Tag: email marketing tips

  • How To Get 2,000 Email Subscribers Under 30 Days?

    How To Get 2,000 Email Subscribers Under 30 Days?

    Everyone wish to get more email subscribers because email subscribers are the ones that are mostly likely to convert and buy your products/services.

    However, it is always easier said than done. The competition is tough and building a 2,000-strong fan base on email isn’t a walk in the park.

    In this post, I’m going to share with you how you can get 2,000 email subscribers under 30 days.

    Step 1: Craft a plan to generate email subscribers

    email marketing planning

    You need a plan, especially when you are trying to get 2,000 email subscribers in a short time period.

    What should the plan include?

    Here are a list of considerations you need to ask yourself, during the planning stage.

    • Who are you targeting?
    • What are you offering to the email subscribers?
    • What makes your visitor want to sign up for the newsletter?
    • check-square-oWhat are the perks you are offering them?

    Important note: Most people doesn’t sign up for an email list for nothing. They sign up because it gives them some sort of value/solve their problems.

    Step 2: Setting up the right lead generation forms

    lead generation 2000 email subscribers

    By now, you should have an email marketing service ready to keep track of all your subscribers and if you are not, you should try out ConvertKit (one of the best in the market and used by Pat Flynn from Smart Passive Income).

    What is a lead generation form?

    A lead generation form is where interested and potential subscribers will be lead to, in order for you to grab their details. This is where you hope that they will share all their details with you and press the ‘Submit’ button!

    Every email marketing service in the planet offers lead generation forms. So, you don’t need to create one from scratch (unless you insist to do so).

    MUST READ:MailChimp vs ConvertKit vs Drip – Comparing The Best Email Marketing Automation Software 2017

    Step 3:  Install a lead generation plugin

    A lead generation plugin allows you to display more than just the forms. It allows you to create beautiful designs to further attract your readers to leave their email addresses.

    Make no mistake, this is a crucial step for you to get 2,000 email subscribers in 30 days!

    I use Thrive Leads and it works like charm because it doesn’t interfere with cache plugin or CloudFlare. You can click here to see Thrive Leads demo and to understand how it works.

    thrive leads

    Why do I use Thrive Leads to grow my email subscribers?

    • Thrive Leads integrates with dozens of email marketing services (offering zero downtime)
    • Thrive Leads comes with many conversion-focused lead-in form designs that are ready to be imported and use
    • Most importantly, I don’t need to have coding skills to create any forms (thanks to the Thrive Leads inbuilt drag and drop builder)

    See Thrive Leads in action

    Step 4: Solve your reader’s BIGGEST plain

    increase email subscribers

    Do you think that your readers are going to subscribe to your newsletters just because they like you? Probably not.

    Unless you are as famous as Seth Godin or Tim Ferriss, chances are you will not be able to convince them to sign up without offering anything.

    Therefore, give them a reason (or reasons) to sign up. You should offer them something they cannot resist — a proven solution to their biggest problems.

    Here are some samples to give you some ideas:

    • How to lose {x} weight in 30 days?
    • How to be debt-free in 12 months or less?​​​
    • 101 ways you cna take action right now to become a better parent

    Note: A great offer will gives the readers NO OPTION to reject/ignore it.

    Step 5: Test everything

    what is split testing in email marketing

    You should test your email marketing strategy and that’s how you know what works, and what doesn’t.

    Most WordPress lead generation plugins doesn’t offer multiple A/B testing simultaneously but Thrive Leads does. Using Thrive Leads, you can go crazy with the split test. And that’s another reason why I use Thrive plugins.

    For example, you can test floating bar to slide in, or exit intent vs inline forms. The best part? You can test everything at the same time instead of just A vs B. You can opt for A vs B vs C vs D type of testing which is super important and awesome.

    Pro tip: You should also test email subject lines and different sending time to get the best response rate from your email marketing campaigns.

    Step 6: Analyze the results weekly

    analyze results to get more email subscribers

    I analyse my results once a week and 7 days is a decent time to judge if you are generating enough email subscribers.

    For example, I noticed that I get better response rates (sign up rates) when I offer free courses than eBooks and offering downloadable cheatsheets helps with conversion rates but not long lasting email subscribers.

