Top 3 SEO techniques that work after Google Hummingbird Update

Google Hummingbird Update And SEO Techniques To Boost SERPs

Google Update on Small Sites or Google Hummingbird in short could possible be the biggest overhaul done by this giant search engine after Caffeine update. We all know that the latest Google Update took place on 21st August 2013 and at that time, Google didn’t break the news which left everyone wondering.

On the eve of Google’s 15th years celebration, the search engine giant decided to break the ice and basically, took the world by storm; Introducing Google Hummingbird Update.

Google Hummingbird is the latest Google Update that took the world by storm

What is Google Hummingbird?

The Hummingbird update is said to be a major update in terms of how the search engine index works and linking of search queries. Here’s a snippet from a very popular SEO site:

Hummingbird is a definite expansion of Google’s semantic capability evident at the search interface level that reveals, significantly, two things,’ said David Amerland, search engine expert and author of Google Semantic Search, ‘First, Google has increased its ability to deal with complex search queries which means that it also has got better at indexing entities in Web documents. Second, it has got a lot better at relationally linking search queries and Web documents which means that its Knowledge Graph must be considerably enriched. – Search Engine Land

And my take on Google Hummingbird update are as below:

Hummingbird update was rolled out to focus more on the meanings behind the words. For example, search queries will now concentrate more on each word in the search query instead of the keywords only. This means that Google will take account what the whole conversation, sentence or question is all about with the hopes to return more exact search results.

What do you understand from the above? Personally, I love SEO and been a huge fan of it since early 2010. This update seems to be very focused in several parts and which will affect us all dearly;

  1. Choices of keywords
  2. Possibility of new requirements to get blogs and articles indexed faster
  3. The importance of human factor (human intent)

Behold~ Here’s my disclaimer: The above are just the icing of the cake. I will also share with you not one but three simple SEO techniques which can (and possibly) help you rank better on search engines below. So yes, expect this to be a long article. Bookmark this right now and come back for more, from time to time.

Google Hummingbird’s search queries update

Google hummingbird is said to have changed it's algorithm in search queries
How did Google Hummingbird affected user’s search queries?

As seen above, Google said that they had updated the search queries and for me, this affected a lot on micro niche sites. Before we go deeper into the topic, here’s a simple food for thought question.

How often do you type a two letter words on Google? Possibly one out of ten times maybe?

That’s the whole point!

Nowadays, we are typing nearly a complete sentence whenever we are searching for information. Google algorithm update affects how the search engine figures out what you are actually searching for. In other words, this makes Google better at solving complicated search queries.

This also means that every blog or website has a greater chance of ranking well on search engine if you are using the right keywords. And this my friends, is just one part of it.

Using the right keyword does have its advantages in terms of ranking but there are also many factors you need to consider such as keyword density, using the related keywords and most importantly, the overall SEO practices for the whole website.

Did Hummingbird update really affected the way a blog or website get indexed?

The latest Google update has impacted the way websites are indexed by crawlers
How fast can your website get indexed by Google?

Honestly speaking, I have no idea and if I would, I could possibly be working with Google right now!

I did a quick test recently and I noticed that some of my articles got indexed rather fast (faster than usual). I am not talking about weeks but in terms of days!

So, is this really the effects of Google Hummingbird? What do you think?

Personally, I think there is a strong connection here. Basically, sites who gets lots of ‘publicity’ and social signals could prove to the search engine that “Hey, people are sharing my writings and so should you (Google)”.

More social shares could help to speed up the time needed for search engine indexing.

Like what I said above, there are many factors affecting how a blog or article get showed up on search engines but it is safe to say that proper keyword usage is more important than ever.

Google understands that everyone (including you and me) are often using specific keywords to rank an article. However, the biggest question for this is how far does that particular keyword helps in enriching the article?

Just because we had used that keyword a dozen times doesn’t prove that it is related to the article at all.

Top SEO techniques to counter-attack Google Hummingbird

SEO techniques that can help you avoid Google Hummingbird update
If you got hit by Google Hummingbird, how do you recover from the impact?

It doesn’t matter if Hummingbird affected your website but you are here because you want to rank your blog better. If you are not, please … please click on the ‘X’ button on the top right of the screen now.

Before I disappoint you, allow me to be completely honestly with you. These are not your usual SEO techniques but they work extremely well for me.

