Why Social Engagement Is More Important Than SEO?

For many bloggers, search engine optimization or SEO is very important when it comes to growing a website. And yes, this is wrong! Hell wrong ... I should be focusing on reader's engagement and let me tell you why.

I did two case studies last month and the figures really opened my eyes. Through my experience, new websites on competing on moderate to high competition keywords usually get very less traffic for the first few months. When I read Neil Patel's Quick Sprout, it made me realized that I could actually grow my website from nothing to something ... within days.

What's worst is that I'm competing on super high competition keywords such as:

Blogging
Internet marketing
Search engine optimization
WordPress

Do you know how much competitions I'm actually facing? Literally, it felt like competing with a quarter of the total websites in the world.

So, this is probably not the question of the year but it sure sounds important for you and me; Why should you focus more on social engagement than plain, straight-forward search engine optimization techniques?

This is not about ditching your SEO strategies but to improvise it. Start thinking out of the box!

Here's what Google said in the past:

'In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.'

This is what Google says now:

'In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.'

Source: Google

Does this make any sense to you? I even underlined the important words for you. So, ask yourself again now; How important is social engagement in Google point of view?

The below are two case studies which I did to see how social engagement affects my website growth and traffic.

Case Study 1

Focused on:

Search engine optimization techniques
Quality content
Using right keywords

My website traffic was pretty low considering that it is new and limited social engagement

Look at the graph. Does that look familiar to you? For me, absolutely yes. Regardless how many new websites I started up, my graph and website traffic has always be like that.

20 to 50 views a day? That doesn't make the cut! I need to do more and think out of the box; Is there any other way to improve and increase my website traffic?

Case Study 2:

Focused on:

Social shares (social media)
Reader's engagement
Commenting on other blogs of the same niche

My website traffic increase dramatically when there was comments done on Google+ and social media

Even a young boy could tell the difference right? My website traffic exploded, skyrocketed and increase more than what I expected.

This is H-U-G-E ...

In just one week:
Website traffic increase at least 2.5 times more
Over 50 comments received
Bounce rate reduced by 10%
And my Gooogle Adsense revenue grow by 33%

This is H-U-G-E ...

Case study 2 isn't much about the normal SEO stuffs most bloggers talk about ... you know, content, keywords and the list continues.

Instead, case study 2 is how clever bloggers and writers grow their websites. Just look at how Traffic Generation Cafe, Kikolani and CopyBlogger grow their websites.

Practically, they did everything every one was doing. From search engine optimization techniques to writing great contents.

But, they did everything with a twist ... they added human touch.

What? Human touch?

Human touch is more than just hand shaking

Read some of your articles and tell me if these articles are written for search engines and not for readers. I admit it, even I have some article written for search engines and that's bad.

I classify human touch as one part of social engagement. When your readers hits your website, you got to make sure that you try your best to get to them and welcome them.

If you are writing a blog or article, make sure you are catering for your human readers and not bots. Readers want to read facts and not SEO optimized articles. Period.

Be a reader yourself to be engaging

Nowadays, reader's engagement is way more important than content itself.

Always put yourself in the shoes of your readers. Imagine you are visiting a blog and the writer is actually writing for search engines and not for the reader. Would you be back? I guess not.

Sames goes here. When a reader leave a comment, reply to them and tell them how much you appreciate them. I know a bunch of bloggers who don't reply to comment and this is absolutely why you should ... starting now!

You want to your website to grow in terms of traffic, search engine ranking and even subscribers right? You got to do something to make them come back for more! And, you wouldn't go any wrong with some customer service or human touch I would say.

Small steps could create big improvements in social engagement

Before you even thinking of going into social media, make sure you are ready for it. Update all your profiles and make sure they are good. Yes, real good.

Tip when writing a profile: Compose a short profile where readers can get an idea of what you are in just 15 seconds or less.

You want your readers to engage with you and you want to create a good platform for that. There's no better way then showing to people what you really are with a good profile and a nice photo of you. Please ... no fake photos or some celebrities. That's a recipe for disaster 🙂

Why reader's engagement matters?

It doesn't really matter if the reader is leaving a negative or positive comment. Taking for an example, I received a comment yesterday by Adrian Jock. He pointed out that I had overlooked one of the facts and I didn't delete that. Instead, I published it and did the right amendment as what pointed out. You can find the article here: The Truth About Aweber And MailChimp.

I used to be a blogger myself who deletes all bad comments and leave good ones instead. Well, even though that is absolutely doable, I wanted to be slightly different.

