Advancements in technology have blessed us with tools that can help us to perform our duties more efficiently. Similarly, there are many programming languages and scripting formats used to manage multiple desktop and web-based applications. We all know that XML is considered as one of the most useful languages to transmit information between a server and a web-based application. However, this language has a serious drawback, which is its complex structure.
Fortunately, now we can use an alternative of XML language that works exquisitely fine on almost all browsers and is capable of storing information over the web. The Json online ((JavaScript Object Orientation) gives data a human-readable style that is capable of transferring data between a server and an application. This format has become popular among professional programmers and data managers due to its small and compact size. It is also easy to manage a JSON code. You can use an efficient online JSON editor for making changes in a JSON code without any hassle.
An efficient JSON editor helps you make changes in a large JSON text file without any trouble. This web-based tool enables you to easily add objects, remove some additional arrays, or unnecessary values quickly within a blink of an eye. Furthermore, you can edit your JSON code without disturbing your code's format by using a competent JSON editor online.
Now, before we discuss the need to use an online JSON Editor, let's find out the significance of using JSON format to store information over the internet.
Advantages of JSON Format
If you are a programmer, then you must have an idea that JSON is much simpler than XML because of having fewer attributes and grammar, which also makes it easily manageable. However, JSON files often have a huge text that makes it challenging to deal with; that's why it becomes inevitable to use an efficient online JSON Editor. This online tool allows you to validate, beautify, change, or add more objects in a text. The main reasons for using JSON instead of XML are discussed below:
Simple Syntax
One of the biggest reasons for using JSON code instead of XML is its simple structure. The JSON code is more straightforward to use, and has fewer values as compared to XML.
Easy to learn
It is also simple and easy to learn JSON due to its straightforward and unambiguous structure. You don't need to follow any hard and fast rules to work on this data exchanging format.
Light Weight
Another main reason for its popularity is that JSON is shorter, faster, and quite lightweight as compared to all other formats like XML. So, you can easily say that JSON is much better than XML when it comes to exchanging information data over the web.
Why should we use an Online JSON Editor?
If you think that it is tough to create or edit a JSON code, then you are wrong. You can use an online JSON Editor to make changes or produce a JSON code. There are tons of JSON Editor tools available over the web. You can select any of them according to your requirements. The following features must be observed in a JSON editor before settling down for a single one.
An efficient online JSON editor provides a user-friendly interface that allows you to make changes in your JSON code without any hurdles.
You don't need to install an extension or software on your device to use a free JSON Editor online.
A competent online JSON editor doesn't disturb the formatting of your code while making changes in it.
To Sum Up
A useful JSON editor lets you make changes in your JSON code without disturbing the formatting and provides you with a super-friendly interface that assists you in editing your JSON. Using an online tool for editing JSON allows you to make changes in your JSON code anytime and from any part of the globe.
With more and more people opting to set up small online stores to sell handmade products and other novelties to a global market, it is increasingly essential to focus on a sturdy web interface. There are various online services that you can log onto or buy a subscription to set up a virtual shop. However, these come with limited features and you may not be able to tweak things according to your taste.
WordPress is one of the world's most popular CMS solutions and they have thousands of templates and themes to help you set shop immediately. Originally started as a blogging site, WordPress has now grown to become a powerful platform that can host a variety of websites including eCommerce. WordPress also has strong SEO features that you'll need to get your site ranking high on Google. Even online casinos these days have to rely on SEO to ensure success as you can read in this article here. There are innumerable premade themes and templates on offer from WordPress so we've gone through them and listed out a few of them for you.
Jayla
Jayla uses the WooCommerce plugin that allows for ease of set up for an online store and has a modern design. The demos that you get to see will show you the diversity of Jayla which allows you to sell everything from physical goods to digital downloads. There are everything from furniture stores to music bands that are using this theme. Once you choose your demo, you can simply import the content and set up your website within a few minutes. Add you products to your store, choose your payment methods and there you go.
