Tag: opt-in forms

  • OptinMonster vs Sumo: My Honest Comparison Using These lead Generation Software

    OptinMonster vs Sumo: My Honest Comparison Using These lead Generation Software

    Comparing OptinMonster vs Sumo, which is a better lead generation software for website owners?

    If you are struggling to figure that out, you will find the answers here in this post. Plus, if you have no idea what is lead generation all about and why it is important, read this post by Marketo.

    What makes this post different from the rest?

    I’m a paid user for both OptinMonster and Sumo, and I use both of them for most of my websites and my client’s one too.

    Let’s dive straight into OptinMonster vs Sumo review, shall we?

    OptinMonster Lead Generation Software Review

    optinmonster review

    Side note: I really love OptinMonster’s single-eye mascot!

    The single and biggest advantage using OptinMonster (latest OptinMonster review) is the all-in-one lead generation software/capability.

    OptinMonster makes it easy for bloggers and online marketers to generate leads using easy-to-use lead generation tools.

    The biggest differences between OptinMonster and other OptinMonster alternatives are the fact that you construct all your leads in and opt in forms externally — instead on your own site.

    Should I use OptinMonster

    While I agree that creating optin forms on WordPress blogs is easier (such as creating an opt in forms using Thrive Leads), it is going to impact your website performance in some way.

    If you are using a shared web hosting service, you might experience a drop in website loading speed.

    Therefore, all the form generation is done on the OptinMonster backend system instead.

    Reginald Chooses OptinMonster

    OptinMonster is extremely user-friendly and more importantly, it allows me to create multiple lead generation forms out of my WordPress sites. And why is this important?

    It reduces my website load tremendously!

    What are OptinMonster features:

    • Beautiful lead capture forms
    • Multiple optin form types
    • Availability of A/B testing
    • Exit Intent® technology
    • Page level targeting (show your opt in forms to the right visitors, every time)
    • Advanced traffic redirection
    • Detailed analytics and insights
    • OnSite Retargeting® and personalization (only lead generation software that offers this feature)

    How to use OptinMonster to generate leads?

    What made OptinMonster much better than Sumo (OptinMonster vs Sumo) is because OptinMonster is very easy to use.

    To be more exact, it is not only easy to use but is feature rich!

    Here are the three steps you need to build a beautiful optin form using OptinMonster.

    Step 1: Create a visually stunning offer using OptinMonster

    OptinMonster Visual Offer Opt In Form

    You start by choosing a pre-built template designed for maximum conversions, or you can also start from scratch with a blank canvas.

    Easily customize all the details with the OptinMonster easy to use drag-and-drop builder – no code needed.

    Step 2: Target and personalize your offers with behavior automation

    OptinMonster Retargeting for Higher Conversion Rate

    OptinMonster powerful targeting and segmentation engine lets you show your perfect offer to the right people at the exact right time to maximize your website conversions.

    Game Changer

    OptinMonster’s ability to retarget website visitors and delivery super customized opt in forms makes it an absolutely game-changer in the lead generation industry.

    Not only that OptinMonster works as a lead generation software, it is also an awesome software to reduce cart abandonment (eCommerce)!

    Step 3: Test and adjust in real time

    OptinMonster Split Testing Feature

    Last but not least, you can easily test your ideas using OptinMonster. In a simple (but detailed) analytics dashboard, you’ll get all the data to improve your lead generation strategy.

    Plus, the ability to easily split test all your ideas helps to increase the conversion rates.

    Short OptinMonster Review

    OptinMonster is a well-created lead generation software that doesn’t only helps you to create high converting opt in forms on the fly, it also helps you to increase your sales with powerful retargeting options and cart abandonment.

    Take A Closer Look At OptinMonster

    It is undeniable that OptinMonster is definitely a great option for website owners who are looking for a complete lead generation solution. Plus, OptinMonster is a great tool that integrates perfectly well with eCommerce sites to increase sales and reduce cart abandonment. Click on the button below to take a closer look at OptinMonster for free!

