Top 7 Lead Generation Tools for WordPress in 2019

Top 8 Lead Generation Tools for WordPress 2019

This year is all about lead generation.

Yes, lead generation is not dead and as a matter of fact, lead generation is extremely important for bloggers and website owners.

Did you know?

As an affiliate marketer, proper lead generation process can help you generate more conversion and sales. Based on stats, the right lead generation strategy and tool will help you convert as high as 10% of your overall traffic, and turning them from website visitors into potential customers.

And without further a due, let's start with the list of the top 8 lead generation tools for WordPress in 2019.

1. OptinMonster

OptinMonster is a WordPress plugin that converts website visitors into subscribers and customers. It offers great features that makes it easy for marketers to acquire new leads and customers.

Features that make OptinMonster powerful include: a drag and drop form builder, exit intent technology, A/B split testing, the ability to show specific messages for different campaigns, and built-in analytics.

OptinMonster allows you to quickly build high converting lead generation campaigns, in minutes. It’s simple to use and we definitely recommend trying it.

Take a look at the video below to learn more about OptinMonster lead generation tool.

OptinMonster is not a free lead generation tool (sadly). Pricing starts at $9 per month and this is one of the best lead generation plugin that money can buy.

2. Thrive Leads

If OptinMonster ins't your cup of tea, you are going to love Thrive Leads.

Thrive Leads is a lead generation plugin for WordPress.

First and foremost, Thrive Leads is the list building solution that's created by a team of people who are obsessed with conversion optimization.

And this means that every opt-in form and lead generation feature is focused heavily in conversion.

After all, what's the point of having a great opt in form but zero conversion, right?

Wondering if Thrive Leads is right for you?

John Lee Dumas

WOW, a 238% increase in conversions when I switched to Thrive Leads. This is the most powerful list building plugin I’ve used and the team behind it is ON FIRE!

Absolutely gets a recommendation from me.

- Founder, Entrepreneur On Fire

Thrive Leads lead generation tool allows you to create opt in forms without using any software and directly on your WordPress site using it's intuitive drag and drop builder.

3. Sumo (previously known as SumoMe)

Sumo seems to be growing faster than ever in popularity, and for a good reason. Sumo is more than just a lead generation tool, but a full suite of products designed to grow your website traffic.

Tools like the Sumo welcome mat, smart bar, scroll box, and more will help you grow your traffic while collecting valuable leads. Over 300,000 websites are currently using Sumo, including some notable ones such as: Airbnb, Complex, Canva, The Art of Manliness, and BarkPost.

It is important to note that Sumo had been much of a lead generation tool for WordPress (past few years). With the growth of eCommerce, the company started to diverse deeper into this platform and now, it is a lead generation tool for major eCommerce platforms such as Shopify and WordPress at the same time.

4. Hello Bar

What does Neil Patel and Hello Bar have in common? Go figure!

Hello Bar makes it extremely easy to convert more of your visitors into customers. It makes it so that when people visit your website, they’ll see a subtle bar at the top of the page that encourages them to join your email list (or start a trial of your product). 

Hello Bar is a simple to install WordPress plugin that is a valuable tool to have in your lead generation arsenal. It doesn’t only work, but it works very well. 

Apart from that, Hello Bar is absolutely free to use (plus point). You are only required to pay for Hello Bar subscription if you are generating way more leads than the norm.

5. Hustle – Pop-Ups, Slide-ins and Email Opt-ins

Developed by the popular, WPMU DEV, this is definitely one of the best free lead generation tool for WordPress in 2019.

Hustle is the ultimate marketing plugin for building a mailing list, targeted marketing, lead generation, building a social following, improving conversions, and growing your business.

Hustle let’s you easily grow your mailing list or display targeted ads across your site with pop-ups, slide-ins, widgets, and shortcodes.

Want to know how it works? Hit the play button now!

Summary: Hustle Pop Ups, Slide-ins and email opt-ins for WordPress is definitely an awesome lead generation tool that you should try today.

6. Email Subscribers & Newsletters by Icegram

Email Subscribers & Newsletters by Icegram

Email Subscribers is a complete newsletter plugin which lets you collect leads, send automated new blog post notification emails, create & send newsletters and also manage them all in one single place.

If you are looking for a simple but highly effective lead generation tool for 2019, this is one plugin to try on your WordPress website.

7. LeadPages

If you are thinking of having a lead generation tool that doesn't require coding skills, LeadPages is another great option to consider.

With over 45,000 business using LeadPages and over 1,000 available integration with third party apps, LeadPages is definitely one of the heavy hitters in the market. 

Unlike other WordPress plugin, LeadPages converts website visitors to customers through landing pages — instead of the traditional pop up or slide ins forms.

