Content marketing is all about putting your articles on the first page of Google search.
Or at least, that’s one of the top three goals for many bloggers.
I started a simple survey that comes in my newsletter. The goal was simple; Drop your request to me and I will blog it up for you. And if you have yet to participate in the survey, you can do it here – Content Survey.
The request was made by one of my readers in Kerala, India with the question, “Anything along the lines of content marketing.”
I hope you are reading this and here are some useful content marketing strategies which can potentially double your website traffic in a very short period of time.
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Content Marketing Strategies
Content marketing is never easy. If it is hard last year, expect a bomb this year instead.
If you think that content marketing is just for businesses, you are dead wrong. You need it even if you are a small time blogger.
Want to rank on the first page of Google? You need content marketing. Period.
While that literally answered the question on how important content marketing is in today’s world, the biggest question I am going to touch today is as below.
How do you do content marketing with just 5 steps?
Content marketing #1 – Strategies
In my latest blog post on professional blogging tutorial, I outlined one very important factor; having a bulletproof strategy.
Even before you purchase a domain or pick one up for free on Blogspot, you need to consider:
- What your blog is all about? (single vs multiple niche)
- Who would be your readers?
- What makes others come to your blog?
- How to make readers come back for more?
- What makes the blog different from the rest?
And the list continues.
In content marketing, you need to be absolutely sure on the path you are heading to. The goals set have to be:
- Within a specific time frame
When it comes to content marketing strategy, putting a high bars in the beginning of the ‘race’ would easily lead to many failures.
Content marketing #2 – Headlines
Article headlines are the first thing your readers read and therefore, it is a no brainer to put all your effort into constructing a great one.
Headlines should be craved accordingly to:
- Reader’s interest
- Latest headlines
- Delivering promises
Let’s take for example, both of these headlines:
5 Simple Content Marketing Strategies To Double Your Traffic
5 Content Marketing Strategies To Build Traffic
For starters, both the above are very close to each other but by just adding a few words, you could easily skyrocket your conversion rate; getting more readers to read your article.
The first title is obviously a better choice because it has the word ‘simple’ and ‘double’.
This give an impression for the readers that the 5 tips are easy to do (less time consuming) and a promise that it would increase blog traffic by at least once.
A few other headlines that you could use are:
- Best 10 … To …
- A versus B
- How to make money while you are sleeping (example for mystery headlines)
Want to dig in more? You can check out what Brian Clark wrote here, How to write magnetic headlines.
Content marketing #3 – The content itself
Two questions that easily pop into mind would be:
- The length of the article
- Creating out of this world discussion
While there are probably hundreds of discussions in regards to this matter, I ought to differ.
People says longer articles gets ranked better by Google and many of us are scratching our heads just to reach the 1,200 words mark.
Honestly speaking, my case studies (unpublished yet) show that articles between 1,000 to 2,000 words would rank better but with heavy optimization; keyword density, title tags etc.
Not only that, I have a website ranking on page two of Google without any SEO done to it and the epic part? The articles published on the site are created by a robot, has around 600 words on average per article and articles created are around 60% readable.
Does longer articles get ranked better? Probably.
Do you really need lengthy articles to rank well on Google now? Not really (or until Google changes its algorithm again).
So, truth debunked? Go figure!
And our next discussion, article creation.
When it comes to content marketing, you need great content if you want to stand out from the crowd. If your blog posts are plain and simple, you are already losing half the battle.
I often consider content marketing (or writing articles in this sense) as an art; The art to captivates audience.
Take a read on what some of the professional and prominent figures in the blogging industry on their blogs and you will notice a huge difference between them. Some would simple start with a story while others, would give you bits of the story to drive you nuts.
Either way, those are real darn good content marketing techniques.
Moral of the story? Every single word that you use should be followed by another to make your reader NOT pressing the X button.
If you are wondering, the below is one of the oldest tricks in blogging.
Bribe your visitors with information they are looking for, not opposite.
Content marketing #4 – The effect of images in a blog post
Okay, so you had written a super lengthy post of 2,500 words.
Great ~ but why is your bounce rate so high? Why are readers not digging into your articles?
Chances are you are not using images.
A picture represents a thousand words. Same goes to blogging!
The concept here is fairly simple. Readers (including me) will not read your article from A to Z if it is over 1,000 words. Unless you are a great writer like Brian Clark, you are probably nowhere near success.
In content marketing, you need to make sure that you are using the power of images. You don’t need to use high resolution images for all your blog posts. Instead, choose the right one which represents the best meaning of the word/sentence.
Have you noticed that Pinterest is one of the prominent social media platform growing in the shadows of Facebook?
Images are getting more important and if you are losing if you are not using images.
Blogging or content marketing as what I call is a business. If you want to start growing your ‘business’, start utilizing images for Christ’s sake.
It probably cost you around 10 seconds to find one thanks to Google.
So seriously, use images, slides, videos or any visual related sources to drive your website visitors crazy. Yes, make them “wow”!
Content marketing #5 – Are you ‘marketing’?
You may have:
- The best content
- Fully optimized with on-page SEO
- More than 2,000 words
- Killer headlines
- Epic images, slides and videos
And you are popped a beer and congratulate yourself for the job well done. Well, you are nearly there … but not there yet!
Traffic is not going to flow in just-like-that with the above optimization techniques.
If you want your content to go viral or being shared across the various social media platforms, you need to market the article to ready-listeners.
Yes, you’re right; Those followers you have in your mailing list.
If you do not have a mailing list yet, you can get one here for 30 days free and no credit card required.
While you can reach hundreds or thousands of followers with the right email marketing provider, the job doesn’t stop there.
You need to continue marketing the article as long as it is still published and this, my friend, is one of the biggest mistakes done by many content writers.
People tend to share new articles for the first 2 to 4 weeks from the date published and after that, everything goes flat; no more marketing after reaching the 5th week mark.
If you are writing evergreen articles, then make sure you schedule them for social media sharing at least once a month. You can easily promote these articles across various social media platforms using Buffer.
Not sure how to use it? Check this article out – How to schedule posts using Buffer App?
Do you like the content marketing tips above?
Tell me what you think using the comment form below and if you like to throw in your request, head over to this link and drop your request there!