8 Steps Content Marketing Strategy For Complete Website Makeover (And Traffic Boost)
Is your website suffering low traffic either from the recent Google Updates or simply because the content sucks?
If you are reading this, you are probably know that your content sucks — and you want to take drastic steps to get the traffic you deserve.
And even if you are at the top, you still need to have a solid content marketing strategy (which I have outlined below).
Do you know that there are 8 steps to perform a complete content marketing strategy makeover?
Now, don’t worry if you are scratching your head to find for answers. Scroll down below to learn more about planning and implementing a complete content marketing strategy makeover in 2019.
Step 1: Define your content goals
This is by far the most important step to take — especially when you are planning to generate more traffic to your website.
By defining your content goals, you will be able to construct, plan and take appropriate actions to generate more website traffic.
Goals are what take us forward in life; they are the oxygen to our dreams. They are the first steps to every journey we take and are also our last. It‰’s very important that you realize the significance and importance of goal-setting and apply this knowledge in your life. Source: Code of Living
Whatever your goals are, you got to have it layout!
Do you know that you can also integrate content marketing with podcasting?
Step 2: Define the target audience
When you publish a content, the content should be geared towards a specific audience and not the entire world.
The reason behind this is simple — “No one size fits all.”
Before even starting a content marketing makeover, ensure that you have the target audience in mind. This way, you can easily craft the right type of content (tone of voice, promotion method etc.) that resonates with your audience.
When you resonates with your audience, you are going to be able to convert them into paying customers.
Step 3: Audit the existing content
This step is time consuming but is definitely a step needed to be taken.
Your content may not be relevant with the new content goals that you want to achieve in 2019. Therefore, steps needed to taken to ensure that these content resonates with your overall content marketing makeover strategy.
Need help? Here’s a guide quite from Content Marketing Institute on performing content audit in just a few hours. Click for guide.
Step 4: Map key content to a website content map
Head over to Google Analytics (if Google Analytics is complicated, here’s a good alternative) and Google Search Console to discover the best performing content on your blog. Select the top 10 or 20 and ensure that there are interlinking between one another.
These content are doing very well for various reasons — solving the customer’s pain point or providing answers to questions.
There are many content mapping tools and software that you can use, including:
Step 5: Create content assets
Content assets are cornerstone contents — Content that represent a huge part of your blog. These content are powerful content that are often long form and provides ton of value to the readers.
A blog may have 100 or 1,000 blog posts but often time, only a handful will be generating the most traffic. Ensure that these blog posts are constantly updated with the latest content and having more internal links in these blog posts than outgoing ones.
Bonus tip: Learn more about content asset here.
Step 6: Upload and optimize current content assets
If you have created several cornerstone contents like I do, then it is high time to keep these content updated.
On average, I recommend revisiting the content once every quarter to update the content with new information. Always remember that Google loves content that are constantly updated.
Step 7: Promoting your content
Content marketing strategy doesn’t just involve content creation. Promoting your content is an extremely important step that most marketers overlook.
How to do you promote your content to the mass public? Here are some sure-fire ways to get your content in front of the mass population.
- Paid marketing (social media ads, Google ads)
- Search engine optimization (SEO)
- Non paid marketing (shares from other bloggers or industry leaders)
- Rewrite the content and publish on various content sites (Medium, Quora etc.)
- Outreach to other bloggers and writers within your industry
Step 8: Analyze and further improve
The last step includes analyzing and further improving the content marketing strategy makeover (over time).
The honeypot is often discovered only after various tests and implementation are done. In other words, analyzing and improving once or twice wouldn’t be that effective in a long run.
Keep a planner and schedule constant content marketing makeovers to ensure that your blog is getting the traffic you deserve — as well as doubling the chance to convert first time website visitors into paying customers or subscribers.
Analyzing goes a long way, including analyzing your content on your landing page. Here’s a list of tools to help you customize your landing page.
Summary: Start giving content marketing a makeover right now!
When was the last time you gave your blog and website a content makeover? If it has been awhile, get started right now as this is an important step to grow your traffic!
Tell me what you think in the comments below.
