It doesnâ€™t matter if you are a blogger, SEO writer, copywriter or a webmaster. You need to do at least some Internet marketing to boost your visibility to search engines.
Have you ever experienced no traffic boost or lack of audience on your website? You probably had wrote more than 10 great articles, did tons of SEO and probably, bought a killer WordPress theme. And yes, your website isnâ€™t converting and you ainâ€™t getting much love from search engines.
So, whatâ€™s the damn issue?!
You need a good marketing strategy my friend. You may have everything done correctly (see above) and even having a killer title heading. However if no one sees that, you are going nowhere.
Internet marketing is just like any other marketing services you can think of and yes, it works exactly the same. You have a great product and you need to tell others that you are alive…and kickinâ€™.
You need to find ways to broadcast the message to the public and spread the word. And lucky for you, we are in the 21st century where social media is plays a huge role in our daily life.
This post is very long (with 2,334 words to be exact) and thus, I challenge you to do it in just one read. If you are able to do that, hit the comment button and tell me! Don’t worry if you can’t. Just bookmark this and come back later!
I have compiled a list of internet marketing tools which you can use in order to boost your marketing strategies and their effectiveness.
I have also divided them into several parts which are:
- Social media platforms
- Sharing portals
- Social media programs
- Email marketing
Social Media Platforms
One very important thing is that you need to understand that social media is a very strong and powerful marketing tool. Basically, you can connect to hundreds and thousands of people in just a matter of clicks. Make sure you know what you are doing and if not, you are going to have big problems heading over to you!
Twitter is more than just great. Compose 140 characters and blast it to all your readers. Thatâ€™s the power of Twitter.
When it comes to Internet marketing, you need Twitter and it doesnâ€™t matter if you like it or not. And yes, Twitter is my first choice when it comes to increasing my social share visibility. If you are not using it, you SHOULD start using it right now!
This is what my Twitter account looks like. With slightly above one thousand followers, each Tweet would mean sending potential information to 1,000 plus ready listeners.
As for the record, Iâ€™m not a big fan of Google+ but I still got to share with you itâ€™s effectiveness especially when it comes to link building and SEO ranking.
The more shares you got on Google+ tells big daddy Google that your product is pretty impressive (or least, something search engines should look at). When it comes to Internet marketing, donâ€™t leave out Google+.
Share some information with your circles and you are already completed one easy part of the Internet marketing process.
Yup, youâ€™ve got the point!
I believe I would know the answer if I would to ask you, â€œDo you Facebook?â€
You couldnâ€™t be wrong since millions are on Facebook daily and if this is not one of your Internet marketing tools, something is really wrong either up or down there.
The more likes, shares and comments you get on Facebook, the better chance of you marketing your product. And, you do not need to spend any money for it.
Spend at least 30 minutes a day on Facebook on marketing (and not seeing your friendâ€™s wall) and you will probably do better in your marketing tactics.
Big companies such as HTC, Samsung and Apple are all advertising (paid) on Facebook and this just prove how important Internet marketing is right now.
For me, Linkedin will always be a place where â€˜professionals meet upâ€™. You are marketing a product and do you think it would be an attention grabber if popular figures such as Darren Rowse and Adam Cornell would share your content or website?
Thatâ€™s it mate!
The truth is, if promoting a product is easier when you have respected figures sharing the information. This leads to a more stable, trustable and authority share on social media.
This is one Internet marketing tool which has a 50-50 success rate in my opinion. What you can do is submit an article (for instant) to StumbleUpon.
The process of getting â€˜Stumbled Uponâ€™ is pretty simple. When you submit an article, it will be â€˜sharedâ€™ among its users. And Iâ€™m not talking about hundreds or thousands of users. I am talking about more than 100,000 users around the world. Readers and members who think that your article is worth reading will continue to â€˜shareâ€™ it with the rest.
Obviously, the circle looks easy right? The more â€˜stumbleâ€™ you get, the better chance of you having a successful Internet marketing campaign.
Digg works exactly the same with StumbleUpon and thus, it saves me from explaining everything (and for you, avoiding any falling asleep).
You have to be careful using Digg as users has the ability to rank up or rank down your article score. So, getting the best content out there on Digg is very vital.
Oh yes, search engines are giving the same amount of love to Digg just like StumbleUpon.
There are many people who disapprove this and which you can Google to see why. For me, SocialMonkee had served me very well.
SocialMonkee is one part of my Internet marketing tool because I see the advantages in it. The strategy is pretty simple actually.
You submit an URL, complete with different phrases for titles and content. The system will use The Best Spinner to spin those articles making similar copies to be submitted to other sites.
My marketing strategy on SocialMonkee is basically playing smart when it comes to URL submission. This means that I am submitting not only my main website (1 out of 20 submissions) and article URLs but at the same time, I am submitting my Tier 2 or any other sites that are pointing to my article. SocialMonkee does not provide very good quality backlink and thus, you should focus more for your Tier 2 sites only.
Backlink provided by SocialMonkee isn’t perfect (wait, who does right?) and you should avoid focusing them directly on your website. Of course, if your website is well established, then you have nothing to worry about it. However if you are running a new site, you got to be careful. SocialMonkee could easily backfire on you.
