Do you know what it takes to reduce website load time?

Three Love Hate Factors Which Affect Website Load Time

As a blogger and webmaster, I am obsessed with it comes to speed up website load time. In fact, who doesn’t right? Do you know that websites that has good loading speed score well on search engine page results? Maybe I just took it to another level. Anyway, over the past few days, I managed to speed up my website with these three main components:

  • Minify
  • Gzip
  • Combine CSS

Before you proceed reading the rest, ask yourself these questions:

  1. Do you know what it takes to build a website that loads fast?
  2. What is the importance of a fast loading site?
  3. Are you doing enough in terms of optimizing your lovely website?

Not too techie to do website optimization? This article is going to blow your mind away. So, bookmark this page or share with your friends as I am sure you would need this somewhere down your blogging career.

As for the record, I am not interested to hire a SEO or a website developer for the matter. Therefore, Google was my closest ally that I could get without paying a fee. After some searching, I decided to use only two tools which are ySlow and GTmetrix to measure the speed of my website.

Note: ySlow is integrated in GTmetrix and therefore, you may use GTmetrix only.

Website load time is important in terms of SEO and website ranking
What are the three things that affect website loading speed? 

What did I do to reduce my website load time?

Before solving any problem, you need to know where the problem lies. According to GTmetrix, I am having serious load issues on several parts which are:

  • Combine external CSS
  • Avoid CSS @ import (there is no space between @ and import)
  • Gzip compression
  • Minify CSS

Just a side note: If you are very interested to know more about CSS, I would recommend you this: HTML and CSS – Design and Build Websites.

Honestly, having this four issues was already a big headache and I was affected with slow loading speed and super low score for ySlow.

Since search engines do not like slow websites, I was determined to spend the whole day even days to get this resolved, without the help of any paid services.

Yes, I was just that determined!

Something I got to add to all WordPress users

I am using WordPress and I always do. There are probably hundreds of WordPress themes out there and choosing the right one is more than just important.

The right WordPress themes are usually:

  • Very clean in coding works
  • Build in SEO features
  • Ready to use out of the box
  • Offer customization where the sky is your only limit
  • Unlimited support when you face issues with your themes

It doesn’t matter if you are running a corporate, e-Commerce or a simply website…you need a good WordPress theme and I can only recommend you two which are the best premium WordPress theme I ever seen; Genesis Framework and child themes by StudioPress and Thesis themes by DIYthemes.

I am using Genesis Framework and it really help me to reduce my website load time. This is my website load speed after I did several website optimization and I do not use any Content Network Delivery.

Website loading speed plays a huge role in terms of website ranking
Pingdom Tool is a great tool to measure website loading speed 

Searching for free help as much as possible

I didn’t have what it takes to do it fast and I wasn’t sure if I can do it correctly. My first spot was getting help from my hosting provider. Of course, it wasn’t that much of a help really with the reply that I had a huge external scripts which was well over 50k bytes and many external script files.

Even though that wasn’t much of a help, I roughly knew something was wrong in the script. Just an assumption of course!

With the data provided by GTmetrix, I decided that I could Google and solve the problem (one by one).

Solving Avoid CSS @ import

Honestly, I had no idea what this was. I had a look at style.css and tried to find what was wrong. I saw the term @ import and I read what it was. It was actually importing fonts for every request to load my page. Head over to my Homepage and check the different fronts available on your screen. Yup, that’s it!

Just follow the below steps to solve the @ import issue.


@ import url(“style.css”)

Replace to:

<link rel=”style.css” href=”style.css” type=”text/css”>

See the style.css above? Change them according to the original URL for importing.

Sounds very easy right?

Minify CSS files to control your website load time

I Google-d around and found out about minifying CSS files. I was using W3 Total Cache and I thought it had done what it was suppose to be. However, there are some files which cache plugins are not able to minify.

I read a lot about minify and in short, minify means combining and merging codes to be small in side. The lesser and shorter the code is, the faster your website will load. Enough said.

I headed over to my Style.css (Appearance > Editor > Style.css). This is a risky procedure and thus, you could access style.css through your cPanel which is safer. In case of any mistake done, you could easily revert the changes.

There are many online minify tools that you can use for this matter. You can use anyone which you can find on Google or use this: CSS Drive

Copy down your the whole script or any part of the style.css that you want to minify. Then, paste the code in the box and press compress. New codes will be available once the screen refresh and paste it on your style.css (you should override the old setting). Refresh your website and see if it loads up correctly.

Reduce website load time by compressing external CSS files

If you had understand the concept behind the above action, you are going to understand this completely. What you did was minify just one CSS file. Now, choose as many related css files and then combine all into one.

Tip: You may skip this as not all css files can be merged together

How to enable Gzip compression on WordPress?

Enabling Gzip compression will help to speed up the website loading time and reducing the bandwidth required to load your site. To do so, head over to your .htaccess through your cPanel and paste the below code into the script.