The pricing for LeadPages starts at $17 per month (more discount when you go for annual payment).

Want to give LeadPages a run? Hit the button below now!

8. WP Chatbot by MobileMonkey

WP Chatbot by MobileMonkey

Chatbot is taking the world by storm — and if you are looking for a good one to included in your website arsenal, WP Chatbot by Mobile Mobile is definitely a great option.

Instead of having all the hassle in setting up a working Messenger on your website, this tol by MobileMonkey ensures that you can have a working lead generation tool working on your site within minutes (and not hours).

The best part about MobileMonkey?

There are both free and paid options that you can go with. Of course, the free version is a great tool to have your toes dipped into the water and experience it for yourself!

Want to know more about MobileMonkey and how it can help you with lead generation?

Check out the demo version below!

Which is the best lead generation tool for WordPress?

I want to be honest with you — all the above are great options to go with.

If you are looking for a simple and easy lead generation tool (and you don't require much features), Sumo is a great option.

If you are looking for a full-fledged lead generation tool, both OptinMonster and Thrive Leads are excellent choices to go with.

Safe bet? OptinMonster and Thrive Leads are two of the best lead generation tools that don't suck (seriously).

Plus, these are the exact tools I use for all my WordPress websites!

Which Is The Best Click To Call WordPress Plugin?

Discover The Best Click To Call WordPress Plugin For 2019

Do you know that click to call is one of the most effective ways to generate leads is through your WordPress website?

But wait.

What is click to call?

Click to call is one of the latest option when it comes to lead generation. Imagine a pop up appears right before you, right before you leave the page and then, it displayed a single call to action, which is to click to call. When website visitors click on the button, it will display the phone number and on supported mobile devices, it will open up the call option.

Why is click to call a new way of website lead generation?

The answer (for me) is simple.

Website visitors (especially when you are selling a product or service online) is often time more convinced to engage with you directly instead of using the contact us form.

As a matter of fact, BIA/Kelsey reports that businesses will get 162 billion mobile phone calls by the year 2019.

Want another stat?

When it come to contact rates, there’s just no competition. Inbound phone calls have 100% contact rates while research from InsideSales estimates that 71% of web leads are never contacted. 100% contact rates versus 29% — which do you prefer?

And with that, it is proven that calls are more important than ever.

So, how do you collect lead generation through calls on your WordPress website?

Answer: Install Click To Call WordPress Plugin

Click To Call WordPress Plugin

WordPress is home to over 150,000 plugins and among them, there are many click to call plugins that you can choose from.

So, which should you be using?

The short answer to this is "OptinMonster."

OptinMonster = Best Click To Call WordPress Plugin?

The recent OptinMonster update with the click to call option made it one of the best (and leading) lead generation software for WordPress websites.

Once you activated OptinMonster click to call WordPress plugin, you can create lead generation forms such as this one.

In just a single click, your website visitors will be able to communicate with you directly via mobile or phone line.

Pretty cool, right?

How to create click to call button on OptinMonster?

The first step is to edit or create a new campaign. If you don't have an OptinMonster account, you can do it right here.

For existing campaigns, click on the 'Edit' button as seen below.

Once you have created your campaign, you need to create a button with a link that dials a phone number.

First, add a Button element to your campaign.

In the button settings, go to the Action panel.

Set the Action to Click to Call.

Set the Phone number to the telephone number with no spaces, dashes or other special characters (except a “+”).

NOTE: It’s recommended to include the full international dialing code with the number to ensure the call will be placed regardless of where the visitor is located (e.g. “+15555555555”).

From there, you can go back to the button settings and edit its display using the Button and Block Styling panels.

Summary: OptinMonster Click To Call WordPress Plugin

In a nutshell, OptinMonster is a great click to call WordPress plugin that is proven to generate you tons of phone calls.

I installed OptinMonster click to call lead generation button on my business website and within 12 hours, I received two phone calls (leads).

The best part?

There is absolutely no cost into ads or banners as the lead is directly generated from Google organic traffic.

Want to try OptinMonster click to call WordPress plugin?

Which is the best WordPress signup plugin? (2018): OptinMonster vs LeadPages vs Sumo vs Thrive Leads

​WordPress ​Email Subscription Plugins. ​When it comes to this topic, the top four plugins are OptinMonster, LeadPages, Sumo and Thrive Leads. This may be the third or forth post you read about WordPress email subscription plugins and I'm pretty sure you came across (multiple times) the plugins above more than once.

But I get you. You are confused and undecided on which is the best WordPress email subscription plugins you should be using. I am not publishing this post just to rank on Google, but because I know exactly how it felt like. I have been through the same route some months back - I was searching for the best landing page builder and a WordPress email subscription plugin.

