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Discovery: Teens Now Are Using Instagram More Than Facebook
Move Over Facebook And Snapchat. Instagram Is Dominating Teen’s Life Now

Recent survey had shown that Instagram is the king when it comes to teens. In other words, Instagram is the number one go-to social media platforms for teens.

Piper Jaffray has been tracking how teenagers use the internet for nearly twenty years, and the second report of this year has some interesting findings indeed.

There are some important (shocking) takeaways in the survey conducted:
- 85 percent of teens report using Instagram at least once a month, up from 79 percent in the fall of 2016
- 84 percent of teens report using Snapchat at least once a month, up from 80 percent in the fall of 2016
- Just 36 percent of teens report using Facebook at least once a month, down from 52 percent in the fall of 2016
Now, it is important to understand that the this survey was done back in 2016 and 2017.

We are now in 2019 and take a look around.

Businesses are going to Instagram-able products (with no exceptions for the food and beverages). Social media influencers are using Instagram more than ever … to grow their target audience and to encourage conversions.

But, Instagram is not alone in the race

Snapchat is still gaining traction especially with 46% of teen’s social media usage, followed by Instagram with 32%, Twitter at 6% and Facebook at only 5%.

Here’s an important note. There are more teens using Instagram on a daily basis but when it comes to the teen’s preferred social media platform, they still prefer Snapchat.

This particular survey revealed the reason behind the seeming disconnect.

Instagram is the social media channel of choice when it comes to brand engagement of teens, with an overwhelming majority of teens preferring to be contacted by brands via Instagram.

Snapchat knows this —and trust me that they are doing everything they can do improve the numbers.

Snapchat is basically a social media platform that allows users to do a lot of cool and short videos … and they get automatically deleted after a certain amount of time.

On the other hand, Instagram allows teens to publish videos, photos and even auto delete videos/photos (just like Snapchat does). More importantly, the constant updates on Instagram allows it to surpass Snapchat in numerous occasions … which indirectly allows Instagram to dominate the teen’s social media preference.

Snapchat needs to domore

Unless Snapchat makes a major misstep in handling that segment of the demographic, they’re unlikely to lose them in the longer term.

Moreimportantly, Snapchat also faces strong competition from Facebook especially with the bastion of older users. In most cases, mom and dad check their Facebook accounts while teens check Instagram.

How can businesses market effectively to teens?

Marketing is all about reaching the right target audience using the right platform.

If you are targeting teens, you should well aware that both Snapchat and Instagrams are going to dominate the market for a long, long time.

If you don’t have a robust presence on Instagram and Snapchat (for this matter), then your social media isn’t doing as much for you as it could be.

Finally, this leads us to one last question.

What are you doing to make sure you are doing whatever it takes to market successfully to teens?

Related read: What is Facebook lookalike audiences?
August 2, 2024
The Ultimate Guide to WordPress Landing Page 2019
The Most Complete (And Updated Weekly) Guide To WordPress Landing Page

Let’s talk about WordPress landing pages today. For starters, this is a huge topic and thus, this content will be updated from time to time to ensure the freshness and accuracy.

This article is going to be rather lengthy, thus, feel free to use the content table to navigate through specific parts you have in mind.

BONUS: Which is the best drag and drop WordPress builder for 2019?

Looking for the best tool to build awesome WordPress websites this year? Here are the top 10 that are powerful, flexible and that you (and your clients) are going to be truly happy with!

Part 1: What is a WordPress landing page?

In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on a Google AdWords ad or similar.

A WordPress landing page is a landing page or landing pages that are build on the WordPress CMS platform.

Landing pages have many names. They are also known as lead capture page, static page or a destination page for many.

Part 2: What are landing pages used for?

There are many ways you can use a landing page. Typically, landing pages are used by marketers to convert cold traffic into subscribers, leads and sales.

Using landing pages, you can easily perform page optimization which can be tweaked from time to time,

Landing pages are not similar to homepage. When used correctly, landing pages can be a huge advantages for marketers and ensuring that you are able to convert website visitors into buyers.

