Marketing today is all about generating targeted leads with a proven potential to buy. Generic homepages don’t really cut it anymore and it takes a suite of landing pages to pinpoint specific consumer needs.
Unfortunately, landing pages don’t build themselves but the good news is there are plenty of tools to make the process easier for you.
Here's what you need to know when it comes to landing pages.
Managing and optimizing multiple landing pages for better performance can be a full-time job in itself – until you find a platform that helps you maintain everything efficiently from a single dashboard.
What you will below are the bets landing page builders for 2019 that I would recommend trying out for every business — regardless you are a blogger, entrepreneur or small business owner.
It is important to understand that these landing page builders have their own strengths and weaknesses which I will make them clear today — so that you can choose the ultimate landing page builder based on your specific needs.
Before we dive into the top 8 best landing page builder tools for 2019, let's spend a quick 5 minutes on why landing pages is an important marketing strategy for 2019 and beyond.
A landing page is where a visitor “lands” after clicking on an ad or link in your campaign (source).
With that definition in mind, imagine a prospect drifting through the internet as someone without any connection or devotion to you or what you offer. A tinge of interest causes them to click on an ad in your campaign.
That drifting prospect “lands” on a web page, but the only way they can firmly “plant their feet” on that page is to take action. So they have to see something that makes them want to take action.
Need I say how important this makes the page they land on?
In short, a landing page is a specific page that is crafted (often by professionals) to convert website visitors into paying customers or email subscribers.
A landing page will have the highest conversion rate compared to any other posts/pages on a single website.
Therefore, it is extremely important to spend time (and some money) to create the best landing page you can possible imagine.
Do you know that there are 5 major types of landing pages?
A splash page is a precursor page for a website or content page. The simple page usual contains very little text, an image, and usually a link leading you to the next page. Its purposes include promoting a product teaser-style, noting a company update, giving a disclaimer, or even displaying a quote like Forbes.com’s quote of the day that comes up when you’re clicking through their website.
A squeeze page’s sole purpose is to capture a prospect’s email address. This type of page gets email addresses in exchange for content e.g. a newsletter, e-book, podcast, slide deck, etc. Squeeze pages are usually very direct containing an image, concise text that tells of the page’s purpose, and a CTA that asks for the email address.
The click-through landing page pre-empts the credit card form. It’s main aim is to lighten the process leading up to the impending request for a prospect to spend money. It usual contains an image, enough information about the product, service, software, etc. to educate you on what you’re purchasing, and a link to get to the credit card form.
A sales lead capture landing page is designed to lead a prospect to a sale. Its content is usually tailored to be more persuasive and educational, because its end goal is to keep the prospect clear on the offer (this type of landing page is usually more lengthy than other options).
This is the landing page type that will be addressed in this article. It’s sole purpose is to turn a prospect into a lead. One of its most important features is its form; and the form plays the most important role of capturing the prospects information. Your lead capture landing page should be tailored to capture the type of leads your company works best with. For example, if calls are your company’s strong point, then a trackable phone number should be included.
Here are the top 10 landing page builder tools for 2019 that you can use to build any of the above 5 types of landing pages.
Looking for the best rated and that doesn't burn a hole in your pocket?
And without further a due, let's get started with the top 10 and best landing page builder apps for 2019 and beyond for bloggers, entrepreneurs and business owners.
Plus, you will also find landing page service comparison which I will highlight in this article.
I choose Unbounce is the top landing page builder for a reason.
Featuring one of the best drag-and-drop builders in the game, Unbounce may not be a beginner’s tool but it is one of the most advanced builders you’ll find.
Unbounce is used mainly by big brands and companies who want to leverage the true power of landing pages (and focus on conversion).
Unbounce in a nutshell
Unbounce is more than just landing page builder — the company had put many emphasis on landing page designs that convert. After all, what's the point of having a landing page if they don't convert, right?
Unbounce customers will also get support for unlimited A/B testing, AdWords integration and visitors stats under a beautiful dashboard.
As for pricing, Unbounce is on the higher tier compared to most of its competitors.
Let's take a look at the pricing structure below.
Unbounce Essential is best for small business owners and entrepreneurs who don't require much third-party integration and much smaller landing pages.
Unbounce Premium on the other hand is geared towards agency level (with it sub-client account management system) and more landing pages.
Ultimately, Unbounce Enterprise is the highest tier and it is one of the most popular options for big brands. Customers in this tier will also get dedicated account manager and page migration services too!
If you are searching for a landing page builder that allows you to create landing pages instantly, Instapage is the tool you need.
At this point of writing, Instapage has over 100 templates to choose from and the low learning curve helps to beginners to create landing page without needing any help.
How much does Instapage costs?