​Without much delay, let's start our discussing which is the best ​WordPress newsletter plugin - OptinMonster vs LeadPages vs Sumo vs Thrive Leads.

​But why should I care?

​I know many of you want to know the answer straight, and I'm happy to share them with you right after this. However, I recommend you to go through each and every one to really understand what each of these WordPress newsletter plugin offers. By doing so, you are also potentially saving more money in the coming months as well as doubling your chance of building a larger email list (faster).

​​As you requested, here is the summary for the best WordPress email subscription plugin.


​​​​​Thrive Leads

​My first choice will always be Thrive Leads and the reasons are simple. Affordability, rich in feature, drag and drop visual builder, hundreds of ready-made templates to download (1-click installation) and unlimited access towards each feature (regardless of the plans I'm subscribing to). Check out Thrive Leads here.



​​OptinMonster came close to the first spot but the recent change in their pricing structure made them much fitted to the second spot. OptinMonster provides one of the most robust features for a WordPress email subscription plugin and is able to help you grow your email list fast and efficient. Check out ​OptinMonster here.



​​​Yes, LeadPages is firmly on the third spot. There is no denial that LeadPages is a great responsive landing page tool (not to forget feature rich one too). The biggest downside is the price tag which can be very steep especially for beginners. Check out ​​LeadPages here.



​Last but not least, Sumo is ranked fourth in when comparing OptinMonster vs LeadPages vs Sumo vs Thrive Leads. While this WordPress email subscription plugin is powerful, I felt that it still don't offer much features when compared to the rest. Plus, you are required to subscribe for a higher plan to unlock more features is not a good attraction point. Check out ​​​Sumo here.

Undecided which is the best WordPress email plugin you should be using? Take a quiz below to find out!


​This article is long, therefore, here's a quick summary of what you will find today.

​OptinMonster vs LeadPages vs Sumo vs Thrive Leads Comparison - What will we cover today?

​There are a few things we will compare to make this comparison post as detailed as possible. They include:

  • ​Overall features
  • ​Ease of use
  • ​Customer support/Knowledge base
  • Check Circle

​Let's get started!

Best WordPress Email Subcriber Plugin Review

​OptinMonster Review

optinmonster review

OptinMonster is created by Syed Balkhi (founder of When OptinMonster was first launched, it was revolutionary with the first of its kind, Exit Intent Technology. Using this feature, you can easily turn exiting visitors into email subscribers with timely popup.

  • ​​Want to know more about OptinMonster?
  • ​Is OptinMonster the best conversion optimization software for WordPress? ​

​Let's take a serious look into OptinMonster.

​OptinMonster is more than a WordPress email subscription plugin. It is very much a full-fledged lead generation product that helps business owners to get more leads, converting leads into email subscribers and ultimately, turning them into paying customers.

​Part 1: What are the OptinMonster features?

  • ​MonsterLinks™ 2-Step Optins. ​This feature allows you toconvert any link or image into an optin form. The best part? It is proven to boost conversions by 785%.
  • ​Geo-Location Targeting. With geo-location targeting, you can improve the overall conversions by personalizing campaigns based on visitor's location.
  • ​​Exit-Intent® Technology. OptinMonster's most popular feature allows automatic detection of the user's mouse behavior and show them a targeted message as they are leaving. Thus, converting them into leads right before they leave your site.
  • Check Circle
    Intuitive Drag and Drop Builder. OptinMonster's powerful drag & drop builder allows you to create visually stunning optin forms that are optimized for the highest conversion rates.
  • Check Circle
    Campaign Types. Instead of just running a single campaign, you can now choose the perfect campaign type to display the most attention-grabbing offers to your visitors for maximum engagement. Want more? Split test them to find the best results!
  • Check Circle
    Campaign Triggers. Tired of low conversion rate? OptinMonster helps you to detect your visitors' behavior and use smart triggers to always display the right campaign to the right person at the right time.
  • Check Circle
    Targeted Campaigns. Instead of creating one campaign for everyone (which is not effective), OptinMonster allows you to use precision targeting to create campaigns that generate more leads, attract more subscribers, and make more sales.
  • Check Circle
    Seamless Integrations. OptinMonster integrates with a wide range of third party applications. Indirectly, you can create campaigns that react and adapt in real time so you can easily personalize, segment, and target for incredible conversions.
  • Check Circle
    Actionable Insights. Last but not least, OptinMonster inbuilt analytics feature will provide you with detailed information​ and the tools you need to take action to improve your lead-generation strategy.

​Part 2: How to use OptinMonster?