<ifModule mod_gzip.c>
mod_gzip_on Yes
mod_gzip_dechunk Yes
mod_gzip_item_include file .(html?|txt|css|js|php|pl)$
mod_gzip_item_include handler ^cgi-script$
mod_gzip_item_include mime ^text/.*
mod_gzip_item_include mime ^application/x-javascript.*
mod_gzip_item_exclude mime ^image/.*
mod_gzip_item_exclude rspheader ^Content-Encoding:.*gzip.*

Save the file and reboot. You should notice a faster loading time now for your website.

Was that I did to speed up my website loading time?

Nope, I did more than that. I even have W3 Total Cache plugin and Cloudflare working together to boost my website speed. Not only that, I even have a subdomain which perform as a cookie-free domain to serve static content to my main site.

If you want to follow my steps, you can click on the links above and they will bring you to complete, step by step guides in speeding up your website.

To ensure that you had done everything correctly, refer back to GTmetrix and check on the scorecard. You should probably see a huge improvement compared to the previous one.

My website scored a pretty nice score at the end of this whole process with loading speed of slightly below 2 seconds and scoring A’s for both Google Page Speed and ySlow.

Website loading speed plays a huge role in SEO and search engine ranking.
Do you want to speed up your website effectively? 

This whole process could take your about an hour to three max to finish it completely. Share with me your scorecard and if you have any other tips, do tell us as well using the form below.

Like this article? Please help me to share using the red button.

11 thoughts on “Three Love Hate Factors Which Affect Website Load Time”

  1. Very good information here. I have been using W3 plugin, but never knew about the @ import trick or the gzip tip. Thanks for sharing this, I will certainly make some changes.

    • Hi Tom,

      Most cache plugins nowadays have those incorporated … in some way. Well, I’m a speed junkie and I want to make my site goes below 1 sec. Off topic, I did some changes to the homepage yesterday and my load time increase by 0.1 seconds. Jesus! Guess what I feel 🙂

      Happy to hear that you find this article useful.

      Hope you enjoy it and of course, have a great week ahead!


  2. I like your blogs, tips & tricks !

    I use Canvas theme with Canvas-child for customisation, so in the child theme I also have a style.css for customisation. This “child” style.css uses @import url(“../canvas/style.css”) to call the standard CSS first and then applies the modifications. How can I modify @import into something better ?

    PS : I’m also using W3TC with your recommendations and get a 97/100 on Pingdom, Grade B on Yslow and Grade C on GMetrix. Page load speed is still too high (4.5 sec), even when using a CDN for images etc.

    • Hi Dirk,

      Thanks for dropping by. As for your question, the answer is in the question where you change the @ import to the one given.

      Basically just change style.css to the right URL.

      Well it really depends (load speed). 4.5 seconds is way too long but when I see your site, it seems that you have lots of images. Try optimize them and you should be better off. You can also upload to Flickr or Dropbox and import from there. This works for every image except for featured ones. Featured ones must kept in your own database.

      When talking about CDN, don’t expect much from a free CDN. Most of the time, they could do more harm than good. Unless you are willing to spend money on paid CDN, then that is a whole different story. You can basically import and export everything through paid CDN but not for a free CDN service.

      Hope this helps.

      • Hi Reginald,

        1) CSS
        The @import is in the CSS file ; not in the HTML/PHP file.
        I don’t see how I can add this HTML/PHP code () into a CSS file
        Just by replacing @import by that ? Never did that before.

        2) CDN
        I have a paid MaxCDN account , which is linked to the W3TC plugin.
        That should do the job


        • Hi Dirk,

          Sorry late reply. Something happened to the site backend earlier. Anyway, I checked through some of my old style.css and some does that the @ import part. Again, this might defer from one theme to another (I’m using Genesis so … might be slightly different now with HTML5).

          From my understanding, the import is done due to the fact that there is a need to ‘pull’ the font type from another source. I remember pretty clearly that when i try on one of my themes, it works. Hmm. Let me try to recall if I can remember that. I did that about 9 months ago 🙂

          As for the CDN, it is a double edge blade. Here’s what I think; If the file is small, the it is better loading off from your site. If the file is big, get CDN to do that for you. Also, MaxCDN or any CDN is like a medium which helps transfer data from one end to another. Your web host still plays a role in terms of speed.

          Oh yes, try this site: and see the waterfall. It will give you the exact issue on what is affecting your web speed. Work from there on … one by one.

          Good luck!

  3. Forget gtmetrix, it doesn’t actually do any tests. It only shows you Yslow and PageSpeed results combined. Better try websiteoptimizationtest. It poins out all bottlenecks with special marks and you can just eliminate those problems one by one.

    • Hi Serg,

      Thanks for commenting. Nowadays, my go-to tools would be Pingdom and WebTestPage. Both of these are pretty good.

      Oh yes, will try on your recommendation too!

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