Now, do a little thinking and do you get the point?

The fact is that any discussion could be a great discussion. It really depends on how you talk it out. I know some comments turned out to be heated one instead. And that, by all means ... please avoid it! 🙂

Thank your readers who left comments on your website

A small note of thank you goes a long way especially for bloggers

This is another important part that is important for most readers following from the above. They love to see your reply and yes this is the real deal. I know quite a few bloggers and writers who do not respond to their reader's comment. If you're following their footsteps, you should stop right now!

If you want to boost your social engagement level and get your readers to come back for more, you should start talking to them. There's no better way then thanking them for their time visiting and even reply to their feedback.

For me, I reward my readers and those who leave a comment by using CommentLuv plugin. Basically, anyone can entitle for a free DoFollow link as long as they comment and share the article on social media. Don't hear my words for it. Instead, here's the link (it'll open a new window for you): What is CommentLuv WordPress plugin?

Start leaving your comments on other blogs!

Have you ever encountered a time where you stumbled upon some article on the web and liked it? Why don't you leave a comment and thank the author for the hard work? Moreover, they deserved it since they had provided some sort of important information for you.

When you are leaving comments on blogs, make sure you make it as insightful as possible. This means that you must scrape off all those thank you and goodbye stuffs. Instead, thank them for the hard work and add some of your thoughts into the matter.

I know probably 90% of the blogs out there do not allow links on their comment right? This is where you should take advantage of CommentLuv enable sites. Sharing good comment and get a link share in return?

I don't think there's anything else better than this!

The importance of social share (social media)

Like it or hate it, social share is important. Imagine the webpage had just opened and immediately, your eyes are attracted to the total number of social media shares it has on that page. I bet your mind is telling you that the article is pretty impressive and worth your time reading right?

Yes! That's it! The more social share you have, the better chance people are going to be convinced on what you've to say.

Recently, I've been very active on social media and for every like, retweet or share I got on social media, my traffic exploded multiple times. Does this make any logical sense for you?

I bet it do ... right?

Writing good content is important but if no one is reading it, there ain't any point. Therefore, it is best if you can allocate some time around daily for some social shares. Even sharing other articles is also a great move as well!

When it comes to social engagement, here are 14 recommended social engagement tools to help you in terms of marketing.

If you are looking for a good (and free) Social Media management tool, you may want to sign up for SocialOomph.

Over to you ...

I'm sure you are now convinced that social engagement is extremely important regardless it is for SEO, website ranking or even increasing website traffic.

What do you think about social engagement and are you practicing it already?

Hit the Reply button below and let's discuss.

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Integrating Content Optimization Techniques With My SEO Blueprint

Nearly every successful bloggers talks about content optimization, website optimization and best SEO practices when it comes to the almighty SEO. And of course, you will be wondering what content optimization will to do with search engine optimization.

Welcome to the new era (after Google Penguin update). You have probably heard some websites got a huge Page Rank boost and I know one who had a superb boost, from a PR 0 to a PR 4!

Let's get back to topic on the relationship between content optimization and search engine optimization, shall we?

What is Search Engine Optimization?

Search Engine Optimization or also known as SEO, is regarded as the most important thing for a blogger or web developer when it comes to ranking.

In easier words, search engine optimization refers to the process in making blogs and websites selected as the best information provider by search engines like Google, Yahoo and Bing.

There could be one hundred million websites (I am just making up the numbers) now on the world wide web and search engines are not able to show all the results.

Therefore, blogs and websites which are highly optimized for search engines will be featured in the search engine result pages (SERPs).

Make sense?

Higher and better search engine optimization = More visibility for search engines = More chances of ranking better on result pages = More traffic to blog = Better chance of making money through blogging

How do you optimize your website?

So, what is content optimization?

Now, some of you might have heard about content optimization and some doesn't. Don't worry as this was first an 'alien' to me as well. Content optimization is the process of us (bloggers) optimizing our website contents.

Guys, pay attention to this as content optimization one of the best search engine optimization techniques after Google Penguin Update.

Content optimization doesn't mean making your content as short as possible or reducing the number of words. Instead, it means that shifting your focus on several parts to make your article standout.

Sounds crazy? Sounds like lots of work? Definitely, if you want to have good ranking then it is worth your time. I used to write 3 to 5 articles a day. When I started doing content optimization, I only manage to write one article per day. So, give me a break ya?