    An eCommerce Optimization Tool: Sumo

    Sumo Lead Generation Review

    https://www.reginaldchan.net/recommends/optinmonster/ I used Sumo for quite a few websites and more importantly, I had been using Sumo since it was still in beta (known as SumoMe back then).

    Today, Sumo had changed and now, it is one of the best OptinMonster alternatives that money can buy.

    Just like OptinMonster, Sumo isn’t just a lead generation tool. It provides useful tools to help you turn visitors into eCommerce customers.

    And if you are running an eCommerce store such as on Shopify, you are going to love Sumo (thanks to its simplicity).

    If you want to use Sumo, there isn’t step 1, 2, 3 etc. All you need to do is to install a code snippet to your website and bam!

    You are all set to create your first lead generation form.

    Here’s how the backend looks like.

    Sumo Backend System

    Login to your Sumo account and this is what you will see.

    Sumo Dashboard

    One of the core advantages using Sumo is the integration with Google Analytics.

    For the record, OptinMonster integrates with Google Analytics too but just focus on conversion rates.

    Once you have integrated Google Analytics to Sumo, here’s the dashboard which you gives you a bird’s eye view of your website.

    Sumo Analytics Dashboard

    As you can see, Sumo is different compared to OptinMonster and the differences are obvious!

    Now, let’s move on to lead generation.

    There are 5 simple steps that you need to do before you are able to publish an optin form on Sumo.

    Step 1: Click on Shortcuts

    Grow Email List Using Sumo

    This is what you will see. There’s nothing you should do except pressing ‘Get Started.’

    Step 2: Build your form

    Build Opt In Forms Using Sumo

    On the right hand column, you can customize the forms to fit your needs.

    Once that is done, you will need to configure your ‘thank you’ page.

    Success Form

    Step 3: Setup Sumo email autoresponder

    Sumo Email Autoresponder

    Here’s the beauty of using Sumo. It is integrated with an email automation system!

    Of course, you can skip this step if you have your own email autoresponder such as AWeber.

    Step 4: Setting up the opt in form

    Sumo Popup Setting

    You can tweak the frequency and display on the right column.

    It is important to note that Sumo doesn’t come with many options compared to OptinMonster.

    However, it is definitely a good basic to start with.

    Step 5: Confirm and save

    Sumo Email

    Last but not least, this step is to finalize all the settings you had done and finally publishing the form.

    Short Sumo Review

    Sumo is a very effective lead generation tool for website owners.

    While it doesn’t come with a wide range of features, Sumo is definitely a great choice due to simplicity.

    At the end of the day, Sumo is able to perform the task (lead generation) and that matters the most.

    Take A Closer Look At Sumo

    If you are serious in starting to generate leads from your website and/or to reduce the cart abandonment on your eCommerce site, Sumo is definitely a great choice to start with. The biggest advantages of using Sumo are the ease of usage and the integrated email marketing solution.

    OptinMonster vs Sumo: Which is better?

    There is no denial that both OptinMonster and Sumo are great lead generation software.

    However, which is the best or the better choice?

    Choose OptinMonster if you are a website owner who is serious in turning website visitors into paying customers/subscribers. With the powerful retargeting, you can further customize your lead generation strategy to 10x the conversion rates.

    Choose Sumo if you are more focused on eCommerce and don’t want to mess around with complicated setup. You understand that you are just looking for a simple lead generation tool to get started within the shortest time period.

    What do you think when it comes to OptinMonster vs Sumo? Leave a comment below and let’s discuss further!

  • OptinMonster Review — Is OptinMonster the best list building plugin for WordPress?

    OptinMonster Review — Is OptinMonster the best list building plugin for WordPress?

    Are you deciding if OptinMonster is the right lead generation software for your website?

    If the answer is “yes”, you are going to love this article …

    And here’s why …

    Side note: This article was first published on 11th March 2018 and the content is updated on 13th November 2018.

    OptinMonster has long been in this lead generation industry; from a humble beginning as WordPress lead generation plugin to now, a full-fledged lead generation software for major CMS and eCommerce solutions.

    This is my promise to you.

