Category: Online Marketing

  • How To Make Money Podcasting In 2020?

    How To Make Money Podcasting In 2020?


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    Podcasting And Making Money

    Podcast is a growing trend in 2020. For starters, it is really easy to start a podcast—you don’t need expensive equipment or prior knowledge to launch a podcast. But you know that most podcasts die off after the 30 – 50 episodes?

    One of the biggest reasons is because podcasters are not able to generate revenue from podcasting.

    So, what actually went wrong? More importantly, how do you make money from podcast?

    Carry on reading below to learn more.

    Make Money With Podcast

    Making The Podcast Stands Out Is Hard

    I’m not going to sugar-coat this but starting a podcast and making money from podcast are two different things. Hundreds of podcasts are launched every day and that makes it really hard for you to stand out from the crowd.

    How To Make Podcast Stands Out From The Crowd

    New podcasts are struggling to generate MORE traffic and listeners because the industry is so saturated.

    However, podcasting is certainly easier for you to standout compared to like video (YouTube-ing).

    Those podcasts that grind long enough will see an influx and growth in podcast listeners and subscribers.

    Build A Podcast Audience

    The most important step is to build a podcast audience. From day one (and even before launching your podcast), you need to focus in building an online visibility for your podcast.

    This can be done by simply telling your blog readers, friends, peers and colleagues about the podcast show.

    Yes, you are right. The first step is to hit 50 or 100 listeners and there is no easier way than getting your friends to get involved.

    Grow Your Podcast Audience

    The goal is to have more than 1,000 (bare minimum) podcast listeners for every episode you’d published. Of course, the more number is definitely merrier.

    Once you have the number of listeners rolling, you need to focus on building even more listeners and grow your audience. The more audience and listeners you have, the more money you can make from podcasting.

    Reach Out To Smaller Brands

    One of the biggest mistakes in making money from podcasting is to look for big brands. While big brands have the budget, most of them are not willing to work with new podcasters because:

    • Low reach (number of listeners)
    • Lower conversion rates
    • Takes a long time to reach the ultimate goals

    However, smaller brands such as brick and mortar businesses, new businesses and startups are more likely to collaborate because they have smaller budget and they are more keen to work with new podcasters.

    Don’t get me wrong. But it is always easier to convince a small business to collaborate with your new podcast instead of big brands.

    Integrate Sales Funnels Into Podcast

    Podcast is an audio version of content marketing and you can’t just install advertisement banners to your podcast. Instead, focus on creating powerful cal-to-actions to get your listenerss to take action.

    Sales Funnels For Podcast

    The right ways to have a high conversion rate are:

    • Use a short URL strong for listeners to take action (example https://masterclass.incomestreamexperts.com/)
    • avoid long dashes such as example.com/my-best-podcast-show-for-you/
    • Giving specific perks such as free downloads, cheat sheets and other forms of bonus downloadables
    • Having the exact URL for sign up in the show notes
    • Track your sign up behaviors to ensure that you are able to convert cold leads (leads that don’t take action) with sales funnels

    Two of the best sales funnel builders for podcasters are Click Funnels and GetResponse.

    CPM Model for Podcast

    Once you are able to generate a strong and stable listeners throughout your shows, you can start working on the CPM models. For example, you can charge $10 for every 1,000 listeners per show. While the charges varies across the board, there are many considerations you can consider before putting a price.

    Since you are starting new and from the bottom, consider going on a cheap rate before moving up the scale.

    Are you Monetizing Your Podcast?

    I am interested to know how you make money from your podcast. Leave a comment and tell me more about your experience!

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    About Reginald

    Young at heart and a deep passion for entrepreneurial success, Reginald is devoted to share everything he had learned about online marketing with the public. Follow him for more awesome postings.


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  • How To Get Listeners To Your Podcast Shows?

    How To Get Listeners To Your Podcast Shows?


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    The Ultimate Guide To Drive Traffic To Your Podcast

    Launching a podcast is an easy task—but getting listeners to tune in is an uphill task. Of course, with the technology today, you can easily start a podcast without expensive equipment or knowledge. In this article, I’ll share with you simple steps and strategies you can take to increase listeners to your podcast.

    More Listeners For Your Podcast

    Make Your Podcast Visible

    There are dozens of podcasts in a single sub-topic and you don’t want your podcast to get buried in the sea of podcasts.

