3 Killer SEO Tips When Using Google Keyword Tool

3 Killer SEO Tips When Using Google Keyword Tool

Take a moment and think what your favorite SEO tool when it comes to keyword research? Could be some paid SEO tools, so called ‘best SEO tools’ or the famous Google Keyword Tool? For me, I use Google Keyword Tool nearly every day of my blogging life and I am pretty sure you can’t find a free SEO tool better than the Google Keyword Tool.

Now, if you are a beginner or have not heard about Google Keyword Tool, you probably should visit the site once you finish reading this. Alternatively, you can bookmark this page, head over to Google Keyword Tool website (which is called Google Adwords by the way), scout around and come back here to continue reading.

So, what is Google Keyword Tool?

It is a God send, heavenly free and probably one of the best SEO tools which offers many (and I really mean many) functions for bloggers. Want to perform some keyword research, search engine optimization techniques or simply find a profitable niche and don’t want to fork out a single cent? Google Keyword Tool is your best friend!

Google Keyword Tool is one of the best SEO tools for beginners and webmasters

Not convinced that Google Keyword Tool plays a huge role on search engine optimization? See the image below:

Choosing the right keyword is one of search engine optimization techniques
Google Keyword Tool is the best SEO tool for bloggers

Google captures roughly 246,000 exact search queries monthly and 90,500 searches originated from the United States alone. This easily means that the term Google Keyword Tool is receiving at least 8,200 searches in a day! I wish my blog can get such traffic. Okay, I’s dreaming here.

*p/s Kindly ignore the term ‘exact search’ as I will be explaining below.

Now, do you believe that Google Keyword Tool is probably the best SEO tool (and on top of all, free) for bloggers like you and me?

What is Match Types?

When you are performing keyword research on Google Keyword Tool, it offers three very distinct reports which extremely useful; broad, phrase and exact. Don’t worry, Google isn’t going to leave you in the dark. Here’s what they meant:

  • Broad: The sum of the search volumes for the keyword, related grammatical forms, synonyms, and related words
  • Phrase: The sum of search volumes that include the whole phrase or near variants of the whole phrase
  • Exact: The search volume for that specific keyword and close variants

Makes any sense to you?

I didn’t get it at first either. Like it or not, these three different keyword research reports are the ones that make or break your website SEO.

Let me give you some examples to further increase your understanding (taking ‘dog collar’ as an example)

Broad keywords

Broad keyword research is one of the keyword research processes
Broad keyword will always have the highest search queries

Broad keywords are selected by default and this research will tell you how many people are searching for words related or closely related to the keyword ‘dog collar’. Broad keywords usually have a highest number of searches as it is very general and not a focus keyword. Example of broad keyword for ‘dog collar’ are ‘pet collars’, ‘dog harness’ and ‘dog tag’.

Phrase keywords

Phrase keyword research is one of the keyword research processes
Phrase keywords plays a huge role especially when it comes to choosing tags and keywords

Phrase keywords on the other hand, will always be the second in the ladder. Phrase keywords means that searches are done with regards to the keyword ‘dog collar’. In phrase keywords, it is not that general compared to broad setting and each keywords are closely related to the word ‘dog collar’. Example of phrase keyword for ‘dog collar’ are ‘yellow dog collars’, ‘designer pet accessories’ and ‘dog leather collars’.

Exact keywords

Google Keyword Tool offers Exact Keyword research which is extremely useful in keyword niche
Exact keyword research will help to pinpoint keywords which could worth a lot when it comes to finding the right keyword

Exact keywords are the keywords that bloggers and content writers should focused on. Usually, the search results for exact keywords are the lowest among all. The number of searches represents the number of people searching for that specific keyword, ‘dog collar’ or words that have ‘dog collar’ in them. Example of exact keyword for ‘dog collar’ are ‘toy dog collars’, ‘best dog collars’ and ‘fashion dog collars’.

Let’s take a quick, 5 minutes break. A little quiz for you to keep you occupied:

  1. From the above article, what have you learned about Google Keyword Tool?
  2. Do you know how to differentiate broad keywords with phrase and exact keywords?
  3. Are you using Google Keyword Tool for your keyword research?

Now that you are ready, let’s head over to the next section, shall we?

How to use Google Keyword Tool correctly?

Ever wonder what makes Google Keyword Tool the one of the best SEO tools?

I beat you are using Google Keyword Tool as well but the question here is, are you using Google Keyword Tool correctly? I’m not sure about you but for me, I try to avoid any mistakes as much as I can when it comes to doing search engine optimization.

