Getting traffic to blog is not an easy task. Most bloggers (and business owners) face this daunting task on a day to day basis.
According to Internet Live Stats, there are 1,871,364,591 websites which are active right now. That's 1.8 billion websites!
The number of websites that grow each year also increases year over year and the figures are not stopping anytime soon.
As a blogger, I'm constantly finding more ways to get more traffic to blog.
This task isn't entirely a walk in the park, but if you have the right strategy, you are going to make it big. Here are the top 3 ways to getting traffic to blog.
1. Getting traffic to blog using SEO
Search engine optimization or SEO is one of the best way to get traffic to blogs. This strategy involves focusing on keywords that will increase traffic to your blogs.
There is no fast way to do SEO especially when you want to do SEO correctly. The right SEO strategy takes time, effort and patience.
More importantly, you need to understand that SEO is a long term business. On average, you will see improvement in Google ranking within the first few months into doing SEO.
CASE STUDY: How we increase our client's ranking by 200%
SEO is a long term business and one of the best performing digital marketing strategies for bloggers and business owners. Read this case study on how Marketing Lancers increase their client's ranking by 200%.
When it comes to SEO, it is all about producing the right content and focusing on the LSI keywords.
If you are interested to learn more about SEO, take a look a this step by step guide in increasing ranking on Google.
2. Getting traffic through email marketing
You should invest your time into email marketing. No matter how small or big your blog is, you should start email marketing like right now!
What is email marketing?
Email marketing can be used thoughtfully to build loyalty and trust in your brand. Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.
Email marketing helps you get more traffic to blog by keeping your subscribers informed on new posts and updates.
Email marketing works using this simple mechanism:
Create an incentive for your website visitors to opt in for the newsletter. It can be a free eBook, cheat sheet or other bonus materials. You should use a flexible lead generation plugin such as Thrive Leads to collect those email addresses.
Integrate with email marketing solution
MailChimp is a great choice for free email marketing solutions and it is the most popular one for bloggers. First time using MailChimp? Read this guide to get started correctly!
If you are an affiliate marketer, I recommend you to use ConvertKit to avoid MailChimp suspension.
BONUS: Thrive Leads is the best WordPress opt in lead collection plugin that integrates with all major email marketing solutions.
Segmenting your email subscribers
Segmenting your subscribers to their interest is important. It allows you to send very specific emails to them based on things they are interested in.
Ultimately, it will help you with the conversion and of course, for them to come back to your blog (and getting more traffic).
3. Getting traffic to blog using social media
When was the last time you share your content on social media?
Sharing content on social media will drive clicks and traffic to your blog.
By default, you should share new posts and updates on main social media platforms to ensure that your audience is kept updated.
When it comes to social media, I recommend using Agorapulse for social media scheduling. It allows me to share the right content at the right time and to the right audience — without needing to pull my hair and waking up 3am in the morning!
Plus, the metric is a killer!
Summary: Getting Traffic To Blog
Are you ready to get more traffic to blog?
What is your top ways in getting more traffic? Leave a comment below and tell me all about it!