My goal is to have a balance mixture of psychology (human intent), content and authorship to boost the overall SEO ranking. Personally, I call this indirect SEO.

These SEO techniques I am about to share with you are mostly two sided blades. A wrong move could easily crumble your SEO strategies and even backfire on your blog. However if practiced correctly, you stand a good chance to skyrocket your blog traffic.

1. Content do not need to be SEO rich

Content do not need to be SEO rich in Google Hummingbird
Over optimizing your website is not good in terms of SEO

Yup, you hear me right. If you have focus a lot on your blog or website content and positing well on search engines, you do not need to pay thousand of dollars to SEO agencies to do it for you. Plus, you can get all the basic SEO strategies using Yoast SEO plugin.


Gone were the days where SEO is the only factor when it comes to blog ranking. It is not debatable that SEO still plays a factor in terms of blog ranking but there are far more important factors which could affect it.

If you are about to publish a blog post, ask yourself these, “Will my readers be happy with what they read? Is this what they are looking for?”

You see, building a good and strong presence is vital when it comes to surviving in this blogging industry. This is why you need all hands on deck and making sure your content is not only able to fulfill but to satisfy your readers which leads to point #2.

If you want to score well in SEO, then you need to know the basics and you can start off by checking out these articles:

2. Rich quality content is definitely needed

Quality content will rank your blog better on search engine result pahes
Content still plays an important role in terms of SEO

This is some sort of a no-brainer. Words around popular search engine forums are saying that Google is looking for more unique content than just plain articles.

Now let’s see this in the perspective of a reader, shall we?

Imagine reading through 5 different blogs and all of them are sharing the same information. The only difference between them are the titles and headings. Does this really enrich your search experience?

Definitely not!

When you are blogging, make sure that you are NOT doing what others are doing … or at least try not to. Of course, with over 60 million blogs out there, this is rather insane and impossible to accomplish but at least, you don’t copy and paste everything that you read.

Readers love to read contents which are unique and they could possibly not find any of those anywhere else (yet). Do this and you will find them coming back for more and if Google sees good traffic coming from your blog, it is a signal to send even more traffic towards your blog.

Take a moment to think about this. Does this makes all the sense to you?

If you want to read more about this, I highly recommend you to read this article, Top 6 Blogging Tips To Build Better Blog Ranks.

3. The love-hate authorship factors

Does Google authorship have affect on blog ranking?
Do you agree that Google Authorship plays a role in terms of blog ranking?

Let us go back memory lane for a moment. When Google+ was first announced, it was a huge hype and everyone was trying to enable Google Authorship on their blogs.

We all thought that it was a good way to boost SEO and so long live the hype until recently. A long discussion was done recently among Google+ community and it was confirmed that Google Authorship doesn’t affect SEO at all.

So, here’s the question, “What is the relationship between content authorship and Hummingbird?”

This is because content seems to be the biggest emphasis for Hummingbird update, it is very likely that authorship (which is rather useless somewhere now) will become an important factor when it comes to optimization.

We all know Google had long been trying to compete with Facebook and thus, Google Authorship could be the only thing that distinguish both the social media platforms.

With proper Google authorship settings, Google is able to attribute the content back to the author and yes, publishing a pretty face right below the URL.

And you might be thinking … you ain’t got the time to enable Facebook graph, fail to enable Twitter cards or probably, had no idea what Google Interactive Post is all about. I got it, really.

Personally, I have always wanted to enable these features with some coding but thanks to my limited knowledge on the matter, most of the time it ended up as a disaster until recently.

I came across WPSocial thanks to Ana Hoffman from Traffic Generation Cafe when she published Schema Markup. I wouldn’t even thought of bringing this up until Hummingbird update and all the hype about Google Authorship plus the open graph features.

Then it struck my mind on how important Open Graph and all these microdata is for bloggers. Thank God I was using WPSocial SEO Booster.

WPSocial SEO Booster is one of the best SEO plugin for bloggers

In short, WPSocial SEO Booster is used to make sure that proper markups are done correctly for your blogs. It may and may not have a difference when it comes to the naked eyes but this is a whole different scenario when it comes to search engines.

