO.

Google search – Cheap and fast way to get the top 5 or top 10 results. It doesn’t give you the number of searches but it gives you an idea what are trending and who are your potential competitors.

Google search is a good research tool for bloggers

Google Keyword Planner – Excellent tool for bloggers who are starting up. You get all the information you need under one roof and it doesn’t cost you a dime.

The below is a video on how to use Google Keyword Planner the right way.

 

Long Tail Pro – One of the fastest tool when it comes to keyword research. You can find the type of keywords which are trending as well as the chance of ranking for the keyword.

Did I mentioned that this is one of the most affordable keyword research tool for bloggers?

Using Long Tail Pro for keyword research

 

Scribe SEO (some call it Scribe Content) – The only SEO tool which I had used for a very long time. Created by CopyBlogger team, it helps serious bloggers and marketing agencies plan their strategy. For me, this is a great tool to help create the prefect blogging strategy.

This is how the back end looks like (analysis part).

Advantages using Scribe Content for SEO

 

Blogging strategy #3: Laying out your marketing strategy

Determine the best marketing strategy

Imagine the movie,  The Italian Job. Plans are laid out, recheck and even practiced to ensure that the robbery plan will work using fully customized Mini Coopers.

The same concept goes for blogging.

Write great articles (and headlines) are just the starting point but no one is going to know what you had done, if you don’t tell.

Have you ever tried writing a couple of articles a day for a month straight just to realize that you are getting less than 500 traffic a day?

I did that and I was demoralized, big time. The problem lies in me!

Strangely, I was hoping that Google will ‘spot’ me writing great article and shoved me up the top spot.

Yeah, right! Keep on dreaming.

The truth is, you need to market it.

Adam Connell from Blogging Wizard (a very close buddy) did told me this, “If you are putting 100% into writing an article, you need to put the same effort or twice as much into marketing”.

Actionable blogging strategy could consists of:

  • Blogging approach (tutorial based, case studies and blogging series like Blogging University and interviews)
  • Utilizing social media to your advantage
  • Outreaching and community works
  • Guest posting and collaborations

 

Blogging strategy #4: The importance of social media in blogging

Social media is growing and the numbers are increasing nearly double yearly. Like it or not, social media is already playing a role in your blogging strategy.

Let’s take a look at the largest social media platform today; Facebook.

Facebook is one of the best social media platform

Credits to Statistic Brain

People say social media ROI is crap. You get a mere 3% outreach (max) if you do it right. So, this means that you have the chance to reach up to 18,864,000 active members. And let’s say only 0.5% of them who will actually respond to your social update.

This means that you have a chance of reaching out 94,320 people in a single day.

While 94,000 plus is the maximum outreach you could get, even reaching a fraction of them would prove to have a crazy impact in your blogging.

There are dozens of platforms you can choose from today. One of the biggest mistake many bloggers do is that they are putting too many eggs in various baskets.

Unless you have 48 hours a day to spend, you need to maximize your social media strategy for better ROI. Focusing on 3 (example) platforms could easily be much better than focusing a dozen sites at one time.

Actionable blogging strategy: Choose the right platform to start working. Always focus in having one primary and two secondaries. If you need help choosing, here are the top 7 social media platforms for bloggers.

 

Blogging strategy #5: Increase blog traffic using bloggers outreach

How do you do outreach in blogging

If you are blogger who wish to have more traffic or looking for ways to build authority, you need to practice outreach.

Outreach is a blogging strategy to reach out to other bloggers (in most cases, popular bloggers). The concept is pretty easy.

Create a chance of building a relationship by including them in:

  • Case studies
  • Interview series
  • Round ups

In return, they would probably share the article or even feature you on their blogs. Now, if they have 5,000 followers, you have just increased the chance of reaching out to another 5,000 readers.

If you are planning to perform outreach, the rule is to be humble. Avoid contacting them just because you wanted their help but instead, be their friend and follower for at least a period of time.

Once the path is set, all you need to do is to ask.

Actionable blogging strategy: Focus on influencers who are highly related to your niche. Sometimes, the number of followers they have are not that relevant.

 

Blogging strategy #6: Using guest blogging to your advantage

How important is guest blogging now?

Google hates guest posting like children hate their veggies.

Back in those days, you start asking around (randomly) on guest posting and that’s it. Nowadays, the tide has turned and you need more than that to be safe.

Advantages of guest posting:

  • Good chance of building a name
  • Reaching out to the fans in the particular blog
  • Building a better readership
  • Fostering relationship with other bloggers

Disadvantages of guest posting:

  • A huge red flag if you are not careful
  • Easy penalization by Google

While it is absolutely fine to do guest posting, you have to be safe and the only way is to be choosy.

