How to Give Your Content Marketing Strategy a Complete Makeover in 2019

8 Steps Content Marketing Strategy For Complete Website Makeover (And Traffic Boost)

Is your website suffering low traffic either from the recent Google Updates or simply because the content sucks?

If you are reading this, you are probably know that your content sucks — and you want to take drastic steps to get the traffic you deserve.

And even if you are at the top, you still need to have a solid content marketing strategy (which I have outlined below).

Do you know that there are 8 steps to perform a complete content marketing strategy makeover?

Now, don't worry if you are scratching your head to find for answers. Scroll down below to learn more about planning and implementing a complete content marketing strategy makeover in 2019.


Step 1: Define your content goals

This is by far the most important step to take — especially when you are planning to generate more traffic to your website.

By defining your content goals, you will be able to construct, plan and take appropriate actions to generate more website traffic.

Goals are what take us forward in life; they are the oxygen to our dreams. They are the first steps to every journey we take and are also our last. It‰'s very important that you realize the significance and importance of goal-setting and apply this knowledge in your life. Source: Code of Living

Whatever your goals are, you got to have it layout!

Do you know that you can also integrate content marketing with podcasting?


Step 2: Define the target audience

When you publish a content, the content should be geared towards a specific audience and not the entire world.

The reason behind this is simple — "No one size fits all."

Before even starting a content marketing makeover, ensure that you have the target audience in mind. This way, you can easily craft the right type of content (tone of voice, promotion method etc.) that resonates with your audience.

When you resonates with your audience, you are going to be able to convert them into paying customers.


Step 3: Audit the existing content

This step is time consuming but is definitely a step needed to be taken.

Your content may not be relevant with the new content goals that you want to achieve in 2019. Therefore, steps needed to taken to ensure that these content resonates with your overall content marketing makeover strategy.

Need help? Here's a guide quite from Content Marketing Institute on performing content audit in just a few hours. Click for guide.


Step 4: Map key content to a website content map

Head over to Google Analytics (if Google Analytics is complicated, here's a good alternative) and Google Search Console to discover the best performing content on your blog. Select the top 10 or 20 and ensure that there are interlinking between one another.

These content are doing very well for various reasons — solving the customer's pain point or providing answers to questions.

There are many content mapping tools and software that you can use, including:

Step 5: Create content assets

Content assets are cornerstone contents — Content that represent a huge part of your blog. These content are powerful content that are often long form and provides ton of value to the readers.

A blog may have 100 or 1,000 blog posts but often time, only a handful will be generating the most traffic. Ensure that these blog posts are constantly updated with the latest content and having more internal links in these blog posts than outgoing ones.

Bonus tip: Learn more about content asset here.


Step 6: Upload and optimize current content assets

If you have created several cornerstone contents like I do, then it is high time to keep these content updated.

On average, I recommend revisiting the content once every quarter to update the content with new information. Always remember that Google loves content that are constantly updated.


Step 7: Promoting your content

How To Promote Content In Content Marketing Makeover

Content marketing strategy doesn't just involve content creation. Promoting your content is an extremely important step that most marketers overlook.

How to do you promote your content to the mass public? Here are some sure-fire ways to get your content in front of the mass population.

  • Paid marketing (social media ads, Google ads)
  • Search engine optimization (SEO)
  • Non paid marketing (shares from other bloggers or industry leaders)
  • Rewrite the content and publish on various content sites (Medium, Quora etc.)
  • Outreach to other bloggers and writers within your industry

Step 8: Analyze and further improve

The last step includes analyzing and further improving the content marketing strategy makeover (over time). 

The honeypot is often discovered only after various tests and implementation are done. In other words, analyzing and improving once or twice wouldn't be that effective in a long run.

Keep a planner and schedule constant content marketing makeovers to ensure that your blog is getting the traffic you deserve — as well as doubling the chance to convert first time website visitors into paying customers or subscribers.

Analyzing goes a long way, including analyzing your content on your landing page. Here's a list of tools to help you customize your landing page.


Summary: Start giving content marketing a makeover right now!

When was the last time you gave your blog and website a content makeover? If it has been awhile, get started right now as this is an important step to grow your traffic!

Tell me what you think in the comments below.

How Can I Improve My Content On Blogs?

You want to generate more traffic for your blog and you understand that the only way is to improve the content. 

But you face with ONE major problem. How do you improve your content that will drive more traffic?

I'm happy that you asked because I'm going to share my case study with you in this article.

I decided to improve my content because I wanted more traffic and have better conversions. As an affiliate marketer, traffic is paramount for my success (and even yours). The more traffic I get, the higher chance for me to make money blogging.


I dive in deep and took time to understand what went wrong — and took massive actions to solve the problem.


The results? 

  • check
    13.28% increase in organic keywords
  • check
    5.62% increase in organic traffic
  • check
    6.43% increase in visibility

See the screenshots below which is taken directly from SEMrush. I use SEMrush because it is the best all-in-one monitoring tool for bloggers who want automated website improvement ideas. Get a free account here.

how to increase organic keywords for seo
increase position in SERP

If you are finding for the best way to improve your content for search engine optimization, follow these steps and watch your traffic grow under 14 days.

Step 1: Produce MORE content

The first step I took was simple. I do something that every authority figure in the world doesn't recommend — producing more content.

