How to become a professional blogger

4 Steps To Transform From A Newbie To A Professional Blogger

Some call it professional blogger while others call it problogger.

Out of every 10 bloggers I meet, 9 wish to be one. The chances of success you are asking?

I’ll give it a 5% chance of success.

There are tons of blogs out there but are there so less bloggers who really achieve success in this blogging industry? Is it really that tough to become a problogger?

Have you ever wonder why there are so many bloggers fail to achieve success in blogging?

It was lunch time and as usual, I was having my meal with the accompany of Feedly. I saw the notification bar and I had over 70 new posts to read and I thought “Okay, let’s choose 10 and that should be just nice for an hour break”.

I ended up reading only one.

Yes, you hear me right. Just one article.

It was an article written by Jay Baer from Convince And Convert. You can find the article here. Basically, it was about 6 steps to build a great content marketing strategy. And heck, he is really successful (off topic).

And this struck me like lightning bolt as I remembered a received a message on Facebook the day before from a friend asking about ‘being an problogger’.

While Jay outlined 6 steps, mine is much more simpler with just 4.

So, let’d dive in and get the ball rolling!

Step by step guide to become a professional blogger
If you want to be a problogger, you need to constantly blogging … even Gandalf does that behind the scenes!

How do you become a problogger in just 4 steps?

Blogging is no longer the 90’s way where backlinks and normal blogging would lead to a successful blog. Now, you need to be different and by different I mean being bold.

Don’t just share the darn information you can find on the web but instead, share something others are not doing (at least for starters).

Putting aside all my rant (above), here are the 4 points:

  • Goals
  • Strategies
  • Marketing
  • Measurement

 

Step 1 – Setting actionable blogging goals

If you are expecting blogging once a day and traffic will pour in itself, then you are dead wrong, dear friend.

For Christ’s sake, blogging nowadays is not the same with years back. Everything is evolving!

Setting the right goals in blogging is always simple and allow me to share my goals with you:

  • What are you good in? – Consider blogging on things you know is highly recommended
  • Who do I target? – Questions such as male, female, age and location are great starts
  • Why would people come to my site? – Ask yourself what you can offer to your visitors
  • What do you consider as success? – Realistic is the key here

I got to admin the above has little or nothing to do with goals but those are great start to get your goals ‘moving in’.

One important thing I would like to stress is NEVER consider these as your goals:

  • I want lots of traffic
  • I want to get PageRank 6 (or any digit)
  • I want to make thousands of dollars like Mr You Know Who

Those hopes and dreams won’t bring you far. Sorry.

Be realistic or else, you will forever miles away from the big boys in blogging.

 

Step 2 – Strategies determine both success and failure in blogging

You want to be a problogger and I get it. Now, do you have an action plan to work with?

Today, everything in blogging is changing. For example, SEO in 2014 is different from 2013.

The keyword in blogging is balance. Make sure you have a balance strategy which involves SEO, social media, content marketing and link building.

Being good in one doesn’t guarantee you success in blogging.

If your content strategy is still ‘creating tons of articles and wait for traffic to flow in’, you are in for trouble.

A few sources to help you with blogging strategy could be:

  • Getting feedbacks from readers (I uses GetResponse for Q&A survey ~ Try it for 30 days free)
  • Social listening (check out the trending topics on Gogole, Facebook and Twitter)
  • Search engine analysis (I uses SEO PowerSuite for a comprehensive analysis ~ Free trial version)

 

Step 3 – The viral effect of marketing

You need to market your content. People will not magically find your content … unless you are as popular as Neil Patel, Pat Flynn or Darren Rowse.

You should treat your blog like a product and launch them the same way you would do for a product (Jay Baer).

One of the biggest mistake I often see on Facebook is sharing and article, tagging God knows how many people and hoping it goes viral.

Well my friend, that is only going to land in you the spam. *Most of us hate irrelevant tagging. So please cut it off.*

Instead, find the right group and tell them to read about it. Of course, a good way to start is by informing your mailing list and you can start one using this guide.

 

Measuring blogging success
Why is it important to measure blog success?

 

Step 4 – Measuring your blogging success

If you want to be a problogger, make sure that you are measuring your success. You don’t have to do it on a daily basis but instead, you can opt for weekly or monthly measuring.

A few metrics that you could measure in blogging are:

  • Strategy vs Traffic
  • Conversion rate
  • New vs Returning visitors

So, why do you need measurements in blogging?

Measurements align you with your blogging goals (refer step #1). It gives you a complete outlook of what you come short of getting more blog traffic and of course, possible steps to start becoming a professional blogger.

When it comes to measuring blog success, ensure that you are giving yourself goals which are achievable as raising the bar sky high would lead to much failures and a drop in motivation.

 

Now, what do you think it takes to become a professional blogger?

I certainly hope this short article could give you a simple outlook on becoming a problogger. Do you have any plans to strategies you would want to share with all of us?

Use the comment form below and tell me your thoughts on this matter.

21 thoughts on “4 Steps To Transform From A Newbie To A Professional Blogger”

  1. Hi Reginald,
    You could not have said it better – goal,strategies ,marketing, and measurement.

    These 4 points have been treated discussed in an interesting manner.

    One point I must add is that the newbie blogger needs a STRONG motivation to become a problogger!

    This comment was also shared in kingged.com – the content syndication and social bookmarking website for Internet marketers.

    Sunday – kingged.com contributor

    1. Hey Sunday,

      How have you been my dear friend?