Divi
Divi is an incredibly stunning ecommerce theme which is also extremely powerful to use. It uses Divi Builder which is a drag-and-drop technique of designing WordPress pages making it very fast and easy to use. There are many pre-made layouts that include homepage and a store front. All you have to do is choose your favourite, import it, make your necessary tweaks and get selling.
Shoptimizer
Shoptimizer is one of the fastest WordPress themes related to e-commerce. It loads quickly by loading a minimal sheet and helps you retain any fickle customer. The theme is focused more on mobile phones to catch customers who are mostly shopping through their smartphones. This is obviously helpful in a time where Google has been pushing for mobile-friendly sites. It is also a well-known fact that most customers shop late in the night on their phones as this article here states. Making custom designed pages is very easy with this theme and you can quickly change the font and colour and backgrounds of your pages. At $99, it is one of the more expensive themes but it comes with very good round-the-clock customer support.
These are just some of the themes available for you to delve into. There are several others both free and paid like Astra, Jevelin, Uncode and TheGem. Check these out as well before you take a final decision and start your business.
Online market competition has never been this high, with every operation, there is a new competition that comes every day. Various digital marketing strategies are employed so that it can be difficult to distinguish them from each other. This is because standing out in the crowd is essential in driving an online business to success.
Make A Sound Marketing Plan
Strategies are only as effective when used correctly. You will need to get the timing down on each of the measures you want to use. This will help you organize the flow and check the required outputs at the right time and make the necessary adjustments timely. This is just the basic flow in making your e-commerce run smoothly and make it grow.
1. Focus On Driving Traffic
This is not a one-time phase, in fact this should be designed to run whole-year round. Make a list of actionable items to keep your site at the top of search results and draw more traffic (preferably with intent) into your site. You will also need to make sure that access is easy and available 24/7.
2. Lead Generation
When you have visitors especially at the early stages of your business or whenever it’s applicable, make the effort to generate more leads with promotions. With the different strategies mentioned below, you will be able to generate more leads that can be converted to sales. This will help you expand your base as well as increase your sales.
3. Expand Your Presence
After securing your site’s accessibility and establishing measures to attract visitors into your site, you will need to make your business presence felt through different channels and on different social media platforms. Entering social media will give you access to a host of customers that spend considerable time online. By engaging them with effective media and content, you will be able to build your brand through the support of followers who can also be customers.
Effective Marketing Strategies
When it comes to digital marketing, there are a lot of strategies you can choose from with the technology that we are using as of today.
1. Build Your Customer Base with Quizzes
Getting the personal information of your customers while signing up and without hurting the conversation rates, is a challenge among marketers. Besides their email address you must give prospects a compelling reason to share more detail. One of the most effective ways to do this, is to make use of lead generation quizzes. By making your customers answer some forms and quizzes, you get to assess their personal style finders and you can segment them accordingly with their results.
2. Optimize Your Site
The success of online businesses is largely dependent on the results from search engines. There is an immense gap in online traffic for sites that appear on the top of the page than those at the bottom. If you’re handling a lot of different products, you can employ the services of an SEO company to keep you at the top of the results page. There is an average of 33% of people that only visit the first organic page of the page and ignore the rest of the sites. This makes it a very competitive stage and you need to keep your e-commerce business front and center of that stage.
3. Don’t Settle Quickly with Empty Carts
Sometimes when you have an under-optimize page, your customer may land on a 404 page or a sold-out page. This becomes the end of a customer’s visit to your site. But it doesn’t necessarily have to be that way. By putting an assertive welcome message on that page along with a list of products on sale you can convert those empty carts into sales. You can also add the number of recent sales for each product. This will give you an added social proof factor that will improve the confidence of your prospects in the products that you sell. Of course it is advisable to place a button that will return your guests to the homepage. This way you can reset the prospect’s journey on your site.