​I've tried many WordPress email subscription plugins and OptinMonster is one of the easiest to use. The biggest advantage using OptinMonster is the backend system. 

Take a look at the image below (screenshot taken from OptinMonster backend).

​It is really easy to create an opt-in lead generation campaign. All you have to do is to click and select.

​Editor's Note

​When it comes to ease of usage and learning curve, OptinMonster delivers what it promises. It is extremely easy to navigate and it also comes with an awesome knowledge base where users can find more information of the product.

​Part 3: OptinMonster Support

​Getting support for OptinMonster is fairly easy as well. OptinMonster support work based on ticketing system and while I certainly wish they have a forum or live chat for help, OptinMonster support team is still able to respond for any concerns within several hours of submitting the ticket.

​Part 4: How much is OptinMonster?

​Interested with OptinMonster and want see the pricing instead? Scroll down for more information about this WordPress subscribe plugin.

​For the record, you are seeing the OptinMonster discounted pricing because they are currently running a special promo (last a few hours only).

Overall, OptinMonster is very affordable (based on the service level) and I will recommend OptinMonster if you are searching for the best WordPress newsletter plugin.

Click here to try OptinMonster now.

​Why should you choose OptinMonster?

​OptinMonster is a great conversion optimization software for WordPress (and several other CMS too). OptinMonster is easy to use and you can use it in just three steps; create a visually stunning offer (using the drag and drop visual editor), ​target and personalize offers with behavior automation, and finally test and adjust in real time.

​LeadPages Review

​Do you know that LeadPages is one of the best optin plugin for WordPress? For many marketers, LeadPages is the number one landing page builder. 

But do you know that it also integrates perfectly well with major CMS such as WordPress?

​Here is a list of top marketers who uses WordPress and LeadPages at the same time:

  • ​Pat Flynn ​(Smart Passive Income)
  • ​Amy Porterfield​
  • ​John Lee Dumas (Entrepreneur On Fire)

If you are looking for an all-in-one WordPress plugin to help you build an email list, LeadPages might just be the right tool for you.

​Part 1: LeadPages Features

​LeadPages calls themselves more than just a landing page builder. And yes, they are right. Take a look at this video (pretty old one but it will give you an idea of what LeadPages is).

  • ​Publish in Minutes with 150+ Free Page Templates. LeadPages professional landing page designs allows you to easily build and customize. Plus, ​you can perform unlimited publishing for lead pages, squeeze pages, pop ups, splash pages, and thank you pages. With LeadPages drag and drop editor, no coding skill is required ... ever.
  • Acquire your dream leads—up to 2 billion of them. LeadPages allows you to drive the best of Facebook's 2 billion users right to your landing pages and squeeze pages with ​the new and integrated Facebook Ad Builder (by LeadPages). Easily ​select your target audience, publish your ad, track performance in real time, and watch your business bloom with quality business leads.
  • Check Circle
    ​Optimize With Confidence. You no longer need to do the guesswork with LeadPages as you can confidently optimize every aspect of your marketing campaigns with the help of the inbuilt human-friendly analytics. Right inside ​LeadPages landing page software, you can ​also decipher page performance, ad spend, and traffic so that you can make quick optimizations to capture more qualified leads.
  • Integrate with your favorite marketing apps. LeadPages will transform you ​into a true marketing pro ​(with the help of LeadPages seamless integrations) that connect your lead generation tools and marketing automation. Now, you can create landing pages, capture email addresses inside segmented lists, and nurture your new leads with email marketing that’s better than any sales team.

​Part 2: How easy is LeadPages?

​Fairly easy in most cases. As LeadPages is a standalone addon, it is much different from most of the WordPress mailing list plugins.

You would need to work on LeadPages backend and integrate it with your WordPress CMS.

If you are fond of coding, there's a LeadPages plugin that you can install directly to your WordPress.

​Part 3: LeadPages Support

​Support is critical and I can't stress (enough) the importance of having a good support. With LeadPages, support is just one click away. 

The knowledge base is very up to date and you can also email them. There're many unofficial LeadPages support Facebook groups as well that you can join for immediate support.

LeadPages Facebook Support Group

​Part 4: How much does LeadPages costs?

​LeadPages comes in several pricings, namely Standard, Pro and Advanced. If you are looking for LeadPages discount, I recommend you to go for Annual or 2-year plans for more savings.

LeadPages pricing table as below.

​Personally, $25 per month for an excellent WordPress landing page plugin is definitely worth the money. Imagine the amount of leads you can generate from as well as the time saved from building a landing page from scratch.