Content optimization focuses on several important SEO practices (which I will explain in a minute or less):

Focus keyword
Density of keywords
Using alt tags
Using H1 to H3 headings
Use both internal and external link building methods

p/s This video is an example of what a content optimization tool can do for you. Of course, NOT convincing you to buy but it gives you a great idea of what content optimization really means!

1. What is focus keyword?

Content optimization: You want your content to be filled with your focus keyword. Period.

For bloggers who are using WordPress SEO by Yoast, this term will be very familiar for you. I always consider focus keyword as the main objective or title of the website.

When you are aware of the focus keyword, you would then be able to write and create better blog post. Trust me on this.

Basically focus keyword plays a huge role when it comes to search engine optimization is because it allows bloggers like you and me to be very focus in the topic we are writing. You can actually consider that as niche writing if that helps you to understand further.

Not to forget, focus keyword is usually short and very descriptive. The more precise your focus keywords are, the better the chances you are going to increase your blog rankings.

2. How keyword density affects content optimization and SEO ranking?

There's no denial in the advantages of using keywords when it comes to search engine optimization. It doesn't matter if you are writing an article based on 500 words or 1,500 words. Keyword density is much more than just plain important and it is a very important factor in content optimization.

Thinking of getting your content optimized? Get your hands dirty with keyword density and you will see your website or blog grow. When I say your website will grow, I mean growing in both traffic, SEO ranking and make more money online. Seriously.

When we talk about keyword density, it usually means the amount of focus keywords used in that particular article. I heard many people saying that it is best to have focus keywords to be nothing more than 5% density.

For me, I prefer to have a 3% keyword density for my main keyword. Why? Self preference and no obvious reasons! Throughout my years in doing various research on optimization techniques, I concluded that I wanted my article to be a little different from the rest. My SEO practices in my websites are slightly different especially when it comes to keyword density.

Basically, I try to have 3 keywords in all my blog posts. Here's how the 'layout' and my search engine optimization blueprint:

2% - main keyword
1% - secondary keyword
< 1% - secondary keyword

My main keyword is usually very focused, two to three letters keyword while the balance two keywords are usually slightly phrase keyword or general keyword (high competition keyword).

3. Using alt tags in content optimization techniques

Again and again, I see bloggers and many webmasters leaving this important optimization factor out and honestly, I have no freaking idea why!

Where you can find alt tags? You can find alt tags only in images (especially when you are uploading them). Screen shot as below:

You can fill up your important keywords in the Alt Text column

So, why alt tags are important in terms of search engine optimization? Google and many search engines doesn't only look at your content description but also, alt tags.

Therefore, if you want to rank well on search engine result pages (SERPs), then you better get all images up with the right alt tags. When it comes to alt tags, there is basically just one rule for that.

The rule is...drum roll please...the important SEO rule in alt tags is to always insert your selected keywords into your alt tags.

Why amigo? Why?

Read the above again. Search engines such as Google do index these images and check on their alt tags. Make sense? Go figure!

4. The H1 to H3 roles in search engine optimization

Before you read what I have to say about the famous H1 to H3 heading tags, this is what Pearson had to say. If you are wondering who Pearson is, he is the one of the important figures behind the famous WordPress theme, Thesis Theme from DIYThemes.

Pearson's idea on the different headings for a blog or website

Yup you see and read them correctly! Here are three things you learn from the image above:

You should only focus using H1 to H3 heading tags in your blog or website
You should use H1 to H3 heading tags to boost your SEO ranking
You could use H4 to H6 but they doesn't really matter much in terms of SEO

Don't believe? Take a moment to scroll through this blog post. Do you noticed that I uses H1 heading for my main blog title followed by H2 and H3 headings for different sub headings?

For me, the reason behind this is rather easy. Google loves the fact that we (bloggers and writers) are trying to make website navigation easier. With these different heading tags, readers (especially skimmers) are able to browse through the whole blog post and searching for the right headline or subject to read instead of reading the whole article itself.

Using the different heading tags actually makes your article or blog post more organized and in terms of SEO, it means optimized. Yes, you got it right now! Hello content optimization.

Wait! Alt tags doesn't only help in SEO but it also makes reading more fun and at the same time, reduces the bounce rate for the website.

Whoa! Isn't that one hell of an advantage with just one optimization techniques? You bet...you bet.

5. External and internal link building strategy

This is what Google says about link building on Ranking Help Article:

In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.