4. Convert Abandoned Carts with Discounts
As a marketer, you should not neglect your consumer’s cart and wishlist because they can turn out to be a potential buyer. One of the few reasons why they are not checking out these items is maybe because they feel something is lacking such as a discount or an incentive from the company. In order to make your customers remember their abandoned cart, you can send them an Email Marketing Strategy called abandoned Cart Series and you will include there what items they left in their cart. You will then promote the purchase with a discount so that they will continue with their order. In this way, you can encourage them to purchase their wishlist and establish high open rates and conversions with your customers.
5. Send Customer Testimonials via Email
Customer testimonials have a huge impact on e-commerce sales. When used and implemented in the right way, this can generate more consumers in the future and add a great impact on your business. Other e-commerce brands put up their customer feedback on their websites and product pages but other brands incorporate this with their email marketing. When sending out your promotional email or post-purchase drip you can include the reviews of the customers of the products you are trying to promote. With this, consumers will be more intrigued about the product and will likely check the product out because of these reviews.
6. Convert Sold Out Goods with Equally Great Products
For online shoppers, finding your sought-out product to be sold-out is frustrating however a good seller can turn this situation into a golden opportunity. Many online sellers find ways to remove the disappointment of the consumers when the item that their consumer is sold out already by grabbing their attention to other products that are similar to the product that they are looking for. It's a great way to convert your customers to great leads and increase sales with this strategy. You can put on your website that while the item that they want to purchase is already sold out they can select other products that the company is also offering, aside from that they can recommend them to other similar products that they have so that these items can be sold too and customers might consider these suggestions.
7. Take advantage of Free Shipping
Free shipping is one of the most anticipated vouchers for the customers because they tend to buy more items when the shipping fee is free. It helps encourage customers to purchase the items they want that ultimately helps the company to generate more sales.
You can also apply a minimum order requirement to avail of the free shipping voucher. This is a good way to help customers maximize the voucher as well as increase your revenue. Many customers bulk up their orders to get free shipping rather than getting discouraged by the minimum purchase price.
8. Ask for Referrals at The Right Time
While word-of-mouth is one of the most effective referral techniques, you can make use of sending emails to your customers. In that email you can tell them that if they refer their friends to purchase or avail of the services you both of you will earn something. This type of referral bonus does not only motivate your potential customer but also your current customer to gather more sales for you. This can be effectively used when using discount vouchers for first-time buyers. It has been used as an effective promotional strategy to increase the customer base of your e-commerce business.
9. Transform One Time Purchase into Subscription
A lot of online stores make use of upselling and cross-selling to boost their average sales. There are online stores that when you are already proceeding with your payment, you will be given a choice to either proceed payment with a regular price or a member price. Sounds enticing right, so when the customer is about to checkout, you will then offer a membership upgrade and a better price. Make sure you highlight the benefits of being a member by showing comparisons between them and a regular buyer. This can be done through price comparisons to members and non-members, additional perks, and others. Your goal is to make the subscription option stand out in your design to encourage consumers to choose the membership option.
10. Stay in the Spotlight
If you’re doing a sales campaign, most likely you will be sending promotional emails to your customers so that they will be informed about it. Sales promotions also help your company find the customers who have a purchase intent by providing them with incentives. You can also use social media influencers to include your product in their blog across different media. These endorsers should be relatable to your target customers and capable of promoting your product organically. In today’s age of social media, there is a strong force that influences buyers by inspiring them through a person’s content.
Advantages of Digital Marketing for E-commerce
Marketing is an integral part of any business across all industries. With e-commerce, identifying the different avenues of digital marketing to give your products the appropriate exposure and presentation to your customers plays a major part in the generation of sales. Therefore, the main advantage of digital marketing is that you can reach your targeted audience in a cost-effective and measurable way. One of the advantages of digital marketing includes the loyalty of your consumers to the brand of your company that then drives online sales.
1. Wide Audience Range
Your website can reach global customers and allows you to find global trends, new markets, and trade with a very small investment. This will potentially open a new area in your customer base which could increase your sales dramatically.