​Sumo Review

​Previously known as SumoMe, Sumo calls themselves as the easiest way to turn visitors into eCommerce customers. Sumo primarily integrates with WordPress and before they went with the paid pricing model, Sumo was one of the most used email subscribe WordPress plugin for bloggers.

With the recent upgrade with the paid Sumo plans, it has attracted some of the biggest names including:

  • ​Airbnb
  • ​Tony Robbins
  • ​Entrepreneur Magazine
  • The 4-Hour Work Week

​If you take a deeper look at the list above, all of these are eCommerce companies which sells products/services online. Yes, Sumome plugins are created mainly to convert typical website visitors into paying customers (hint: take a look at Sumo's slogan).

​Part 1: Sumo features

  • ​​Reduce Cart Abandonment. ​Sumo's Reduce Cart Abandonment ​allows you to reduce cart abandons (and increases your sales conversion).
  • Grow Email Lists. Fact: 98% of your website visitors won't buy on their first visit, and 55% will leave within the first 15 seconds. ​Sumo's Grow Email List ​will ​transform your one-time visitors into email subscribers before they exit your website.
  • ​Increase Order Value. ​Thinking of upselling but not sure where to start? Sumo's Increase Order Value feature will help you turn small orders into bigger ones (without hassle).

According to Noah Kagan (founder of Sumo), all these tools are based on proven marketing strategies. They are also bold enough to provide free (unlimited usage) for 14 days and if they don't work, you don't have to pay a cent!

​Important Note: Sumo plugins are all easily available in the cloud and website owners would need to either install the plugin or insert the code in the theme file. Sumo is created with simple codings and thus, it doesn't slow down your website. 

​Part 2: Is Sumo easy to use?

​Sumo is crazily easy to use. Period.

It's one of the easiest tool I have used in the past and I have no issues in recommending it to anyone who is finding for a WordPress opt in plugin.

​​Sumo works entirely on the cloud. Therefore, there is no plugin required to install or backend system hosted on your website. You are only required to install the plugin if you don't want to install the codes manually.

​Part 3: How good is Sumo support team?

​Among all the four WordPress email plugin I'm reviewing, Sumo has the coolest support team ... ever!

Here's the Sumo knowledge base (as seen below).

​At this point of time, I do not see any live chat option for Sumo support. It would be great if they have one though!

​Part 4: How much does Sumo plugins cost?

​Sumo comes with free and paid plans. The free plan comes with very basic features but are sufficient especially for new businesses and bloggers who doesn't have much money to spend on.

​Take a look below for the complete pricing structure for Sumo plugins.

​If you are looking for Sumome discount codes, you don't have to look far. You will get an automatic 20% discount when you opt for yearly plans.

Click here to try Sumo now!

​Thrive Leads Review

​You have guess it right. Thrive Leads is one of the core plugins for the popular Thrive Themes. When it comes to finding the best WordPress landing page plugin or best WordPress newsletter plugin, you will find Thrive Leads being mentioned in nearly every blog post and reviews.

So, what is Thrive Leads?

Thrive Leads is a WordPress opt in plugin that helps build your mailing list at supersonic speed.

When it comes to Thrive Leads, it has a wide range of influencers recommending it including:

  • ​John Lee Dumas (Entrepreneur On Fire)
  • ​David Coleman

​If you are looking for OptinMonster alternative, Sumo alternative or LeadPages alternative, Thrive Leads is here to serve you.


​Thrive Leads is the list building solution that's created by a team of people who are obsessed with conversion optimization. A lot of time and effort is put into Thrive Leads ​to include the most cutting edge conversion tactics used by smart businesses and growth hackers and for the first time ever, those tactics are easy as pie for you to use on your own site (1-click implementation using Thrive Leads). Click here to the full list of Thrive Leads features.

​Part 1: Why is Thrive Leads worth it?

  • ​Design & Deploy. Thrive Leads combines every type of opt-in form you need in one single plugin and gives you a simple drag-and-drop editor to create the perfect design every time. Therefore, you don't have to know coding skills to create high conversion-focused landing pages/opt in forms.
  • ​Advanced Targeting. Get a massive conversion boost by showing relevant, highly targeted offers to your visitors based on posts, categories, tags and more. Thrive Leads allows you to build multiple hyper-targeted and profitable lists (and not just a single list).
  • ​A/B Testing Engine. Thrive Leads comes with a highly advanced but very easy to use A/B testing feature. The features allows you to easily increase ​the conversions ​rate through simple but highly 1-click options.
  • Check Circle
    Actionable Reporting & Insights. Thrive Leads gives you a simple overview over the most important metrics. Therefore, you can see exactly how ​the opt-in forms are performing over time and where your most valuable traffic comes from.
  • Check Circle
    Multiple ​Form Designs. Using Thrive Leads, you no longer have to rely on just one way to generate leads and you no longer need multiple plugins (that probably conflict with each other). It's the all-in-one list-building solution you've been waiting for. To be exact, Thrive Leads comes with 10 different opt-in forms for you to choose from.
  • Check Circle
    Boost Conversions with SmartLinks & SmartExit. Show different offers to your existing subscribers and take your conversion rates to the next level with Smart features.
  • Check Circle
    Beautifully Pre-Designed Templates. Choose from dozens of templates to create eye-catching, effective list building forms & display them anywhere on your site.
  • Check Circle
    Target Your Opt-In Forms with Surgical Precision. Determine exactly on where on your site which forms are shown. Set them triggers, scroll triggers, on-click forms and more.