Choosing the right keyword will affect the SEO ranking of a website
What are the three best SEO tips when using Google Keyword Tool?

SEO tips #1 – Always use the Exact Match keyword search

This is the most common mistake done by bloggers when it comes to search engine optimization. Just because Google Keyword Tool default the search criteria to Broad Match, it doesn’t mean that you have to follow it by the books!

Let’s assume that you read the above (if you have not, then scroll up half a page and read what I wrote about the match criteria). When it comes to searching for the right keywords, always…always use the Exact Match keywords.


Simply because you want your keyword search to be as close as possible to the real deal. In the world of search engine optimization, having an exact match keyword (or at least Phrase Match keyword) could easily differentiate you between the top 10 ranking and top 100 ranking on the search engine result pages (SERPs).

It is a known fact that search engines such as Google gives ranking priority to exact match keywords first before others.

Do you think you think that you need to change your keywords now? You probably should!

SEO tips #2 – Healthy match of keywords for the best search engine optimization

This is one part I got wrong in the past. There is absolutely no point stuffing your article, blog or websites with just quality keywords or in this case, exact keywords. Instead, you want to have a healthy dose of keywords!

Firstly, you got to understand that you are going to rank well when you use exact keyword ONLY when people search using that exact term. Out of the millions and billions of people out there, how many would actually key in the exact keywords?

Don’t ever put all your eggs in one basket – English proverb

It doesn’t matter if you are a blogger, content writer or a SEO writer. The bottom line is you want to grab as many opportunities possible to have some ‘limelight’ on your website.

If you are doing the right content optimization technique, then you would probably be ranking especially well when people are searching for the exact keyword. Now, you need to mix and match your keywords (phrase and broad keywords) to further enrich your website.

Personally, I would go for 25% exact keyword match, 50% phrase match and 25% broad keyword match. And so, my question to you now is what’s your mix and match keyword ratio that you use for your website?

SEO tips #3 – Use Google Keyword Tool to ‘spoon feed’ you with quality keywords choices

Believe it or not, Google Keyword Tool is able to tell you what keywords your competitors are using to rank on search engines. Pretty impressive right?

See the image below. Do you see the red box?

Google Keyword Tool provides a deep insight of your competitors Google Adwords campaign
Know what your competitors are ranking for using Google Keyword Tool

What you need to do is key in your competitor’s website in that box and with a click of the button, you got yourself a list of keywords which your competitors are trying to rank. Not only that, the results also includes the keywords which your competitors are buying on Google Adwords.

The below are one of my search engine optimization techniques to farm quality keywords for my blogs:

  1. Find my closest 20 to 50 competitors
  2. Use Google Keyword Tool and collect a list of 20 keywords each competitors are using
  3. Compile the list of keywords and search again on Google Keyword Tool and my list of personal paid SEO tools
  4. Shortlist the set of keywords to 10 to 30 keywords to rank for (the bigger the website, the more keywords to rank for)

Yes, this is a very lazy way of farming keywords but trust me that this is very useful. The results you collected are raw data which you would need to enrich them further using more SEO tools (optional).

If you are wondering why it is stated optional, it’s because you could still rank well on search engines if you are doing the right SEO strategy but why don’t adding in a little bit of hard work to get the top rank on SERPs right?

Over to you

Go get yourself a cold beer or a simple pat on the back. I am pretty sure you learned something here today. If yes, good for you!

Do you use Google Keyword Tools for other purposes and do you have any tricks you want to share with us? I am very eager to hear your reply!

Like this article? Please help me to share using the red button below.

16 thoughts on “3 Killer SEO Tips When Using Google Keyword Tool”

  1. Hi Reginlad

    I’ve always been using Google Keyword Tool to do some basic keyword researches and I always recommend it to everyone but I was never actually doing anything else with it or even trying to discover other features of it.

    That’s why the #3 was new to me until now so thank you for mentioning that in your post. I’m definitely going to check out that feature and play with it around.

    Really enjoyed the post here and I’m going to share it with my friends 🙂

    Have a great weekend!


    • Hey Darek,

      Thanks for the comment. That trick is real cool (learned from someone though). Really gave me an insight of what others are actually doing. Pretty impressive for a free tool right?

      Prior to this, I was using Google Keyword Tools (like you) on very basic keywords and then other SEO tools to further minimize the keyword research.