    Making your podcast visible is an important step to get more clicks and traffic to your podcast.

    Power branding your blog is an important step to get your blog the needed visibility it deserves.

    Want to know how to brand your blog to get crazy amount of traffic? Carry on reading.

    Podcast Artwork that stands Out

    There are many factors that make a podcast artwork looks good. One of them is the colour. Making sure your artwork looks good from a far will help you stand out from the crowd.

    For example, the dimension for a podcast art work is 3000 x 3000 pixels. If you have no knowledge in doing podcast artworks, head over to Fiverr and hire a freelancer to do it for you.

    Examples Of Fabulous Podcast Artwork

    Have A Cool Intro And Outro

    When it comes to podcasting, having an intro and outro could create a certainly level of professionalism. Every major podcasters in the world has either an intro, outro or both.

    So, if you want to get in the ‘game’, there’s no harm to get one.

    An intro and outro is a snippet that introduces the podcasters and the show to the listeners. You get a decent intro and outro from Fiverr for only $10 (or more).

    Promote Your Podcast

    Launching a podcast is one thing and promoting it is another. Listeners won’t flock to hear your podcast (unless you are Elon Musk or Bill Gates). So, you need to do more to promote your podcast.

    Here are some tips to promote your podcast and increase podcast listeners.

    • Publish blog posts and link it to your podcast shows
    • Invite podcasters to your podcast shows (and ‘borrow’ their listeners)
    • Use paid ads to drive traffic to your podcast
    • Share your podcast episodes on social media and groups
    • Be on other podcasts to build your name and audience

    Inform your email subscribers

    Have you told anyone about your nw podcast? Emailing your subscribers and telling them about your podcast is an awesome way to drive some traffic to your podcast.

    Email Marketing For Podcast

    Most email marketing solutions allow you to send broadcast in bulk to all your email subscribers at no additional cost.

    If you are not building an email list and using email marketing solution, I recommend you to start right now. You can start with the free but limited feature email marketing solution such as MailChimp or a full-fledge but affordable email marketing solution such as AWeber.

    getting traffic to your podcast

    As a summary, there are many ways to drive traffic and increase listeners to your blog post. All you have to do is to work hard in promoting your podcast and you will be on your way to reach your first 1,000 listeners.

    Tell me what you think in the comments below.

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    About Reginald

    Young at heart and a deep passion for entrepreneurial success, Reginald is devoted to share everything he had learned about online marketing with the public. Follow him for more awesome postings.


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  • Tips to Achieving Your Most Luxurious Dreams

    Tips to Achieving Your Most Luxurious Dreams

    From a fun vacation to owning your own business, there are many things that you have dreamt about achieving. However, there is one problem – who is going to pay for them?

    The tough part is that even if you try a foolproof saving plan, you will not be able to make these dreams come true in a year. Whether you want to get enough funds to launch your restaurant, go abroad or buy a boat, the only financing options that you may see can include borrowing a loan or investing in stocks. However, you might not see a happy ending when you try.

    While loans can become heavy to pay for afterward, the amount invested in stocks will not guarantee you a profit as soon as you buy them. You will have to wait for years and even fail multiple times if the company loses stock value.

    One thing is for sure – having even the most luxurious dreams can motivate a person to work harder into saving and earning money. Nevertheless, you don’t always have to save up or wait long years to be able to achieve your goals. 

    In fact, there are many ways to afford your dream life without going broke.

    Review the previous year’s spending 

    When it comes to saving money, the main problem with most individuals is that they often don’t care about their lack of funds when they go shopping. They might instantly decrease their finances by purchasing something that they felt like they needed. However, after purchasing they realized they had no use for it.

    If you are serious about achieving your dream goals, now is the time to reflect on your last year’s spending. Many apps can digitally keep track of your spending and savings every month. It’s simple, every time you spend money, note it down on an app and see the amount at the end of every month. You can use this to review what unnecessary items you have spent on. This can help you to not buy them the next time.

    In addition, these apps can also record any of your unexpected expenses and how you dealt with them.

    Calculate all of the future expenses

    The next step is to determine how much you will spend in the next few months on essentials and loans if you have any. Once that is done, you can start counting how much money you can set aside every month for your dream goal.

