ConvertKit vs ActiveCampaign: Does ActiveCampaign Free Trial Makes The Cut?

​ConvertKit vs ActiveCampaign — ​why I switched from Active Campaign to ConvertKit?

Months back, I was using ActiveCampaign and it was pretty decent. I mean, for $9 a month for 500 email subscribers is pretty much a damn good deal.

As a matter of fact, I was happy — Email was sending out on time, and I was able to manage my email list faster and more efficient.

But something changed. I decided that I need to reduce cost (for 2018) and every bit of technology we use is rechecked to make sure we are getting the best deal.

I came across a cold and scary fact. I was spending too much on my ActiveCampaign subscription. While I was happy, I know that I’ll be happy if I’m able to save the agency some extra money.

​That’s when my hunt for ActiveCampaign alternatives came into play and ultimately, I came across ConvertKit (for business and not as a blogger).

Before that, let’s get the fact right.

​Both ConvertKit and ActiveCampaign are great email marketing software and I hope that this simple comparison between both of these tools will help you make your decision much easier.


​I used ActiveCampaign for my business for over 3 months before moving to ConvertKit. Carry on reading to find the advantages and disadvantages for both ConvertKit and ActiveCampaign.


​ConvertKit is a simple and powerful email marketing solution for serious marketers.

If I would sum what ConvertKit is all about, here’s what I think:

ConvertKit is a powerful new email service provider that provides InfusionSoft like automation capabilities without the InfusionSoft price.

​Don’t get me wrong — ConvertKit is far from being a full suite email marketing solution. However, it comes with some freaking awesome features helps you manage your email subscribers easily and more effectively.

​Creating an account on ConvertKit is simple (here’s the link). Right after that, I move forward to create my first email list and prepare to collect emails.

This is what it looks like.

creating email forms using ConvertKit

​ConvertKit is pretty sleek and creating forms is really easy. The entire process is well-thought through and seriously, it made my day!

I was thinking that it will be something really tough to start with, and I was wrong. Thankfully!

​I decided to use ConvertKit because it has a drag and drop visual ​automation builder just like ActiveCampaign.

convertkit visual automation review

​here’s where you can build “if this, then that” email marketing campaign.

​Advantages using ConvertKit (vs ActiveCampaign)

  • check​ConvertKit is the best for online creators
  • checkInbuilt with landing page and lead in forms
  • check​ConvertKit ​easy-to-embed, customizable opt-in forms help you turn casual readers into repeat customers
  • checkConvertKit homepage dashboard allows you to keep track of your growth ​that displays subscriber data and opt-in conversions
  • checkConvertKit simple workflows with “if this, then that” style automation rules make it easy to create your own custom rules
  • checkInbuilt drag-and-drop sequence builder (visual automation) helps you create personalized automated emails to grow your list while scaling your business
  • checkEasily organize email subscribers from one list with tags and segments (minus the massive costs)
  • checkFriendly and knowledgeable support team

​Disadvantages using ConvertKit (vs ActiveCampaign)

  • ​Entry level pricing is a little steep
  • ​No free trial available

​ConvertKit is the best if …

​As said earlier, ConvertKit is not for everyone. However, if you are serious in tagging and segmenting your audience, ConvertKit is a better option compared to ActiveCampaign.

Besides that, the single biggest advantage that ConvertKit has over ActiveCampaign is simply because the pricing structure. While ConvertKit is more expensive in the entry level, ActiveCampaign costs more when you have a large email list (or require additional features). ConvertKit doesn’t charge additional for features which extremely favorable when it comes to dollar and cents.


​ActiveCampaign is an unique email marketing solution. Highly affordable, free trial and good entry level pricing makes ActiveCampaign highly sought after tool.

My first reason for choosing​ ActiveCampaign is because I used MailChimp for a long time. And I seriously miss their HTML template builder.

With ActiveCampaign, I have pretty similar feature and I can start creating email templates based on my needs.

active campaign email template builder

​The visual builder is intuitive and fun to use. As a matter of fact, I did not experience a single glitch when using ActiveCampaign!

So, what did I switched from ActiveCampaign to ConvertKit? More on this below.

​Carry on reading the below to find both the advantages and disadvantages using ActiveCampaign.

​Advantages using ActiveCampaign (vs ConvertKit)

  • checkDrag and drop builder is slightly more intuitive compared to ConvertKit
  • check​ActiveCampaign can easily be converted into a CRM to understand your customer behavior
  • check​Integration between email marketing, site messaging and SMS under one roof
  • checkComes with Chrome extension
  • checkIntegrated form builder
  • checkActiveCampaign can track page visits and custom events you define, providing real-time behavioral analysis
  • checkActiveCampaign comes with 14 days free trial
  • checkA support team who is available 24/7/365 to help out

​Disadvantages using ActiveCampaign (vs ConvertKit)

  • ​Higher pricing structure for larger list
  • ​Entry level pricing provides limited features
  • ​Higher learning curve compared to ConvertKit

​ActiveCampaign is best if …

​You love creating​ email marketing funnels and you have a small list. This is what I mean.

ActiveCampaign is best for new bloggers or marketers who aim to make the best out of email marketing. The full email marketing suite is great for business owners if you don’t mind about the price.

Which Email Marketing Solution Is Better Than MailChimp?​​​​ConvertKit vs ActiveCampaign: Which is better?

ConvertKit offers a more all-rounder feature and pricing structure, which for me is the best choice available. Plus, it is extremely easy to scale with ConvertKit and there is migration services available (for free) when you are moving from other email providers.

​ActiveCampaign works marvelously well in many parts but the downside for me is the pricing structure. To have a full suite of features, it costs way more than ConvertKit and is definitely eating up my profit margin. This is also the reason why I switched from ActiveCampaign to ConvertKit months ago.

Leave a Comment