If you are interested in the new guest posting methods, I strongly suggest you to dive into this article, How to do guest postings while avoiding Google penalization?

Actionable blogging strategies: Choose to work only with bloggers you really know and the websites are NOT guest posting hubs. Here’s a simple guest posting checklist you can start with.

 

Blogging strategy #7: The meaning of backlink and how it affects SEO

The importance of backlink and SEO

Backlink is still important and SEO is not dead.

The rule of the game is simple. The more backlinks you have, the better chance for you to obtain a better PageRank score (plus ranking). But take this with a pinch of salt since having 1 backlink from PR6 blog is much better than 100 backlinks from PR1 blogs.

As a blogger, keep in mind that backlink is very important. For every article you publish, make sure you have ‘backlink’ in mind.

The easiest way for backlinking is ‘shared to be shared’ concept. Linking an external link from your blog could easily trigger and link back to your site (trackback for example).

Of course, backlink is an extremely lengthy and I will continue my preaching in the following lessons.

As for SEO, bloggers who are starting up do not need to have those epic SEO tools. All you need is to practice the basic SEO fundamentals and you are probably good for the next couple of months.

The video below explains everything you need to know about SEO.


Actionable blogging strategy: Keep in mind the power of backlinks and SEO. While SEO is always overrated, you should not underestimate the power of it.

 

Blogging strategy #8: Monitoring the blog progress and keeping an eye on your competitors

The importance of monitoring your competitors and benchmarking

This is a tedious process and what you’ll be reading below are just the icing of the cake.

Monitoring works in several ways; from monitoring the process of your own blog to visitor’s reaction to colours and your competitor’s ranking.

In blogging, monitoring allows you to gain an upper hand advantage. For example, Google Analytics and Webmaster Tools give you data on the location of your visitors, click through rates and how your blog is ranking on search engines.

These are good information for you to analyze and amend your blogging strategy to keep up with the current trend.

Benchmarking on the other hand relates closely to your competitors’ scores. You need to know:

  • Why they are ranking
  • How they are ranking

For me, I consider myself in the middle of the league table and I often benchmark myself with others. At times, it is really cool to see some bloggers contacting me via email and sharing stats.

In this blogging technique, you focus on two very simple things; Personal and competitors’ blogs.

What does it felt like when you know a lot about your competitors? It felt like having an UAV (Unmanned Aerial Vehicle) preying on your target from 5 miles away and they have absolutely no clue about it.

Actionable blogging strategy: Start a simple blogging strategy for a month. Compare your stats with your competitors and after that, setting up benchmarks for you to achieve. The goal here is to ensure that you are creating logical and achievable goals for yourself.

 

Wrapping up the perfect blogging strategy for bloggers

Using a single blogging strategy doesn’t really make the cut in today’s world. With the amount of competition, you need to have various strategies and the above are 8 very simple ones that you can execute in no time.

It would take a few adjustment and amendments to be able to create the perfect blogging strategy. That’s why it is important to ensure that you learn from every strategy you have used.

Now, it’s your turn. What do you think and what was your blogging strategy before reading this post?

Stay tune for more and the next lesson in Blogging University would be ‘Finding Profitable Niche And Topics To Blog’.

Reginald Chan

Reginald Chan

Professional Business Consultant
Reginald started blogging in 2005 and it soon went from just a hobby to a serious occupation. He specializes in content writing, marketing, social media and SEO. He also tweaks WordPress during his free time. Reginald is also offering paid services and if you need any help, feel free to contact him and check out the services he is offering or check out his latest project, School of Content | Content Marketing Strategies And Tips.
Reginald Chan

@SocialCopy

Triberr Top 100 Bloggers, @HootsuiteAPAC (MY) Ambassador, I de-mystify #content #marketing and #social #media for business owners | #Entrepreneur #Blogger
Don't Ignore the Holidays in Your Real Estate Marketing http://t.co/gZcpyvo4ZT via @Michaela_WBDM - 57 mins ago
Reginald Chan
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  • http://www.aha-now.com/ Harleena Singh

    Hi Reginald,

    Awesome post indeed :)

    I think you covered up ALL there is to blogging strategy, which does need proper planning and execution. I was just nodding my head reading through each line here – wonderful is the word.

    I agree with what Adam said – writing posts is the easier part – it’s the marketing or promotion that often takes lots of time, and if you don’t widen your reach, how do your posts reach the masses. I wish at times we had a magic wand to do that part for us!