    Assuming you save up about $100 at the end of each month, you can expect $1200 by the end of the year as total money saved.

    Moreover, if you decide to be jobless for the next year, you will have to create a plan to lift all the expenses. 

    You can do it by calculating the following:

    Expenses for living

    This can include a house rent or mortgage and essentials that you will have to pay without a job. Calculate the minimum expenses for each month.

    Expenses for business

    If you plan to open up an office, restaurant or store, you can calculate the total monthly expenses. You can even take help from insurance.

    Expenses for a start-up

    If you decide to open a restaurant, you will need to calculate how much kitchen utensils, electricity bill, water bill, sanitation, and food costs will be.

    Add the expenses above, then multiply them by 12. This should be your minimum expenses for the next year. Once you have calculated the total minimum amount, it is time to decide how you plan to fund these expenses.

    A loan

    A loan can be one of the quickest and most difficult types of funds you may get. While a loan can be easily received, depending on your profiling, you may have some problems in giving it back. Especially if the amount is too big. However, don’t let that stop you. If you make an efficient plan to return the money once your goal is finished, you will most likely not have any trouble in returning the borrowed amount.

    If you have a good business plan in motion, then you can pay all the loan back once your business takes off. Keep in mind that it may not be ideal to borrow a loan at the initial stages of the business.

    To determine how much you will succeed in your money-saving and generating journey, you might want to start planning how your monthly expenses will be from the beginning. Once you measure the progress, you will be motivated to see the plan succeed until the end.

    Dreams are powerful motivators, especially when they are long term investments that will reward you later. This is why it is good to plan carefully and step-by-step.

  • How To Start A Podcast Without Expensive Equipment And Experience?

    How To Start A Podcast Without Expensive Equipment And Experience?


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    Want To Start A Podcast In 2020? Read this.

    Starting a podcast in 2020 is one of the best business ideas for both men and women. Do you know that you can literally start a podcast without expensive equipment and experience?

    Okay. You heard and read that podcasters use tools and other sound optimization to make the podcast audio sounds good and clear.

    But do you know that there are just some free and very tools to help you achieve professional level audio output very quickly and cheaply?

    Carry on reading the below to learn more.

    Podcast Equipment For Beginners

    Podcast Equipment Setup For Beginners

    The most important factors when it comes podcasting are just two things:

    • Quality of the recording
    • Intro and outro

    For a beginner, the above podcast setup is sufficient especially to create crystal clear podcast audio. 

    If you had read some podcast equipment guides, you will learn that having a good mic (such as ATR2100 which is my favorite) is essential to produce great podcast. However, podcast microphones such as this one costs over $100 even on Amazon.

    So, what’s your alternative? Here’s exactly what you need (including the costs of them) to start your own podcast show in 2020.

    Movo PM10 Lavalier Microphone and Lapel Microphone

    Having a good noise-cancellation mic is important and Movo PM10 does the work perfectly. Not only it costs just a fraction of the powerful ATR2100, it is super easy to setup and can link directly to your smartphone, computer or laptop.

    Movo PM10

    I discovered Movo PM10 by accident. There was once I was trying to record a podcast when I realized that I left my ATR2100 at home. Thankfully, I have MovoPM10 in the bag which created an excellent substitute to ATR2100. Plus, Move PM10’s noise cancellation is best to none for the price.

    Click here to check out Movo PM10 on Amazon.

    Audacity

    Want to create professional audio output without spending money? Audacity is a free and open source audio software for podcasters.

    Audacity

    Audacity is an excellent tool and it doesn’t take long to master it. However, the UX can really improve further 🙂

    If you want to use Audacity, here’s what you need to know:

    • It has a small learning curve
    • May not be perfect for detailed editing
    • It has some limitation compared to expensive audio editing software
    • It can only handle a selected audio types (more audio types require addons which you need to download manually for free due to licensing issue)

    You can download Audacity using this link.

    BounceCast

    To make a professional podcast, you’ve got to sound professional – that doesn’t just mean removing “umm” or “like” from your vocabulary (unless it’s a podcast about the Kardashians).

    But you can’t buy studio time for every episode, and post-production requires tools, time, and expertise you don’t have.

    Looking for a tool that takes care of audio processing, recording, and post-production?