    In this post, I’m going share with you:

    • Quick introduction to email marketing and list building
    • checkWhat is OptinMonster lead generation software?
    • What are the unique features of OptinMonster?
    • What are the advantages using OptinMonster? (OptinMonster review)
    • What are the disadvantages using OptinMonster? (OptinMonster review)
    • How much does OptinMonster costs?
    • My honest OptinMonster review (summary)

    This post is over 3,000 words, over 9 main parts and several sub sections.

    And I get it that you might not have the time …

    So, here’s the deal.

    Here’s a quick summary for OptinMonster review.

    Summary: OptinMonster Review

    OptinMonster is the best lead generation software for marketers who are serious in building an email list.

    OptinMonster software is easy to use comes with some seriously powerful features such as reduce cart abandonment and simple but yet effective techniques to increase sales conversion.

    Another great feature on OptinMonster is the AI (artificial intelligence) where you can easily create custom triggers to ensure that visitors are greeted with the right offers.

    Last but not least, you don’t have to worry about coding skills or if the software is compatible with your website.

    P.S. If you are looking for OptinMonster alternatives instead, read this post instead.

    And with that being said, here’s a table summary for today’s OptinMonster review.

    Part 1. What is email marketing and why it matters?

    ​According to The Balance, email marketing is a form of marketing that uses the power of email to promote products and services.

    Nowadays, email marketing is defined as the use of email to create relationship with potential customers and clients.

    Email marketing had proven to be one of the most reliable channel to connect with your website audience and customers.

    Even if you are not doing email marketing now, you should still focus on collecting email addresses of visitors so that you can build up an army of audience for future marketing purposes.

    ​75% of the websites in the world today is powered by WordPress and it is common to see lead capture forms on websites. Thrive Leads is my favorite.

    But in this article, I’m going to look at another popular lead generation software tool called OptinMonster.

    Note: ​Opt-in lead generation forms are not only use to build an email list, this tool plays an important role in segmenting your audience based on their preferences. With segmentation, you can deliver the right emails to the right audience and at the right time.

    If you are looking for a lead generation software that kick ass and game changer, you definitely need to carry on reading this OptinMonster review.

    Part 2. What is OptinMonster?

    OptinMonster is a powerful, cloud-based lead generation software which was launched back in 2013.

    At that time, there weren’t many email optin plugins in the market and OptinMonster had became the market leader in no time.

    It is also important to highlight that OptinMonster was created by Syed Balkhi of WPBeginner and Thomas Griffen.

    Last two weeks, I migrated all my opt-in forms from Thrive Leads to OptinMonster.

    The reason?

    I needed more than a WordPress opt-in plugin.

    Thrive Leads had been a great WP opt-in plugin but OptinMonster allows me to convert first website visitors into customers …

    Way much faster and effective.

    As a result, I save more time and focus on things that matters most to my online business.

    Some more reason why OptinMonster is awesome

    Do you know that OptinMonster can work on any websites or eCommerce store?

    Yes! OptinMonster doesn’t only work on WordPress, you can also use OptinMonster on non-WordPress sites that support HTML.

    Hint: OptinMonster cart abandonment feature and exit-intent technology are two killer features not to be missed!

    Part 3. General OptinMonster review (overview)

    OptinMonster had changed a lot over the years.

    Currently, OptinMonster is offering cloud solutions which you can build, create and publish opt in forms without having to do it on your own website.

    Here’s what you will see when you first sign in to OptinMonster.

    OptinMonster Review Campaign Builder

    Using OptinMonster, you can create unlimited campaigns specifically for unlimited domains in just a few clicks.

    Takeaway: The OptinMonster user-friendly interface makes navigating the backend extremely easy and beginner friendly.

    Mini OptinMonster review: How to create campaign on OptinMonster?

    The first step is to click on the bright green button ‘Create Campaign.’

    how to create campaign on optinmonster

    Want to know more about OptinMonster campaigns and how it works?

    Watch the quick video tutorial below.

    OptinMonster is setup to help you create powerful opt-in forms in just a few clicks.

    No coding, no hassle type of thing.