    Thanks for sharing. Have a nice week ahead :)

  • http://tiroberts.com/ Ti Roberts

    Wow, Reginald.

    You did a fantastic job composing this article and presenting it in “simple term”. Your first steps “product” is a step that I believe many new bloggers are missing. I think that’s it’s important that you either have a product or service of some sort that you can offer you readers sooner rather than later. It doesn’t have to be anything major, it can be something as simple as a $5-$10 ebook, as long as you have some that you can put your own mark and brand on, it’ll help.

    Thanks for taking the time to put this article together and sharing it with us.

    Ti

  • http://sksmith.wordpress.com Sherman Smith

    Hey Reginald, this was a great break down of what strategies to use for blogging. My main strategy was commenting on other blogs within my niche. I also would share my content, view at my analytics to see how I can improve, and also focused on building relationships through social media. I will come back to this post just to make sure I’m on the right track! Thanks for sharing!

  • http://www.smartincomedetective.com/ Richard Martin

    This is a very comprehensive and detailed post, Reginald. Thank You.

    I especially like the Scribe SEO recommendation (which i am checking out right now).

    Once again, thanks for an informative post.

    Richard :-)

  • http://www.bloggingfromparadise.com/ Ryan Biddulph

    Hi Reginald.

    Great post! Involve your readers. Comment, engage, ask questions, share answers, listen to their feedback. Blogging is sharing value and building relationships. Always has been, always will be. Thanks!

  • http://www.ReginaldChan.net/ Reginald Chan Xin Yon

    Hi Harleena,

    Thank you so much for commenting!

    Oh yes, the lessons thought by Adam (my marketing guru) is also shared by many bloggers and influencers I know.

    So yes, you want traffic? Get some serious marketing stuffs up right now.

    I really hope you enjoyed this and take care Harleena.

    Talk to you soon.

  • http://www.ReginaldChan.net/ Reginald Chan Xin Yon

    Hey Ti!

    How have you been dear friend? Yes, an eBook or even white label reports could be an excellent tool to get readers in.

    However, one of the biggest problem I see is that when you provide free stuffs, you get an ROI of around 25 – 35%. While this is good for startups, it is not very advisable for a long period.

    I did an eBook launch last year for free and subscribers were pouring in. The bad thing was it was hard to get GOOD ones. Most of them are ‘one-off’ and that’s challenging.

    Nonetheless, great information and thank you for your kind words. I really appreciate it!

    See you around and keep sharing the love.

  • http://www.ReginaldChan.net/ Reginald Chan Xin Yon

    Hi Sherman,

    Oh wow thank you. We all know that blogging is all about content, link building etc. But what make us fail to achieve that is that we do not practice using strategies.

    For example, you are on the right track with having plans with commenting, sharing articles etc. But many bloggers are missing out because they think that good articles rule the search engines.

    The truth is … authority sites rule the search engines. Haha!

    Lastly, monitoring the content outreach is important. I love to check my ROI when it comes to social media. Lots of good thing to learn and I would also go into Facebook Ads publishing in the near future.

    Thanks for your kind words and see you around.

  • http://www.ReginaldChan.net/ Reginald Chan Xin Yon

    Hi Richard,

    Thank you back for reading! Scribe SEO is a great tool but it is pretty hefty in price.

    However, just to give you a hang of it, subscribe to Scribe SEO and you’ll automatically receive 30 days guarantee. So, let’s say you want to stop it, do that on the 29th and you’ll get an instant refund back.

    At least, to give you a hang of how it work. What I really love about it is that it works not only on analyzing your article but the whole blog itself. This is an extremely useful tool when you are running a niche site.

    Hope this helps and feel free to contact me if you need any assistance setting it up. Would do my best.

    See you around and keep coming back for more!

  • http://www.ReginaldChan.net/ Reginald Chan Xin Yon

    Hi Ryan,

    Thanks for dropping by and you nailed it mate.

    Blogging is all about value and relationship. But remember that good man doesn’t always finish first. However, I always believe in good etiquette. Be good to others and karma will follow.

    Bet you know what I’m saying.

    On top of that, thanks for dropping by and looking forward for a bigger bang here at Blogging University :)

  • http://www.todayicanchange.com/ Robb Gorringe

    Great post. I really like how you took the time to add alot of cool images and GIF. It sure makes the article more visually appealing and fun to read.

    I think the motive to build real relationships is key. Take for instance the comment below, (@ryanbiddulph:disqus). I visit his blog alot, and we’re connected on Google+ and Twitter. For us, it’s not about link backs or a strategy. We’re fellow writers and entrepreneurs, and I totally consider him a friend. That’s what’s so awesome about blogging.