    Tune in to BounceCast.

    Bouncecast

    BounceCast is another awesome podcast equipment that I use on a daily basis. It helps me to:

    • Easily record your podcast right in the app with the help of a built-in Soundcheck
    • Quickly import and export files in WAV, MP3, FLAC, and more
    • Automatically enhance and optimize audio files with fast, intelligent post-production
    • Best for: Podcasters and video producers who want professional audio quality in their preferred format – fast

    You can get BounceCast right here from their official website or get a special premium deal on AppSumo.

    If you have not signed up for AppSumo, sign up using this link and get $10 credit for your account.

    Soundwise

    With so many audio product tools on the market today, it’s easy to get overwhelmed. (You get a tool! And you get a tool!)

    How many tools does it take to make podcasts, create audio courses, self-publish audiobooks, sell podcast subscriptions, and give your audience access to all your audio content on the go?

    Just one.

    Introducing Soundwise.

    Soundwise

    Soundwise is great especially for beginner podcasters who don’t want to have any hassle in launching their first podcast show. Here are some advantages using Soundwise:

    • Sell your audio programs online and securely deliver them to mobile devices with complete access control
    • Manage multiple audio programs and monitor listener activities on one dashboard, plus write comments and group messages
    • Alternative to: Podbean, Audible ACX, Teachable, Memberium
    • Best for: Podcasters, authors, coaches, & public speakers, looking to streamline the creation and sale of digital audio products
    • You can use Soundwise to host free podcast shows (and automatically link to iTunes and other popular podcast platforms in just 1-click)

    You can get Soundwise right here from their official website or get a special premium deal on AppSumo.

    If you have not signed up for AppSumo, sign up using this link and get $10 credit for your account.

    Ready to launch your first podcast in 2020?

    Starting a podcast in 2020 doesn’t need to be tough. As a matter of fact, it is easy to launch one without much experience or even investment.

    Tell me what you think in the comments below!

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    About Reginald

    Young at heart and a deep passion for entrepreneurial success, Reginald is devoted to share everything he had learned about online marketing with the public. Follow him for more awesome postings.


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  • 5 Tips To Make Money Online During Covid-19

    5 Tips To Make Money Online During Covid-19


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    Traffic Increasing But Earnings Decreasing

    Sounds familiar? If you are a blogger, you know exactly what I mean. With the Covid-19 pandemic, people are focused to stay at home and they are using the Internet non stop. While this is helping you to increase your blog traffic, it is certainly not helping you to make additional income. The reason is simply because people are trying to save money and prepare for the worst.

    Here are some of the best tips to make money online during Covid-19.

    Simple Steps To Increase Blog Earnings And Make Money Online

    Just like many other blogs, my primary blogs are also hit with the lower than expected affiliate marketing earnings. It made me think how and what I should do to increase my blog earnings.

    Carry on reading to discover the 5 steps I took to make money online during Covid-19.

    Table of Contents

    Create trust

    One of the best ways to increase your chance of making money online is by creating trust. With the Covid-19 pandemic around the world, people have access to more information than ever before.

    The only thing that differentiate you and your competitors is that you are building trust.

    How to build trust and make money?

    • Information published on the blog needs to be real and true
    • Convey messages based on emotional feelings
    • Avoid any salesy words or content to generate sales
    • Promote your newsletter and free content (in return for their email)
    • Ask questions and answer questions to display authority

    Funnel Your Visitors

    What does it comes to your mind when we talk about sales funnel? It’s probably sales, sales and more sales, right?

    In this case, you should still build a sales funnel—but without the hard selling.

    Instead, use the funnel to drive traffic and build an audience that will trust your words.

    This case, you will be able to build a following (and make money down the road after Covid-19).

    There are many sales funnel software in the market with ClickFunnels being the most expensive one. If you are trying to keep a low budget, ConvertKit is an excellent option for you to start building an email funnel. Free demo.

    Build An Email List

    There is no better time to build an email list than now. Here’s one of the biggest mistakes done by many bloggers when it comes to email marketing.

    Do not use an email list to send weekly or monthly newsletters. Instead, build funnels or email sequences within your email lists to drive more traffic and conversion—a.k.a. make money online.