If you have read above, you would know that authorship is important and it is a great way to prove to search engines that you are genuine. WPSocial SEO Booster will help you in terms of:

  1. Creating correct microdata for your blog
  2. Enable authorship markup
  3. Facebook Open Graph integration
  4. Twitter cards
  5. Increase site performance
  6. Review features, social sharing button and Google Interactive features included
  7. And a dozen more features …

The main reason for me to bring this up is because it had helped me a lot in terms of additional marking up features. Don’t get me wrong. I love Genesis Framework and the HTML5 markup is extremely useful.

However in this SEO and blogging industry, I need more than that to compete and therefore, I opt to try WPSocial which turned out to be great!

You can try WPSocial today for only $29.60 and ask for a refund if you are not happy with it. No strings attached and there’s an offer Mike (developer of WPSocial) is throwing in … a whopping 20% discount if you try it out during October 2013.

Again, don’t take my word for it as it might be biased. However, I see no reason why you shouldn’t give it at least a try since you are given a guaranteed refund and a nice discount right?

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Try WPSocial today and get additional 20% discount of your total bill now!

So, what is the future that lies in Google and search engines algorithm?

The launch of Google Hummingbird

The way I see it, Google is trying to make its search queries even easier to manage and control. This means that producing better search results for all of us.

And if you ask me, I dare to say Google Hummingbird have affected many sites. I noticed is that many micro niche and general blogs were hit pretty bad from this update even though I know some survived the impact.

Personally, I know a few niche bloggers who had huge drop in traffic from about a thousand visitors a day down to 250 or less.

Here’s my take on this. Google is trying to reduce the number of micro niche blogs showing up on search engine result pages and I totally understand it. Not just any micro niche blogs but those with low quality.

From Google’s perspective, it could mean that bloggers are trying to ‘influence’ the search engine rankings just to earn extra income. And trust me, it is rather easy to rank well on search engines as long as you are able to find low competition keywords.

Furthermore, how many micro niche blogging sites that are really that good in terms of quality? Most of them are living of affiliate sales or Google Adsense. So yes, go figure!

From the point of a blogger myself, running a micro niche blog doesn’t mean that we are doing any black hat SEO. We are just trying to rank well using low ranking keywords. Of course, we are sharing information that we might not know at all and practicing keyword stuffing which isn’t really right.

Well, I am not saying that all micro niche bloggers are bad as I know quite a number of bloggers who are really experienced and sharing specific niche blogs to help others.

It’s just that there are many other bloggers who are trying to replicate the same success with the hopes of earning more money online and indirectly, affecting the search results one way or another.

So, Hummingbird update could be a way to control the number of micro niche sites showing up on search engines. This means that Google want those niche blogs to rank well only if they have quality contents.

For me, that’s a very good deal indeed. Okay, I know this is going to spark a lot of controversial and thus, I am going to leave it as what it is right now.

Did I miss out anything?

Let’s face it guys. Google is continuing its journey where ‘Content is King’ and understanding user search intent is the end goal. It is all about improving the search engine results and I think it is doing very well indeed.

However, this had a great impact on bloggers and the latest update from Google really says it all. SEO is ever changing and the biggest question now is, “Are you (and your blog) up for the challenge?”

What do you think about this? Agree to disagree? Hit the reply button below and let’s discuss.

48 thoughts on “Google Hummingbird Update And SEO Techniques To Boost SERPs”

  1. I find these constant updates annoying, but I do love them (as a blogger. As a person who wants to invest in niche blogging, not so much).

    I think these updates are forcing people to focus more on producing quality content, rather than focusing on keywords. Sure, as bloggers we may end up getting more competition, but as readers, we get more information to read, right? (Which is good, in terms of learning and all. Not so much in terms of time).

    Plus, I am already not much into SEO. I used to do basic optimization using Yoast, and I just plan to continue that with my upcoming blog. So, I am glad Google is making some changes.

    Hmm, I might even not buy Seopressor. This is an excuse to save some money 😉

    Anyways, thank you for the guide on the latest SEO update, Reginald 😀 Appreciate the information!

    • Hi Jeevan,

      Thank you for your comment. Well said my friend. Google is going through the path to create more quality content and I think what annoys them is many people trying hard to rank long tail keywords instead of actually writing a better article. You know, the grey part of SEO 🙂

      SEOPressor is great and I am still using the trial version. Will see how it goes around and who knows? If my earning picks up, I will get one myself. Let’s see, shall we?

