How To Create A Personalized Landing Page On WordPress? (2018)

Personalized Landing Page. Today's post is all about ​creating a highly converting (and personalized) landing page on WordPress. And the keywords are conversion, personalized landing page and WordPress - just to highlight.

​A landing page is important. As a matter of fact, I have just ended a phone call with one of my consulting clients at Marketing Lancers. You guessed it right - the topic of the conversation is creating personalized landing pages.

​When it comes to creating landing pages on WordPress, a lot of factors matter. From A/B testing headlines, using converting call-to-action forms, and to using different page placement.

​The question today is how to make your landing page relevant?

Let's dive in deeper.


​What is Account-Based Marketing?

​This fancy word represents personalization (yes, it's a sales jargon if you are wondering). Any sales person here?

​Want to create a personalized landing page that converts? Here are some important elements you need to have when creating a personalized landing page.

  • ​Visitor's name
  • ​Company name
  • ​Company size
  • Clipboard Check
    Departmental budget
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    Device and browser
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    Ad copies they clicked on
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    ​Their history with your company

Sounds like a lot of work? Well, it is but Amazon does this every, single day. No wonder they are making millions each day, right?

​Here's what you will see when you visit Amazon. A fully customized landing page that shows exactly what you like (and possibly will buy).

Amazon Customer Based Marketing

​Take a look at the image above. When I login to my Amazon account, I see a super personalized landing page with all the products that I'm interested in. 

Now, imagine what happens when you create a personalized landing page (for lead generation) that is focused heavily on one customer persona.

You will get tons of leads. Yes, tons of them in a short period of time.


​Creating a personalized landing page on WordPress

​The first step when creating a personalized landing page on WordPress is to understand the type of criteria you are looking for. For example, the most basic landing page design requires information such as:

  • ​Name (first name, last name)
  • ​Email address
  • Clipboard Check
    Phone number

​You may also collect additional information if you are a B2B or B2C company (based on your needs):

  • ​Location (mailing or billing address)
  • ​Industry
  • Clipboard Check
    ​Company size
  • Clipboard Check
    Position
  • Clipboard Check
    Department size/budget

​The second step involves crafting the landing page design. ​In this case, you are not just designing a landing page design; you are crafting a highly personalized landing page design on WordPress.

​A highly personalized landing page will help you generate a lot of leads and fast. All in all, this will help you build a good conversion rate and ultimately, reducing the cost of lead generation.

​A personalized landing page involves showcasing the solution. In this case, it can be a product landing page or service landing page. You need to remember that a landing page is the point where you make it or break it. Therefore, it is extremely important to create a personalized landing page because you will be able to resonate with the visitors and turning them from visitors into customers.


​Which is the best landing page builder plugin for WordPress?

Personalized Landing Page Builder Plugin WordPress

​Not too long back, I had published a whole list of the best drag and drop builder for the year (you can read it here). I want to stress that it is absolutely important to use the right landing page builder.

There are a lot of so-called best landing page builder for WordPress but only a few live up with the name.

I create all my personalized landing pages on WordPress with Thrive Architect (review). Powerful and easy to use, Thrive Architect is the updated version of Thrive Content Builder.

The beauty of Thrive Architect is that it works well with all forms of WordPress themes including StudioPress (which is a huge bonus for me).

Some features of Thrive Architect that​ I truly love:

1

​​Build at the Speed of Thought (with Instant Drag & Drop Editing)

​When you load up the Thrive Architect editor, everything follows one simple idea. We call it “click-to-edit”. If you want to change something, you click on it and you’ll see your edits instantly. If you want to move something, you click, drag and drop. We’ve removed every obstacle between you and building the content you want.

​2

​Landing Page Templates (No Design Or Coding Skills Needed)

​271 beautifully designed and 100% conversion focused landing page templates that come bundled with Thrive Architect. It’s simply the fastest way to create professional looking sales pages, opt-in pages, webinar pages and more, that are instantly publishable yet still completely customizable.

​3

​Pre-Built Conversion Elements (So You Can Grow Your Business)

​Replace a dozen plugins thanks to our conversion focused elements, built right into Thrive Architect. Includes infinitely customizable buttons, testimonials, countdown timers and lead generation quizzes or forms that integrate with your favorite email marketing tools.

Thrive Architect Personalized Landing Page Builder

​As you can see, Thrive Architect is very flexible which allows me to do a lot testing and changes to the landing page to make it more personalized. 

Apart from that, Thrive Architect also comes with over 270 beautifully designed templates which you can easily import to your website. Yes, there goes time saving and you don't have to hire a designer to do that for you!

Thrive Architect Landing Page Templates

Pretty cool, right?

Plus, it is highly affordable too! Click here to check out Thrive Architect one-time pricing.


​Personalized A/B testing (anyone?)