      Also, thank you for your share. Have a great weekend as well (it’s 3.47am now and I can’t sleep). Take care mate!


  2. Great job on this Reginald! Google’s Keyword Tool is the most important tool in my arsenal and I never write a post without it. It’s amazing how easily you can find the best keywords for you content and get a boost in SERPS.

    Thanks for this useful much needed guide!

    • Hi Robert,

      Thank you for your comment 🙂 Means so much to me!

      In fact, Google Keyword Tool is one hell of a tool. Using it for general keyword search is the best and fastest. Of course, it lack some other options compared to paid SEO tools but it is more than sufficient for average users.

      I certainly hope you enjoyed this article and be back for more!

      Take care.

  3. Hi,
    I have a question about keywords. How many should you use per article? I dont mean the keyword density, I mean how many different keywords you should use? Currently, I am using just one and once every 100 words. However, you say to not put all your eggs in one basket.

    • Hi Dani,

      Thank you for your comment. In regards to your question, I actually run a few keywords for every article. This means that at any time, each article will have one main keyword. Throughout the article, I will still have several phrase keywords (keywords of the similar meaning) and this is usually between two to five of them.

      Another trick is if the keyword is highly competitive, then I would usually go with more phrase keywords. And of course, wise versa for the a less competitive one.

      I don’t practice keywords per X number of words as I felt this makes writing very robotic. So, at times, spin the right keywords could mean a lot especially for readers.

      I hope this answer your question and thank you for visiting! I hope you enjoyed this article and definitely look forward to see you again! Drop me a line if you need any help.


  4. Google keyword tools are very useful for gaining rank in search engine and it will definitely make your website more popular and search engine friendly. So always use these methods and get rank in SERP.

  5. I have tried both Market Samurai and Longtail pro but its hard to beat the speed of the google keyword tool =) That combined with opensiteexplorer is a winning combination.

    • Hey Victor,

      All the three have their own pros and cons. I love LongTail Pro for it’s simplicity, Market Samurai for a detailed research and Google Keyword Tool for it’s fast and instant info.

      I don’t use open site explorer but more towards Ahrefs and Majestic though.


  6. Hi Reginald,

    not sure if you know this, but Google already stopped the Keyword Tool and replaced it with the Keyword Planner. It’s mainly for Adwords users, and the keyword data seems to be gathered from Adwords keywords. The problem with Google Keyword Tool is that it doesn’t offer much long tail suggestions.

    Your thoughts?

    • Hi Marcus,

      I think the term is not stopped by reduce maybe? Google Keyword Tool is great to know what your competitors is doing. Of course, didn’t really play much with Keyword Planner as I had a bunch of keywords waiting to plot in. Haha!

      Coming to think of that, I remember reading something about Google stopping the Keyword Tool but can’t seem to have much ‘proof’ on that. Every info I got is saying they are stopping real soon. Until then, don’t stop using it as I use it to scout my close competitors.

      Long tail keywords is something free tools doesn’t really help. There’s a few ways to go around that but … let’s stick to the topic, shall we? 🙂 I rather have Market Samurai or Long Tail Pro to do the job for me, especially with long tail suggestions.

      Thanks mate for visiting!


  7. Reginald,

    I am trying to put my head around how to actually put into practice the competitive knowledge I receive from putting a website into the keyword tool. Do I begin to write articles to try to rank for the same keywords that my competitors are ranking for on Google? I know this might sound obvious, but wanting your take on the application of how I do it.


    Matt Sullivan

    • Hi Matt,

      First of all, welcome! Your first post huh? 😉

      There is a few ways to go around this really. The first way is to use the same keywords as your competitors and write superb quality articles. Hopefully with this, you can rank in about 1 to 2 months time on average. The second way is to find the keywords they use and think of long tail keywords from that keywords they are using. This rank faster but you are looking at a smaller scale traffic (in some way).

      There isn’t right or wrong in this. But you need to understand the competition level. It is always harder to rank a keyword if you have competitors 2 PR higher than you, URL isn’t deep and how old are those posts compared to yours. This doesn’t mean it is not workable but it takes a longer time to rank.

      Personally I do this. Image 10 articles. 3 article goes to high competitions, 5 goes to long tail keywords and 2 goes to related terms towards the keywords. Bear in mind that my SEO methods are slightly modified from the rest and this works perfectly well for me.

      Oh yes, I’m talking about white SEO. Nothing black hat … yet 😉

      Drop me a line if you need help. We can discuss that over email or so.


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