​Part 2: How to use Thrive Leads?

​When it comes to comparing the best WordPress list building plugin, Thrive Leads is one of the easiest to use. 

​Watch this video for a quick introduction to Thrive Leads (and discover how easy it is to use Thrive Leads even for complete beginners).

​Part 3: Thrive Leads Support

​When it comes to reviewing a WordPress product such as the best WordPress mailing list plugin, the level of support offered is critical. After all, why would you want to pay for a service that doesn't offer anything help when you need it, right?

​I like Thrive Leads because there are many ways to get support under an hour (in most cases). For example, you can reach out for support via ticketing (email), Thrive Leads knowledge base and the support forum.

This is how the Thrive Leads support forum looks like.

thrive support forum

​Thrive Leads support forum is supported by Thrive support staffs round the clock and even members who don't mind chipping in to help (huge bonus here). The community is very engaging and supportive with one another which gave more value to this WordPress list building tool.

​Part 4: How much does Thrive Leads costs?

​Thrive Leads comes with several pricing structures and here's what they look like:

​A single license for Thrive Leads costs $67 per year and there are also $97 for 5 licenses and $147 for 15 licenses. 

​Looking for Thrive Leads discount?

​Sign up for Thrive Membership for only $19 per month and get unlimited access to not only Thrive Leads but all Thrive Themes and Thrive plugins (along with unlimited support and website usages). Click here for more information or to grab the offer now.

​Undecided if Thrive Leads is worth it?

​Personally, I have been using Thrive Leads since it first launch (over 3 years at this time of writing) and it has generated me thousands of email subscribers just from my WordPress blogs.

Thrive Leads is definitely one of the best WordPress lead generation plugins for 2018 and 2019!

Why don't take Thrive Leads for a test run?

​Read this review post is NOT sufficient if you don't try Thrive Leads for yourself. How about giving it a full test run for 30 days?

​OptinMonster vs LeadPages vs Sumo vs Thrive Leads: Which is the best WordPress mailing list builder?

​Through the four WordPress list building plugins above, it is clear that they are all equally great WordPress landing page creator and WordPress lead generation plugin.

For me, my personal favorite when it comes to the best email subscribe plugin for WordPress is Thrive Leads. The reasons for my choice ​are simple - Thrive Leads comes with ​many email opt in forms/templates, features to increase conversion and more importantly, it is extremely affordable (either $67 for a year license or $19 per month for unlimited usage of all Thrive plugins and themes).

I'm interested with your thoughts. Which is your favorite tool when it comes to OptinMonster vs LeadPages vs Sumo vs Thrive Leads? Leave a comment below and tell me about it!

Editor's note: ​Still undecided on which WordPress email subscription plugin you should be using? Take the quiz below to find out (I highly recommend it)!


How To Build An Email List Using Thrive Leads Under 30 Days?

When it comes to building an email list, Thrive Leads is one of the opt in newsletter plugin for WordPress.

If you are not building an email list, you should do that like right now!

Email marketing has always been providing the highest ROI compared to any other forms of digital marketing.

According to statistics, the ROI generated from email marketing is always providing higher revenue (as high as 5 times) for bloggers and business owners.

Email marketing commonly used in/to:

  • Launch funnels
  • Promoting content
  • Engaging with your readers
  • Delivering secret deals and freebies
  • Upsell
  • Encourage more visits by loyal readers
  • Promoting products and services

However, it is always easier said than done — getting readers to provide you with their name and email is always the toughest part.

The old method of joining the newsletters doesn't work anymore.

You need to use the right hooks and content to get higher subscription rate.

This is where Thrive Leads comes into play.

What is Thrive Leads?

thrive leads

Thrive Leads is the top lead generation plugin for WordPress.

Using Thrive Leads is like having your very own list-building and conversion expert — baked right into a powerful piece of software.

