The Ultimate Guide to WordPress Landing Page 2019

The Most Complete (And Updated Weekly) Guide To WordPress Landing Page

Let's talk about WordPress landing pages today. For starters, this is a huge topic and thus, this content will be updated from time to time to ensure the freshness and accuracy.

This article is going to be rather lengthy, thus, feel free to use the content table to navigate through specific parts you have in mind.

BONUS: Which is the best drag and drop WordPress builder for 2019?

Looking for the best tool to build awesome WordPress websites this year? Here are the top 10 that are powerful, flexible and that you (and your clients) are going to be truly happy with! 

Part 1: What is a WordPress landing page?

In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It's where a visitor “lands” when they have clicked on a Google AdWords ad or similar.

A WordPress landing page is a landing page or landing pages that are build on the WordPress CMS platform.

Landing pages have many names. They are also known as lead capture page, static page or a destination page for many.


Part 2: What are landing pages used for?

There are many ways you can use a landing page. Typically, landing pages are used by marketers to convert cold traffic into subscribers, leads and sales.

Using landing pages, you can easily perform page optimization which can be tweaked from time to time,

Landing pages are not similar to homepage. When used correctly, landing pages can be a huge advantages for marketers and ensuring that you are able to convert website visitors into buyers.

Here are some additional reasons why you need to use a landing page:

  • Sale page
  • Webinar pages
  • Contact us page
  • Lead generation page
  • Upsell page
  • Down sell page


Part 3: How does landing pages look like?

There are no two landing pages that look alike. Lucky for you, here are some of the best landing pages for your reference.


Dropbox for Business

Dropbox For Business Landing Page

Uber

Uber Landing Page Design

Evernote

Evernote Landing Pages Design

Unbounce

Wishpond

Wishpond Landing Page Design

LeadPages

Facts about landing pages

These landing page samples (above) come with different types of designs — from minimalist to simple, from professional to basic landing page designs. 


When it comes to landing pages, what matters most is the split testing to ensure that each landing page resonates well with the targeted audience.

Part 4: Which is the best WordPress landing page builder tool?

There are many names and some call it WordPress landing page theme builder. Either way, I'm glad that you asked. 

WordPress is home to thousands of landing page plugins and when it comes to building landing pages on WordPress, you are definitely not short of options.

Carry on reading below to discover the best WordPress landing page builder tools that you should be using today.


1. Thrive Architect

Thrive Architect Best WordPress Themes 2019

If you are looking for a great landing page builder for WordPress, Thrive Architect is definitely the top choice to go with.

Thrive Architect offers an intuitive drag and drop website builder, equipped with hundreds of ready-made landing page templates.

With Thrive Architect, you don't need to worry about coding skills as everything is done through the visual drag and drop builder.

You can easily customize the landing pages on the front end like these:

thrive architect font customization
thrive architect customize width

Thrive Architect comes with a single payment of $69 (one time) with lifetime updates. For the record, $69 for such an intuitive drag and drop WordPress landing page builder is really affordable!

2. OptimizePress

OptimizePress is already a household brand when it comes to WordPress landing page builder. As a matter of fact, it is the pioneer in drag and drop WordPress builder.

This is what it looks like in the early days.

OptimizePress Landing Page Builder

It certainly looks bad, right?

Lucky for you, OptimizePress is now in its version 3.0 and it is definitely one of the best in market.

Do you know that OptimizePress is one of the best Thrive Architect alternatives?

OptimizePress is a fine WordPress landing builder with over 300 ready-made templates ready to be imported into your WordPress website in just a few clicks.

And that's not only that.

OptimizePress is the only WordPress landing page builder that comes with an integrated membership plugin and done-for-you sales funnels. 

OptimizePress pricing starts at $97 for one time payment and with lifetime updates. 

3. Divi

The third WordPress landing page builder is Divi. Used by both bloggers and website developers, Divi is a great option to build WordPress landing pages.

Divi is a powerful landing page builder that comes with both front end and back end editing. Forbloggers, the front end editor is a God-send while web developers are going to dig into the back end editing.

Here's how easy you can use Divi to build WordPress landing pages.

divi 3.0 drag and drop website builder
cheap drag and drop website builder 2018

When it comes to WordPress landing page builder tool, there is no denial that Divi is a good option to go with!

Part 5: Responsive WordPress landing pages

In today's technological world, having a responsive WordPress landing page is not a luxury — it is a requirement.

But wait.

What does a responsive WordPress landing page means?

A responsive WordPress landing page is an approach that makes landing pages render well on a variety of devices and window or screen sizes. Therefore, regardless the size of the viewing device, the landing page will always looks good.


Part 6: Minimalist, basic or complex WordPress landing pages are the best?

