According to one source, there are about 60 million blogs out there and the number is increasing every day.
You might be asking why there are so many bloggers out there and the answer is simple; They believe that they can make money blogging.
Your mind might be playing tricks on you right now, wondering if it is really possible to make a living out of blogging.
And the truth is yes, it is very possible to make a living out of several blogs … which leads to my second question.
So, why there are so many bloggers who failed to make money?
Here are a few reasons. Yes, dive in and enjoy 🙂
Could it be caused by:
- Hundreds of ‘myths’ that successful bloggers are making thousands of dollars monthly?
- Lack of earnings in the first 6 months?
- Not so promising stream of blog traffic?
Honestly, I could list down a dozen more but does the above seems obvious to you?
Most bloggers are too obsessed with making money blogging. Seriously.
Before we proceed further, here’s a quick video I had done in regards to make money through blogging.
Is it possible to really make money blogging?
The answer is yes. There’s no doubt you can make money through your blog or website but the biggest question is “How?”
Question of the day: How do you make money through blogging?
Let’s see what other successful bloggers say about this:
- Darren Rowse (ProBlogger) – Secrets for Blogging Your Way to a Six-Figure Income
- CopyBlogger – Why you can’t make money blogging
- Jeff Bullas – How to Make Money from Your Blog: 11 Powerful Case Studies
- Ana Hoffman (Traffic Generation Cafe) – The Truth About Making Money Blogging
- Jane Sheeba (ProBlogging Success) – Make Money Blogging
So to recap, yes it darn possible to make money through your blogs.
I too make money but I am no where close to them … honestly 🙂
Okay. This brings to the next part of our discussion; How to make money through your blogs?
1. The relationship between traffic and blog earnings
Fact 101 – Traffic and blog earnings are inter-related
A blog is nothing without traffic and a low traffic blog doesn’t really make a lot of money.
Now, how much do you agree with this?
Debate all you want but the truth is, you can make money through your blog with both high and low traffic. It all boils down to your own ‘blogging game plan’.
Don’t worry. I know you are pretty confused now but let’s head over to the next part to make things … clearer.
High traffic but low blog earnings?
Let’s assume you have a blog and it is doing very well. You are getting like 1,000 visitors a day but you are not able to convert them into successful sales.
So, what’s wrong?
The problem could probably lies in you and your plan.
Conversion rate has a long history with bloggers and even myself. I could get 500 traffic a day but at times, zero sales or very less sales.
And what did I learn from this?
High traffic doesn’t guarantees a good blog earnings but … good amount of traffic does increase the chances of you landing a sale, click etc on your blog.
Make sense to you?
I am not saying that high amount of traffic doesn’t help in blog earning and I am saying it absolutely does!
However, if you are not focusing on the right visitor or traffic, you are wasting your effort.
My recommendation: Have a read what Steve Scott wrote in his eBook, 8 Simple Steps to Get 100,000 Blog Visitors without Working 8 Days a Week.
Low traffic but high earnings?
Now, let’s say you want to go the Mexican style (okay I made that up) and aim for low traffic instead.
Why not? Chances is that you may earn more money with low traffic compared to a high traffic blog.
This is extremely useful when it comes to building a niche website. The trick here is to focus on specific traffic and not general traffic.
Personally, I would rather have just 50 traffic a day (who are very determine to buy something) instead of 500 traffic who are here for shopping.
Ever heard about targeted traffic? There you go.
To wrap this up, imagine you have 50 traffic a day which is highly optimized and targeted. This means that you would have an idea on what they are looking for.
Here, you need to provide them with the right solutions and you would have a high chance of closing the sale.
2. Monetizing a blog
I could discuss about this the whole night long when it comes to monetizing. When we talk about make money through blogging or monetizing a blog, there are several ways you can go with such as using advertisement banners, affiliate sales and providing a service.
There’s no trick on this! Really.
You just got to know what is your goal, who are your potential customers and of course, not putting all your eggs in one basket.
Google Adsense and other advertising companies
In early stages of a blog development, Google Adsense and these advertising banners really help when it comes to generating income.
This is a good way to start to earn few dollars a day but nothing more unless you are doing a very specific niche blog.
For example, blogging niche has a superb low payout of less than $0.50 per click while some other niches could fetch up to $25 per click and maybe even more.
You could monetize a blog using Google Adsense or ad banners but unless you are having a high traffic blog, you won’t be earning a lot.
Remember that you cannot control what advertisements are shown on your site and all you can do is to specify the categories of the advertisements shown.
Tip: Don’t place too many banners on one page but instead, focus on placing them on hot spots to increase click rates.
This is actually my major contributor when it comes to monetizing my blog. When it comes to affiliate sales, providing a solution will potentially lead to a sale.
Affiliate sales offer huge monetizing chances for blogger but the reason behind so many failed bloggers is because they focus too much on closing the sales or making money out of their blogs.
C’mon guys. Let’s face it.
It is always great to see the extra money in your account from affiliate sales right?
Yup, I know how that feels like ~ Felt like jumping around especially when you are getting $100 or more per successful sales.
Here’s the ‘not-so-good’ part about affiliate sales. You could probably go weeks long without earning a single cent.
When I wrote my blogging journey in the first 60 days, I shared my earnings and many readers (some emailed me) said that it was great to see that I am able to earn like well over $200 thanks to ShareASale (which you can sign up for free) in just 60 days on a fresh blog.
Some said it was good planning but for me, affiliate sales is all about luck. You could probably write a damn good article but without luck, you might not even close a sale.
Of course, unless you are a very successful blogger with thousands of followers, we are on the same boat 🙂
Make money providing a service
You could probably earn money by serving ads and doing affiliate sales but those earning (in my honest opinion) are mainly due to luck.
When you are popular or having the right type of blog traffic, you might decide that “Hey, it’s time to venture out to the open sea”. You know … stepping out of your comfort zone.
That’s when you can start deciding if you want to provide a service instead.
Providing a service could actually turn out to be a very lucrative profession if you have the skills.
Okay guys, before you grab a piece of paper and pen to write down your brilliant idea, this ‘service’ is harder than you think.
Let me ask you these:
- Do you think you have the expertise to provide such service?
- Are you experienced enough to provide one hell of a service?
- How many times have you done that before? (providing that service of your choice)
Now, you are not ready if your you have these terms in your answer: “I think”, “probably”, “may be” etc.
Yes. If you are going to provide a service, do not have the plan that sounds like this; “If A doesn’t work, I will think of B.”
You need to tell your potential clients like “Hey, I know what I am talking about and this is my advise” sort of thing.
Sound harsh? Not really.
Here’s another example which I received from Facebook two days ago. This dude was asking if I need any SEO service for my website (duh).
Doesn’t sound like a problem? It was disastrous … for him and here’s why.
The problem is he didn’t have a tiny piece of clue what SEO is! He just wanted to sell his ‘how to SEO’ to me.
Do you think he made the sale? Obviously not.
- Firstly, he targeted the wrong person.
- Secondly, he didn’t know the product he is selling.
- Lastly, failing the first two and he basically lost his chance to sell.
Do you have any tricks when it comes to make money blogging?
I am always very interested to learn new ways to make money online or more specifically through my blogs. The truth is, 9 out of 10 times of trying would leave us nothing but disappointment.
When you find the momentum you are looking for, you need to learn how to ‘plug’ that into your blogging business and grow it from there.
Do you have any tips and tricks when it comes to monetizing your blog? Let’s discuss it using the comment form below.
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