You have been warned!
Social Media Managements
I have listed not one, not two but seven different Internet marketing tools above and handling all of them takes time and effort.
Social media management provides tools to help you cope up with daily task and most importantly, sending out important social shares on behalf. Here are the list of my favorite social media management tools which I used daily.
Câ€™mon guys. Buffer is more than just a management system for social media. People such as Kristi Hines and Brian Gardner uses Buffer as one of their Internet marketing tools. Are you next?
What I love about Buffer is you can schedule articles and improve your social shares. Okay, letâ€™s be frank here. Imagine sharing articles at any specific time of the day is tiring and takes up a lot of your time. This is where Buffer helps to manage those social shares for you.
Just set a time and day for the share on Buffer and the system will do the rest for you. Crazy? I call that impressive.
Their support team is also one of the best. You can email or Tweet them and rest assured your enquiry will be answered as soon as possible. This is something (in terms of service) I have yet to see on other social media management until date.
As much as I love Buffer, I still love HootSuite. And you are probably thinking why am I using two systems instead of one right?
HootSuite does everything Buffer does (and vice versa). However, I love to use HootSuite because it integrates all my social media accounts under one roof.
Oh yes, it does schedule social media marketing for you but integrating everything into one dashboard? I hardly can say no to.
@HootSuite – if you are reading this, keep up the good work!
HootSuite offers both free and premium accounts for bloggers. You can register for a free account here and when you use this link, you will automatically be upgraded toÂ a 30-days full premium access for FREE.
Okay, JustReTweet could easily land in social media part but thereâ€™s a reason for me to list it here instead.
JustReTweet works in two ways:
- Share your articles on Facebook, Twitter and Google+
- Share other interesting articles on Facebook, Twitter and Google+
In order to share your articles, you need credit and you can earn them by sharing other articles (not yours) first. Consider this bidding.
You set the number or shares you want, where to share and how much credit you are paying others to share your articles. Nothing really free in this world right?
Now, every time you share an article, it will not go live instantly. Instead, the developer was smart enough to set limits on sharing. This means that all these shares are scheduled accordingly and you can only share X numbers of shares a day to avoid spam.
This is H-U-G-E! When it comes to search engine optimization, social shares plays a huge role and therefore, you should definitely take a look at what JustReTweet can do for you.
Discussion and sharing portals
The marketing world is getting more challenging each day and you need more tools to help you with. This is where discussion and sharing portals play a huge role for bloggers, writers and webmasters.
The right portals will help you promote your website and you might even receive more followers if you are doing a great job. Not only that, you can also ask for critiques to make your website grow! Hereâ€™s the list of sharing portals I would highly recommend.
Triberr is something new to me and I only came to know about it when one of my fellow blogger introduced it to me.
Basically, you can create or join Tribes which consist of people of your niche. You can share information, ideas and even recommendations for improvements with them.
Not seeing any love about Internet marketing? Read again!
The more people giving you advices and tips, the better chances you are going to improve and of course, increase your market value.
Letâ€™s say you have some old articles that needed some traffic boost. Submit them to Scoop.it and walaa~! Assuming that you have some good content and stuffs like that.
What makes Scoop.it interesting is the fact that you can do these:
- Find topics that you like
- Share your articles, blogs and websites
- Merge all of them into a stunning, magazine-like reading material
Now, get the point? Yes! Internet marketing at its best. Nuff said.
Email Marketing Solutions
Thereâ€™s a very popular saying when it comes to Internet marketing, â€˜the money is in the listâ€™. And in this matter, it is so damn true. I left this out and you shouldnâ€™t.
If you want to perform the right Internet marketing, you need the right Internet marketing tools. In this case, you need email list or subscriberâ€™s list. Here are two of the best email marketing providers which you can not go wrong with.
Aweber is not free and Iâ€™m sorry. However, Aweber is one hell of an email marketing provider. What makes Aweber so famous is that they focus on click rates and providing spam score. This means more open rate than the email going into the spam or junk box.
Comparing both Aweber and MailChimp (you can read below), I would say I love the designs and the abilities offered by Aweber. And yes, I am using Aweber as my email provider.
Currently, they have a promotion where the first month of service would only cost you $1 and if you are unhappy with it, you can ask for a full refund. No question asked. Subsequently, each month will cost you $19 and you get a better discount for every quarterly or yearly payment.
I know there are probably thousands who stand by MailChimp and I totally understand that. MailChimp offers free email services for the first 2,000 subscribers. If you have 2,000 or less subscribers, then you should definitely get MailChimp.
Another bonus on the free account is that you can send up to 12,000 emails per month to your 2,000 subscribers at no cost at all.
MailChimp is different from Aweber because it has a very interactive layout. Their concept is to have a balanced combination of work and play. I believe their dashboard explains it all.
If you want a risk free and zero cost email marketing service, you can try MailChimp using this link at no extra fee.
Back to you…
I got to admit this article is long and if you managed to read whole article in just one shot, congratulation! Moving forward, I really hope you enjoy my writing about Internet marketing tools.
Do you use any marketing tools or you have anything to share? Feel up the form below and let’s discuss!
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