Types of WordPress Landing Pages

Do you know that there are millions of different combinations you can use when creating a landing page?

When it comes to landing page designs, there is no 'one size fits all' type of concept.'

Each landing page is often designed to 'woo' a specific website visitor. Thus, the best way to determine the best one is through multiple A/B testings.

What is A/B testing?

A/B testing is a randomized experiment with two variants, A and B. In other words, you are experimenting the effectiveness of the layout for two or more landing pages at the same time.

Part 7: How to test a WordPress landing page for effectiveness?

The best way to test a WordPress landing page is through sufficient testing and duration.

Here are the steps:

  • Build at least two different variations of landing pages
  • You should only test two different variations at one time
  • There should be sufficient traffic directed to both the pages before you make your analysis
  • Allow both the pages to run for a period of time (7 to 14 days)

WordPress landing page builders such as Thrive Architect allows you to create multiple variations in just a few clicks. Therefore, no coding skills, no long hours and no more hassle (especially for beginners)!

Summary: WordPress Landing Pages

I've seen many website owners not using landing pages effectively — and this must change if you are serious of increasing the earnings from your website.

While a WordPress landing page may not just be to make/encourage sales, landing pages are great to build your email list and create a strong following.

What do you think? Leave a comment below and let's discuss further!

How To Create A Personalized Landing Page On WordPress? (2018)

Personalized Landing Page. Today's post is all about ​creating a highly converting (and personalized) landing page on WordPress. And the keywords are conversion, personalized landing page and WordPress - just to highlight.

​A landing page is important. As a matter of fact, I have just ended a phone call with one of my consulting clients at Marketing Lancers. You guessed it right - the topic of the conversation is creating personalized landing pages.

​When it comes to creating landing pages on WordPress, a lot of factors matter. From A/B testing headlines, using converting call-to-action forms, and to using different page placement.

​The question today is how to make your landing page relevant?

Let's dive in deeper.


​What is Account-Based Marketing?

​This fancy word represents personalization (yes, it's a sales jargon if you are wondering). Any sales person here?

​Want to create a personalized landing page that converts? Here are some important elements you need to have when creating a personalized landing page.

  • ​Visitor's name
  • ​Company name
  • ​Company size
  • Clipboard Check
    Departmental budget
  • Clipboard Check
    Device and browser
  • Clipboard Check
    Ad copies they clicked on
  • Clipboard Check
    ​Their history with your company

Sounds like a lot of work? Well, it is but Amazon does this every, single day. No wonder they are making millions each day, right?

​Here's what you will see when you visit Amazon. A fully customized landing page that shows exactly what you like (and possibly will buy).

Amazon Customer Based Marketing

​Take a look at the image above. When I login to my Amazon account, I see a super personalized landing page with all the products that I'm interested in. 

Now, imagine what happens when you create a personalized landing page (for lead generation) that is focused heavily on one customer persona.

You will get tons of leads. Yes, tons of them in a short period of time.


​Creating a personalized landing page on WordPress

​The first step when creating a personalized landing page on WordPress is to understand the type of criteria you are looking for. For example, the most basic landing page design requires information such as:

  • ​Name (first name, last name)
  • ​Email address
  • Clipboard Check
    Phone number

​You may also collect additional information if you are a B2B or B2C company (based on your needs):

  • ​Location (mailing or billing address)
  • ​Industry
  • Clipboard Check
    ​Company size
  • Clipboard Check
    Position
  • Clipboard Check
    Department size/budget

​The second step involves crafting the landing page design. ​In this case, you are not just designing a landing page design; you are crafting a highly personalized landing page design on WordPress.

​A highly personalized landing page will help you generate a lot of leads and fast. All in all, this will help you build a good conversion rate and ultimately, reducing the cost of lead generation.

​A personalized landing page involves showcasing the solution. In this case, it can be a product landing page or service landing page. You need to remember that a landing page is the point where you make it or break it. Therefore, it is extremely important to create a personalized landing page because you will be able to resonate with the visitors and turning them from visitors into customers.


​Which is the best landing page builder plugin for WordPress?

Personalized Landing Page Builder Plugin WordPress

​Not too long back, I had published a whole list of the best drag and drop builder for the year (you can read it here). I want to stress that it is absolutely important to use the right landing page builder.

There are a lot of so-called best landing page builder for WordPress but only a few live up with the name.

I create all my personalized landing pages on WordPress with Thrive Architect (review). Powerful and easy to use, Thrive Architect is the updated version of Thrive Content Builder.

The beauty of Thrive Architect is that it works well with all forms of WordPress themes including StudioPress (which is a huge bonus for me).