From the above, it is clear that Google prefer to see websites being promoted and shared around. So, what does this do with link building?

When it comes to search engine optimization, everyone talk about building external links and that's where everyone is so wrong! Link building is not about building external links but as well as building internal links.

Honestly, I didn't noticed the importance of building internal links until I came across this SEO content optimization tool. At first, I was wondering why my page score wasn't that high as what I expected. After some digging, I realized that linking at least one internal link on my blog post could easily increase the page score.

And that was huge!

That wasn't enough and I did extra homework. After finding reviews and several opinions from larger SEO websites, I realized that the correct link building strategy is a healthy combination of internal and external links.

So, the moral of the story is pretty simple. If you want to perform good content optimization or you are searching for a good search engine optimization technique, make sure you practice building both internal and external links to your websites.

That is the bottom line when it comes to optimize your website correctly.

What do you understand about content optimization now?

With the latest Google Penguin Update, content optimization had become more important than ever. Do you practice any other content optimization? I am looking forward to hear from you and feel free to contact me or reply to me using the comment form.

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What Are The Best SEO Techniques After Google Penguin Update?

The latest Google Penguin Update has taken the SEO world by storm. This message from Google couldn't be any more clearer especially when Google are searching for bad SEO techniques that websites and blogs are practicing. This made many SEO experts and even SEO enthusiast like me keep wondering what are the best search engine optimization techniques one should practice.

Of course, for those who have no idea what Google Penguin Update was and or how will (and probably could had affected) your websites, this video from Matt Cutts explained them all.

Movie time!

Should you change your SEO techniques?

It doesn't matter if you are doing white hat SEO or black hat SEO. The bottom line is that you need to make sure you are doing it correctly.

When I say correctly, it simply means that all your SEO techniques must not be spammy. Even if you are building backlinks from Web 2.0 or Wiki's, you must make sure you need to pay extra attention to those small and petty things such as anchor text.

If you are interested to understand how anchor text is going to change the face of search engine optimization techniques, then you can head over to this eBook on SEO link building or this one written by the famous Rand Fishkin from Moz.

I even received some private message on Facebook asking if it is still worth using SEO tools in terms of website optimization. Of course, I am not talking about those free SEO tools but I am talking about those famous, search engine optimization tools such as link building tool and content optimization program.

Now let me be very honest with you on this matter. I dare to say that premium SEO tools are still worthy and important in terms of search engine optimization.

You see, there are probably tons of SEO tools out there to choose from regardless if they are free or paid. Either way, it depends back to the end user in terms of using them! I know many bloggers who fail to use Ultimate Demon link building tool to correctly and they were slapped pretty bad with the latest Google Update.

What are the best SEO techniques right now?

Disclaimer: These methods does not guarantee you 100% success in your search engine optimization strategies. However, use these methods as guidelines and modify them according to your website's need.

Understand the basic of search engine optimization (eBook version)
Increase interaction and engagement on various blogs and websites of the same niche
Creating deep links between websites and blogs (reading)
The effect of guest posting (eBook version)
Improve your website SEO ranking with this free SEO analysis and report

The first part is rather clear. All these Google updates are done because (and I highly believe) Google wanted no one to misuse the SEO for their own advantage. This was what Adam from BloggingWizard said during one of our conversations:

This is just one part of our conversation but you get the point

As you can see now, it seems pretty obvious that there are many SEO techniques which are (sadly) misused by many. I know I am going a little off topic here but just giving my opinion.

Assuming that's the case, it is best that we need to understand how this search engine optimization really works and you have two choices. You can either read this eBook which would cost you like less than $10 or follow this blog closesly for more SEO tips. Of course, you can also contact me if you have any issues as well!

The reader's engagement rule

Welcome your readers and thank them for visiting your website

In this article, I want to stress the importance of the reader's engagement when it comes to SEO best practices. Now, ask your self a few quick questions first before we go in any deeper into the topic.

What do you know about reader's engagement?
How can you practice SEO when you communicate with your readers?

Reader's engagement rule is huge. It consist not only other blogs and websites but it also involves social media. The rule of engagement for this types of SEO techniques are very simple indeed.

You want to build good search engine ranking or quality backlinks. Now, the more people talk about your article, blog or website, the chances of you getting traffic is better. Don't forget that big daddy, Google is more than happy to give higher SEO ranking to websites who are constantly and actively in the discussion.

Have you noticed how websites such as ProBlogger, kikolani and probloggingsuccess are doing very well in search engine ranking page results? Have you ever why they always top the chart whenever you search for any related terms?