    The first step in creating an lead generation form using OptinMonster is to select the type of form you want.

    How To Create Opt In Forms Using OptinMonster

    There are five different types of lead generation forms that you can choose from, namely:

    • Popup forms
    • Fullscreen forms (some call this welcome mat or canvas)
    • Slide-In forms
    • Floating bar
    • Inline forms

    For this OptinMonster review, I’ll use Popup form as demo.

    Once we are done with the first step, it is time for the second step.

    Drag and Drop Campaign Builder Using OptinMonster

    There are 32 different inline forms that I can use from using OptinMonster (yes, that’s freaking crazy).

    And if that doesn’t impress you, this will …

    Each forms can be customized further which allows you to showcase your offer and entice your visitors to take action.

    You can preview or select the form by hovering your mouse over the selected form.

    Preview Opt In Forms OptinMonster Review

    Click on the preview button will open up the live form demo like this.

    Form Preview on OptinMonster

    Let’s say that you are happy with the selected opt-in form.

    The next step is to click on ‘Use Template’ and this is what you will see.

    Build Opt In Form Using OptinMonster

    And if you think that’s all …

    You are wrong!

    Carry on reading to see OptinMonster drag and drop form builder.

    OptinMonster Drag and Drop Form Builder

    Now, this is where the fun part starts.

    You can literally customize everything under the sun using OptinMonster.

    Create Opt In Forms Using OptinMonster

    Here’s a little trick for you.

    Take a look at the bottom left side of the image above.

    Do you see the toggle between light and dark background editor?

    If you are using white colour fonts like the above, you will have a freaking tough time trying to customize the form in the editor.

    However, by using the toggle to contract the colour, you can now customize the opt-in forms in just a few clicks!

    Smart, right? Thanks OptinMonster!

    Do you like Yes & No option?

    If you do, you can do so in this screen by enabling the option as seen below.

    Two Steps Opt In Form

    This 2-steps opt-in form pretty much offers permission marketing and can often times offer higher conversion rate.

    Watch how the form changes automatically to have the “Yes and No” feature (see image above).

    Once the visitor clicks yes and fill up the email address, they will reach the third page which is the “thank you page.”

    success form

    Pretty cool, right?

    If you are looking for a lead generation software that is powerful, offers tons of features and comes with a drag and drop form builder, OptinMonster is definitely (hands down) one of the best in the market.

    How fast can I build a lead generation form using OptinMonster?

    5 minutes top.

    Seriously, OptinMonster is that easy to use and you don’t need any coding knowledge (or whatsoever) to use it.

    All of these options allows you to create the perfect opt-in form (or opt-in forms) at the right location and serving them to the right audience.

    image

    ​What is canvas form type?

    Canvas is a complete blank theme where you can use HTML and CSS editor to build an opt-in theme from scratch. Of course, you would need to know some level of coding knowledge to fully utilize the canvas form.

    ​Notes about OptinMonster opt-in forms

    All the opt-in forms on OptinMonster are not only beautifully created, elements on the forms are all focused on conversions. This means that bolded, underlined and italic texts, different font sizes and colours are important elements to help you build email list faster.

    Make no mistake. OptinMonster comes with a very advanced drag and drop form builder (some call it form visual builder) to help you create the best opt-in form to get more leads.

    With these straight forward features, you can easily create opt-in forms specifically targeting specific audience and website visitors.

    Ultimately, this will help you grow your email list faster and more effective.

    OptinMonster is an extremely powerful opt-in lead generation WordPress plugin for its simplicity and speed in setup and launching you lead generation campaigns.

    Mini OptinMonster review: OptinMonster Display Rules

    Creating an optin form is not sufficient to increase your conversion rate.

    And OptinMonster development team understands this.

    Using OptinMonster Display Rules, you can now display the right pop up forms to the right audience with simple ‘if’, ‘or’ and ‘and’ filters.

    Take a look at the image below.

    OptinMonster Display Rules

    This simple logic allows the optin form to be served to the website visitors only if they fulfill these criteria:

    • Time on page at least 5 seconds
    • Distance scrolled from the top is at least 15%

    Using display rules, you can now ensure that your opt in forms are no longer intrusive to your website visitors.