Some features of Thrive Architect that​ I truly love:

1

​​Build at the Speed of Thought (with Instant Drag & Drop Editing)

​When you load up the Thrive Architect editor, everything follows one simple idea. We call it “click-to-edit”. If you want to change something, you click on it and you’ll see your edits instantly. If you want to move something, you click, drag and drop. We’ve removed every obstacle between you and building the content you want.

​2

​Landing Page Templates (No Design Or Coding Skills Needed)

​271 beautifully designed and 100% conversion focused landing page templates that come bundled with Thrive Architect. It’s simply the fastest way to create professional looking sales pages, opt-in pages, webinar pages and more, that are instantly publishable yet still completely customizable.

​3

​Pre-Built Conversion Elements (So You Can Grow Your Business)

​Replace a dozen plugins thanks to our conversion focused elements, built right into Thrive Architect. Includes infinitely customizable buttons, testimonials, countdown timers and lead generation quizzes or forms that integrate with your favorite email marketing tools.

Thrive Architect Personalized Landing Page Builder

​As you can see, Thrive Architect is very flexible which allows me to do a lot testing and changes to the landing page to make it more personalized. 

Apart from that, Thrive Architect also comes with over 270 beautifully designed templates which you can easily import to your website. Yes, there goes time saving and you don't have to hire a designer to do that for you!

Thrive Architect Landing Page Templates

Pretty cool, right?

Plus, it is highly affordable too! Click here to check out Thrive Architect one-time pricing.


​Personalized A/B testing (anyone?)

​If you want to run a successful lead generation campaign using personalized landing page for WordPress, you need to understand the importance of split testing (also known as A/B testing).

Just because you start showing customized landing pages to your prospects and see a huge increase in conversions doesn’t mean you should stop A/B testing.

Click to Tweet

​Split testing is the core for any success in landing page. You may believe that you have the best personalized landing page template but you are unsure if that's the case. A/B testing will prove your case and more importantly, it will help you to generate more leads faster!


​Summary: How To Create A High Converting Personalized Landing Page On WordPress (And Why It Matters)

​By creating a personalized experience (such as personalized landing page on WordPress), you don’t have to stress as much over convincing them to give you their email address; if you show them true value that’s directly relatable to their situation, they’ll be ready and willing to hand it over.

​What do you think? Are you using any highly converting personalized landing page for your lead generation campaigns? Leave a comment below.

Top 15 Landing Page Design For 2018

Does your landing page design has what it takes to convince your site visitors to take action?

I suggest you to take a look at your Google Analytics now and determine if your landing page designs are doing their job correctly. There are many elements needed to make a great landing page design.

No, good landing page designs don't make the cut here.

If you are serious in learning more about landing page designs (or finding an important source for your landing pager designer), this article is for you. In this article, you will find not one, not two but top 15 landing page designs for 2018.

Top 15 Landing Page Designs 2018

Important disclaimer: These are my personal favorites and more importantly, these landing pages have the right elements to turn website visitors into paying customers.

1. Wistia

What's attracts me the most: The background colour which is easy on the eyes and pleasant. Reminds me of making the great first impression.

wistia landing page

The first tagline is "Put your business videos to work" and this is very critical especially when you want to be different from YouTube.

Setting up an account is simple — First name, last name, email, password and of course, a little information/survey which is critical for marketing purposes.

What happens if you have doubts?

Scroll down the page and you will discover the well-done FAQ section.

Wistia is definitely one of my top favorite landing page designs for 2018.

2. Unbounce

I cannot imagine Unbounce NOT in this email — yes, it is impossible. 

What makes head turns with Unbounce landing page?

  • The use of a chat window instead of a classic form (super smart move)
  • Super detailed but well packaged information below the 'form'
unbounce landing page sample

Why did Unbounce had a longer-than-usual landing page design? The answer is simple.

More content = Search engines will have more information to crawl and feature on result pages.

Unbounce literally optimize landing pages for SEO and this is something every web designer should take into consideration.

3. Muzzle

When I first came across Muzzle, I was like "hmm" and that went ahead to the "aha" moment.

Visitors on the page are literally greeted with a rapid-fire onslaught of embarassing notification in the upper right of the screen.

Now, this is on purpose!

It attracts me (and probably thousands of website visitors) because this is hilarious and compelling.

muzzle landing page design

4. Bills.com

Welcome to year 2018 where static landing pages are no longer in much demand.

Landing pages don't need to be boring and that is affecting your conversion rate. Make your landing pages interactive and personalized these pages to resonates with your website visitors.

How? Take a look at this. It all starts with a simple draging option.

bills landing page

Then the second part of the question kicks in which is smart and super interactive.

great landing page designs 2018

Once you finished the second question, the last questions magically pops up.

top landing page design samples 2018

The final (conversion page) landing page design by Bills.com is very basic but it is easily complimented through the first two steps which makes the entire process interactive with its audience.