Here are some additional reasons why you need to use a landing page:
- Sale page
- Webinar pages
- Contact us page
- Lead generation page
- Upsell page
- Down sell page
Part 3: How does landing pages look like?

There are no two landing pages that look alike. Lucky for you, here are some of the best landing pages for your reference.

Dropbox for Business

Uber

Evernote

Unbounce

Wishpond

LeadPages

Facts about landing pages

These landing page samples (above) come with different types of designs — from minimalist to simple, from professional to basic landing page designs.

When it comes to landing pages, what matters most is the split testing to ensure that each landing page resonates well with the targeted audience.

Part 4: Which is the best WordPress landing page builder tool?

There are many names and some call it WordPress landing page theme builder. Either way, I’m glad that you asked.

WordPress is home to thousands of landing page plugins and when it comes to building landing pages on WordPress, you are definitely not short of options.

Carry on reading below to discover the best WordPress landing page builder tools that you should be using today.

1. Thrive Architect

If you are looking for a great landing page builder for WordPress, Thrive Architect is definitely the top choice to go with.

Thrive Architect offers an intuitive drag and drop website builder, equipped with hundreds of ready-made landing page templates.

With Thrive Architect, you don’t need to worry about coding skills as everything is done through the visual drag and drop builder.

You can easily customize the landing pages on the front end like these:

Thrive Architect comes with a single payment of $69 (one time) with lifetime updates. For the record, $69 for such an intuitive drag and drop WordPress landing page builder is really affordable!

2. OptimizePress

OptimizePress is already a household brand when it comes to WordPress landing page builder. As a matter of fact, it is the pioneer in drag and drop WordPress builder.

This is what it looks like in the early days.

It certainly looks bad, right?

Lucky for you, OptimizePress is now in its version 3.0 and it is definitely one of the best in market.

Do you know that OptimizePress is one of the best Thrive Architect alternatives?

OptimizePress is a fine WordPress landing builder with over 300 ready-made templates ready to be imported into your WordPress website in just a few clicks.

And that’s not only that.

OptimizePress is the only WordPress landing page builder that comes with an integrated membership plugin and done-for-you sales funnels.

OptimizePress pricing starts at $97 for one time payment and with lifetime updates.

3. Divi

The third WordPress landing page builder is Divi. Used by both bloggers and website developers, Divi is a great option to build WordPress landing pages.

Divi is a powerful landing page builder that comes with both front end and back end editing. Forbloggers, the front end editor is a God-send while web developers are going to dig into the back end editing.

Here’s how easy you can use Divi to build WordPress landing pages.

When it comes to WordPress landing page builder tool, there is no denial that Divi is a good option to go with!

Part 5: Responsive WordPress landing pages

In today’s technological world, having a responsive WordPress landing page is not a luxury — it is a requirement.

But wait.

What does a responsive WordPress landing page means?

A responsive WordPress landing page is an approach that makes landing pages render well on a variety of devices and window or screen sizes. Therefore, regardless the size of the viewing device, the landing page will always looks good.

Part 6: Minimalist, basic or complex WordPress landing pages are the best?

Do you know that there are millions of different combinations you can use when creating a landing page?

When it comes to landing page designs, there is no ‘one size fits all’ type of concept.’

Each landing page is often designed to ‘woo’ a specific website visitor. Thus, the best way to determine the best one is through multiple A/B testings.

What is A/B testing?

A/B testing is a randomized experiment with two variants, A and B. In other words, you are experimenting the effectiveness of the layout for two or more landing pages at the same time.

Part 7: How to test a WordPress landing page for effectiveness?

The best way to test a WordPress landing page is through sufficient testing and duration.

Here are the steps:
- Build at least two different variations of landing pages
- You should only test two different variations at one time
- There should be sufficient traffic directed to both the pages before you make your analysis
- Allow both the pages to run for a period of time (7 to 14 days)
WordPress landing page builders such as Thrive Architect allows you to create multiple variations in just a few clicks. Therefore, no coding skills, no long hours and no more hassle (especially for beginners)!

Summary: WordPress Landing Pages

I’ve seen many website owners not using landing pages effectively — and this must change if you are serious of increasing the earnings from your website.