    Less Intrusive = More love from website visitors

    Here’s a long list of filters that you can choose from:

    • Time on page
    • Time on site
    • Exit detected
    • Visitors clicked on MonsterLink
    • Distance scrolled
    • Visitor’s inactive time
    • The current date
    • The current day
    • The current time
    • The current month
    • Current URL path
    • Pages viewed
    • Visitor’s device
    • Visitor has opted in to
    • Visitor has not opted in to
    • Visitor has closed
    • Visitor has not closed
    • Visitor is new
    • Visitor is returning
    • Visitor’s location
    • The URL query arg
    • A cookie
    • The referrer URL
    • Visitor’s ad-blocker is
    • Current URL hash

    Now, that’s 25 crazy options to help you show the right optin forms to the right visitor.

    Mini OptinMonster review: Targeting options for less intrusive

    ​Popovers are annoying and there’s no denial for this matter. While the convertion rate for opt-ins are always under 7 seconds, some website visitors find popovers annoying (including me).

    So, how do use OptinMonster to solve this problem?

    By using the different filters and some -state-of-the-art technology.

    Here are some to start with,

    1. OptinMonster Exit Intent technology

    ​The Exit Intent technology is groundbreaking.

    With this feature, popovers will only be visible to visitors who are about to leave your site.

    optinmonster exit intent technologyoptinmonster exit intent technologyoptinmonster exit intent technology

    With Exit Intent technology, you can rest assured that the reading experience of your website visitors will not be interrupted until they are about to leave your site.

    2. Scroll trigger

    ​With scroll trigger, popovers will be displayed after the reader had scrolled down to a certain percentage on the page.

    Again, this OptinMonster feature allows you to have more control over the popover and ensuring that you are not annoying your website visitors (while still having a good chance to convert them into email subscribers).

    3. Second page view option

    ​This is a unique feature by OptinMonster which not many email list building plugins are offering.

    With this feature, popovers will only appear once the visitor is on the second page view. This is done through cookie which is saved on the browser.

    ​Less Intrusive = Higher Conversion

    ​OptinMonster opt-in plugin is focused on increasing your email opt-in rates through well-planned and form designs that are less intrusive.

    4. Auto hide popovers from your current email subscribers

    ​This is golden and I’m surprised that not many email opt-in plugins are offering this.

    When your email subscribers visit your page for the second, third or fourth time, they probably wouldn’t want to see the opt-in forms again because it makes no sense.

    ​​If you are using OptinMonster, you are in luck! The easiest way to go around this is to add a single and short string of code in the URL (which you can input it in your email newsletters). When OptinMonster crawl through the URL, it will automatically take note on the setting and stop showing popovers to your website visitors.

    All you need to do is to add this to the end of your URL:

    ?omhide=true

    This is how your URL will look like after adding the code:

    http://www.yourdomain.com/post-1/?omhide=true

    5. Cookie duration for even more control on popovers

    optinmonster cookie durationoptinmonster cookie durationoptinmonster cookie duration

    ​By setting up cookie duration allows you to control when the ​popovers will be displayed to the same person. In other words, website visitors will only see the popovers again after a specific time (e.g. 7 days after their visit to your site).

    Part 4. OptinMonster review: User friendly interface

    ​OptinMonster email list builder plugin allows you to manage not only one but multiple websites under one roof. If you are an advanced blogger or marketer, you are going to find this extremely useful at the very least.

    Here’s what the OptinMonster dashboard looks like.

    OptinMonster Review Campaign Builder

    I don’t know you but this is an extremely easy-for-the-eyes dashboard that allows me to have the latest stats, campaign overviews and monitoring under one roof.

    Did you know? You can easily manage split testing, view the analyics and deploy forms using the OptinMonster dashboard

    ​Here, you would need to enter the split test title and notes. ​

    Take a  look below.

    Split tests are marked with A/B and you can see the full stats in just a few clicks.