TAKEAWAY: Landing pages doesn't need to be static. Intuitive, interactive and fun are critical factors that drive your conversion rates higher than your competitors!

5. Teambit

Teambit landing page focuses on one thing, and one thing only — illustration.

The landing page design consists of a simple, single-field form accompanied with animal characters. Interesting, right?

landing page designs by teambit

6. Landbot

Chatbot, chatbot and more chatbots. Oh my.

Unsuspecting website visitors will be greeted by a friendly bot that comes with emojis and GIFs — with the sole intention of getting more information from the website visitors.

Hey, who can resist the fun you can get from chatbots, right?

smart landing page designs 2018

7. Webprofits

This is pretty much your typical landing page design that you will see in most pages.

Webprofits is smart to make the longest landing page feel short.

The landing page starts with a prominent CTA button to learn more about the product (notice the high contrast colour). By indirectly hiding the form field up front, they help to reduce friction and more importantly, creating the opportunity for the website visitors to learn more about their products.

In between the content, they embedded images to make it more interesting and getting your mind off the 'long' landing page concept.

If your landing page designer wants to craft a long landing page, this is definitely one sample to consider!

sample of long landing page design

8. Airbnb

How many times you do you visit Airbnb on desktop? Not many, I supposed. 

Airbnb has one of the most promiment landing page designs I have seen, especially in 2018. Clear call-to-action, simple options to customize your search and more importantly, smiling Airbnb hosts make it nearly impossible NOT to reserve a room or place with them.

high conversion landing page designers

BONUS: Want to design your own landing page? Try using Thrive Architect today!

9. Conversion Lab

Make no mistake. This website is special. The homepage serves as a landing page for its website visitors.

And believe it or not, this is a very smart move!

Here's what you'll see when you first visit the site.

conversion lab home page design

After clicking on the CTA, a new form pops up for the next step.

two steps landing page design

Why is this a good move?

Two steps landing page design is great because you doesn't display the form to everyone who reach the page. Instead, the form is only visible for those who take action. In this case, they are more likely to be interested with whatever offer you are offering them.

This is also why promiment WordPress lead generation plugins such as Thrive Leads and OptinMonster has 2-steps landing page designs for you to choose from.

10. Shopify

Keep. It. Simple. Stupid.

The KISS strategy by SHopify is smart, effective and elegant.

The user-oriented headline is just a few words and if you scroll further down, you are greeted with some icons and extra text to make the sense out of them.

All of this makes it easier for you to get the point: Selling online with their tool.

simple landing page design 2018

11. Dropbox

I call myself a minimalist and I certainly love landing pages that are not cluttered. They are just messy, don't you think?

When it comes to simplicity, Dropbox is one of the best in the market. Take a look at Dropbox's landing page design.

colourful landing page design

By default, most of us will probably go for the Dropbox Basic due to the cost. So, the solution is simple. 

Having a CTA focusing on a higher ticket product and offer free trial!

Now, you tell me — what are the changes that you will ditch a free trial option at no cost to you?

12. Google Drive

Why do you ue Google Drive? File storage, security and collaboration, right?

Now, take a look at their landing page design.

google drive landing page design

Can you tell me what you notice from the landing page design above?

For me, it is simplicity. Make no mistake, I feel that they can do better with the background image but the tagline has only 7 words.

Seven words, ladies and gentlement.

Right to the point, isn't it?

The next time your landing page designer is crafting his/her artwork, keep in mind that simplicity matters.

13. Khan Academy

You should have heard about Khan Academy but just like most businesses around the world, it is always challenging when you are trying to cater a wide range of audience.

So, how does Khan Academy does it?

landing page for multi purpose

Everything is well placed in this landing page by Khan Academy and more importantly, it help audiences from different backgrounds to convert without hassle!

14. Codeacademy

Are you looking for a landing page design that is simple in both copy and design? If yes, this landing page is definitely going to turn you on!

The form itself is simple and only requires an email address, username, password, and a validation that you're not a robot to create an account. Or, you can just use your Facebook or Google Plus login, shortening the conversion path even further.

simple copy and design landing page

And if you would require additional information, website visitors can scroll down for a video which is embedded below the fold.

15. Lyft

Last but not least, Lyft has one of the best landing page design I have seen in 2018. This page is found when you are trying to be a Lyft driver.

lyft landing page design

Do you know what makes this landing page so powerful?

Firstly, the tagline automatically resonates to the audience who is considering to become a Lyft driver (and generating passive income).

The Apply Now form is very standard and assuming that you are doubtful of this, you will most probably land in the next column which calculates the estimated earning you can get.

Smart? Yes, go figure and try implement these concepts in your upcoming landing page designs for 2018!

BONUS: Looking for a landing page builder? See Thrive Architect demo right here or read the review!