The answer is easy. Look at the number of comments they have. We are not talking about 5 or 10. We are talking hundreds of comments, for Christ's sake!

Doesn't this prove that reader's engagement is one of the best SEO practices of all time? Yup, you got it right!

Of course, there is a little bonus for those using WordPress platform. If you want to drive traffic to your website, I would highly recommend you to use CommentLuv Premium. This is the best comment plugin for WordPress when it comes to link building and search engine optimization methods.

Hint: Some websites (including this website) are offering free follow backs or DoFollow link back when the reader had contributed a certain number of comments.

The effect of guest posting in terms of search engine optimization

Guest post can easily create a healthy backlink to your website

Are you interested to build quality backlinks for your website? I bet you are right and that's why you are here right now. Guest posting was deem valuable in the past and now, it is worth more than gold.

So, how does guest posting actually helps in terms of SEO?

Every time a guest post is made, the writer is going to link the article back to his or her own website. Good for you since you are able to get 1 point for backlink right?

Wait! There's more!

Whenever you are doing a guest post, you are not only selling your article but as well as selling your website and brand. Yes, you are telling people that you are alive and kickin'.

The websites that you are going to publish your articles should be:
Well recognized
Having good traffic
A good Page Rank
And highly related to your niche

When it comes to SEO techniques, Google and other search engines doesn't really matter how you generate such backlinks (until certain extend of course). Let's imagine this:

One guest post consist of one links to root domain (author box), two deep links pointing to specific articles on your website. There goes three superb good link building points!

Sounds good? Oh yes, it certainly does.

If you want to venture into guest posting or simply making guest posting one of your SEO techniques, these are what you need to prepare:

Quality articles of about 600 to 1,500 words (depending on websites and requirements)
Do some bloody research. I mean...do some serious research before hand
Write once but recheck it more than twice
Find the best link building website to publish the article (okay I am joking about the link building website as any good page rank websites would do)

Back to you

What do you think of this article? With the latest Google Penguin update, are you going to change your SEO techniques? Do you have any other search engine optimization methods to share aloud? I am sure you have some under your sleeves and therefore, feel free to reply using the comment form below.

Oh yes! Before I forget, I sincerely hope you will signup for my free SEO newsletter. If you have not, you could signup below and it would take less than 10 seconds of your time. I promise!

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Blow Your Competitions Away With SEO Link Building Techniques

With the latest Google update, it is extremely clear that proper SEO link building or white hat SEO is one of the few ways to really rank well on search engine result pages (SERPs).

What do you really know about SEO link building?

As I had written about the effect of the latest Google update, building links pointing deep into your root directory will not only save you from any future Google updates but also provide healthy website authority in the eyes of search engines. This is deemed one of the best search engine optimization techniques post Google Penguin update.

Even this post on Famous Bloggers written by Adam highlighted the many ways to build some quality backlinks (and of course, one of the methods are below).

SEO Link Building? What?

I have a whole different perception when it comes to SEO link building. With today's competition, building links the normal way is not enough if you want to compete with the big boy. I received this comment which I think it is rather interesting (and mind blowing).

Thank you Louis for the comment! It got me thinking the whole night!

Many people talk about SEO or search engine optimization. However, how many people actually practice the right search engine optimization techniques? I wrote several articles including the currently popular, Best SEO Tool For Website Optimization. I had stated (numerous times) that in the current world now, you need to think out of the box to do SEO.

So, how can you do SEO? Here's what I did:

Understand how search engine optimization really works (reading)
Get a free copy of this SEO report to know what you are lacking (detailed SEO analysis)
Practice SEO link building not to your main domain but to deep root or in other words, linking specific articles
Use different anchor text and make a variety of them to link back to your website, articles and pages
Commenting on other blogs of the same genre and niche (recommended comment plugin to boost link building)
Practice Tier 1, Tier 2 and Tier 3 link building (I will create a different topic for this)
Using the right SEO tools to optimize content (reading)

*p/s Some of them would have links which you can easily click on and check on the articles or SEO tools which I recommend.

As you can see above, it only took 7 steps to properly optimized my website and it boosted my website in many ways (both traffic and SEO wise). This isn't any BS talk as I have facts to show.

I know you love seeing images and photos instead of just wall of text right? I posted my results in my article, How Website Optimization Can Save You From Google Panda/Penguin Update?

