3 Steps To Design Mouth Watering Business Website Templates

3 Steps To Design Mouth Watering Business Website Templates

Business website templates are more than just pretty looks for eCommerce websites. Proper website template will portrays a professional look and ‘interpret’ the whole website content to visitors in 30 seconds or less.

When I started this website, my plans were to make this solely a niche blog and within a month or less, I knew I got to change the plan. Obviously, I have some monetization issues back in my head and I was determine to turn this into a full-fledged business website down the road.

Four long months past and my traffic was at an average of 200 visitors per day. If you call this a victory, think again. I was converting less than 10% of my visitors to become potential clients.

The truth is … blogging isn’t going to make me much money but my services will. You may benefit from this article: 5 Insights You Should Know About Make Money Blogging.

Before we go into much details, here’s a simple video on why you need a high converting template for your business website.

What are the best business website templates that REALLY convert?

WordPress makes it easy to build a website from scratch and Dynamik Website Builder makes it even easier to do so. However, building a business website with the right designs that increases conversion rate is the hardest part.

In order to build the right business website template, you need stats, figures and lots of data. In this case study, I used ClickTale to do the analytics for me.

With ClickTale analytic tool, I realized that I was driving traffic to my ‘Hire Me‘ page but honestly, I got only 3 inquiries over 4 full month of hard work.

Now think back (real hard), why only 3 inquiries? What had I done wrong?

I was determined to change everything on this website to look more professional and the first step was no other than to choose the best business website template.

Before I even think of a design, I need stats and figures to point me to the right direction. Yes, I am not talking about any website design; I need the best.

So, here are 3 simple steps which I took to design the best business website template that fit my niche.

Step 1: Using the right website analysis tools

Information gathered from analytics can help build a good business website template
Analytics and stats are important in order to build a great business website theme

In order to do any visible changes, I decided to analyze my blog completely. My main goals are to figure out:

  • Why is the conversion rate is so low?
  • How to increase my signup rate?
  • What attracts my readers most?

The above three are just the main ones. I had over a dozen smaller goals but all these are just to give you a simple outlook on what you should be doing.

Analytics isn’t cheap and if you are thinking of the good old fashion Google Analytics, trust me that it is not going to bring you that far. Sorry Google but I am just being truthful.

Bear in mind that even though Google Analytics does offer you information such as click rates, heatmaps and bounce rate, you need more than that to do a complete analysis.

My first step of analyzing my website is my front page. I don’t know about others but my front page (or homepage) is capping over 35% of all my traffic. Taking an example of 200 visitors a day, I am losing about 2,100 potential clients in a month.

Imagine the ability to convert 10% of those traffic into business. Guess I would be a very happy blogger right?

The analytics tool that I use is ClickTale. For the record, ClickTale is a freemium tool. On a free account, it offers up to 5,000 recorded pageviews per month and probably a dozen more features.

ClickTale does slightly more than what other web analytics companies are offering and what really dig me in was the customer service.

Mitchell Schneider (Social Communications Manager) and Melody Frank (my product consultant) were great in ensuring that I had no issues trying to get ClickTale running on my site.

Kudos to them.

Step 2: Analyzing and fixing the loopholes

Fixing the website designs is the first step in producing a better business site
A poorly configured website theme can easily affects the sales and production of a website

ClickTale offers a huge range of services such as heatmap, clicks and web analytics. However, I basically uses ClickTale to focus on improving my visitor’s engagement.

So, why is ClickTale such an useful tool especially when you are designing a business website template?

I use ClickTale to track:

  • Where my readers are clicking
  • How long it takes for traffic to click on my CTA (and ‘Hire Me’ page)
  • How much they like my homepage and my blog posts (engagement level)

I allowed the tool to run on my site for about 3 days (okay I couldn’t wait to see the results then) and I was given the biggest shock of my life. The results are devastating and here are a few examples:

  • Navigation bar – 70% clicks on ‘Blogging’ and 30% on ‘WordPress’
  • ‘Hire Me’ page – 85% traffic to homepage hit that link (bear in mind, only 2 inquiries over the months)
  • 95% of readers on my blogs are skimmers

Now, tell me. Does all these sounds alarming to you?

Step 3: Drastic solutions to turn my blog into a business

The key to produce a great business website is the website design
Website designs often play an important role when it comes to the eCommerce industry

This is probably the last and most crucial step; designing my business website template. After being hit by Google Hummingbird and Penguin 2.1, I was determined to come back with a bang. Therefore, this design must REALLY make the kill.

In order to complete the project in a very short time period, I divided it into 3 crucial parts which are:

  • Change website theme
  • Provide easier navigation
  • Turning skimmers into profit

I did a quick survey on 20 popular websites and I noticed that they had many things in common such as landing pages and packing too many things (or choices) on one page.

