The Most Complete (And Updated Weekly) Guide To WordPress Landing Page

Let’s talk about WordPress landing pages today. For starters, this is a huge topic and thus, this content will be updated from time to time to ensure the freshness and accuracy.

This article is going to be rather lengthy, thus, feel free to use the content table to navigate through specific parts you have in mind.

BONUS: Which is the best drag and drop WordPress builder for 2019?

Looking for the best tool to build awesome WordPress websites this year? Here are the top 10 that are powerful, flexible and that you (and your clients) are going to be truly happy with! 

Part 1: What is a WordPress landing page?

In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on a Google AdWords ad or similar.

A WordPress landing page is a landing page or landing pages that are build on the WordPress CMS platform.

Landing pages have many names. They are also known as lead capture page, static page or a destination page for many.

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Part 2: What are landing pages used for?

There are many ways you can use a landing page. Typically, landing pages are used by marketers to convert cold traffic into subscribers, leads and sales.

Using landing pages, you can easily perform page optimization which can be tweaked from time to time,

Landing pages are not similar to homepage. When used correctly, landing pages can be a huge advantages for marketers and ensuring that you are able to convert website visitors into buyers.

Here are some additional reasons why you need to use a landing page:

• Sale page
• Webinar pages
• Contact us page
• Lead generation page
• Upsell page
• Down sell page

Part 3: How does landing pages look like?

There are no two landing pages that look alike. Lucky for you, here are some of the best landing pages for your reference.

Dropbox for Business

Uber

Evernote

Unbounce

Wishpond

LeadPages

Facts about landing pages

These landing page samples (above) come with different types of designs — from minimalist to simple, from professional to basic landing page designs. 

When it comes to landing pages, what matters most is the split testing to ensure that each landing page resonates well with the targeted audience.

Part 4: Which is the best WordPress landing page builder tool?

There are many names and some call it WordPress landing page theme builder. Either way, I’m glad that you asked. 

WordPress is home to thousands of landing page plugins and when it comes to building landing pages on WordPress, you are definitely not short of options.

Carry on reading below to discover the best WordPress landing page builder tools that you should be using today.

1. Thrive Architect

If you are looking for a great landing page builder for WordPress, Thrive Architect is definitely the top choice to go with.

Thrive Architect offers an intuitive drag and drop website builder, equipped with hundreds of ready-made landing page templates.

With Thrive Architect, you don’t need to worry about coding skills as everything is done through the visual drag and drop builder.

You can easily customize the landing pages on the front end like these:

Thrive Architect comes with a single payment of $69 (one time) with lifetime updates. For the record, $69 for such an intuitive drag and drop WordPress landing page builder is really affordable!

2. OptimizePress

OptimizePress is already a household brand when it comes to WordPress landing page builder. As a matter of fact, it is the pioneer in drag and drop WordPress builder.

This is what it looks like in the early days.

It certainly looks bad, right?

Lucky for you, OptimizePress is now in its version 3.0 and it is definitely one of the best in market.

Do you know that OptimizePress is one of the best Thrive Architect alternatives?

OptimizePress is a fine WordPress landing builder with over 300 ready-made templates ready to be imported into your WordPress website in just a few clicks.

And that’s not only that.

OptimizePress is the only WordPress landing page builder that comes with an integrated membership plugin and done-for-you sales funnels. 

OptimizePress pricing starts at $97 for one time payment and with lifetime updates. 

3. Divi

The third WordPress landing page builder is Divi. Used by both bloggers and website developers, Divi is a great option to build WordPress landing pages.

Divi is a powerful landing page builder that comes with both front end and back end editing. Forbloggers, the front end editor is a God-send while web developers are going to dig into the back end editing.

Here’s how easy you can use Divi to build WordPress landing pages.

When it comes to WordPress landing page builder tool, there is no denial that Divi is a good option to go with!

Part 5: Responsive WordPress landing pages

In today’s technological world, having a responsive WordPress landing page is not a luxury — it is a requirement.

But wait.

What does a responsive WordPress landing page means?

A responsive WordPress landing page is an approach that makes landing pages render well on a variety of devices and window or screen sizes. Therefore, regardless the size of the viewing device, the landing page will always looks good.

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Part 6: Minimalist, basic or complex WordPress landing pages are the best?

Do you know that there are millions of different combinations you can use when creating a landing page?

When it comes to landing page designs, there is no ‘one size fits all’ type of concept.’

Each landing page is often designed to ‘woo’ a specific website visitor. Thus, the best way to determine the best one is through multiple A/B testings.

What is A/B testing?

A/B testing is a randomized experiment with two variants, A and B. In other words, you are experimenting the effectiveness of the layout for two or more landing pages at the same time.

Part 7: How to test a WordPress landing page for effectiveness?

The best way to test a WordPress landing page is through sufficient testing and duration.

Here are the steps:

• Build at least two different variations of landing pages
• You should only test two different variations at one time
• There should be sufficient traffic directed to both the pages before you make your analysis
• Allow both the pages to run for a period of time (7 to 14 days)

WordPress landing page builders such as Thrive Architect allows you to create multiple variations in just a few clicks. Therefore, no coding skills, no long hours and no more hassle (especially for beginners)!

Summary: WordPress Landing Pages

I’ve seen many website owners not using landing pages effectively — and this must change if you are serious of increasing the earnings from your website.

While a WordPress landing page may not just be to make/encourage sales, landing pages are great to build your email list and create a strong following.

What do you think? Leave a comment below and let’s discuss further!