      Have a great day ahead and glad you find this Google Hummingbird article useful!

    • Hi John,
      I am completely agree with you. Google is going to be annoying more day by day. Hardly few people know about SEO. But Google is becoming harder more and more.
      Still I believe quality articles don’t need so much implementation of SEO.

      Hi Reginald,
      Good analysis. I will keep visiting your site. Thanking you.

      • Hi Pompa,

        Thanks for dropping by and welcome 🙂 I think you are absolutely right where good and quality articles doesn’t really need to worry much about SEO.

        If you like, feel free to sign up for my newsletter too 😀

        See you around!

  2. Hey Reginald,

    I actually like the update! By my blog being new, I wish I had a little more time since I actually optimize my post more for Keyword Phrases over single Keywords if I’m able to do it naturally. I noticed that search queries were getting longer, which is why I started to do this.

    On the other hand man, Google is hard on niche sites. I mean why did they kill Keyword Tool for Keyword Planner… To increase profits! I like any understand it for me personally but I think they need to do better with the transition instead of wiping out some sites traffic by 75% or more as you mentioned.

    • Hi Steven,

      Thanks for dropping by buddy. Search queries does go longer and many bloggers still doesn’t see it. They are still trying to rank on one or two keywords which is possible but is really hard for small blogs.

      There are pros and cons in this and thus, hopefully this gives all of us a better chance to compete 🙂

      Also, I can’t agree more that Google Keyword Planner is very much a ‘sales pitch’. Haha!

  3. No matter how safe you played your game of blogging, if you are lucky enough, you would survive else Google update would not take time in throwing your down to earth from sky. Even some of the best strategy makers would not be able to understand the affect of Hummingbird algorithm as its quite new to them as well, you can’t really plan for it. Best solution is to go for white-hat SEO techniques and wish yourself for the best. Anyways, thanks for sharing this informative article.

    • Hi Drakes,

      You are right. We wouldn’t know how the Google algorithm will work and every article out there (including this) are just pure speculation due to facts and figures. At times, white hat SEO could also affect lots of non abusers too.

      Like what you said, keep fingers crossed 😀

  4. Hi,

    Well niched article on Google Hummingbird Algorithm update. This gives the complete information about the recent update from Google.

    So I do understand that this would affect the search engine queries which are ranked based on some short keywords. So here after do you suggest to rank for long keywords than shorter one ?

    • Hi Shathyan,

      Thank you for that. Personally, I feel that this algorithm is to hit on niche sites … or sites focusing on very limited keywords. Short keywords are usually having high competitions and if you have a good pagerank, possibly, you will lose out with or without the algorithm.

      When it comes to blogging, I never suggest focus completely on keyword. Instead, write for your readers and give them the information they are looking for. The rest will come naturally. Don’t forget, social signal plays a huge role in terms of SEO too.

      Just to answer your question, ranking of short keywords has long gone. Nowadays, it is the era of longer keywords, related keywords and social signals which all play an equivalent role in terms of ranking. Having anyone short of hitting the ‘mark’ could impact your blog ranking.

      Hope this answer your question … or least, giving you some food for though on Google Hummingbird update.

  5. Hey Reginald,

    I have stopped by to comment after completing just half the article. Had heard about the Google Hummingbird but didn’t know exactly what changes it has brought about.

    Thanks for sharing your knowledge and making people aware of how deal with the Hummingbird.

    Will come back soon to read the rest of your article 🙂

    • Hi Debasmita,

      Thank you for dropping by 🙂 I know, it is long with over 2,000 words. Haha!

      Just hope that the write up will be useful for others 🙂

      Hope to see you soon and take care!

  6. I like our content should not be SEO rich.
    As I am very weak at SEO and keywords , i hope this will help me.

    Another thing I must concentrate on is always providing good content and services to my readers .

    So, even if I do only basic SEO will it be ok to rank in SERP ?

    • Hi Pritam,

      Well, it really depends how you see it. For me, I never advise anyone to focus too much on SEO. Too much of SEO could easily cause over-doing which is not good. Over-optimized websites get penalized (or have a high chance of so).

