Personalized Landing Page. Today's post is all about creating a highly converting (and personalized) landing page on WordPress. And the keywords are conversion, personalized landing page and WordPress - just to highlight.
A landing page is important. As a matter of fact, I have just ended a phone call with one of my consulting clients at Marketing Lancers. You guessed it right - the topic of the conversation is creating personalized landing pages.
When it comes to creating landing pages on WordPress, a lot of factors matter. From A/B testing headlines, using converting call-to-action forms, and to using different page placement.
The question today is how to make your landing page relevant?
Let's dive in deeper.
This fancy word represents personalization (yes, it's a sales jargon if you are wondering). Any sales person here?
Want to create a personalized landing page that converts? Here are some important elements you need to have when creating a personalized landing page.
Sounds like a lot of work? Well, it is but Amazon does this every, single day. No wonder they are making millions each day, right?
Here's what you will see when you visit Amazon. A fully customized landing page that shows exactly what you like (and possibly will buy).
Take a look at the image above. When I login to my Amazon account, I see a super personalized landing page with all the products that I'm interested in.
Now, imagine what happens when you create a personalized landing page (for lead generation) that is focused heavily on one customer persona.
You will get tons of leads. Yes, tons of them in a short period of time.
The first step when creating a personalized landing page on WordPress is to understand the type of criteria you are looking for. For example, the most basic landing page design requires information such as:
You may also collect additional information if you are a B2B or B2C company (based on your needs):
The second step involves crafting the landing page design. In this case, you are not just designing a landing page design; you are crafting a highly personalized landing page design on WordPress.
A highly personalized landing page will help you generate a lot of leads and fast. All in all, this will help you build a good conversion rate and ultimately, reducing the cost of lead generation.
A personalized landing page involves showcasing the solution. In this case, it can be a product landing page or service landing page. You need to remember that a landing page is the point where you make it or break it. Therefore, it is extremely important to create a personalized landing page because you will be able to resonate with the visitors and turning them from visitors into customers.
Not too long back, I had published a whole list of the best drag and drop builder for the year (you can read it here). I want to stress that it is absolutely important to use the right landing page builder.
There are a lot of so-called best landing page builder for WordPress but only a few live up with the name.
I create all my personalized landing pages on WordPress with Thrive Architect (review). Powerful and easy to use, Thrive Architect is the updated version of Thrive Content Builder.
The beauty of Thrive Architect is that it works well with all forms of WordPress themes including StudioPress (which is a huge bonus for me).
Some features of Thrive Architect that I truly love:
When you load up the Thrive Architect editor, everything follows one simple idea. We call it “click-to-edit”. If you want to change something, you click on it and you’ll see your edits instantly. If you want to move something, you click, drag and drop. We’ve removed every obstacle between you and building the content you want.
271 beautifully designed and 100% conversion focused landing page templates that come bundled with Thrive Architect. It’s simply the fastest way to create professional looking sales pages, opt-in pages, webinar pages and more, that are instantly publishable yet still completely customizable.
Replace a dozen plugins thanks to our conversion focused elements, built right into Thrive Architect. Includes infinitely customizable buttons, testimonials, countdown timers and lead generation quizzes or forms that integrate with your favorite email marketing tools.
As you can see, Thrive Architect is very flexible which allows me to do a lot testing and changes to the landing page to make it more personalized.
Apart from that, Thrive Architect also comes with over 270 beautifully designed templates which you can easily import to your website. Yes, there goes time saving and you don't have to hire a designer to do that for you!
Pretty cool, right?
Plus, it is highly affordable too! Click here to check out Thrive Architect one-time pricing.
If you want to run a successful lead generation campaign using personalized landing page for WordPress, you need to understand the importance of split testing (also known as A/B testing).
Just because you start showing customized landing pages to your prospects and see a huge increase in conversions doesn’t mean you should stop A/B testing.
Split testing is the core for any success in landing page. You may believe that you have the best personalized landing page template but you are unsure if that's the case. A/B testing will prove your case and more importantly, it will help you to generate more leads faster!
By creating a personalized experience (such as personalized landing page on WordPress), you don’t have to stress as much over convincing them to give you their email address; if you show them true value that’s directly relatable to their situation, they’ll be ready and willing to hand it over.
What do you think? Are you using any highly converting personalized landing page for your lead generation campaigns? Leave a comment below.