      Thanks for your kind words! And heck, you nailed it with the motivation part. No motivation = Loser.

      Lovely tip indeed!

  2. Hey Reginald,

    I just finished reading a very long post Harleena wrote on what is a pro blogger. Great minds seem to think somewhat a like. You two were definitely thinking about the same topic at least.

    These are some great tips and I agree with you here. I wrote recently myself about some things you should be paying attention to and that’s mostly what’s popular in your niche so that you can possibly get in on that same gravy train. I always seem to be a little too late to the party I’m afraid but it’s a great idea.

    Glad you read Jay’s post and was able to share this with us too. Thanks for that and hope you’ve had a good week.

    Take care and enjoy your weekend.

    ~Adrienne

    1. Hey Adrienne,

      Oh yes, that’s the epic part. I published the post, wanted to share on Facebook and bam! I saw Harleena’s post.

      For me, anyone can become a ‘so-called’ problogger but it doesn’t happen overnight. You need to take time and effort to build your authority.

      In most cases, it takes months and even years to reach there!

      Thanks for commenting Adrienne. Appreciate it a lot.

      TGIF my dear friend.

  3. Great Post, Reginlad 🙂

    Goals…Can’t stress how important this is. Yet, so many bloggers forget to setup realistic goals.

    Of course, setting goals is just the first step. We have to create a good strategy, implement it, measure the results and improve our strategy (the last bit is especially important).

    It’s one thing I have forgotten many times, but I am certainly putting more effort into it 🙂

    I didn’t achieve any of my goals (for Jan and Feb), but I came really close. So, I am still trying…I have to meet my Jan goals before I can ‘upgrade’ the goals 😀

    Anyways, thank you for sharing these tips! Appreciate. Love the new look 😀

    1. Hey mate,

      Thanks for commenting. How’s your blogging going on?

      For me, I believe blogging is a multiple steps strategy. Using one won’t guarantee you success but most importantly, make sure you know what you are not giving up.

      Blogging is tough and it will get tougher 🙂

      Good luck and talk to you real soon mate!

      1. Jeevan Jacob John

        It’s great so far…I have been making a few changes, adjusting my activities to reflect my goals (I invested a little too much into commenting…so, less commenting, and more marketing from now on :D).

        Yes, indeed. Perhaps that is what that makes blogging interesting. What’s life without any challenges?

        1. Hi Jeevan,

          Great to hear that mate! Oh yes, before this I was heavily commenting and suddenly, everything came into reality. I can’t go far just by commenting (thought it is a good way to build soft traffic).

          Instead, I used my time to market more of my blog and it seems to be working pretty well. Can’t wait to see how things goes then!

          Talk to you soon and thanks for dropping by mate.

  4. Reginald, I’m so glad you mentioned in the comments that it takes months or even years to become successful. Too many newbies think they will be successful in weeks or just a few months. It sure does take time, hardwork and more time!
    I’ve got to work more on my measurements. I used to do it daily on the retail sites I’ve had but not so much for my blog which is my main gig now 🙂 Thanks for the tips and inspiration today on blogging Reginald.

    1. Hey Lisa,

      How have you been dear friend?

      You are most welcome and glad you find this useful. I got to admit, been sometime since I really have goals. Lately, everything took a toll and my work went from 1 pile to multiple piles (virtually).

      So it is really tough and slowly, getting a hang back with the goals and daily to-do list.

      Thanks for dropping by!

  5. Hi Regi,

    I got attracted with your title and came here. Believe me, I’ve decided to read your full post even if it is long, but it is good to see that it is not that much big post.

    Coming to the topic, I do agree with your tips and yes, if the newbies strictly follow these ways for few months, they could be a pro blogger with minimal effort.

    According to me Goals and Strategies are more important than marketing and measuring our blogging success. To be frank, I didn’t took any steps to measure my success in blogging, but I wish to do it after reading your post.

    Thanks for writing short post Regi 🙂

    1. Hey Nirmala,

      Thanks for the kind reply and I hope you enjoyed reading! Oh yes you are right on the goals and strategies.

      Basically these are two of the most important part about starting up. Once you get those rolling, then market it out like no tomorrow and as well as measuring the goals. After all, we need to know how we are doing right?

      Talk to you soon dear friend!

    1. Hi Belinda,

      Thanks for commenting. I think blogging nowadays is changing big time. Need to think out of the box if you want to be utterly successful.

      Glad you find this useful!

      See you around.

  6. emmanuel ekainu

    Nice Post. i think i have to re-edit my plan and fix some mistakes with what i saw here like the measurement and marketing. thanks for this update.

    1. Hi Emmanuel,

      Thanks for the comment. Marketing is very important and it is (honestly) more important than anything else. At least in my book.

      Hope you enjoyed the post and talk to you soon!

  7. Great advice Reginald. I think many bloggers forget about step 4 and do not monitor how effective their blogging actually is – especially when they are guest posting on other sites.

    1. Hi Kostas,

      Thanks for dropping by. For me, monitoring is important. If not, you will not know how far you had gone to.

      So yes, do some monitoring (at least once a month) to keep track of your ‘standing’.

      Hope you find this useful mate!

  8. Hi Reginald

    You are spot-on to suggest these four stages really take one to professional level of blogging. I think the real journey begins once a blogger successfully pass the initial days of his struggle when he has to put more and get almost nothing. As soon as he establishes a strong foundation his returns start pouring in.

    Thanks a lot for sharing a post equally useful for beginners and strugglers because both have to go through this process sooner or later.

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