    How to get 2,000 email subscribers in 30 days?

    I hope that you are ready to work on your email marketing strategy now and tell me what you think in the comments below!

  • Top 10 Email Marketing Tips 2018

    Top 10 Email Marketing Tips 2018

    Are you planning to start doing email marketing for 2018?

    1. Send email to lists that want to hear from you

    The biggest mistake you can ever do is to send emails to everyone — regardless their interest. Email marketing is a super targeted marketing strategy. Therefore, you need to ensure that emails delivered are highly cusotmized and targeted to specific audiences.

    Pro tip: The best way is to create different email lists or tag your email subscribers properly. Tools such as ConvertKit and Drip allow you to tag your audience based on their actions.

    2. Have a goal for each email before you press send

    Setting a goal is critical and it is definitely one of the top 10 email marketing tips for 2018. Goals doesn’t need to be complicated and you certainly don’t have to have dozens of them before sending out an email.

    Simple goals such as number of open, open rates, click through rates (CTR) and number of reach are great goals to start with.

    3. Personalize and test your emails

    Don’t just send out cold emails. Instead, make sure you spend 30 minutes customizing each email before sending it out. For example, I make sure that the tone of each email is accordance to the reason the subscribers subscribed to my list. If they are interested in WordPress, I’ll make sure they get WordPress related news and not other topics.

    Once that is done, test your email! Work with both long and short forms email title, content and even different forms of media. Analyze through the reporting feature of your email marketing software and determine which is the one that best fits your business.

    Need help? Here are the top 3 email marketing tools for 2018 that come with detailed analytics reports.

    4. Send emails from a personalized account

    Are you sending emails through Gmail, Yahoo or Outlook?

    Please. Stop. Doing. This.

    It doesn’t make you look professional and instead, use your domain’s email address. This bring authority to the email and more importantly, it tells Google and other email service providers that your email is genuine and not spam.

    5. Experiment with sending emails on different days of the week

    There is no such thing as “the best time to send email” because it is highly dependent on your subscribers.

    The best way is to test this out with your email marketing tool.

    How to gauge the results?

    • Open rates
    • Click through rates (CTR)
    • Number of reach

    Personally, I prefer using open rates and number of reach as it gives me a good idea about my audience.

    Pro tip: The process of testing different times in a day and different day on the week is tedious. However, this is one of the best email marketing tips for 2018 if you want to make email marketing work for you.

    6. Keep engaging with your subscribers

    It doesn’t matter if you are sending once a day, weekly or monthly emails to your subscribers. Keeping up with the pace and making sure that you deliver every time is important to build trust with your subscribers.

    Don’t have enough time? Do it once a month and even schedule the emails in advance!

    7. Clean up your un-engaged subscribers to avoid sending graymail

    When is the last time you clean up your list? I do it once every quarter. If you use email automation such as ConvertKit, Drip or AWeber, you can easily segment email subscribers through their level of activeness.

    With this, you can easily filter our those who are inactive and take the next course of action; either sending them an email to confirm if they are still interested or simply remove them automatically after a certain time period of inactiveness.

    8. Don’t panic when people unsubscribe

    People unsubscribe all the time and there is no reason for you to panic if there is unsubscribers on a daily basis. This is the bread and butter of email marketing.

    The only time you should be panic is when people starts unsubscribing in large numbers. This means that something is dearly wrong with your email marketing strategy.

    Personally, I do appreciate my email subscribers to unsubscribe than I have to clean up the list myself.

    9. If people stop opening your emails, figure out what’s going on fast

    One of the top email marketing tips for 2018 is to watch your open rates. A research done by the Radicati Group shows that the number of emails receive by each person increases by the year. I am getting around 120 emails in a day and the number is growing by the weeks!

    As you receive more emails, it is common that you will stop opening those that are not important. Therefore, when people stop opening your emails, start asking yourself “why” and figure out a solution fast!

    Most commonly, it is simply because the content that you share is not interesting for many. Working on your content (title and context) could easily increase the email open rates.

    10. If you want to learn more about email marketing, take up free email marketing courses

    Last but not least, the best email marketing tips for 2018 is to start learning email marketing today!