While a WordPress landing page may not just be to make/encourage sales, landing pages are great to build your email list and create a strong following.

What do you think? Leave a comment below and let’s discuss further!
August 2, 2024
Which Is The Best Autoresponder For Clickfunnels?

What is the best best autoresponder for ClickFunnels?

I’m sure you have heard about ClickFunnels and how awesome it is.

Funnels, funnels and more funnels. The never ending sales funnels and testing.

But there’s a little challenge.

Not all leads will convert into sales and you want to convince these leads to become your paying customers by sending them timely emails.

I’m sure you know what I mean …

And this leads us to the main question today: Which is the best auto responder for ClickFunnels?

Lucky for you, ClickFunnels is fully integrate-able with numerous email autoresponders.

Let’s dive in right now to find the best email email autoresponder for ClickFunnels 2019 (and beyond).

1. AWeber

I know.

If you have seen Peng Joon’s video on YouTube on ClickFunnels, you know that he don’t recommend AWeber at all.

But, why do I recommend AWeber at the first place?

The answer is simple. I use AWeber and have been using it since 2006. AWeber is by far, the best email marketing automation that I had used.

And I don’t get shutdown at all … not even once.

This is not by chance. Not even close.

Why I recommend AWeber?

AWeber is just like any other email marketing solutions in the market. They care for their IP’s and if users are constantly sending out too many ‘spam’ emails, their IP’s are going to be blocked by major ISP. As a result, everyone else who is using the IP will experience some level of penalty.

AWeber is affordable. I mean, c’mon! It only costs $9 per month and comes with a full 30 days free trial.

If you want to use AWeber like I do, I recommend you to check out their terms of service here,

Is AWeber the best email marketing solution for ClickFunnels?

It is a huge “YES” for me!

>> Click here to try AWeber for 30 days free (and no credit card required). <<

2. ConvertKit

If you are a blogger, solopreneur or a small business trying to sell something online, then ConvertKit is the best email autoresponder for ClickFunnels.

ConvertKit comes with a very intuitive drag and drop builder for email automation. For beginners, the interface is very easy to use and don’t require much learning curve.

If you are looking for a simple email marketing solution to work with ClickFunnels, ConvertKit is definitely a great option to work with!

>> Click here to see ConvertKit in action right now. <<

3. Actionetics

Last but not least, Actionetics by ClickFunnels is one of the most used email automation software to work with ClickFunnels.

Firstly, it is developed by ClickFunnels and secondly, it plays well with most niches. Regardless the industry you are in, you can rest assured that you will never be shut down for whatever violation you accidentally did (i mean casino industry, soft spamming, over sending emails etc.).

According to Peng Joon, Actionetics is God send and when I tested Actionetics myself, I was impressed on how easy to integrate it with ClickFunnels.

Actionetics is ClickFunnels’ marketing automation platform that seamlessly integrates with your sales funnel to give them dynamic automation actions on the fly.

If you are serious in turning leads into customers through email marketing and hate the messy integration with third part email marketing automation system, you don’t have to look any further.

Actionectics by ClickFunnels is definitely the best option for you and is something you should try especially when you are using ClickFunnels.

>> Click here to try Actionetics for 14 days free. <<

Summary: Which is the best email autoresponder for ClickFunnels?

I wish there is a much easier answer to this — but sadly, there’s none. Each email autoresponder comes with its own advantages.

However, if you are looking for a simple, hassle-free email marketing solution that works well with ClickFunnels, Actionetics is the best option because there is absolutely zero integration required and comes ready to use right out of the box.

Plus, there is no extra feesrequired shall you have a massive, massive email list!

August 2, 2024
Landing Page vs HomePage: What are the differences and how to use them effectively?
Defining the needs of Landing Pages and Homepage

This came to mind … more than once to be honest. I was in the midst of recreating my homepage and I was wondering hard.

Should I get a landing page or create a homepage instead?

Believe me.

I took my time to decide which is more than I should.

I decided to go with the homepage setup instead using Thrive Architect.

