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Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as 'important' or 'very important' to their organization.

While we are on this topic, here's an important article you need to read: The Ultimate Comparison Between ConvertKit, Drip and MailChimp.

AWeber been in the business for years and this is the first paid email marketing service that I had used.

Why did I choose AWeber for my business?

I don't need an email marketing service that is expensive and full with features. All I need is an email marketing service that is affordable and easy to use — that's why AWeber is my top choice.

If you are just starting out with email marketing or running a small-medium sized business, you certainly doesn't need an expensive email marketing software to get the job done. I know, there are marketing consultants that are asking you to subscribe to email marketing services that cost thousands of dollars a month and trust me, those are not worth it. At least for now.

Email automation is critical for year 2018. And AWeber implemented this back in 2017. 

Now, the system is fully ready and you can start making your email marketing work harder (and smarter) for you.

The single, most important advantage AWeber has is the drag-and-drop email editor allows you to tag your subscribers based on their actions.

When you use AWeber, the options for email amrketing is endless. You can choose from over 700 ready-made email templates which are HTML ready, craft your own email template using the drag-and-drop editor or even automate email marketing using RSS to email feature.

Using AWeber, you can now keep your email subscribers up to date without touching a single line of code.

Everything (and I mean everything) is done through drag-and-drop. So, you can now focus on creating beautifully designed emails without having to worry about the creation part.

The best part? AWeber email templates are all mobile responsive and therefore, it looks good no matter on mobile, desktop or tablet!

By default, AWeber comes with a wide range of tools which you can immediately implement to collect emails. Sign up forms can be embedded or added to your website by just copy pasting and if you are using Thrive Leads like me, integration with third party plugins is a breeze.

Have an existing email list? No worries! AWeber allows you to import existing email lists directly to AWeber in just a few clicks. Your email subscribers do not need to opt-in again for the matter. Zero hassle!

Note: AWeber connects perfectly well with third party lead generation plugins such as Thrive Leads and OptinMonster. You can also read the comparison between Thrive Leads and OptinMonster here.

If you want to do email marketing, don't do it blindly. You need to keep track of the stats to maximize your open and click through rates. 

Not sure how to go around this? AWeber allows you to get a holistic view of all your email campaigns under one roof.

Bonus: Do you know that you can use link AWeber with payment gateway like PayPal and Stripe?

I love AWeber's email marketing app. With AWeber 'on-the-go', you can now curate and craft emails wherever you are (I love doing craft emails in the morwhen when I'm communiting to work).

One of the questions I always get is "How good is AWeber mobile suites?"

The answer is simple. AWeber mobile suites are life savers. It saves me a lot of time, and more importantly, it allows me to work on the go.

I can check the stats of my email campaigns, current and new subscribers, and unsubcribers. It gives me good idea on what my current email marketing strategy.

AWeber offers a free 30-days trial without credit card. I recommend you to sign up for an account here and now.

AWeber pricing starts at $19 per month which allows you up to 500 email subscribers and unlimited email delivery in a month.

Take a look at the table below for more AWeber pricing options.

Bonus: Looking for AWeber discount? You can automatically enjoy discounts when you sign up either for quarterly or annually payments!

The answer is "yes." AWeber is more than just an email marketing solution!

For starters. you can utilize AWeber to understand the behavior on your customers through email and segmenting them accordingly. 

AWeber makes it easy for you to create and send emails through their high performance servers.

Last but not least, the entry level for AWeber is extremely low. Therefore, affordability is one of the main factors that makes AWeber an excellent email marketing solution for business.

MailChimp is famous. MailChimp is good. MailChimp is recommended by nearly every web developer I know in the planet.

I use MailChimp as well. For me, MailChimp is okay, but it is not the best among paid email marketing solutions. For free email marketing services, MailChimp is one of the most popular in the market.

Well, it makes all the sense though. It is free for life — up to 2,000 email subscribers and up to 12,000 emails delivery in a month. What else can you ask for, right?

I use MailChimp for my personal blogs because MailChimp is:

When it comes to personal blogs, you don't need a super powerful email marketing solution and MailChimp fits perfectly well into the picture.

MailChimp started rolling out email automation in 2017 for all free accounts. That was a good move to be honest.

What I love about MailChimp is the simplicity of their email marketing automation.

For an email marketing service that doesn't cost you a single cent, there is definitely no complains here.

With MailChimp email automation, you can set and forget those email automation based on your settings:

I have to give this to MailChimp. It has one of the best, most intuitive and interactive email templates among most of the email marketing services.

You can start choosing the right templates through a set of layout options.

I recommend you to work with layouts if you love to customize your emails.

What I love about MailChimp is that all its preloaded email templates are mobile responsive (as the image above).

MailChimp has one of the best email delivery rates in the market because it is extremely strict. This means that it doesn't allow much affiliate links (or affiliate marketers) in its email delivery. Of course, this is also leads to massive MailChimp disadvantage.

But assuming that you are sending legit emails to your subscribers, you are bound to get awesome reach rates because the delivery is just so darn good.

Now, if you are an affiliate marketer like me, you got to rethink of your strategy right now. If you are just running a blog and sending daily/weekly/monthly newsletters without affiliate links, then that's fine under the MailChimp rules.

It's free — if you have under 2,000 email subscribers and sending less than 12,000 emails a month.

Pretty cool, right?

Here's the pricing structure for MailChimp for paid plans. As you can see, it starts from $10 a month for 500 email subscribers.

The answer is "yes" — if you are not an affiliate marketer. For the free for life account, MailChimp will always be a great option for many bloggers since there is no commitment (ever) until you break the 2,000 email subscribers mark.

In terms of features, MailChimp certainly offers very competitive features and can easily comparable to big brands such as AWeber.

In this part, we will go through some obvious comparison between both email marketing solutions.

Here, MailChimp has the upper hand and won the battle (even before stepping into the 'battlefield').

AWeber offers free 30-days trial while MailChimp offers free-for-life account. 

The smallest AWeber plan starts at $19 while MailChimp starts at only $10.

Therefore, MailChimp is definitely the clear winner in terms of value for money.

The clear winner is AWeber because its email automation feature is more roburst compared to MailChimp's.

While MailChimp offers email automation, it is very limited and is not sufficient especially for larger email lists or businesses.

AWeber's email automation wins the match because it makes MailChimp's email automation system look like a youngerster fresh from college.

In terms of customer support, AWeber wins hands down because it has live chat and email support. In business, customer support is utmost important as every second counts.

MailChimp doesn't offer support for free account (they will refer to to their knowledge base) and for paid accounts, they offer email support. Again, I rather speak to a real person when having a problem than being greeted with an automated support email.

Last but not least, feedbacks and customer testimonials are important to prove the track record. I could be bias here but AWeber has way more feedbacks and customer testimonials compared to MailChimp.

Personally, I rather work with an email marketing service that has a proven track record of constant delivery and therefore, AWeber is my personal winner here.

There goes, folks! I hope you find this email comparison between AWeber and MailChimp useful and which is your favorite option?

Leave a comment below and tell me more about your choice of email marketing service!