    Email marketing is not as easy as blogging or content writing. It takes some learning and of course experience. However, here’s a small problem. Experience takes time — months and years of training and experimenting new email marketing strategies.

    Lucky for you, I have a solution for you. Introducing ConvertKit’s Product Creation Masterclass.

     

    Click to discover how ConvertKit’s Product Creation Masterclass can help you in email marketing

    What is the Product Creation Masterclass?

    • A four week long project walking you through every step it takes to create a successful product from scratch.
    • Daily lessons sent straight to the registrants inbox, Monday through Friday running January 15th through February 9th.
    • Weekly live trainings led by the ConvertKit team walking through the lessons and answering questions
    • Expert interviews from Melyssa Griffin, Jeff Goins, Chris Guillebeau, and Maya Elious where they share their experience in building online products
    • Free trials to Samcart and Thinkific for all registrants, including a 30 day free trial of ConvertKit for new customers

    Limited Space! Secure Your Spot Now!

  • How To Make Money With Email List

    How To Make Money With Email List

    Do you know that most of the articles you find on the Internet on ‘how to make money with email list‘ actually teaches you nonsense?

    Forgive me for my rant, but I think that it is about time where someone stands up and put some serious facts on using the email list to put real money into your bank account.

    For starters, there are just too many articles telling you how to make money using email list, but I realized they missed some seriously, crucial factors in it.

    Now, don’t take my word for it. To justify the matter, take a moment to think about this.

    Are you making $100 a month from your email list?

    If the answer is ‘yes,’ you probably know what you are doing, and you can safely skip this post. However, you may want to continue reading to find some quick hacks to double your income generated from the email list.

    If your answer is ‘no,’ please carry on reading and bookmark this! I promise you that you will find a lot of beneficial information from this post and it doesn’t take you more than 10 minutes.

    how to make money with email list

    1-minute recap: What you should know about building an email list?

    Everyone who has a blog or website need to build an email list. While most email services providers charge you money, there are some who are offering free accounts such as MailChimp and Benchmark Email.

    An email list goes a long way because he will help you generate money in a long run. Of course, more on how to make money with an email list is after this little segment.

    Building an email list is also important because it is going to help you connect with your audience. You will connect with them in more ways than just psychological emotions with them, especially when your posts and writing resonate with them.

    The result from this will be explosive:

    [bullet_block large_icon=”0.png” width=”” alignment=”center”]

    • They are going to help you boost your traffic
    • They will share your content if they love them
    • They are going to be your friends
    • They are going to be your loyal fans
    • They are going to look for you when they face challenges (usually within your niche)
    • They are going to trust you so much that, they will buy anything you promote to them!

    [/bullet_block]

    Ladies and gentlemen, these are the exact reasons why you should build an email list.

    How to make money with email list?

    The million dollar question that you can find over a thousand tutorials on the Internet but yet, only a handful make money with email list.

    The problem is fairly simple.

    [bullet_block large_icon=”19.png” width=”” alignment=”center”]

    • It is NOT because you are not using a paid email service provider
    • It is NOT because you have a small email list
    • It is NOT because you are not sending weekly newsletter
    • It is NOT because you are not using an autoresponder
    • It is NOT because you are using a free email service provider

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    And the answer is this.

    The simplest way to make money with email list

    Segment your email list.

    Yes, you read that right. If you want to generate real money from the email list, you need to start to segment your email list.

    The biggest mistake you can ever do is to put everyone on the same email list. Here is a simple way to segment your email list:

    [bullet_block large_icon=”61.png” width=”” alignment=”center”]

    • General newsletter – Everyone goes in here once they sign up for your email newsletter
    • Segment 1 – People with specific interest (example content marketing) only
    • Segment 2 – People with specific interest (example social media) only
    • Segment 3 – People with specific interest (example search engine) only

    [/bullet_block]

    When you send a weekly newsletter, send them by batches based on the segments. So, each newsletter can easily be custom made and be extremely focused on topics they interest them the most.

    Do you know what happens when you do the above?