On top of that, data and stats taken from ClickTale explained on what I needed to improve on my website (specifically) if I want to completely turn my website into a ‘money generator’.

With all data and information packed in my mind, the first step was to choose a professional and business like website theme.

Choosing a website design is rather easy since I am a Genesis Pro Package user that comes with over 40 child themes to choose from. Alternatively, you can just choose a beautiful child theme using this tool or build your own WordPress theme.

After choosing the right WordPress theme for myself, it was time to customize my theme.

I decided to place a huge Call To Action before the fold and this is done for only one reasons; to increase conversion rate and getting my readers going through my ‘sales funnel’. In other words, landing potential clients to where they want to be … finding solutions to their problems.

If you are wondering how important CTA is, you need to read this: How did I build a MASSIVE mailing list?

Now, you might think that displaying all the categories on your menu bar might be the best choice … and even I do too. Sadly, that wasn’t the case. Too many navigation bars will confuse your readers. Therefore, the lesser is better. I have 9 navigation bars before this and only 4 are ever clicked.

Make any sense to you?

Lastly, it is all about skimmers (traffic). My readers are mostly skimmers and maybe that is due to the fact that most of my blogs are way above 1.5k words. So, this means that my bounce rate is rather high and I probably got to do something with it.

Here are a few things I could do:

  • Having a floating bar with the latest articles or RSS pull (such as using FooBar plugin)
  • Share some eye-catching stuffs (links in this case) right before my comment form
  • Pop up (not for newsletter but for related articles)

Now, I tested all of these for a period of time (very specific) and sharing related posts seems to do the trick. That’s where I uses a related post plugin and this is what I had created:

Using the right related post plugins can help reduce bounce rate
My favorite ‘related post’ plugin at the end of each posts

You can also try using images and catching titles but personally, I think colours do best and it is followed closely by images. If you have a very engaging audience which are NOT skimmers, you may use more wordings for a change.

Putting all the above into one stunning business website design

I am not sure if you can call this a step but the last part is all about using the right widgets at the right area.

My sidebar is really ‘cold’. I was only converting about 3% of my total traffic to click on my sidebar and I was given the choice to either ditch the sidebar or do something with it … fast.

I removed several ads and place only important information on the sidebar. This helps to reduce my website loading speed too.

My fiancee is a great critic and I convinced her to check on my site. Within minutes, she pointed out some changes and I did accordingly. One of the most obvious parts is using colours and images to attract readers.

Before this, I am always Genesis Extender plugin to make easier modification but this time around, I was determined to do it with CSS codes. Changes were done and perfected in the next 48 hours.

Hard work + luck + stunning business-like website design = Win

Website improved over time thanks to the new designs and CTA
Improvements started to be visible within the first 3 days after the design changes were done to the website

Now, after reading over 1.4k words, you would be wondering what was the outcome of my ‘so-called’ business website template.

  • Bounce rate reduced from 78.52% to 62.26%
  • Average visit duration increased from 1.44 minutes to 2.45 minutes
  • Page per visit increased from 1.47 to 1.81
  • Securing two SEO huge projects which would last between 3 to 6 months each

In my 8 years of blogging, this is probably the best moment ever experienced by me. Being able to see the effects right after days of implementing was definitely a marvelous feeling.

Over to you …

I hope that with this article, I am able to share some lights on how to really build a good business-like website from scratch. It is never easy but certainly, doable!

Therefore, do you have plans to change your website theme anytime soon or you are happy with the current ones? Share with me what you think and the criteria needed to choose the perfect business template for your website using the comment form below.

15 thoughts on “3 Steps To Design Mouth Watering Business Website Templates”

  1. Template is the main part of any website, After seeing your template i can merely say that there is a professional working behind this blog. Yeah, you have to select a splendid website analysis tool to make changes on your website according to your needs. I’m also thinking to make some changes on my blog including switching to genesis framework. After reading this post i got some cool ideas to implement on my new template.

    • Hey Siraj,

      Thanks for commenting! You know, if you ever need an affiliate link I have one 😀

      A good theme is always the fundamental of any site. It doesn’t matter if you are running a leisure blog or business website. You need a really good theme. Can’t wait to see your new theme and have a great day mate.

  2. Hey mate, well said.

    Kinda related to my scheduled post, the design of a blog determines the user experience and CTR. Users stay longer on an attractive blog and thereby reduces bounce rate.

    Yup resopnsive design counts, I’m droping this comments from my mobile and I must say, it rocks!

    So guys, go no further, genesis is the best ever. If you really want a professional looking and branded blog then you know what to do 🙂

    • Hi Gilbert,

      Thanks for commenting. In fact, a simple look at Neil patel, Ana Hoffman and Adam Connell’s websites. First pages are always landing pages. That’s why they are converting so much.