      Basically, SEO is easy. All you need to do is to understand how SEO works. Once you figured that out, you should be just fine. If you want, hit the search column and search for my write up on SEO ‘Learn SEO in 521 seconds (video)’. That will give you an idea what SEO is all about.

      In terms of SEO techniques, just do what you normally do. As for guidance, refer to Yoast SEO options. If you can fulfill 9/10 of those, you are in good shape already. Just make sure keyword density doesn’t hit 3% or else, you stand a chance to make your writing unreadable.

      Google Hummingbird is focused more on niche blogging (from what I see) and it doesn’t relate much to backlinks like what Panda and Penguin did.

      Hope this helps.

  7. I actually kind of like the updates from Google: I have never been a SEO expert and always thought that bringing value to the websites I create is more important than backlinks and a flood of keywords. What is happening is natural: Google is evolving to put true quality to the top because we all know that many of those small niche sites are mostly spam sites. Let’s hope that Google won’t screw things over, though, as they can totally do that as well.

    • Hi mate,

      Thanks for dropping by! Yes, you absolutely nailed it when you say Google loves natural stuffs. At times, building too man natural links in a short period could easily harm you (like what happened to this site). I really hope this round of algorithm change would be for the better.

      This is the first major update since ‘Caffeine’ and my bet is on the table.

  8. first of all, This is the best post I read about hummingbird update as you covered everything here.

    personally I love this update as most of the times I don’t focus on small keywords because people now typing a full phrases rather than typing 1-2 word keywords. The reason behind this is phrases give them relevant searches only but when they put a 1-2 keyword in Google then it gives them mix results which needs to be filtered out.

    I am glad that I am already focusing more on phrases rather than small keywords.

    Thanks Reginald. Its my first visit to your blog and I really liked it. Hope you will visit my blog soon. Thanks

    – Atish Ranjan

    • Hi Atish,

      Welcome to my humble blog and thanks for your kind words.

      Google is always changing its algorithm and at times, doesn’t even break the ice. I think there was a small update right after Google Hummingbird but again, can’t seem to find any news on that.

      Focusing on various keywords is good. Phrases keywords are good too and always mix and match them.

      Oh yes, don’t forget that Google also rank your site as a whole site instead of articles themselves. So both must be equal to have good rankings.

      Hope to see you around mate!

  9. Nice post, what really came to my attention was that you said that it was micro niche sites that got hit pretty bad. Will multi niche sites too get hit, as I have also noticed some traffic drop. And the most bad thing is that sometimes even the high quality sites are also hit. What can we white hat people do to escape getting hit from such updates.

    • Hi Aditya,

      Thanks for dropping by and for the kind words too 😀

      I know many niche sites got hit thanks to Google Hummingbird but a few general niche sites like mine got hit too. Well, who knows what Google is bringing us right? Thank God I recovered within a week 🙂

      Hope you enjoyed reading mate!

  10. Yeah, Humming Bird affected many micro niche sites. By the way, i really loved reading this article. It was pretty long but interesting. Thanks for sharing the techniques.

  11. Hi Reginald

    I gave up on worrying about SEO too much a few months back and now just write how I want to write.

    There’s no point in worrying about it any more because the Google algorithm is now so complex, no-one really knows what you need to do for sure to rank apart from Google.

    I still do the basic SEO stuff with WordPress SEO by Yoast but only because I’m in the habit of it.

    Thanks for sharing your thoughts on the latest update Reginald!

    • Hi Tim,

      How have you been doing mate?

      Oh yes, last time I was like … SEO this, SEO that. Nowadays, I just let it flow by itself. Though I try to perform as much optimization as possible, I try not to be obsessed with it. Haha.

      Glad you find this interesting and talk to you soon mate.

  12. It’s about damn time and if you stop by my blog tomorrow Reginald you’ll read all about an issue I’ve been having for months that I cannot find the answer for. Why! Because when you type it in the search engines, any of them, they give me crap! They pick up one or two of the words and give me content that has nothing to do with what I’m trying to resolve. Urggggg

    I do find these updates annoying I admit but more so when they slap me when I know I’m going by the rules. Oh sure, there are all of those behind the scenes stuff that we’re not aware of that hurts us but I play nice. Obviously I’m still clueless on some things but I’ve been learning a lot lately.