    This quote is taken from my free masterclass where I teach bloggers and Internet Marketers the exact steps I took to go from $0 to $100,000+ in 2019. It’s free to join and there’s absolutely ZERO upsell. Reserve your spot here.

    Here’s the exact automation and email sequences I used for my blogs.

    Email Automation Using ConvertKit

    I use ConvertKit for my email responders and I recommend you to do the same too—if you are selling courses online.

    Smart Monetization

    Does your blog has more than 1,000 visits in a month? If the answer is “yes”, you should consider signing up for Ezoic.

    Ezoic is a 3rd party Adsense publisher that helps website owners to make more money online with Adsense. Instead of optimizing each page for Adsense, Ezoic helps to do real-time optimization to ensure that you stand the highest chance in earning money from Google Adsense.

    Do you know that Ezoic helped me to earn 10x more Google Adsense revenue in just 3 days after implementing Ezoic to my website? Check out Ezoic and register for a free account with them!

    Sponsored Content

    While Covid-19 had created economy downfall at an unprecedented level, it had failed to stop content from gaining momentum. Website owners and digital marketing agencies are constantly seeking freelancers to perform content outreach or guest posting.

    And if you have a website and want to earn some quick income, having sponsored content from time to time is a good thing—to earn quick bucks.

    A sponsored content could earn you from $30 to $200, depending on your website age, traffic count and several other factors.

    What are you doing to Make Money During Covid-19?

    Have a trick or tricks to make money online during Covid-19? Leave a comment below and share with me!

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    About Reginald

    Young at heart and a deep passion for entrepreneurial success, Reginald is devoted to share everything he had learned about online marketing with the public. Follow him for more awesome postings.


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  • How To Work From Home During Movement Control Order (MCO)?

    How To Work From Home During Movement Control Order (MCO)?


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    What Is Movement Control Order?

    MCO was launched in Malaysia on 18th March 2020 to contain and manage the Covid-19 spread in the country. Businesses are required to close down temporarily until further notice by the government.

    The move was not a bad one—as it is necessarily required to contain the virus spread. However, it has lead to unemployment, retrenchment and termination from the day job across various industries.

    How To Work From Home During Movement Control Order

    Working From Home During MCO

    Half or more of the population in Malaysia started using Zoom, Skype and other tools to work from home or to connect to their workplace remotely. While this is a good thing, there are still many downsides from working from home during MCO, namely:

    Carry on reading to learn how to work from home during MCO.

    1. Planning

    The first step is to plan. Plan your work and things that needed to be done for that one particular day.

    The better your planning is, the more work you can get done within a short time period.

    Some tolls that I use: ClickUp and Trello.

    2. Discipline

    Once you have set the goals, you need to ensure that the goals are accomplished. Discipline is key for success when working from home during MCO.

    Have a strong mindset on what that has to be done and why you need to get them done in a timely manner.

    3. Early Riser

    Another powerful tip I can share is to wake up earlier than usual. For starters, my kid wakes up at 7.30 in the morning and I know I need to accompany them when they are awake.

    So, I make sure that I wake up earlier (4.30 or 5 in the morning) to get jobs done.

    Waking up early means you will be tired around evening. Taking a short nap (around 30 minutes to an hour) helps to replenish your energy.

    4. Night Owl

    If early rising is not your cup of tea (or coffee), then sleeping late at night will help with productivity.

    No, it is not staying up late at night to watch videos but to work!

    I find it extremely calm to work anywhere between 12 midnight to 3 in the morning.

    5. Leverage Online Tools

    There are many online tools that will help you accomplish tasks faster and more efficient.

    For me, scheduling tools help me to plan my day while having a dairy helps me to put on my thinking cap.

    Plus, automation tools such as email and sales funnels help me generate leads on automation for my online business.

    6. Stay Healthy

    One of the most important factors to stay motivated when working from home is to stay healthy. When you have a healthy mind, you will be able to perform better.

    You can go from workout to yoga and to meditation. Choose one or more that fits your style.

    Here are some of the best programs and apps that I personally use:

    You can’t have to go with all like mine, just choose one and slowly move forward from there.

    Always remember that a healthy mind will make you more productive!

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    About Reginald

    Young at heart and a deep passion for entrepreneurial success, Reginald is devoted to share everything he had learned about online marketing with the public. Follow him for more awesome postings.


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