2. Low Overhead Cost
If a company planned properly and targeted the digital marketing campaign, it can reach the right customers that are profiled by the company at a low cost and not risking their budget more than using the traditional marketing methods.
3. Measurable Results
Web analytics and other online metric tools can be used to measure online marketing for the company that makes it easier to know how effective the digital campaign has been. It can be obtained in more detailed information about how customers are using the website and responds to the advertisements.
4. Personalize Each Customer
When your customer database is connected to your website, you will then welcome them with targeted deals anytime anyone visits the website. The more they buy from you, the more easily they are able to build their consumer profile and you can sell to them in the most effective way according to their liking.
5. Customer Engagement
People don’t only buy the products you sell but ultimately they come back because of the value offered. A strategy created in making your customers trust you and your brand will not only keep your customers, but they can also spread the word for you. By stepping with social media and managing it carefully, a company can build customer loyalty and create a reputation for their future consumers for being easy to engage with.
6. Social Currency
Digital marketing lets you use content marketing strategies to create engaging campaigns. These contents are images, videos, articles that will acquire social capital moving from user to user, and becoming viral.
7. Improve Conversion Rates
Online shopping is a thing now that’s why putting up your own website can make your customers just a few clicks away from buying your products without any hassle. Digital marketing can be smooth and instant in comparison to other channels that allow people to get up and make a phone call, or go to a store.
There are already more than 50 million mobile devices in the UK alone in 2020. This is expected to rise in the near future. This makes a lot of companies including yours accessible by everyone at their fingertips round the clock, daily. This makes keeping your site accessible and visible for everyone you’re intent on doing service with at the top of your objectives.
Your website visitors expect a seamless and engaging experience. To hold attention and convert leads, there are many different things you’ll need to focus on. It’s advisable to use conversion rate optimization tools to assess the performance of your site. Besides this, try the following six steps.
1 . Simple Navigation
One of the simplest ways to improve user experience is to ensure that the navigation is simple. Users should be able to move through the various features and sections of your website without guidance. Ensure that your visitors can find the answers to all of their queries easily on your site. It’s also advisable to use chatbots, to cover any extra queries and improve customer service.
2. Personalized Experiences
In 2020, personalized marketing is right on-trend. This style of marketing attempts to appeal to consumers on an individual level. One brand using personalized experiences on its website is ‘Shutterfly.’ First, they ask users for access to their photo library. From here, Shutterfly displays that person’s photos on the various items in the store (photo mugs, photo calendars, etc.). Using AI and social media preferences, you may be able to offer your customers a personalized experience.
3. Social Buttons
When consumers read an intriguing article or watch an exciting video, they want to share it on social media. This is good news for brands, so make sure that you provide social sharing buttons on your website. Remember that your consumers may use a range of different platforms, so it’s best to incorporate all social sites, including Twitter, Instagram, Facebook, etc.
4. Engaging Calls To Actions
Guide your visitors through your site by using engaging and distinct calls to actions. The trick is that you don’t want to be too ‘salesy’ about it. This year an increasing number of brands are using conversational copywriting. A conversational tone isn’t just useful for a call to action; it’s useful for your overall content. Consumers respond well to a casual tone of voice, and these tones are also handy to optimize for voice searches.
5. Authentic Photos & Videos
Most brands know that using attractive photos and videos is vital. The best thing to do is to use authentic images of your employees, as opposed to stock photos. Authentic photos can help your company seem more professional and personable. When it comes to your videos, employee-generated content can help to widen your reach and save you money on marketing. High quality video content will also help to boost your SEO.
6. Fully Responsive
It’s essential to make sure your site is fully optimized for mobile. The vast majority of searches are conducted via mobile phones, so your layout should look just as perfect on a phone screen. Free tools such as Google Page Speed Insights can help you check your page speeds on different devices.
With lots of competition online, it’s advisable to invest in custom website design. Using a professional design company, you’ll achieve the perfect site to represent your brand and generate leads.
"Internal link building is one of the most underused strategies in SEO and Link Whisper takes the hard work out of it by making intelligent suggestions that are easy to manage."