Most of the above requires some reading but I am sure those will help you when it comes to doing SEO analysis or choosing the right SEO techniques for your website.

Today, let's talk about SEO techniques #3 and #4 only. I could go for all but I am afraid you will consider this article as a bedtime story instead! Go figure!

Create SEO link building starting from your deep links outwards

Creating low quality backlink will increase the chances of being penalized by Google

The rule of thumb for SEO link building technique is to create links pointing back to articles and pages instead of the root domain.

When I talk about SEO link building, I am talking about deep, deep links. Google and other search engines loves deep link building.

This means that building link not pointing to your main website but to specific articles. The more you use this SEO technique, the better chance you are going to create good search engine optimization ranking for your website. Period!

I used to build links in the past pointing to my root domain only but that is so wrong. What you need to do is instead of sharing your root domain, share your article or page links instead. This is to ensure that you are giving a good impression to other search engines that you are not trying to create low quality backlinks.

Always remember that 10 quality backlinks worth more than 100 low quality backlinks.

It's a no brainer that search engines love backlinks. Because of this, take the opportunity to build even better quality backlinks. Anyone can create quality backlinks and therefore, do you want to be normal or be able to stand out from the crowd?

Bet you want to stand out of the crowd right? Then start building backlinks using deep article link building technique. The deeper it is, the better chance it will rank!

If you are looking for free Google resources to help you with some search engine optimization, maybe this would help.

Less means more in smart SEO link building techniques

What do you understand about backlinks from this image? Make any sense to you?

What the hell am I talking about? Anchor text of course for Christ's sake!

What is anchor text?
The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines - Wikipedia

Okay so anchor text is something search engines care for. Great! What's next?

Using the right anchor text is another SEO link building technique. You want search engine to index your page or article and therefore, giving a good description is indeed, more than a great choice.

See below for the examples for good anchor text examples for ReginaldChan.net:

Search engine optimization
Link building techniques
SEO link building
Best SEO tools
Search engine optimization techniques
Create backlink

Using 6 different anchor texts for my website will 'inform' search engines that the site isn't only about search engine optimization, but also consist of several different topics but are linked closely to the main topic (in this case, search engine optimization).

Make any sense?

Having more anchor words doesn't confuse search engines IF you are using them correctly. Instead, it will provide deeper and better chances of optimizing your website in terms of keywords.

A great tip when it comes to anchor text is always make sure you are using the right words to describe your links. A badly written example could easily reduce SEO 'points' for your website.

So, what have you learned today about search engine optimization?

It doesn't matter if you are planning to build links to your website, practice the best SEO techniques or even doing a simple SEO analysis. Creating links and much more importantly, quality backlinks is the only and safest way to go after this Google Penguin update.

This Google Penguin update not only brought search engine optimization a whole new level, it also make many SEO tools look bad. Of course, a few great SEO tools like this one for content optimization still able to perform well due to quality and performance. Of course, you can find the full list of my favorite SEO tools by clicking here as well.

Are you building links correctly for your websites or blogs? Tell me if the last Google Update affected yours and how did you overcome that?

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Best SEO Tool To Use For Website Optimization

Before you read this, here are three reasons why you definitely need to use at least one SEO tool today:

Search engine optimization is becoming even more challenging as the day passes by
Using the right SEO tools are equivalent to 10, 30 and even 50 manpower
Search engine optimization tools save you time and effort when it comes to website optimization and keyword research (to name a few)

Now, do me a favor and ask yourself, "Are you using any SEO tools right now?"

Well if you are not or even planning to, I certainly hope this article will help you in your decision making. You are not obligated to buy or even try it out but I am sure when you finish reading this, you will be very have some knowledge when it comes to optimizing your website.

If you are more interested to use a free SEO tool instead, you can head over here: The Best Free SEO Tools For Bloggers and Webmasters.

One thing I got to stress out is the fact that many people thought that it is either not needed to buy SEO tool or those SEO tools on sale are not worth it. This is a very common misunderstanding.

Okay, here's the reality guys. There are lots of unworthy SEO tools which claim to be the 'so-called' best SEO tool out there. Buying those are going to burn a hole in your pocket. That is something I will not deny. However, you got understand that there are still some great tools out there which can help you with keyword research or even search engine optimization, and they are really worth it.

I got to stress that the right tools could also come in handy in terms of SEO analysis, website optimization and content writing.

It doesn't matter if you are a copywriter, SEO writer or just a blogger trying to rank well on search engine result pages (SERPs). With the competitions you are bound to face, it is always better to have some SEO analysis tools backing you up from behind.