    1. You will have low unsubscribing rate (with Google loves)
    2. You can send highly targeted emails to the right audience which improves with click-through rate (CTR in short)
    3. You resonate with your email subscribers and this build trust

    Now, imagine doing this.

    You send weekly emails to all these segments trying to provide tons of value. As a result, they love it and thank you for them.

    Then, once every month, you send a newsletter that has some promotional items in it. For example, you can promote online courses, recommending an affiliate product or even upselling your services.

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    Takeaway: Because there are a deep trust and understanding between you and your email subscribers, they are not going to be pissed off with you. Instead, they might even thank you for the promotional email and make some purchases!

    [/feature_box]

    What’s next is simply, cha-ching!

    How to start segmenting your email list?

    how to segment email list

    Most free email service provider such as MailChimp doesn’t provide you with tons of options for segmenting. At least, in the point of view of a complete non-developer.

    If you are interested to know the method to create tags using MailChimp, here’s an excellent article found on their knowledge base. Read more here.

    The easier way is to create multiple signup forms and lists on MailChimp. This step allows you to send traffic to the right signup forms and ultimately helping you to segment your target audience.

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    Important tip: Do not compile all your email subscribers under one email list!

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    When you are sending your newsletter, make sure that you create different types of email based on your segment and always avoid recycling!

    Bonus: Should you use email automation to make money with email list?

    Yes, if you can afford it.

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    What is email automation?

    According to BigCommerce, email automation is the most effective way to engage in email marketing because it enables you to send out messages to your customers at designated times. … Using automation, they can save time by setting up the email platform to send messages when customers take specific actions.

    [/feature_box]

    There are many email automation services that you can choose from in the market, but most of them cost above $15 a month. And I totally get it!

    As a blogger or content writer, you might think that email automation system just adds more weight to your monthly budget.

    I had the same mindset as well, and with having over 2,000 email subscribers, it gets pricey very fast. Recently, I move from a prominent email automation system to ActiveCampaign.

    The result? I’m surprised!

    Let me share with you some details here about ActiveCampaign. It comes with a free trial of 30 days which you can try out (using this link), and that’s not yet the kicker since every email marketing solution in the world provides that.

    The kicker was the value and the price. For only $9 a month, you get a complete email automation system and trust me, a good email automation costs a lot more than $9!

    • GetResponse starts at $15 a month
    • AWeber starts at $19 a month
    • ConvertKit starts at $29 a month

    And yes, I was surprised and tested it out (thanks to my curiosity nature).

    Here’s what you need to try on Active Campaign using their free trial.

    1. Create an email list

    how to create email list on active campaign?

    2. Import contacts to the email list you have just created

    import contacts into activecampaign

    You can either upload a CSV file using the default button (green button) or manually add into Active Campaign.

    It would take around a few minutes to upload the contacts.

    3. Create an automation for your email list

    Create Automation on ActiveCampaign

    The above is the drag and drop automation system found on ActiveCampaign. You can choose from several pre-made templates or you can create one from scratch.

    Why did I choose Active Campaign?

    The email automation system is so powerful that I can easily create proven automation without creating one from scratch.

    What?!

    Yes, Active Campaign thought about this and kudos to them. I don’t have hours to create a good sales funnel, and this is exactly what Active Campaign does for me. It gives me some awesome pre-made templates, and I can easily duplicate them into my email list.

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    The results: 100+ hours of time-saving (testing, modification, and A/B testing), 30% of improving results, 90% of satisfaction for my email subscribers, 25% improved in revenue generated from the email list.

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    Now, go figure!

    Quick Guide: How to use Active Campaign tagging feature and make money with email list

    Tagging works when email subscribers perform a specific task. In this case, it can be clicking on a link in the email, being subscribed to a newsletter or being added to a new email list.

    Here’s a quick GIF on how to use Active Campaign tagging feature.

    active campaign tagging feature

    Once the above is done, you’ll find email subscribers that are tagged accordingly based on their preferences or journey in your sales funnel.

    tagging email subscribers

    You can find the tags allocated to each email subscriber when you check on their profile.

    Summary

    I hope you find the guide, ‘How to make money with email list’ useful and do tell me what you think about it. Feel free to reach out to me if you need help and looking forward to seeing you in the comment section below!