Thrive Leads makes lead generation easier through powerful magnets, high conversion templates and easy to use/low learning curve plugin.

Related: Thrive Leads vs OptinMonster – Which Plugin Is The Best Plugin For Building An Email List?

How to setup Thrive Leads?

The first step is to connect your email service provide to Thrive Leads.

Locate the Thrive Dashboard plugin (left panel on your WordPress site) and select Thrive Dashboard.

This is what you will see.

thrive leads dashboard

If you purchase Thrive Leads as a standalone, you will not see other options such as Thrive Optimize, Thrive Headline Optimizer and the rest.

To access Thrive Leads, click on the Thrive Leads Dashboard as you can see in the image above.

BONUS: You should consider getting the Thrive Membership instead of Thrive Leads standalone plugin as the membership costs only $19 per month and allows you to have unlimited access to all Thrive plugins and WordPress themes (value for money). You can read the review or check out the demo.

Thrive Leads Dashboard

You will be greeted with the intuitive dashboard (as seen below).

It will give you a quick snapshot of your statistics for the day.

setting up thrive leads

By default, you will see several parts such as Lead Groups, Lead Shortcodes, ThriveBoxes and Signup Seque (One Click Signup Links).

Lead Groups. This is the default lead generation forms where you create multiple forms and selecting the specific triggers. Each lead group can be triggered by a specific 'reason' such as categories, posts etc.

Lead Shortcodes. Lead Shortcodes allows you to place lead generation forms within your content. This allows you to place lead generation forms through hotspots on your site.

ThriveBoxes. This are lead generation forms triggered when website visitors reaches the selected area. This is often popup lead generation forms.

Signup Segue. This is powerful because you can easily add these into your email newsletters or emails for your product launch. These one click signup allows you to register the existing email subscribers to webinar series and other forms of marketing.

How to connect email services to Thrive Leads?

Head over to Thrive Dashboard and scroll down to bottom of the page. You will the section called Thrive Features.

thrive features

The next step is to click on the Manage Connections (API Connections) to open up the option to connect your email marketing services to Thrive Leads.

You can connect more than one services to Thrive Leads (which is really awesome by the way).

As you can see, I connected Facebook, Google and mailChimp for this Thrive leads demo.

connecting thrive leads

Currently, Thrive Leads is connected to 23 email marketing services including, AWeber, GetResponse, ConvertKit, Drip and MailChimp.


Undecided which email marketing services to use a side from MailChimp? Read this post: Top 4 Email Marketing Services That Are Better Than MailChimp.

How to create optin forms using Thrive Leads?

By default, Thrive Leads comes with several forms options for you to choose from.

thrive leads optin forms

Thrive Leads offers a wide range of optin forms

Once you have selected the type of opt in form, you can go another step further by customizing the way the form will be displayed.

thrive leads form setting

Trigger. This option allows you control the way the form will be displayed. I prefer to go for 30 seconds or after 75% view of the page to avoid pissing off my readers 🙂

Display frequency. This option allows you to control the form display frequency. I go for three days.

Animation. This is the way the form will be displayed to your website visitors.

Creating your opt in form using Thrive Leads

Thrive Leads comes with a large ready-made and professionally designed templates that you can choose from.

thrive leads opt in forms

There is also the option for Blank Canvas where you can easily create your own custom forms from scratch.

Thrive Leads comes with visual builder and this means that you can drag and drop elements to the form without coding skills.

creating thrive leads forms

Is Thrive Leads too complicated for you? Try OptinMonster! Here's the latest OptinMonster review 2018.

Start building email list with Thrive Leads

Once you have completed all the steps above, you would need to turn on the forms.

Thrive Leads allows you to control your opt in forms to the display on desktop, mobile or on both.

thrive leads review

Pretty cool, right?

Are you ready to build an email list with Thrive Leads?

There is no denial that Thrive Leads is one of the best and easiest to use opt in form builders for WordPress.

What do you think? Take a look at Thrive Leads now!

Sumome Alternative: Top 3 Plugins To Help You Start An Email List

​Sumome tools have long been great assets to bloggers, marketers and website owners because they allow you to build an email list. While Sumome is a free tool to use, many people are looking for other Sumome alternative because as they progress down the email marketing business, Sumome is no longer a liable option — especially with the free plan.

Sure, Sumome has a paid plan but it is priced at higher end which makes it extremely un-affordable for many.

​This is how their pricing plans look like.

sumome alternative

​Here are some reasons why bloggers and marketers (including me) decided to look for alter Sumome alternatives.

  • Sumome free plan comes with only 200 subscribers
  • ​Entry level Sumome plan is $24 per month and caters for 750 subscribers only
  • ​Unlimited email subscribers starts at $59 per month

​While I appreciate the fact that Sumome offers discount of 20% for yearly subscription, this is probably the most expensive list building tool that I've ever come across!