    I understand that Google is doing their best to make the user experience more to what we need and they still have a long way to go in my opinion. There is so much information I still find in the search engines that’s just junk. I think that by extending full sentences and not just concentrating on a couple of keywords will really be more helpful.

    So I think I’ve got what they’re doing but overall I’ll still keep doing what I’m doing and hope to stay on Google’s good side.

    Thanks Reginald for this update. Appreciate you filling us in.


    • Hi Adrienne,

      You are absolutely right! I know how it feels like when you hit the search button and close to everything on page 1 is … all micro niche sites. Well, I don’t mind about that but most of the facts and information are pretty ‘lame’!

      Annoying? You bet 🙂

      I really hope this new Google Hummingbird update will make the search engine more useful in terms of finding correct and quality websites. All we can do is pray LOL~

      Take care and thanks for visiting Adrienne 😀

  13. Hi Chan,
    Nice article on Google Hummingbird news. I have seen your writing in details. I feel SEO is really critical. But it’s still easy if we have quality and fresh contents. In absence of both of these, SEO is meaningless for long term planning. I have seen some sites where webmasters never care SEO; even some of them hardly know well about SEO. But still they have 90000 to 98000 visitors per day.

    Thanks a lot for your sharing.

    • Hi Paul,

      You are absolutely right about the less SEO but high traffic. I noticed this is very common if you are focusing on very specific countries and niche. Also, don’t forget about social media traffic which is a good thing.

      SEO is still very important but all these algorithm changes makes everything looks complicated to be frank. Nonetheless, always practice basic SEO and you should be safe from the next or coming Google update 🙂

      Just my thoughts though. Thanks for dropping by mate!

    • Hi Hussain,

      You can say so. It is more like those who don’t write good content but rank rather okay on search engines. However, it actually has effects on white hat users as well. Have a read on my previous write up and you will see why 🙂 A few other prominent bloggers also faced the same issue.

      Nonetheless, I am rather sure Google had did some changes a few times last month through stats 🙂

      Thanks for commenting!

  14. Hello,

    I really hates google updates, whenever it’s releases most of the blog’s will loose lot of traffic. But it’s habituated and now i don’t care about it.

    thanks for the tips.

    • Hi Kuldeep,

      Well it really depends. For me, most of the time I survive. Google is targeting low quality sits and micro niche sites. So if your blogs are in either one of those, then you could probably in trouble … unless you have good PR to protect you.

      Good luck!

  15. Reginald, I must first commend you for taking out time to analyze the Google hummingbird update. You really did justice to the subject matter. Of all the updates Google has done so far, it looks like this is more users-focused. It seems that they are beginning to think in favour of human users, and not just search engines.

    I want to believe that genuine sites with great contents are once again not penalized by error like we have seen in the past. If the algorithm shift is to see that micro-niche sites with little or no value are affected, it would be understandable because it actually makes no sense for a one-page site to rank better than 100-page site with quality content, all in the name of keyword optimization. That indirectly encourages mediocrity.

    Now that longtail keywords seem to be favoured too, it makes it easier for articles to be found with broader or varied keywords. This in my opinion, is good for bloggers especially those who might not know how to rank high for some special root keywords.

    I have always been a protagonist of quality content. I know that content is still king. I believe that if you want to be in love with your readers and you also want them to love you and your blog, you have to give them quality for their time and money. They are not on your site to see your beautiful layout or the blackhat SEO you have in place; the average visitor that comes to your site is there to see how much quality information he could get. So you have to provide that. Providing that quality content would make Google love you.

    In as much as we would love to rank high in SERP, we must remember that the real judge of our performance is not Google neither is it the search engines, but the human readers. They are the ones who spread words about your site or condemn you based on their experiences. They are the ones also who do repeat visits and put money in your pocket, not Google. So our content must be tailored to give them satisfaction.

    • Hello Efoghor,

      Thank you for your kind share of information! The way I see it, this update (and Google) are more focusing on users and enrich the whole search experience. Long tail keywords might drop in value but again, it is very hard to determine. Let’s hope for the best as it is still too early to say and not to forget, Penguin 2.1 had just been released today.

      Have a great day mate 🙂

  16. Honestly I’m late to catch up with this Hummingbird. Google is major player for sure thus blogger need to understand how they develop the net. Thanks so much for this post my friend, many things I have learned from.

