How to Give Your Content Marketing Strategy a Complete Makeover in 2019

8 Steps Content Marketing Strategy For Complete Website Makeover (And Traffic Boost)

Is your website suffering low traffic either from the recent Google Updates or simply because the content sucks?

If you are reading this, you are probably know that your content sucks — and you want to take drastic steps to get the traffic you deserve.

And even if you are at the top, you still need to have a solid content marketing strategy (which I have outlined below).

Do you know that there are 8 steps to perform a complete content marketing strategy makeover?

Now, don't worry if you are scratching your head to find for answers. Scroll down below to learn more about planning and implementing a complete content marketing strategy makeover in 2019.

Step 1: Define your content goals

This is by far the most important step to take — especially when you are planning to generate more traffic to your website.

By defining your content goals, you will be able to construct, plan and take appropriate actions to generate more website traffic.

Goals are what take us forward in life; they are the oxygen to our dreams. They are the first steps to every journey we take and are also our last. It‰'s very important that you realize the significance and importance of goal-setting and apply this knowledge in your life. Source: Code of Living

Whatever your goals are, you got to have it layout!

Do you know that you can also integrate content marketing with podcasting?

Step 2: Define the target audience

When you publish a content, the content should be geared towards a specific audience and not the entire world.

The reason behind this is simple — "No one size fits all."

Before even starting a content marketing makeover, ensure that you have the target audience in mind. This way, you can easily craft the right type of content (tone of voice, promotion method etc.) that resonates with your audience.

When you resonates with your audience, you are going to be able to convert them into paying customers.

Step 3: Audit the existing content

This step is time consuming but is definitely a step needed to be taken.

Your content may not be relevant with the new content goals that you want to achieve in 2019. Therefore, steps needed to taken to ensure that these content resonates with your overall content marketing makeover strategy.

Need help? Here's a guide quite from Content Marketing Institute on performing content audit in just a few hours. Click for guide.

Step 4: Map key content to a website content map

Head over to Google Analytics (if Google Analytics is complicated, here's a good alternative) and Google Search Console to discover the best performing content on your blog. Select the top 10 or 20 and ensure that there are interlinking between one another.

These content are doing very well for various reasons — solving the customer's pain point or providing answers to questions.

There are many content mapping tools and software that you can use, including:

Step 5: Create content assets

Content assets are cornerstone contents — Content that represent a huge part of your blog. These content are powerful content that are often long form and provides ton of value to the readers.

A blog may have 100 or 1,000 blog posts but often time, only a handful will be generating the most traffic. Ensure that these blog posts are constantly updated with the latest content and having more internal links in these blog posts than outgoing ones.

Bonus tip: Learn more about content asset here.

Step 6: Upload and optimize current content assets

If you have created several cornerstone contents like I do, then it is high time to keep these content updated.

On average, I recommend revisiting the content once every quarter to update the content with new information. Always remember that Google loves content that are constantly updated.

Step 7: Promoting your content

How To Promote Content In Content Marketing Makeover

Content marketing strategy doesn't just involve content creation. Promoting your content is an extremely important step that most marketers overlook.

How to do you promote your content to the mass public? Here are some sure-fire ways to get your content in front of the mass population.

  • Paid marketing (social media ads, Google ads)
  • Search engine optimization (SEO)
  • Non paid marketing (shares from other bloggers or industry leaders)
  • Rewrite the content and publish on various content sites (Medium, Quora etc.)
  • Outreach to other bloggers and writers within your industry

Step 8: Analyze and further improve

The last step includes analyzing and further improving the content marketing strategy makeover (over time). 

The honeypot is often discovered only after various tests and implementation are done. In other words, analyzing and improving once or twice wouldn't be that effective in a long run.

Keep a planner and schedule constant content marketing makeovers to ensure that your blog is getting the traffic you deserve — as well as doubling the chance to convert first time website visitors into paying customers or subscribers.

Analyzing goes a long way, including analyzing your content on your landing page. Here's a list of tools to help you customize your landing page.

Summary: Start giving content marketing a makeover right now!

When was the last time you gave your blog and website a content makeover? If it has been awhile, get started right now as this is an important step to grow your traffic!

Tell me what you think in the comments below.

How To Increase Traffic To Website (And Fast)?

Everyone wants to increase traffic to website but not many of them are able to successfully achieve the goal.

The Internet world today is very much different compared to those old days. There are millions of websites competing for the top spot on Google (as well as other search engines) and the competition is real. It is much harder to increase traffic to website today as it takes more than just writing great content.

However, here are the few things you can do today to increase traffic to website.

1. Focus on search engine optimization or SEO

search engine optimization

Search engine optimization is important and you NEED to deploy search engine optimization to your website from day one.

SEO is important for ranking — and if you are looking for ways to increase website traffic, you should never leave SEO behind.

You might hear that SEO can be expensive and complicated. The truth is, SEO is pretty straight forward in many cases. Take a look at the case study below for more information.

[How did we do it case study] 200% increase in visibility under 14 days.

Want to know more about SEO? here are some guides for you to get started on the right track.

2. Create engaging content

engaging content

Engaging content is important if you want to improve website traffic. This strategy is to ensure that you are able to convert and convince your first time web visitors that your content is great and worth the read.

Creating engaging content involves using various forms of media, typography and even eye-popping visuals.

There are many tools that you can use to create engaging content and here are my favorites.

Canva — The best online platform to create images for free. Paid images and elements are also available at $1 each.

Piktochart — The ability to create powerful and highly engaging infographic without hiring graphic designers or freelancers.

WordPress Visual Builders (Thrive Architect, Divi) — If you are using WordPress, you should ditch the age-old WordPress editor and go for visual builders instead. Tools such as Thrive Architect (demo) and Divi (demo) allow you to create engaging content without using any coding skills.

3. Improve website loading speed

website loading speed

If you want to start getting more traffic to your website, you need to focus on improving your website loading speed.

Food for thought

Do you want to spend 30 seconds waiting for a website to load completely or just under 2 seconds?

In today's world, speed is everything.

How fast your website loads will determine the time spend of a website visitor ... as well as their happiness level.

Your website should load fast and it shouldn't take longer than 2 seconds to load.

The average attention span for an adult is around 7 seconds.

Therefore, you need to make sure that your content is able to attract them immediately upon their arrival to your website.

By doing this, you will be able to increase website traffic as they will certainly be back for more (repeated web visitors).

Not sure how to make your website loads faster? Here are several guides you can refer to:

4. Leverage the power of social media

social media marketing

If you want to increase website traffic, social media marketing is a must. 

What is social media marketing?

In short, social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. In this case, your goals will be increasing website traffic.

Do you know that you can increase your website traffic by over 35% simply by using social media?

Click to Tweet

5. Collaborate and engage

collaboration and expert roundup

Last but not least, collaboration and engaging with other peers within your industry is a great way to get more traffic to your website. In other words, influencer marketing is one of the best methods to increase website traffic without spending too much money (or any money at all).

The easiest way to collaborate with another influencer within your niche is through doing outreach and expert roundups. While both of these are pretty much time consuming, don't forget that these are great ways to 'borrow' fans and followers from others.

What is expert roundup?

An expert roundup is a collection of quotes or interviews by influential people in your niche. Each participant should be someone with some authority in your field and that has something to contribute to your readers. The most effective roundups pose a very specific question that the experts can easily respond to.

Are you ready to increase website traffic?

While there are many ways you can do to increase website traffic, the above are the top 5 methods to get more website visitors to your site.

What do you think? Leave a comment below and tell me about it!