Of course, this leads us to the main question for today.

Why would anyone need a landing page?

A landing page does a lot of wonders for you, including:
- Growing an email list
- Increase conversion rates
- Turning leads into paying customers or subscribers
- Static and dynamic landing page that synchronize with paid advertisements
- Specific point to drive traffic
Why would anyone need a homepage?

Homepage is very critical for me.

As a speaker and success coach in Malaysia, having a professional homepage is more important than ever.

You might have heard that a good homepage is SEO friendly … which is true.

Homepage is always known as the most important SEO part of a blog. It carries a lot of SEO juice and it has to be configured correctly.

This means that it needs to link to as many internal pages on your blog, along with proper SEO structure.

The truth about homepages

The truth is homepage requires more work to be effective. Firstly, the homepage is where you showcase your blog, your worth and expertise to first time visitors. It also serves as a directory to ensure that your readers can navigate your blog easily.

But here’s a shocking part.

Do you know that landing pages can be used as homepage?

Thanks to drag and drop website builders such as Thrive Architect and Divi, you can easily convert landing pages into homepages in just a few clicks.

If you are using WordPress like I do, it is really easy to setup custom homepage on WordPress.

Here’s how.

Follow these exact steps to create and setup custom homepage on WordPress:
1. Head over to your WordPress dashboard
2. Click on the Settings tab
3. Click on the Reading tab
4. You see the above setting
5. In Your homepage display, select a static page
6. Select the page you want to serve as your homepage
Recap: Landing Pages vs Homepages

Both landing pages and homepages play different roles that compliment each other in your blogging success.

Are you using a landing page for your homepage? Leave a comment below and tell me what you think.
August 2, 2024
Change Leader vs Thought Leader: What are the differences between change and thought leader?
What Are The Differences Between Change Leader And Thought Leader?

There are many types of leaders in the world today — and two of the most popular ones are change leader and thought leader.

Now, what are the differences between change leadership and thought leadership?

Carry on reading below to learn more about them.

What is change leadership?

Change leadership is the ability to influence and enthuse others through personal advocacy, vision and drive, and to access resources to build a solid platform for change (Higgs and Rowland, 2000).

In other words, a change leadership is an action which involves making a change to how things work — whether in an organization or group. Change is always considered as new approach to the current method for growth and success.

What is thought leadership?

Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. Credit: Thought Leadership Lab.

Thought leaderships are people who are willing to take ‘the road not taken’ — taking actions which are not commonly taken by many to provide the opportunity for improvement.

How to know if you are a change leader?

Here are some characteristics of a change leader:
- Embrace changes for the betterment of everyone
- Willing to break the norms and implement new ideas for change
- Motivate team members, colleagues and everyone surrounding on the greatness of change in an organization or business
Want to learn more?

Read this book, ‘The Art of Change Leadership’ by Wiley (buy on Amazon for only $18.21).

How to know if you a thought leader?

Here are some characteristics of a thought leader:
- List Element
- List Element
- List Element
Want to learn more about thought leadership?

Read this book, ‘Ready To Be A Thought Leader?’ by Jossey-Bass (by on Amazon for only $24.59).

Summary: Change Leader vs Thought Leader — Which one are you?

Are you a change leader or a thought leader?

Tell me in the comments below.
August 2, 2024
How To Promote Gambling Website Using Online Marketing In 2019?
How To Promote A Gambling Website Using Online Marketing?

LATEST UPDATE: Me and my team no longer provide social media marketing services to gambling industry due to the constant change in algorithm. Now, we only provide SEO services for gambling industry and if you are keen to learn our SEO packages, click here.

If you are in anyway anti-gambling, this post is not for you. Sorry.

I created this post because this is one of the most common questions asked by many of my clients (yes, I’m a digital marketing consultant).

First of all, promoting a gambling website isn’t a bad thing but it is one of the most competitive industry to compete with — especially in the online marketing space.

The way to promote a gambling website is through proper planning and a whole lot of cash to spend on ads (to drive traffic to your website).

Carry on reading below for the best online marketing strategy to promote a gambling website.