    Robb

    • http://www.ReginaldChan.net/ Reginald Chan Xin Yon

      Hi Robb,

      Oh yes. You cannot imagine how many readers complain about my lengthy post. Okay, I write a lot and I talk a lot!

      So I tend to put in more images and the GIF, it was my first! Haha.

      And you nailed it. Blogging is probably about relationship and you can’t go wrong with that. Being in this blogging industry, I have more friend virtually than in real life.

      Can you image that?

      Thanks for your kind comment and looking forward to see you around.

      Take care!

      • http://www.todayicanchange.com/ Robb Gorringe

        Lengthy posts are good. I’ve come across something I thought would be so interested, and I’m getting hooked on the content, and then it’s… done. I’m thinking, “Dude? …that’s it?”

        As writers, it’s always good to remember that, ‘readers’ are like drug addicts, they want MORE!! And when we write from our passion, it’s a win-win situation.

        Robb

        • http://www.ReginaldChan.net/ Reginald Chan Xin Yon

          Hi Robb,

          Great share on the ‘drug’ part. Yes, get your readers addicted to your write up and you’ll probably score from there.

          Excellent advise and thank you!

  • Adrienne

    Hey Reginald,

    Well everyone has already praised you with how detailed you were with this post but I also agree with them about that. Way to go.

    I think you’ve really covered it all here about the strategies that need to be in place in order to move forward with our blogs because we know that it’s not all about the content. That’s just the main ingredient but the promotion part of that which includes guest blogging as well if that’s something you want to participate in.

    You know me though, I’m more about the relationships we can build along the way that I believe will benefit us so much more than everything else but we have to meet the people to even get that far to begin with so these steps will definitely do that.

    Great share Reginald and I know your university will be beneficial for many.

    ~Adrienne

    • http://www.ReginaldChan.net/ Reginald Chan Xin Yon

      Hi Adrienne,

      Thank you for your kind words! It was great to see dropping by here :)

      About relationship marketing, it doesn’t matter what business we are in, we need to do that. And I believe you proved that extremely well with your popularity etc. Great job there Adrienne!

      I will add that up (relationship building) in the coming update so stay tune.

      Have a great week ahead (TGIF by the way) and talk to you real soon.

  • Ali

    Hi Reginald, thank for sharing this i was actually coming to read from blogging university, actually my strategies were link building, social media, SEO and rich content.

    • http://www.ReginaldChan.net/ Reginald Chan Xin Yon

      Hi Ali,

      In today’s world, we can’t deny how important SEO and link buildings are. But don’t forget that at the end of the day, content and relationship would matters most.

      Good luck and keep coming back for more!

  • Metz

    The best thing to do before planning is gathering information relevant to your goal/s in blogging.

    The parts stated above are relevant, you can use these strategies to lift your blog up.

    “Building a blog that involves your readers” yes, I concur with that idea. Readers are important for your blog to live. Involving them is VERY IMPORTANT. If you don’t have readers? Your blog will die.

    I found this post shared on Kingged, the Internet marketing social networking site, and I “kingged” it and left this comment.

    • http://www.ReginaldChan.net/ Reginald Chan Xin Yon

      Hi Metz,

      Thanks for replying! What you said is extremely true. Blog without readers is a dead blog.

      Learn how to build your readers and grow your traffic. Only with traffic, you’ll be able to monetize and do wonders.

      Great comment!

  • http://www.codeasearch.com/ Benaya Paul

    Nice content thanks

    • http://www.ReginaldChan.net/ Reginald Chan Xin Yon

      Thank you Benaya.

      Appreciate it! Do come back for more.

      Something big coming up soon :)

  • Trade Alerts

    Hey man,
    I have no strategy, I just write for fun. “if it ain’t fun, don’t do it.” -some say. cheers Akos

  • http://www.ReginaldChan.net/ Reginald Chan Xin Yon

    Hey Akos,

    Thanks for commenting. Haha! Nice one. Nice one :)

  • http://www.brittanybullen.com/1/feed Brittany Bullen

    Reginald,

    Wow! This is fantastic. I always wish I had the patience to come up with well-researched, media-rich posts like these. I think I have too much blogging ADD. But you’ve given me something to shoot for! I’ll definitely be back. :)

    • http://www.ReginaldChan.net/ Reginald Chan Xin Yon

      Hey Brittany,

      Thanks for dropping by! Glad you find this useful and keep coming back for more :)

      Looking forward to see you around!