    • Hi Okto,

      Thanks for dropping by. I was just about to ‘relax’ when I realized that Penguin 2.1 had just been rolled out today. Crazy! I need more time to catch up with things and all this algorithm chances 😉

  17. Hi Reginald,

    Thanks for sharing these great tips, i was not aware about hummingbird update. Your points are correct Google is doing better day by day, its algorithm are making sense day by day.

    • Hi Shorya,

      Thanks for dropping by 🙂

      Not only Google had released Hummingbird, it has releases Google Penguin 2.1 also (yesterday). Let’s see how it goes around then 🙂

      Have a great day mate!

  18. Google really killed a lot of websites with the latest Hummingbird update.
    One of my site too got affected and the worst part is that I don’t even know what went wrong with it as there is no info about any actions taken against my site in GWT.
    I don’t know where to start working on it and giving all the traffic back to my site.

    • Hi Arbaz,

      It really depends mate. There shouldn’t be any info for this update from Google. Personally, if you are running a niche site, chances are high that you will get affected. Let’s say you run a general blog and you get affected.

      You need to check on your external links. Liking to low PR or brand new blogs is definitely not the way to go unless you use NoFollow tag.

      The way I see it, this is going be a few months work for those being affected 🙂

  19. Hi Reginald.
    Just another awesome review of yours. I think the new version of Google will
    kill a considerable amount of blogs, which just concentrate on Do follow, right?
    I’m very confuse about updating it,
    Thanks for your valuable post.


    • Hi Stephan,

      I don’t think it is the DoFollow blogs. Basically, blogs with very specific niche, with lots of traffic and rather new are very ‘open’ to these updates. From the point of view of Google, small and new sites shouldn’t be ranking that fast. So, if you are ranking real fast, chances is you are going to be affected.

      Hope this helps.

  20. Hey Reginald,

    I’ve never been HUGE into SEO, but I do believe that basic optimization is important, using a plugin like Yoast or SEO pressor. Just as important as being consistent on blogging and producing content daily. I’m not too worried about SEO these days anymore because it is very time consuming. I like to publish posts that have meaning and stuff that will help give value to people. Content has always been important to me. I like to keep them nice, short and tidy. As they say, content is king! Great tips here Reginald!

    • Hi Nate,

      Welcome to my humble blog. Hope you liked it 😀

      I totally got to agree with you here. I used to be very obsessed with SEO, page speed etc myself. However, I noticed that the world (or SEO in this case) is changing too fast and it would be crazy for me to keep up. Furthermore, having a day job plus blogging is one hell of a work I would say.

      Just like you, I opt to provide more quality content and detailed articles to help others with blogging and stuffs. Well, it turned out pretty good just that I got hit twice by Google. Gah!

      Anyway, talk to you soon and take care my friend.

  21. Hummingbird is actually a total overhaul of Google’s search engine and not just an update. Talking about Hummingbird affecting sites and blogs, I don’t think that is something will quickly notice for now because sites are not being penalized for doing anything wrong with hummingbird rather Google is now determining search results in a new way. If you have been creating content in line with what Google has been preaching for the past couple of years you don’t have anything to fear. Frankly, I will be seeing more quality results in the SERPs.

    • Hi Chadrack,

      Well you said it right where it is more about SERPs. Basically, I think Hummingbird is a wake up call for many bloggers and businesses alike. Create good article, follow what big daddy G says and you will be just fine.

      Thanks for sharing your thoughts!

  22. Well as per my point of view it is necessary to have websites with natural, original and relevant links to make the site favorite for Hummingbird. That means the website should have authoritative content and links should come from reliable domains. The home page should provide direct links to the subpages. If your website has poor back links or irrelevant links, it can affect the page rank since Hummingbird doesn’t give importance to these types of links. Hummingbird looks not only on the Page Rank, but also on several other factors including content, quality links, back links, usage of keywords and more. If you found your website coming down in the Google results after the introduction of Hummingbird, then you have to take some immediate steps to act in accordance with the requirements of Hummingbird.

    • Hi Mike,

      Thanks for dropping by and commenting. Great write up and sharing of information indeed.

      You are definitely right as if you get hit (or see a traffic drop), you need to take preventive steps. Sometime, it really makes me wonder what Google is really thinking but nonetheless, keeping my fingers crossed too.

      Lovely insight mate!

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