Matthew Woodward
I'm not going to sugar coat this. Internet link building is a powerful method to rank your blog faster on Google results. If you had been doing SEO for a long time, you know that internal link building process is crazily painful and time consuming.
I can't agree more, until I came across Link Whisper plugin. Before we dive right into the Link Whisper review, I used to build internal links manually. With this plugin, I am able to create hundreds of internal links in just a few minutes.
Carry on to learn more.
What is internal link building and why it matters?
Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation. These type of links are useful for three reasons:
- They allow users to navigate a website.
- They help establish information hierarchy for the given website.
- They send the right signals to Google for rank juice and ranking.
This is how an internal link building structure looks like:
Link Whisper Review: The Summary That Matters
I had used Link Whisper for over a week now and I got to say, it is rather awesome to say the very least. Here's the summary of Link Whisper which I feel you will find them useful.
Advantages and disadvantages of Link Whisper
Link Whisper is a powerful SEO plugin that helps you to build internal link, in just a few clicks.
Pros
Cons
Conclusion:
Link Whisper is an excellent SEO plugin for website owners who want better search engine results and rankings through building internal links. What makes this plugin extremely unique is the ability to add internal link building without breaking your site, no coding skills required and more importantly, automatic link building (a plug in and play plugin).
What is Link Whisper?
Link Whisper is the newest WordPress plugin that helps you build internal links faster and smarter. This tool gives you the control to do internal building on one dashboard instead of going to multiple posts and editing them.
There are several advantages using Link Whisper plugin to build internal links. Here are some of them.
Automatic link suggestions as you write your blog
Links Whisper is smart. Powered by artificial intelligence, Link Whisper starts suggesting relevant internal links when you start writing your article right within the WordPress editor.
Depending on how many articles you have on your site and the relevance of your existing content, Link Whisper will suggest dozens or more internal links from the content you are editing.
Just check the box and hit save. Internal links are done in just a few clicks.
Build internal links with old blogs quickly
Ever wondered if you have any “orphan” content out there that doesn’t have a single internal link built to it?
With Link Whisper you can quickly see which pages have very little or no internal links pointing to them.
But it doesn’t stop there! You can just as quickly click “add” new internal links TO those articles with very few internal links pointing to them.
Automatic links from keywords of your choice
Want to build internal links faster? Try Link Whisper's "Auto-Linking" feature!
Simply input the keyword you want to build links from and then specify the URL you want those links to go to. Just like that and Link Whisper will automatically build links from all past and future mentions of those targeted keywords to the page of your choice.
Internal links reporting dashboard
With the in-depth link reporting, you can take control of your site structure and get the data you need to truly optimize your site.
Not only can you get a great overview of your entire site, but you can also see how many outbound internal links and external links are coming from each article. The links stats dashboard gives you a complete understanding of internal and external links as well as any broken links, errors, or posts that could use some additional internal links.
Broken links report
Wonder if you have an 404 pages or broken links on your site? Link Whisper makes it extremely easy to see all your broken internal and external links.
You can also quickly edit or remove any broken links within Link Whisper.
Link Whisper Review: How to use Link Whisper correctly?
Link Whisper is an easy to use SEO plugin for WordPress that helps you build internal links on automation.
Here's how to use Link Whisper correctly to build internal links for SEO faster.
Step 1. Link Whisper is a paid plugin. Lucky for you, you can try it for 30 days and get a full money back refund. If you want to build internal links without spending money, I recommend you to try Link Whisper and ask for a refund on day 29. Click here to get Link Whisper (and get yourself $20 discount).
Step 2. Install Link Whisper plugin to your WordPress site. Upon installing the site, the plugin will do a full site scan. To see the dashboard, head over to wp-admin » Link Whisper (left side column) » Report.
The Link Whisper dashboard looks like this.
Step 3. Click on Links Report on the top toolbar to start doing internal link building. This is what you will see after clicking on it.