​If you want to run a successful lead generation campaign using personalized landing page for WordPress, you need to understand the importance of split testing (also known as A/B testing).

Just because you start showing customized landing pages to your prospects and see a huge increase in conversions doesn’t mean you should stop A/B testing.

Click to Tweet

​Split testing is the core for any success in landing page. You may believe that you have the best personalized landing page template but you are unsure if that's the case. A/B testing will prove your case and more importantly, it will help you to generate more leads faster!


​Summary: How To Create A High Converting Personalized Landing Page On WordPress (And Why It Matters)

​By creating a personalized experience (such as personalized landing page on WordPress), you don’t have to stress as much over convincing them to give you their email address; if you show them true value that’s directly relatable to their situation, they’ll be ready and willing to hand it over.

​What do you think? Are you using any highly converting personalized landing page for your lead generation campaigns? Leave a comment below.

What Is The Best Landing Page Builder For Beginners?

What is the best landing page builder for 2018?

The answer will varies depending on who you ask. Most of us have our own preferences and ultimately, we will go with a landing page builder that solves our biggest challenges.

What will you find in this article?

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    Introduction to landing page builder plugin
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    Features of a landing page builder
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    Fundemental elements of a landing page builder (super important)
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    Thrive Architect landing page builder plugin review
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    Divi 3.0 landing page builder plugin review

A landing page builder is God sent — especially for beginners and bloggers who doesn't have much coding knowledge.

Wait, what is a landing page builder? Let's get down to the basic before we discover the best landing page builder for you.


What is a landing page builder?

best landing page builder 2-18

Landing pages are one of the most essential tools for marketing. Marketers use them to generate leads by making the visitors subscribe to their websites in order to download the content that the user is interested in.

Bloggers use landing pages to build high converting pages on popular CMS such as WordPress without coding skills. Landing page builder is also used to create blog designs that are awesome without spending thousands of dollars hiring web developers.

Note: Landing page is extremely important especially in funnel building. If you are an affiliate marketer, this is ONE tool you need to have in your arsenal.


Why use a landing page builder?

Simplicity + low learning curve + time saving.

A landing page builder goes a long way especially for bloggers who want to build beautiful website designs without coding skills.

A good landing page has many features and elements which are often build on codes. After all, landing pages need to provide great conversions, right?

Take a look at the 5 essentials elements of a landing page design:

landing page essentials

Does this look complicated for you?

I bet it does and I can hear you mumbling right now.

Headache!

Here's where a landing page builder comes into play.

What happens if I tell you that you can start doing like this?

cheap drag and drop website builder 2018

Or this?

divi 3.0 review

Amazing right?

This is what a landing page builder can do.

You literally drag and drop elements, and do any customization that you want without coding skills.


What is the best landing page builder?

Okay, you are sold. You want to know which is the best landing page builder that you can use today.

For me, it would be Thrive Landing Page Builder (also known as Thrive Architect).

Why do I use Thrive Architect compared to other WordPress landing page builders?

  • Compatible with many WordPress themes including StudioPress child theme that I use
  • Loads fast and does not full with bloatware
  • Integratable with lead generation plugins such as OptinMonster and Thrive Leads
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    Inexpensive
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    Supported by a great team of developers and support team
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    Over 200 ready made landing page templates ready to download
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    Mobile responsive landing pages

How much does Thrive Architect costs?

The pricing is really simple. You can either go for a monthly subscription (for all Thrive plugins and themes) at $19 per month or a one-off fee of $67.

I decided to go for the monthly subscription as I have access to all the premium plugins and themes from Thrive Themes.

You can read more about Thrive Architect here — Thrive Architect Review 2018.


Alternative Landing Page Builder

What if you doesn't really like Thrive Architect?

Your next best option is Divi 3.0. Take a look the three videos below and tell me what you think.

Video 1

Video 2

Video 3

I don't know but when I face came across them, I was speechless!

Divi 3.0 is very similar to what Thrive Architect is. The only differences between them (for me) are:

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    Divi 3.0 loads slower than Thrive Architect
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    Divi 3.0 has a slightly higher learning curve
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    Divi 3.0 is slightly more expensive than Thrive Architect

Overall, Divi 3.0 is still a very good choice when it comes to choosing the best landing page builder.

You can get Divi 3.0 for $89 per year or $249 for a lifetime license. If you are looking for the best Divi 3.0 discount, go for the lifetime license as you are going to make more saving!

BONUS: If you can't decide between both of these awesome landing page builder plugins, then head over to this article — Thrive Themes vs Divi 3.0 (Comparing The Best WordPress Landing Page Builder)


What is the best landing page builder?

It comes down to only two — Thrive Architect and Divi 3.0. Both are equally great and great landing page builders.

What do you think? Will you go for Thrive Architect or Divi 3.0?

Leave a comment below and tell me what you think!