Keyword research done easy with Scribe

Are you using any keyword research tools?

Scribe is a premium SEO tool when it comes to keyword research. Not only that, Scribe (some call it Scribe Content) is created by the team behind the famous WordPress theme, Genesis Framework. Yup you got it right! It's CopyBlogger Media for Christ's sake.

Focusing on the right keywords is very important when it comes to search engine optimization.

And yes, you probably got it right again! CopyBlogger are serious with this product and they want to make it stay for good. Maybe this is why I always see Scribe as a very potential SEO tool which helps a lot in when it comes to keyword research.

I came across Scribe Content Optimization by accident when I was surfing the web. I had absolutely no idea what it was except that it was a keyword research tool and highly recommended by others.

Just like you now, I really wonder if Scribe could really perform that good as what others are saying or it's merely a hype?

The testimonials:

* Scribe 4.0 is way beyond SEO - Brian Clark (co-founder of Genesis Framework)
* Scribe is my personal writing assistant. I create content the way I want, and then Scribe steps in to help me optimize it for the social media and search engine audiences I'm after - Jon Henshaw (Co-Founder & Chief Product Officer, Raven Internet Marketing Tools)
* Scribe allows for creative content marketing that gets attention, while keeping content creators focused on business goals. It just works - Greg Boser (President, BlueGlass Interactive)
* Scribe allows for quick and easy optimization, and your content still performs well in social media channels. Scribe seriously rocks - Rae Hoffman-Dolan (CEO, Pushfire)

Now, take a moment to read the above. Noticed the big names commenting on Scribe? I am not sure about you but they really convinced me to try Scribe out even thought I had no idea what Scribe really was (yet). Amazing huh?

Scribe Content could be the best SEO tool for keyword research. Why?

Scribe offers great flexibility and many content optimization techniques for users

The biggest misconception about keyword research tool is many bloggers thought these are SEO tools who will 'spoon feed' them with quality keywords. A big, hell NO!

I used many free and paid SEO tools in the past and honestly, I love what Scribe Content does to me. It offers a great SEO analysis on my content ONLY after I finished composing my article.

I basically fell in love with Scribe the moment I purchased it. Yes, it is rather costly for a started blogger but once using it, I knew I made the right choice.

Scribe provides detailed explanations and SEO reports on:

The chances of me ranking that specific keyword (we all love forecast, don't we? - keyword research
How optimized the website is for that keyword? - keyword research (again x 2)
How optimized the article is for that keyword? (see the different with #2) - keyword research (again x 3)
The current trend on social media (Gogole+ and Twitter) for that keyword - keyword research (again x 4) OMG!
A list of suggested tags or keywords to use - keyword research (lost count)
Recommendation on words or sentences which could be good anchor text for hyperlinks - anchor text assistance for link building
Fair reading capabilities (Google point of view) - SEO analysis
Internal links that are related to that specific keyword you chosen for link building - building links between articles
Site connections capabilities which users can create external links to boost traffic - building links between websites

Honestly, I have not came across a SEO tool which offers more than five really good features. Scribe Content nailed it any time of the day as the above nine factors are more than enough to wow-ed me. For me, Scribe is more than just a keyword research tool.

What does Scribe Content do best?
Scribe works as a SEO tool which helps bloggers and content writers to optimize keywords in their article writing.

Okay, don't take my word for it. Seriously.

Take a look at this video created by Copyblogger Media team on what Scribe Content it all about - Scribe Video Demo

What you must do right now is to request for a free SEO report from Scribe Content. Okay, if you think you like Scribe Content and want to give it a go, you can sign up using my affiliate link below. It WILL NOT cost you extra but instead, it will give me a little incentive from your sale.

Besides that, Scribe Content also offers a full, 30 days money back guarantee if you want unhappy with that SEO tool, no question asked.

Click here to try Scribe for FREE

Over to you

Are you using any SEO tool or keyword research too for your blogs or websites? I am very eager to hear and do tell me if you are planning to use Scribe Content.

I will be writing another post later on how to use Scribe Content Management. So, it is highly advisable to bookmark this page for reference.

Before you leave, take a moment and sign up for the FREE SEO newsletter as well! That is one of the best way to connect to me and get updated with the latest SEO strategies.

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How Website Optimization Can Save You From The Google Penguin Update?

Are you doing any website optimization? If you have not, you better do as the next Google Penguin Update is on it's way.