      Responsive designs are easy since you can easily turn that on using WordPress core feature (JetPack). However, my self experience and taste is always using Genesis. A huge supporter and loving those themes so much. Haha!

      ClickTale and team is really great and love them big time 😀 Great heatmap and web anayltics … better than Google Analytics at times!

  3. ‘‹Analyze and improvise – that’s what most part of business success is about, after you have done the leg work. Thanks for sharing your insights and results Reginald. Action takers always get instant benefits 🙂

    No matter how great your analytics tool is, if you make no use of the stats you won’t see an improvement in conversion.

    As to the shock, yes the heatmaps and click percentages usually come as a shock to me too. It’s like, “what people aren’t clicking there? They’re supposed to, right?” lol.

    Thanks again!’‹

    • Hey Jane,

      Oh yes you are right! In fact, I was also wondering how you are converting pretty well. Love your PBS site and I even thought of incorporating your styles into some of mine. Sadly, pretty bad at CSS here and thus, I decided not to go with that. I still had the draft in the DropBox (homepage) that looks like yours. Haha!

      Argh, the heatmaps is always crazy. I was like “Hey, are they blind or what? Why aren’t they clicking there??” 🙂

      Thanks for dropping by, dear friend. Take care!

  4. Hi Reginald,
    Wow. What a comprehensive post! I really think you’re right that a blog/website’s design and function should follow your business requirements. Form should follow function, as they say. What’s the first step you would recommend for someone launching a small business blog? How would you go about deciding what kind of blog you would need to fit your business?

    • Hey Heather,

      Thank you for your kind words! Glad you enjoyed it 🙂

      Those are some good question my dear friend. Here are things I have in mind when starting a business blog:
      1. What are you selling? – Product knowledge is important
      2. Who are your potential buyers? – Focusing on the right market will grow your business

      Both of these are vital. You won’t go wrong with either one of those. Of course, once you figured that out, you need to know the type of CMS you are going with. For small start ups, usually it is best to go with WordPress. As your business grow, you can opt for more ‘custom made’ CMS.

      For me, blog is always my stepping stone. For example, I am experienced in SEO and social media. So, the best way to is blog more on those topic and most importantly, not to ‘shy’ from sharing your tricks. When it comes to blogging, nothing could go wrong if you know exactly what you want and you can be successful (or failure) either way!

      In short, focus, focus and focus on what you want plus getting your targets right. Once that is done, the rest are pretty self-explanatory. We all do mistakes and that is absolutely fine. The biggest issue is when we don’t even give it a try 🙂

  5. Loving the new look, Reginald.

    I plan to start writing services (I am glad that I am planning. I can analyze and evaluate all the necessary steps and risks before taking them. It helps to be prepared), so I do have 4 different themes (2 frameworks) for business websites – with in built services page, testimonial boxes, price boxes and all sorts of goodies (Plus, I can “enable/disable” these as I want. So, I could setup one of the themes, which is what I am planning to do, as the theme for my blog).

    My main concern right now is the home page (whether I should have a separate blog homepage or not). I want the main page to highlight the services. But, I don’t plan to start offering the services for while. I am thinking about making the homepage a general page – like a intro video, coming soon, recent posts etc. And then offer a big link which will take the users to the blog home page.

    I have also thought about experimenting with the design – tweaking sidebars etc for more results. I was thinking of using Google page tester (I am not sure whether that is the name of the tool) to monitor the effects.

    Anyways, thanks for sharing your expertise 😀 Appreciate the thoughts!

    • Hi Jeevan,

      Thanks for dropping by!

      As for the homepage, my suggestion would be avoid using separate homepage. I am referring to subdomains. Use one and stick to it would be a better choice. You can always change anything so that wouldn’t hurt you. If not, you will be like maintaining two sites at one time.

      Of course, if that’s a sales page then it is a whole different story 😀

  6. Hi Reginald,

    What an awesome story, I was thinking why Reginald was changing his blog design very often lately and Just now I understand why you did it. This is really an awesome case study that really shows how knowledgeable you are, maybe you should add this as a service to your client and your story is the proof. Thanks for sharing this with us, will surely help.

    • Hi Qasim,

      Thanks for commenting mate. Well, I probably couldn’t make enough money through Google Adsense etc. However, I know I know my stuff; marketing, SEO and WordPress. Therefore, I started to plan and monetize it.

      Web designing is a great service but my knowledge on CSS is pretty low. So, it is crazy job if I am going to offer that service. However, why not in the future right?

      Not bad for a start which it will get pretty hectic starting next month. New venture, new horizon and here I come!

      Have a great week my friend!

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