Social network marketing is a gold mine when it comes to building traffic, revenue and sales.
It is not undeniable that if you are not doing social media, you are losing out; big time. And like it or not, we are already halfway through 2014.
Some says that 2015 will be a huge year for digital marketing trend which is wonderfully compiled by Lee Odden of Top Rank Blog (read more about it here).
The social media pace is getting fast and the ‘slow and steady’ don’t win the race anymore.
If you have yet to start any social media campaign, you need to start right now. Yes, drop whatever you are doing and start creating a social media account on Facebook, Twitter or a zillion other accounts.
But wait! You have already done that.
Good job, you have just started your first step in any social media campaign.
The moral of the story is not many of us realized we had already started some sort of social media marketing, regardless we are aware or not.
While creating an account is easy, you need more than that.
For starters, you need followers. Tons of them.
There are several fundamentals when it comes to building more followers such as:
Luck is rather challenging as we have no control over them. Lucky for you, it is much opposite when it comes to ‘timing’ and ‘funnel’.
Tip #1: Timing matters for any social network marketing
Timing is everything. According to the Fast Company, you only need:
- Around 5 tweets a day
- 5 to 10 Facebook updates in a week
- Approx. 20 times on LinkedIn in a month
Take a moment to think about this. What’s your first thought?
Mine is simple; “Are you freaking joking me?! I post around 15 times on Twitter and Facebook plus 5 times on LinkedIn daily!”
Let’s talk about ROI myth and it is broken down into two parts:
- Higher number of shares will contribute to higher traffic but higher bounce rate
- Lower number of shares will contribute to lower traffic but a lower bounce rate
This can be concluded that while there is absolutely no wrong-doing choosing either one of them, the method of reaching out to the prospective readers is important.
What’s work for me is around 10 tweets, 5 Facebook shares and 3 LinkedIn updates close to a daily basis. How about yours?
There is no ‘absolute timing’ when it comes to social media scheduling. Yes, there are guides to help you with it but at the end of the day, it is totally dependable to your visitors (time of action).
Tip #2: Creating a funnel that drives traffic from social network marketing
Are you using social media for marketing? If you are, you need good funnels to drive traffic and sales.
Social network marketing basically means reaching thousands and thousands of readers with just a few clicks of the button.
In social media, the easiest way to create funnel is by creating quality posts with the proper Call To Action (CTA).
And when it comes to social media marketing techniques, there is no one else better than Rebekah Radice. Check out her latest article on 5 Ways To Create A Social Media Call To Action That Converts.
In short, a funnel can be done using:
- Knowing your (company) value
- Be exactly clear what you want your readers to do (read, click, buy etc)
- Understanding the market
- Speak your audience language
- Simply by asking for a kind retweet, reshare or a +1
My social network marketing method is rather simple. I would share the same post using various CTA’s in a period of one week (or a couple of days). Judging from the response, it would provide us with a huge understanding on what readers love and what is driving those clicks.
Tip #3: Social network marketing done right
I’m a huge fan of social media automation. Running a hectic life with various projects from my start-up agency and as well as my lucrative day job is a no joke.
After all, it’s our job to ensure that we put food on the plate right?
Social media is business for me. Believe it or not, most of my business traffic comes from social media.
If you want to rank well on Google, you need search engine optimization. In social media, you need social media optimization.
To kick start social media, all you need is the right technique. Allow me to share mine (you can share yours using the comment form below):
- Identify the right social media platforms
- Understand what your goals are and focus on them
- Building some social media metrics
There are more than a dozen social media platforms out there and you need to choose the most lucrative one for your social media campaign.
Using Google Analytics, determine which platform provides you the best traffic and clicks.
If you are starting up a social media marketing and time is a huge factor for you, you can simply choose the top 3 most productive platform to work with.
Social media is always a two way traffic. This means that you need to be active and as well as utilizing the power of automation.
And my go-to tool would be HootSuite Pro. Honestly speaking, having the ability to sync 50 social accounts at the same time is godly.
Bonus tip: Setting up HootSuite Pro for maximum social network power
HootSuite Pro offers up to 50 social accounts (free one offer 5 accounts) and this means that you need tons of planning.
There are two things you have to decide:
- What you want to view on the timeline?
- Which account you want to sync with HootSuite?
The below is an example my timeline. I separate them into platform based and even client’s tab (not visible for obvious purpose).
Each tab can holds up to 10 timelines and this includes mentions, private messages, scheduling etc.
Segmenting the timeline is important to ensure that you have enough visibility and contribution to avoid being labelled as spam or self promotion. This is where the segmentation in the image come into play.
HootSuite offers scheduled posts and you can schedule up to 5 accounts at one time.
The trick here is simple. Schedule posts which are highly attractive and relevant to the group or audience. Do that and you’ll get a winner!
HootSuite starts from $8.99 per month and you can it for 30-days free using this link: Free 30-days HootSuite Pro
Tell me your thought on social network marketing and if you are feeling generous, let’s discuss on social media strategies to increase traffic and sales revenue.