Basically, Instapage pricing is divided into four pricing tiers. See below,
Core and Optimization are two Instagram pricing that suits for both bloggers, entrepreneurs, business owners and website owners.
And at this point of time, you can try Instapage absolutely free for 14 days.
Overall, Instapage is a great alternative to Unbounce due to the pricing structure.
However, it is important to note that some features such as A/B testing, heatmaps and advanced tools are only available on higher plans.
If you are looking for a mobile landing page platform, Wishpond is a great option to roll with. And for the record, you can use Wishpond on both desktop and mobile landing pages.
Wishpond is slightly different compared to the first two, Unbounce and Instapage.
Wishpond in summary
Wishpond allows you to create social content, popups and manages multiple basic automation tasks with easy. It doesn't put a cap on the number of landing pages you can create — thus, making it standout in terms of pricing.
The only downside is you will be charged based on number of leads you generate from Wishpond toolkit each month.
For $49 per month, you can get up to 1,000 leads; $99 per month, you can get up to 1,500 leads and $199 per month gets you up to 10,000 leads.
See the image below for more information.
Prefer a custom package instead?
You can contact Wishpond team for a custom package instead!
With over 160 free templates to work with, this is definitely one of my favorite drag and drop builder.
At $25 a month, this is definitely a great option for small business owners (but not so much on bloggers).
Here's the full pricing structure as below.
If you require split testing feature, the LeadPages Pro package will give you all the juice you need to run multiple A/B testings!
And by any chance you don't find LeadPages useful, the LeadPages refund policy is 30 days. Therefore, you have 30 days to try LeadPages with zero worry.
In short, LeadPages is one of the best e-Commerce landing pages generator that money can buy.
Lander is built entirely for small business owners.
It provides a nice range of services and features but there are many users who complain that integration can be messy!
The Basic package ($16/mo) is only good for five thousand visitors, but remember this is traffic to your landing pages only.
So you need to calculate how much traffic your PPC and organic SEO strategies will generate.
If you require more than 100k visitors a month, there are custom packages available, too.
While Lander is 'okay', what I fiund the fully customizable code for its landing pages is definitely something to shout about.
More importantly, having full access to the code allows you to take the driver seat in control of your pages and perform much required optimization if needed.
You must be wondering why I included kickofflabs in the best landing page builder lists since it scores moderately.
The answer is because kickofflabs is more than just a landing page builder.
It's ability to launch and promote new products and services along with running contests and awarding referrals make it one of the strongest competitors in the market.
It is important to note that while kickofflabs is doing very well to be on par with the market pricing.
Let's take a look at the pricing below.
Personally, kickofflabs isn't a bad landing page builder. The only downside that you will experience is the pricing based on number of visitors.
OptimizePress is a good choice for beginners especially when you are looking for a simple tool to use on WordPress blogs.
Do you know that many landing page developers use OptimizePress due to its intuitive features and low entry level pricing? Try OptimizePress now!
OptimizePress comes in three forms — membership plugin, landing page builder plugin and theme.
The smallest package is Core, which is best for individuals who are just getting started. There are higher plans as well such as Publisher and Pro that you can choose from.
Here's the OptimizePress pricing table.
Overall, OptimizePress is a good landing page builder to use and have.
Since the OptimizePress update in recent months, it has been one of the top landing page builder tools for many entrepreneurs and bloggers.
Once known as Thrive Content Builder, Thrive Architect is the best landing page builder for WordPress users and bloggers.
Build from scratch (ground up) by the Thrive Themes team, Thrive Architect is the best voted landing page builder for 2019.
Regardless of your coding skill level and knowledge, Thrive Architect can operate without any coding skills and everything is done through drag and drop.
Thrive Architect offers WYSIWYG (what you see is what you get) visual editor that allows you to design landing pages in real time. Plus, with over 270 ready-made landing page templates, you can easily import them with just one-click.
At the same time, all the Thrive Architect landing page templates are mobile optimized and are focused on conversions.
P.S. WYISWYG is also known as drag and drop landing page builder
For a single site, you can get your hands on Thrive Architect with one-time payment of $67. It comes with a year of customer support and lifetime updates at no cost.
It is important to highlight that you can purchase Thrive Architect by signing up for Thrive Membership.
At only $19 per month, you have unlimited access to everything — from free updated to support.
Click to give Thrive Architect a trial run right now.
All the above are great landing page builder apps that you can choose from.
If you are a blogger and small website owner, Thrive Architect is the best for you (pricing starts at $19 per month).
If you are a managing multiple websites, landing pages and working on agency level, LeadPages is definitely the best option to go with.
Which is your favorite drag and drop landing page builder?
Leave a comment below!