As you can see, there's one post which was published that has no inbound internal links. Let's build some internal links by clicking on the Add button.
Step 4. Next, you will get a list of blog posts that you can easily add internal links directly to the given blog post. See below.
- Phrase represents the hyperlink and anchor text that you will be doing the internal building with.
- Post represents the internal link building source.
The Edit Sentence allows you to customize the hyperlink text to fit your blog or goals. It is important to note that Link Whisper will do automatic suggestions and replacement (if you enable it).
Step 5. Tick the boxes you want to build internal links with and click Add Links. It takes around 2 seconds to complete and you will see the confirmation popup.
Link Whisper Review: Should I be getting Link Whisper to build internal links?
I'm not going to sugar-coat this for you. Link Whisper is an excellent SEO plugin to build internal links quickly and effectively.
If you have a high traffic blog like I do with over 600+ articles, internal link building can be a crazy task to do. As a matter of fact, I hire VA (virtual assistant) for $20 per hour to fix my internal link building strategy.
With Link Whisper plugin, my VA can do more work faster and more efficiently. Plus, I could possible reduce my VA spending too!
Link Whisper Review: How much does Link Whisper costs?
We came to the most important part of all—how much is Link Whisper?
Currently, Link Whisper is running a promotion that offers a straight, $25 discount for every purchase.
Summary: Link Whisper Review 2020
Link Whisper is definitely my new go-to SEO tool to help with internal link building process. There's no doubt that it is super useful and makes internal link building easy and effective. Overall, I can't recommend Link Whisper enough and I encourage you to try it yourself.
The limited Link Whisper promo code lasts for the next few days only! So hurry up!
All firms have an aesthetic of some kind, either directly or indirectly. Some companies do seem to take their image more seriously than others. For instance, consider Disney Corporation’s expansive legal team and careful board of directors, always and forever mindful of keeping the magic alive, and ensuring that families feel comfortable including them in their children’s lives. This is no accident.
However, while that example is somewhat behind the scenes so as to look natural, other brands are very direct regarding how they preserve their image. For instance, consider the Apple store. Minimal products, minimal decoration, no sales clerks, only mobile pay systems. A white aesthetic and clean lighting adds to the effect, showing you that these products are polished, reliable, and on the cutting edge.
Building the aesthetic of your firm, piece by piece, is a journey you will reach many milestones in, but never truly complete. However, learning how to get started, even if you’re running a humble operation, can be one of the best soft marketing strategies you can adopt. Here’s what that may look like:
From The Freebies Up
Developing the best freebies/merchandise can help you show consumers that you pay attention to detail even when branding using seemingly inconsequential items. For instance, quality tote bags from 4All Promos can be a very useful and impressive product to give away at business expos, because the quality itself shows your firm’s dedication to excellent, while also managing your reputation in a practical sense. Remember, an aesthetic is much more than a logo, but the entire measured output of your UX design.
Managing Staff Behavior
Remember that your staff are your representatives. If they continually act with irrationality on social media, or do not take good care of their cars or uniforms, or are rude to customers, managing staff behavior may be necessary. Through incentives, encouragement, fair discipline and most importantly of all, outfitting them correctly, you can establish an excellent new normal within your firm, and ensure that your staff become more than just workers, but top-down ambassadors of your brand. There’s nothing more impressive to a consumer than a staff member who truly believes in the vision of the company, in a totally non-artificial sense. You can sure this will leave a long-lasting aesthetic impression of your firm.
Graphic Branding Is Key
Of course, it’s important to theme your color palette and to ensure your graphic design is appropriate to the industry you are trying to partake in. For this, hiring expert graphic designers, or taking a chance on proven freelance professional can open you up to creativity that will continually surprise you. A strong, clean, professional and interesting visual motif can allow you to grow your brand with much more power and potential than a bland firm - and even more ‘clinical’ businesses, such as law firms, can benefit form this approach. Invest your money here wisely.
With this advice, we hope you can more easily build the aesthetic of your firm, piece by piece.
