Google Panda Update 4.0: What is it and How it affects you?

Google Panda Update 4.0: What is it and How it affects you?

Google Panda Update 4.0

A new update has been rolled out by Google 17 hours ago duped as Google Panda Update 4.0 and it is said to be a very delicate update.

Matt Cutts, Google’s Head of Webspam, announced the release of Panda 4.0 update via the all-time-famous channel of his, Twitter.


And almost instantly, it took the whole search engine world by storm (as expected). Various authority sites reported both improvement and reduction in search visibility.

@MarketingLand Google updates “Panda” filter, impacts 7.5% of search results. Source.

It was quoted from Google that “Panda 4.0 affects different languages to different degrees” and “In English for example, the impact is ~7.5% of queries that are affected to a degree that a regular user might notice.”

History showed that this is possible the biggest Google Panda update since Panda 6 on 11th April 2011 (impacted 6 – 9% of search queries internationally).

Even Moz weather sees an extremely high temperature during that day.

Google Panda update 4.0 on Moz weather


Winners and losers of Google Panda 4.0

Data were collected by Search Metrics to determine the effect of Google Panda 4.0. Here are some of the initial stats.

Top sites which are suspected being affected by Panda 4.0:

Some sites got affected by Panda 4.0

Top sites who benefit from Panda 4.0:

SOme sites experienced huge SERP increase from Panda 4


Google Panda 4.0 is said to be ‘softer’ and and ‘delicate’

Let’s face the fact.

Not every Google update is beneficial for us. Sometime, we get affected by Google updates even when we are doing nothing wrong.

This particular update is meant to be a basis for future adjustments to the Google algorithm. Or least, that’s what Google wants us to believe in.

Until Google releases a new announcement (which is highly unlikely), we are left in the dark and playing the guessing game.


Preliminary analysis of Google Panda 4.0 Update

Panda 4.0 is said to focus on spam content

What have we learned from Panda 4.0?

One of the biggest analysis I personally seen is sites with lesser content loses visibility and search ranking.

Read more on how to increase search ranking here.

This means that sites need originality and tons of quality articles (for starters).

For example, majority of the sites listed in the ‘affected lists’ are mainly ranked with information from external sources.

But again, bear in mind that Google Panda 4.0 has just been rolled out and would easily take weeks to see the real results in the SERPs.

Personally, Google Panda 4.0 could be a good update with the assumption that it is learning from previous update mistakes.


How to be safe from Google Panda 4.0 Update?

There isn’t any visible or proven techniques yet but it is definitely safe to say that you should avoid using:

  1. Syndicated content
  2. Duplicate content
  3. Low quality content
  4. Spam contents

We all know that Google loves quality content and planning your blogging strategy is extremely important from now onwards.

Personally, staying safe and playing with Google rules is probably the best way for this short period to avoid Google penalization.

What do you think about Google Panda Update 4.0? Does it affect you in anyway? Fire up what you have in mind using the comment form below.

14 thoughts on “Google Panda Update 4.0: What is it and How it affects you?”

  1. Here comes Google again with their animals once more. With the release of panda, many have of course being affected and it is really amazing to seeing great sites being hit with this.
    Then we all ought to be careful because only God knows when the lions will be released!

    • Hey Emmanuel,

      Nice words. People are saying that this time around, it is much ‘softer’. I see it too and seems like not too drastic.

      Like what I said, I think Google is more careful not as wrong algorithm could easily hit big sites too.

      How is your site by the way?

      Talk to you soon!

    • Hey Ryan,

      Thanks man. Me too! I noticed a little change and was surprised when SEMrush informed me on 6 keywords improved in ranking.

      And these are super competitive keywords. I was shocked 🙂

      Let’s see how it goes around mate.

  2. Google Panda Update 4.0 is sure two sides of a coin. While some websites are not affected, others have been massively hit! We are seeing popular ecommerce website taking a big hit with this update and its ranking down by 80%. This is somewhat scary!

    Google has wielded its power once again and it reminds webmasters that updates are there to control every bit of link building and content creation we have going.

    The truth remains that Google still want websites to deliver quality contents and best practices at every point in time.

    Panda updates may not be perfect for now but I am seeing the 4.0 as an improvement on previous roll outs!

    Sunday – kingged contributor

    • Hi Sunday!

      How are you mate? Oh yes, it is definitely two sides of the coin. The biggest effect I seen is eBay losing around 75% of their organic traffic.

      Fingers crossed and seems like Google is going for content above everything.

      Thanks for dropping by mate~

  3. Oh dear, what do I think about Google 4.0. Um, no comment on this one. I ran onto your blog coz I wanna hear the new update. But oh well. Just keep concentrating on writing quality content. I think that’s the safest way to do it so far. So even Google change a thousand times, you’ll still be good.


  4. Hey Reginald,

    I had just read another post about this update a few hours ago but yours is a little more detailed. I haven’t seen any type of change with my site or traffic so far since I think I’m still on their good side at least with this recent update. I never know though, Google is a strange cat at times.

    Wow, I’m surprised about eBay and I’m sure their not very happy with this update either.

    Thanks for the report though.


    • Hi Adrienne,

      Thanks for that! I noticed some crazy spike recently (sharing in the coming post).

      Just like you, I was surprised on the big sites. What I can say is that “it is about time”. Their pages are too thin but again, what can we expect since they are e-commerce right?

      We can’t expect them to blog just like a normal website. Crazy Google 🙂

      Have a great weekend, Adrienne!

  5. Hi Reginald,

    It’s been a while, I hope everything is going well on your end.

    These Google updates finally seem to really effect some to the big hitters instead of the little guys this time.

    If we follow your 4 tips on a regular basis we should be good with all future updates…Then again this is Google we are talking about HAHA!

    Take care man…

    • Hey Steven,

      How have you been dear friend? Hope you are doing a-okay!

      Google came late! I was expecting something in April so … 🙂

      Either way, seems like big Google is focusing a lot of content lately. However, thinking back, how can we do that for e-commerce site?

      Makes not much of a sense right?

      Can’t wait to see what the new Penguin will be like. By the way, where’s our PageRank update? Haha!

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