And with that, let's move forward and get down to business. Let's go through some of the best email list building tools and great Sumome alternatives.

​Thrive Leads — Affordable Sumome Alternative

thrive leads

​I know you have heard about Thrive Leads and you guessed it right. I love Thrive Leads because it is extremely simple to use and is absolutely more flexible than Sumome.

​Why is Thrive Leads is better than Sumome?

​Thrive Leads is cheaper than Sumome. Being a Thrive Themes membership costs you $19 per month and you have access to Thrive Leads and 9 other Thrive plugins and themes. Compared to Sumome, you are only able to use ​Sumome to build an email list (and nothing more). You can also purchase Thrive Leads separately at $67 per month (that's $5.58 per month).

Thrive Leads offers more features than Sumome. ​Absolutely a no brainer. This is true because Thrive Themes membership comes with 10 WordPress themes and 10 plugins for various blog and email marketing needs. Sumome is created solely for email marketing and therefore, it is definitely an advantage using Thrive Leads over Sumome.

Thrive Leads ​templates ​are beyond awesome. This is not a one sided opinion. When you use Thrive Leads, you have the opportunity to explore dozens of optin forms compared to Sumome. While the templates on Sumome aren't completely bad, more templates and demo forms are always welcomed especially when you are a beginner and doing split testing.

​Thrive Leads is extremely easy to configure. Here's how Thrive Leads looks on the back end.

thrive leads optin forms

Thrive Leads offers a wide range of optin forms

How much does Thrive Leads costs?

thrive leads pricing

​Again, Thrive Leads is considered an excellent Sumome alternative because of the pricing structure. Regardless you are paying for Thrive Membership or Single Site License, getting Thrive Leads is still cheaper than Sumome paid pricing altogether.

​OptinMonster — Feature-Rich Sumome Alternative

optinmonster sumome alternative

OptinMonster calls themselves as the best WordPress lead generation plugin. How good is OptinMonster?

More importantly, is OptinMonster a great Sumome alternative?

OptinMonster is created by the talented WordPress entrepreneur, ​Syed Balkhi of WPBeginner. OptinMonster became famous as it was the first WordPress lead generation plugin that offers Exit Intent technology.

With this technology, lead generation forms will only be visible when the website visitor is leaving the page. With Exit Intent technology, visitors will not longer receive lead generation forms that are annoying (you know how it feels like when a pop up flashes upon you when you are reading an article).

​How much does OptinMonster costs?

how much is optinmonster

​If you are looking for a good Sumome alternative, you should consider using OptinMonster. It is powerful and it is also very user friendly (great for beginners)!

​Bloom by Elegant Themes — Beginner Friendly Sumome Alternative

bloom email list builder plugin

​I have used many email opt-in WordPress plugins and I got to say that Bloom is probably the simplest I have ever come across.

Bloom email list builder plugin is apart of the Elegant Themes (see my complete Elegant Themes review​) and it used by many other bloggers in the industry to grow their email list.

But why Bloom?

Bloom is bloody straightforward and everything is created to help beginners start building an email list fast.

​After installing Bloom, you are guided to create your first form and this is what you will see.

Bloom plugin

Bloom offers several optin forms to collect emails

​Once the type of optin is selected, you move forward to create a form to collect leads (you can choose from a wide range of pre-made templates). You will end up with something like this.

Bloom lead generation plugin

Sample of email optin form using Bloom

​What makes Bloom a great alternative to Sumome is the simplicity.

​The Bloom plugin provides advanced customization to ensure that your form is delivered to the right audience and at the right time.

​Bloom email list builder plugin is not sold separately and it comes with the Elegant Themes membership which starts at $89 per year (that's $7.42 per month). Being a paying Elegant Themes member allows you have unlimited access to all premium themes including the famous Divi 3.0 multipurpose theme, and all the plugins as well.

​Sumome Alternative: Which is the best alternative to Sumome?

​There is no definite answer to this but there is one thing for sure — Sumome is not worth it especially with the paid pricing structure. The price is just too steep compared to what Thrive Leads, OptinMonster and Bloom are offering.

Plus, all of these three Sumome alternatives provide more marketing features compared to Sumome.

If you are looking for the overall best Sumome alternative, Thrive Leads is the best option to go with.

OptinMonster is geared towards power and feature at a higher pricing structure.

​On the other hand, Bloom is a great email opt-in plugin for beginners who want to build email lists faster and more effectively.

I hope you find this Sumome alternative review useful and please use the button below to share with your friends!