My previous content writing strategy involves publishing one or two articles (1,000 to 2,000 words) a week.

I decided to do once a day publication and it was heavy on me. I will be joking if I said that it was 'okay.' As a matter of fact, I burned out within the first week of doing it!

To my surprise, I coping up was easy. I stopped playing mobile games and spend two hours a day with content generation.

The results: More content, better search results, more readers and ultimately, excellent search engine ranking.

Step 2: Keyword research done right

Again, I see people using hours and hours of doing keyword research. I ought to be different. I spend around 30 minutes on keyword research every day.

Wait, what? Only 30 minutes?

Yes, you read that right.

1

Google Search

First, I go to Google to search for the topic that I'm interested to write on.


Do this: Collect a list of automatic search results that pops out and the titles of the top 10 articles in the SERP.

2

Google Keyword Planner

Head over to Google Keyword Planner and search for the seed keyword (seed keyword is the general keyword).


Do this: There should be a more than 1,000 searches in a month to have higher profits and for the topic to be on demand.

3

Quora

On Quora, search for each keywords you have collected. You can avoid using the whole sentence and use the main keywords only. 


Do this: You are looking for questions that has over 1,000 views (the more, the merrier).

4

KWFinder

Use KWFinder (register for a free account here) and search for the top keywords you have gathered from Quora.


Do this: Search for keywords that has at least 500 searches in a month and under 45/100 in difficulty.

5

KWFinder Alternative: Long Tail Pro

If you like Long Tail Pro, sure — that is a great alternative to KWFinder. Here, you do the same thing which is to search for the top keywords you have gathered from Quora. Get a free trial using this link.


Do this: Search for keywords that has at least 500 searches in a month and under 45/100 in Target Keyword Competitiveness.

Step 3: Start crafting your content

You have the targeted keywords. The next step is to craft the content that search engines love.

Here are some guidelines on how to improve "website content" for SEO:

  • check
    At least 1,000 words long
  • check
    Keywords within the content
  • check
    Keyword within the title

Installing third party WordPress plugin such as Yoast SEO and All-In-One SEO Pack will help you further improve your content in SEO perspective.

Step 4: Improving the user experience (important)

You may have the best content but if your content is not interesting, you are not going to make the visitors stay on and read the article.

How long does users stay on a web page?

7 seconds. That's exactly how long you have to impress your website visitors.


With advanced WordPress editor, you can focus on increasing the average session duration for your site.

I use Thrive Architect to build each blog post. This plugin allows me to create interesting elements within the article such as styled boxes, coloured checklists and many more.

While there are many other WordPress editors that you can use, I highly recommend Thrive Architect because it is fast and super effective to use. You can read the review or try the demo here.

Step 5: Record, publish and embed videos

Don't just stop at writing blog great blog posts. I take it further by recording videos and embedding videos within the blog post.

Why?

When a reader stay on the blog and watch the video, it increases the duration of them staying on my blog. The longer they stay on my blog, the better search engine ranking I'll get (thanks to RankBrain).

question

How long is the dwell time?

According to Brian Dean from Backlinko, the best dwell time (average session per user) is around 3 minutes and 30 seconds

Now, stop right here for a moment.

Open up Google Analytics and check on your site's stats by going to Google Analytics > Audience > Overview.

average user sessions

If your stats is under 3 minutes, it's time to seriously improve your content.

best average session duration

See the above image. It is taken from one of my client's site.

It certainly took me sometime to get her understand that she need to increase the average session duration before she can see bigger jump in traffic.

Step 6: Do not publish the content (yet)

Keep the content for at least a day and revisit the content for more improvement. Usually, 24 hours is more than enough to get the job done right.

Just trust me on this, would you?

Step 7: Add photos and images to the blog post

Now that your content is pretty much ready, add in photos and images where neccesary. I add at least 5 images on every blog post to keep the content interesting.

Plus, humans are often more attracted to images than words.

If you are using Thrive Architect, you can easily add images and photos through the drag and drop feature.

Step 8: Before publishing the content

This is the last step. Optimize your content for SEO to improve the ranking on search engines.

There are several ways to get this done correctly and fast.

1

Check density for main keyword

If you are using Yoast SEO or All In One SEO Pack plugin, you can easily check the keyword density. I recommend it to be under 2% for most cases.

2

Use related keywords/LSI keywords

You should add related keywords to your blog post. The fastest and easiest way is to use LSI Keyword Generator. Enter the main keyword and a list of related keywords will appear. Input some of the keywords into your blog posts (anywhere necessary and logical) is good SEO practise.


You should also use third party tools such as KWFinder and Long Tail Pro to search for low competition keywords to improve your content.

3

Use ALT-text

Last but not least, make sure that all your images has ALT-text for SEO purposes. ALT-text shouldn't be long and should be under 7 words (my personal choice).

4

This Publish!

Yes, finally. Publish the content knowing that you have improved the content the right way.


Why should you improve your content?

Improving your content doesn't only increases the web traffic for your blog, it helps you make sure that your audience is more engaged with the content. Overall, it will help you generate better leads and even higher revenue from sales (or affiliate sales like I do).

Are you using any website strategy plan to improve blog content? Let's discuss further!