    OptinMonster Split Test

    Most optin form builders don’t allow you to create A/B test after the form is activated.

    However, you can do so easily using OptinMonster.

    The first step is to click on ‘A/B Split Test option. Take a look at the image below.

    OptinMonster AB Test

    Next, fill up the details to create an exact replicate for your A/B test feature.

    OptinMonster AB Test Review

    Once this is done, you are all set to activate A/B split testing using OptinMonster.

    How easy is that, right?

    Part 5. OptinMonster review: Integration with Google Analytics

    ​Google Analytics is one of the most popular analytics tools in the market, and it makes all the sense to maximize the usage of it.

    Why should you integrat​e OptinMonster with Google Analytics?

    ​​Data. From where the leads come from to which page gives you the best conversion rates.

    Integrating Google Analytics to OptinMonster is pretty simple. Firstly, you need to authenticate your Google Analytics profile with OptinMonster.

    optinmonster with google analyticsoptinmonster with google analyticsoptinmonster with google analytics

    Once integrated, you will get a powerful visual overview that contains important information such as the top 10 converting pages.

    Part 6. What are the other OptinMonster features worth mentioning?

    ​Before I proceed with going through other features in this OptinMonster review,

    it is important to understand that some of these features are only available for higher OptinMonster paid plans (more on this in the pricing review which you will find in a moment).

    • check​MonsterLink feature. Add clickable popovers within your content and leveraging the power of content upgrade technique
    • check​Integrates with many email marketing providers such as AWeber, GetResponse, MailChimp and ConvertKit
    • check​Adding effects on popovers to grab attention and increase conversion rates
    • checkCustom HTML support is available
    • checkCustom CSS support for advanced form customization
    • checkAutomated custom thank you page or a standard success message upon successful sign up
    • check​Advanced page targeting to deliver the right offer to ​your website visitors
    • checkAble to deliver highly customized opt-in forms to turn readers into paying customers
    • checkSuper effective exit intent technology

    Part 7. How much is OptinMonster?

    (my honest OptinMonster review)

    ​We finally reached this part! Woo-hoo!

    Take a look at the pricing table below for the latest OptinMonster pricing 2018.

    how much is optinmonsterhow much is optinmonsterhow much is optinmonster

    ​OptinMonster serves both beginners and advanced online marketers with their multiple tier pricing structure.

    ​You can opt for OptinMonster as low as $9 per month with basic features and popover forms.

    If you need more firepower and want to skyrocket your list building strategy within a very short time period (like 24 hours or so), consider using OptinMonster Plus or Pro plans that come with more feature-rich marketing features.

    Part 8. OptinMonster review: Is OptinMonster worth it?

    I believe this is the most important part for this OptinMonster review and I’m going to answer you based on my experience using OptinMonster for over three years now.

    OptinMonster is definitely worth your money. 

    As a matter of fact, I’m totally impressed with the easy to use interface, and OptinMonster’s optin forms and the drag and drop form builder tool.

    OptinMonster started as a humble WordPress plugin and now, it has transformed into a much bigger and effective list building tool that comes with state-of-the-art feature.

    Ultimately, you should use OptinMonster if you want to:

    • check​Save more time in list building
    • check​Set and forget list building tool
    • check​Manage all your opt-in forms from multiple websites under one roof​
    • checkPowerful and yet affordable list building tool for both WordPress and non-WordPress sites

    Part 9. Is OptinMonster the perfect list building tool?

    OptinMonster had came a long way — and I think they definitely deserve to be at the top of the lead generation software for marketers.

    Overall, the features for OptinMonster are way beyond most of OptinMonster alternatives.

    Therefore, I will recommend OptinMonster anytime of the day!

    ​Summary: Recapping the OptinMonster review for 2018

    ​The bottom line is simple. OptinMonster allows you to create, deploy and test opt-in forms across multiple sites without any coding or mess.

    ​The features that come with OptinMonster are definitely worth a look and rest assured that this is one email list building tool that will skyrocket your conversion rates under 30 days or less.

    Click here to learn more about OptinMonster or immediately grab the best OptinMonster discount using the button below.