1. Traditional online marketing no longer work

The first step in promoting a gambling website is to understand that gambling is a very sensitive industry.

You need to have laser targeted ads, landing pages and a whole lot of tricks under your sleeves to market a gambling website.

While Facebook and Google Ads do not allow gambling(in many ways), they still allow some level of ads related to this industry. Therefore, the ability to create different types of campaigns will help you to reach a wider audience and reduce the chances of being hit with penalty.

2. Google advertisements for gaming websites

Promoting a gaming site on Google is the most common strategy used by many website owners.

There is no denial that this strategy works — and while you are expected to pay through your nose for this, the opportunity to market your online gaming website is huge.

First off, Google ads allows you to reach to a wide range of audience (locally and internationally).

And secondly, there are tons of advertisers promoting gambling websites on Google ads.

Important disclaimer

Unlike normal Google ads, advertising on Google requires more than just credit card.There needed to be detailed planning to ensure that your ads is not violating the rules.

3. Facebook advertisements to promote gambling websites

Facebook has over a billion users each day and it is crystal clear that Facebook advertisements is going to reach a wide range of audience.

However, Facebook is not prone to gambling websites. Here’s what Facebook says in its policy:

Ads that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casino, sports books, bingo, or poker, are only allowed with prior written permission. Authorized gambling, games of skill or lottery ads must target people 18 years or older who are in jurisdictions for which permission has been granted.

In other words, advertising a gambling site on Facebook is allowed — but only to a certain extend.

Check out that link https://online-casinos-australia.com/no-deposit-bonus/

Step By Step Guide In Creating A Strategic Gambling Marketing Strategy

This is where the juicy parts come in.

If you are looking for ways to promote a gambling website, this is it. Carry on reading below to learn more.

Step 1: Create a plan

The plan involves determine the platform you want to target (for paid advertisement) and the budget you are looking to spend in a day.

You should also decide on the conversion metrics … which in this case is the engagement or click-through rate.

Step 2: Focus on building a landing page

A landing page is almost as critical as to converting website visitors into customers.

Many casino website owners do this wrongly as they do not focus enough on building an effective landing page.

Why is an effective landing page important when promoting a gambling website?
- It reduces the overall cost of advertising
- Ads will be less intrusive and able to reach a wider audience
- Avoid being penalize by ads platforms
What is the best tool to use to build a landing page? Here are some of the best landing page builder that you should choose from.
- Thrive Architect (click for demo)
- ClickFunnels (click for demo)
- OptimizePress (click for demo)
Step 3: Optimize the landing page for conversion

Having a landing page is not sufficient — you need to optimize the landing page to focus on conversion.

If you are using tools such as Thrive Architect or ClickFunnels, you are in luck because these landing page builders are designed with conversion in mind.

In other words, these landing page tools have elements inbuilt in them to help you get higher conversion rates.

Here’s what a good landing page builder should include in every landing page design.

This landing page infographic is created by Disruptive Advertising.

Step 4: Drive traffic to your landing page

The next step is driving traffic to your landing page. In this case, you should be using paid advertisements to drive traffic … which is also the fastest way.

Since you are not promoting your casino website directly, configuring the ads to drive traffic to your landing page is much easier.

Here are two of the best advertising platforms you can use to promote your gambling website:
- Google Ads
- Facebook Ads
Step 5: Analyze and optimize the advertising campaigns

Last but not least, checking on the stats (from your advertisements) and optimizing the landing page and ads is critical for your marketing success.

On average, you should check on the stats once every week and perform the needed adjustments to ensure that you are getting the best results.

Do you know?

The industry rate for conversion is between 2 to 7%, depending on the industry you are in. Thus, make sure you that you are constantly optimizing the ads and the landing page copy to achieve better results.

Summary: How do you promote a gambling website in 2019?

Thanks to the ‘openness’ in gambling, casino and betting niches, it is way much easier to promote these websites using paid advertising.

Are you promoting a gambling website? If yes, leave a comment below and tell me more about it!

Need help promoting a betting website online? Talk to me and let’s see how I can help you out!
August 2, 2024