Written by Reginald Chan on August 5, 2020

Why Promoting Your Business Online is Now More Important Than Ever

With the advancement of modern technology, businesses are changing the way they promote their products and services. Nowadays, more and more businesses are investing in digital marketing strategies to increase their online presence and remain competitive in a dynamic and competitive marketplace. In this digital age, your potential customers, as well as your direct and indirect competitors, are all online. If your business is not properly promoted online, now is the time to start investing in a well-planned digital marketing strategy. 

Almost every business, whether big or small, can reap numerous benefits from promoting their businesses online. There are countless ways that online marketing can benefit businesses, and this article will focus on some of those benefits, to provide you with greater insights. 

Here is why promoting your business online is now more important than ever.

Reach More Key Customers

Regardless of the location of your business, you can use different online platforms to reach potential customers around the world. Bringing marketing team experts on-board is really important in getting the help you need even when your business is an addiction center, as they would make it easier, less time-consuming, and more cost-effective to reach customers. As the Internet has become readily available to more people, the way customers shop or search for help has changed drastically. Customers are now browsing online for products and services that they need. If you are not promoting your business online, you will miss out on this enormous audience of over 4.2 billion internet users.

Save Resources on Traditional Marketing 

One of the many reasons why businesses are increasingly using online marketing activities is that online marketing is very affordable. It is not only small and medium-sized businesses that need to be mindful of their marketing budgets but large corporations too. Traditional marketing methods are very expensive compared to the cost of online marketing activities. For instance, email marketing, social media marketing, and content marketing are far less costly than placing advertisements on television or distributing large billboards or print marketing materials. Additionally, as online marketing content can be updated more frequently and with better targeting, it can result in better return-on-investment (ROI) as well. Therefore, by strategically implementing a comprehensive online marketing plan, your business can save resources to allocate more funds into different marketing mixes that include both traditional and digital marketing activities. 

Increase Your Business’s Profile and Visibility

Nowadays, customers are more likely to research their options and investigate businesses before contacting or visiting any product or service provider. Therefore, if you gain better visibility online, you will have a better chance of customers considering you. For instance, if a customer performs an internet search for a service or product that you offer, proper online marketing activities will ensure that customers can see your business on the result pages. However, better visibility means more than just appearing on result pages. Your business should also implement different marketing activities on social media.

Target Customers More Effectively

With better targeting, you can focus your marketing efforts to customers that have the most potential. Personalized marketing content and targeted marketing efforts can foster more engagements from people, and thus increase sales. With online marketing tactics, you can create multiple personalized messages for different target groups rather than a general marketing message for everyone. Remember, customers tend to respond better to personalized messages with meaningful contact and positive experience. Therefore, online marketing efforts matter when it comes to turning leads into sales for any business. 

Stay Competitive

The reality is that the majority of your competitors will be promoting their businesses online, so to retain your competitive edge in this digital era, you must do the same. It is helpful to keep an eye on how your competitors are marketing themselves online and on the growing trends in the marketplace. For instance, consider what type of platforms your competitors are using, what type of content is popular, and how businesses in your industry normally engage online with customers and potential leads.  

Participate in the Online Conversation

As people are relying more and more on search engines, forums, and social media sites, it is clear that what they find online will ultimately influence their purchasing decisions. According to a study by Ironpaper, approximately 93 percent of people’s buying decisions are highly influenced by social media sites. Customers are now prone to look at reviews on Facebook and consider opinions on forums such as Yelp and TripAdvisor. Without online promotion on these platforms, your business will struggle to stay relevant.  

Promoting your business online is not difficult, but it can yield countless benefits. It is important to implement online marketing into your long-term marketing plan to ensure that your business remains competitive, sustainable, and fully accessible to customers.

Article written by Reginald Chan
A meticulous entrepreneur by nature, Reginald is a sought-after success coach, digital marketing consultant and TEDx speaker from Asia. Currently, he teaches others how to make money online for free.

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