Everyone wants to increase traffic to website but not many of them are able to successfully achieve the goal.
The Internet world today is very much different compared to those old days. There are millions of websites competing for the top spot on Google (as well as other search engines) and the competition is real. It is much harder to increase traffic to website today as it takes more than just writing great content.
However, here are the few things you can do today to increase traffic to website.
1. Focus on search engine optimization or SEO
Search engine optimization is important and you NEED to deploy search engine optimization to your website from day one.
SEO is important for ranking — and if you are looking for ways to increase website traffic, you should never leave SEO behind.
You might hear that SEO can be expensive and complicated. The truth is, SEO is pretty straight forward in many cases. Take a look at the case study below for more information.
Want to know more about SEO? here are some guides for you to get started on the right track.
2. Create engaging content
Engaging content is important if you want to improve website traffic. This strategy is to ensure that you are able to convert and convince your first time web visitors that your content is great and worth the read.
Creating engaging content involves using various forms of media, typography and even eye-popping visuals.
There are many tools that you can use to create engaging content and here are my favorites.
Canva — The best online platform to create images for free. Paid images and elements are also available at $1 each.
Piktochart — The ability to create powerful and highly engaging infographic without hiring graphic designers or freelancers.
WordPress Visual Builders (Thrive Architect, Divi) — If you are using WordPress, you should ditch the age-old WordPress editor and go for visual builders instead. Tools such as Thrive Architect (demo) and Divi (demo) allow you to create engaging content without using any coding skills.
3. Improve website loading speed
If you want to start getting more traffic to your website, you need to focus on improving your website loading speed.
Food for thought
Do you want to spend 30 seconds waiting for a website to load completely or just under 2 seconds?
In today's world, speed is everything.
How fast your website loads will determine the time spend of a website visitor ... as well as their happiness level.
Your website should load fast and it shouldn't take longer than 2 seconds to load.
The average attention span for an adult is around 7 seconds.
Therefore, you need to make sure that your content is able to attract them immediately upon their arrival to your website.
By doing this, you will be able to increase website traffic as they will certainly be back for more (repeated web visitors).
Not sure how to make your website loads faster? Here are several guides you can refer to:
4. Leverage the power of social media
If you want to increase website traffic, social media marketing is a must.
What is social media marketing?
In short, social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. In this case, your goals will be increasing website traffic.
Do you know that you can increase your website traffic by over 35% simply by using social media?
5. Collaborate and engage
Last but not least, collaboration and engaging with other peers within your industry is a great way to get more traffic to your website. In other words, influencer marketing is one of the best methods to increase website traffic without spending too much money (or any money at all).
The easiest way to collaborate with another influencer within your niche is through doing outreach and expert roundups. While both of these are pretty much time consuming, don't forget that these are great ways to 'borrow' fans and followers from others.
What is expert roundup?
An expert roundup is a collection of quotes or interviews by influential people in your niche. Each participant should be someone with some authority in your field and that has something to contribute to your readers. The most effective roundups pose a very specific question that the experts can easily respond to.
Are you ready to increase website traffic?
While there are many ways you can do to increase website traffic, the above are the top 5 methods to get more website visitors to your site.
What do you think? Leave a comment below and tell me about it!