Using images in a website is important if you want to make it visually attractive and engaging. But you must know that there are certain elements that you need to take into consideration when it comes to increasing the flow of traffic on your site with the images. It’s not like you can reverse search any image you want from the internet and used it on your website. To be successful in using images on your site you have to ensure that you follow the actionable tips and tricks that we have discussed in this short post. Read on!
Here are some of the best tactics that you can use to enhance your website’s traffic with images.
When you are striving for the success of a website you have to make sure that you always optimize your images for people first because they are the one who matter the most before the search engines. You have to ensure that the images that you are using on your site are relevant to the search intentions of your target audience. Ensuring the basic relevancy is the basic rule of thumb that you need to follow if you really want people to engage with you. Here you should know that images should not only be relevant to the niche of your site but also should be aligned to the content of the article in which you would be using them.
When it comes to images or any other visual aid on websites you should know that the bigger is the better. Today, you can use the reverse image search technique to find large images for your website. Using big and bold images on your site is easily going to win the attention and interest of the target audience. Also know that big images can help you combine a lot of text with them. This makes the content interesting and engaging for the reader.
Another important thing that you need to make sure of is that the images you are using on your site are unique. People tend to steal images from the public domain and use them on their sites and pages. This duplication of image content can ruin the seo score of your site and can also affect the flow of traffic. To ensure that your images are unique and are not being misused on the web you have to ensure that you check image plagiarism with the help of reverse image search tools. All you have to do is just visit: https://www.reverseimagesearch.com/ and upload your image to the utility. The image search utility will analyze the uploaded image and fetch all the relevant results where the image has been used on the internet. The reverse image search utility can provide you with all kinds of information about the visually similar image content on the web and the sites/users who duplicating them! In this way, you can be safe from image plagiarism and avoided using the same image on your website that has already been used by plenty of websites.
If you want to gain traffic on your website then you have to certainly make sure that your images are optimized according to the requirements of the search engine. Google focuses on the satisfaction of users and so if you can satisfy the search engine then you can easily drive traffic towards your site. One of the basic rules in image optimization is to compress the size of images. Large-sized images can usually be heavy for the website and can increase the loading speed. Compressing the image would help you reduce the file size and enhance the page loading time of your site. Also, we would suggest you use long descriptions to explain the image you are using.
The role of keywords is very much clear to every website owner. Keywords are the only elements on a website that can help you in targeting your desired audience. There are a number of places where you can use a keyword with images of your website. You can use keywords in the alt text of the image, you can use keywords while renaming the image for your site, use them in the page title and also in the text that you are writing around the image. Your target keywords can also help you find the right images for your site. You just have to input the keywords in the reverse image search tools and you would get hundreds of results relevant to your query.
If you want to increase the flow of traffic on your site with images then you can also publish those particular images on social media sharing websites. Having good visibility and credibility on social media can help you win a lot of traffic. You can publish image-based posts on Facebook, Instagram, and Twitter, and also on Pinterest if you want people to link to your site from these profiles. Just make sure that you are using unique images on social media. You can easily discover royalty-free images for social media with the help of reverse image search techniques.
At above, we have shared some actionable tips which you need to consider when it comes to driving and engaging traffic with your site! Try these tips today and improve your site’s traffic like a pro.