Don't freak out as this article will explain in detail how you can prepare for the next Google Update (and probably rank better with the correct search engine optimization techniques).

As we all know, the latest Google Penguin update was rolled out recently (22nd May 2013 to be exact). Many websites were affected from the update including some of mine.

I was lucky that I managed to run several test websites prior to the Google update and let me share with you how website optimization can save your website from all the negative things Google Penguin can throw at you.

Before that, here are my Google Analytics results with two different websites:

Website A

Tons of backlinks (without considering quality)
Lots of external links in posts
Lack of SEO focus and website optimization

Without quality content, websites are very prone to receive penalties from Google

Website B

Backlinks are done carefully (no backlinks from penalized websites)
External links in posts are regularly check to ensure no broken links
SEO is highly focused with very specific website optimization techniques

Quality content, search engine optimization and keywords all play a huge factor in terms of increasing website traffic

Google Penguin Update happened on 22nd May 2013 and I marked it right on both the charts. Website A was hit badly with an average of 25% traffic reduction right after the Google update. On the other hand, website B (with good SEO and content optimization techniques) was not only able to escape the traffic reduction but slowly but surely, increasing in traffic on a daily basis.

Now, what did I learn from the latest Google Penguin Update?

Google doesn't care on cheap or low quality backlinks anymore.
Google algorithm is 'adapting' to human behavior; readers love to read quality articles and thus, good posts will benefit from this update.
Search engine optimization (especially website optimization) techniques are very important to increase website traffic.
It doesn't matter on the number of posts the website has or the domain age. It is all about quality.
Content is still king and SEO had just became more important.

p/s: Website A is having a domain age of 3 years while website B is just 6 months old

How to perform website optimization for your websites?

I am pretty sure I got your attention with the result images above (well, please lie to me if they didn't attract you that much). Now, take a 5 minute break and jot down what you have in your mind when it comes to website optimization. Yes, I will wait for you right here.

Now, let's say you have five ideas which you believe are the best for website optimization. Let's compare with mine, shall we?

What are the tooltips when it comes to optimizing websites?

Website optimization technique #1 - Reduce your website loading time

Serious mate. If you want Google to love your website, then start boosting your website loading speed. We all hate slow loading websites right? For me, if the website takes more than 5 seconds to load, I am going to close it. Sorry!

Still not convinced? See what major search engines say about website loading speed below:

500 milliseconds of extra load time caused 20% fewer searches - Google
400 milliseconds of extra load time caused a 5-9% increase in the number of people who clicked 'back' before the page even loaded - Yahoo
100 milliseconds of extra load time resulted in a 1% drop in sales - Amazon

Website optimization technique #2 - Keywords are as important as content

Search engines such as Google loves to index blogs and websites which are loaded with good quality articles. And yes, you got it right! One of the basics of writing good quality articles is by using the right keywords.

There are many SEO tools bloggers and webmasters can use when it comes to choosing the right keywords. All it would probably take is a few hours of your precious time and Google (and other search engines) will really appreciate your hard work by giving you more 'ranking points' for your websites.

For starters, Google Keyword Tool is one of the best free SEO tools available for bloggers. If you are running a SEO agency or would want to perform SEO for a small scale business, I would highly recommend you to try this premium SEO tool for free!

Website optimization technique #3 - Forget about short posts

I remember writing a SEO guide on HubPages, stating that each article we published should be at least 300 words long in order to get ranked well on search engines. It was true at that time though but for now, the tide had changed.

This is one of the 'error-free' website optimization techniques I always use. When you are writing an article, try to keep it above 700 words. I know! It used to be like 300 to 500 words but with the latest Google update, I believe it is time we need to increase the mark.

Depending on topics you are writing, sometime it is very challenging to write quality articles with the said word count but at least, try your best to achieve it. Always remember that a little hard work goes a long way.

Website optimization technique #4 - Update your (old) posts regularly

Google loves updated stuffs and so do I. Do you have any articles that had been collecting dusts and have not been updated, say 6 months or more? You can (and should) easily optimize your website and your articles simply by updating the content.

Now, you don't need to do a full rewrite. Instead, try to perform small updates such as adding a few lines of new information or even a new image.

The sky is your limit and creativity is always welcome!

Do this before you leave...

I hope you enjoyed this article as much as I do. Have you sign up for the free SEO newsletter? Moving forward, do you want to add any additional information on website optimization techniques? Feel free to comment below 🙂

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