In this post, I am going to share with you 12 of the best mailing list plugins that will supercharge your list building campaign and increase your conversion rate.
I could not emphasize enough the importance of starting a mailing list. As a self-claimed plugin junkie, I find it very difficult to work with the just your average plugin. Instead, I wanted to work with the best plugin available to ensure that I am grabbing all the chances available to me.
As a blogger, you might be wondering which is probably the best plugin for your money and just like me, you want to make sure every visitor is converted into loyal subscribers.
Related: 30 Best WordPress Social Sharing Plugins For 2015
The best of the best mailing list plugins for 2014
In this article, I will cover 10 of the most popular, recommended and best mailing list tools that is guaranteed to skyrocket your mailing list building for the upcoming 2014.
Best mailing list plugins with advance features - Hybrid Connect
When it comes to the best mailing list plugin, Hybrid Connect is certainly one of my arsenal when it comes to list building. It offers a vast variety of ready-made templates which fits perfectly into:
- Pop up
- In-text (content area)
- Slide in
- Widget areas
- Squeeze page
- Integration with videos and webinars
Setting up Hybrid Connect is easy and probably one of the easiest among all the plugins I have tested. Besides that Hybrid Connect also makes it easier to create multiple sign up forms with the form builder feature, video opt-in and split testing.
Your visitors can also sign up using their Facebook account using Hybrid Connect which is a great way boost conversion rate.
What I truly love about Hybrid Connect are the automatic responsive designs to fit any browser or layouts and as well as the quick response from support team for any inquiries.
Hybrid Connect costs $49 for single site, $67 for multi site and $147 for a developer's license. It comes with a full 30-days money back guarantee if you are unhappy with the plugin.
Best mailing list plugin for easy usage and integration - OptinSkin
OptinSkin is probably the best mailing list plugin (alternative) for many bloggers. So, what makes OptinSkin so popular?
Personally, OptinSkin offers one of the best skins I have ever seen in a list building plugin. All the designs and layouts are perfectly done. This means that all you need to do is to integrate your mailing list provider code into OptinSkin and the rest is self-explanatory.
OptinSkin offers several features such as:
- Fade out forms
- Pop ups
- In-text (content area)
- Widget areas
While many other list building plugins are offering different packages, you can get OptinSkin with just one price for unlimited usage, $67. It also offers a full, 30-days money back guarantee.
The revolutionary mailing list plugin - OptinMonster
When you have two of the best WordPress developers working together, you get probably the best mailing list plugin for 2014. Syed Balkhi from WP Beginner and Thomas Griffin from Soliloquy slider are the ones behind this game changer plugin.
I am not going to lie to you; OptinMonster offers around the same features Hybrid Connect, OptinSkin or probably a dozen more plugins.
So, what makes OptinMonster ... such as monster when it comes to mailing list building?
Introducing 'Exit Intent' from OptinMonster. For me, this is the groundbreaking, mind blowing and explosive feature every mailing list plugin should have.
Exit Intent is basically a feature which tracks the mouse speed and your visitors gestures. When OptinMonster detects they are about to leave your blog, it will automatically trigger a pop up to 'lure' you to stay longer and build a bigger subscriber's list.
Personally, I call Exit Intent as 'smart pop-up'.
Exit Intent is a feature because over 70% of your visitors will NEVER return and it allows you to capitalize on that with Exit Intent and extremely powerful targeting features.
While OptinMonster could probably be the best mailing list plugin for bloggers, and Internet Marketers, it costs $49 for a basic account, $99 for a plus account, $199 for a full year license and $349 for lifetime licence.
Now, if the price is driving you away, don't be! OptinMonster offers 14-days money back guarantee for all packages and thus, you know your money is in good hands.
The best 'all-in-one' mailing list plugin - Subscriber's Magnet
For those who are already building a list, Subscriber's Magnet from MaxBlogPress is already a household name. Subscriber's Magnet is probably one of the only 'all-in-one' plugin that offers everything you could ever wished for such as:
Optin form within post, embedded inside comment
- Pop up
- Facebook connect feature
- Exit pop in
- Header and footer bars
- Form auto filler
What make me really attracted to Subscriber's Magnet is that it offers a huge range of features which I could leverage especially when it comes to building a list.
You can try Subscriber's Magnet for $1 for the first 14 days and after that, you can either choose the $37 for single site usage or $97 for multi site usage.
The best value for money mailing list plugin - WP Lead Magnet
This is the latest plugin I came across and it really brings mailing list building process to the next level. Basically, WP Lead Magnet works in a very distinct way where each widget or sign up form will interact with each other to maximize the conversion rate.
For example, news visitors to your blog will see sign up forms on the sidebar, in the content area and after post. Once they have signed up using any of these forms, the rest of the forms will automatically disappear from their view.
This means that you utilize the spaces for banners, related post links and many more. At the moment, this is the only list building plugin which offers such feature.
While this is probably the newest plugins available, it is highly recommended by Neil Patel and it had proven to be useful by increase conversion rate by over 317%.
WP Lead Magnet costs $47 and as usual, it comes with a full 30-days money back guarantee.
The most popular pop up plugin - Popup Domination
Popup Domination is already a key player in the mailing list industry. While it doesn't offer features such as sidebar widgets, popup is highly effective in terms of list building.
Why should you consider Popup Domination?
It is simple to use and lightweight. For those who are looking for a very simple solution to build a mailing list using popups, this is certainly one plugin you need to consider.
Popup Domination offers:
- A/B testing
- Full analytic reports
- Page specific popups
- Display frequency
- Force subscribe
- Entry and exit pop up
Popup Domination cost $77 and 60-days money back guarantee (plus refund after 60 days on a case-to-case basis).
The best low budget mailing list plugin - Ninja Popups
Is Popup Domination is too expensive for you? Don't worry! There's where Ninja Popups comes into play.
It is used by thousands of blogger and is in fact, one of the most popular product sold on CodeCanyon with over 4,000 sales.
Ninja Popups offers:
- Opt-in locker
- Multiple themes and skins to choose from
- Social locker feature
- Mobile responsive and suitable for all layouts
- Quick 24/7 support
If you are looking for a simple plugin to start off with mailing list building, this is one tool you must not miss out.
Ninja Popup - Simplicity at its best!
And if simplicity doesn't make the cut, you probably won't go wrong with this plugin. It costs only $18 and is in fact, one of the cheapest plugins that offers great returns.
The best web notification bar - Hello Bar
Hello Bar is not a mailing list plugin but with it's features, credibility and support, I believe it deserves to be in this top 12 spot. Hello Bar is a notification bar that could boost your conversion rate multiple times.
While the success of using a notification bar is highly dependable to your blog, report and studies had shown that it is indeed a great move to build a mailing list.
To name a few, here are some authority sites which are using Hello Bar:
For me, Hello Bar is a great tool to increase subscribers as that little small bar at the top can literally fetch thousands of subscribers without you knowing.
And yes, currently it is free for all and therefore, I see no reasons why you shouldn't use it.
The best Hello Bar alternative - FooBar
I came across FooBar when I was trying to find a more custom notification bar. As much as HelloBar is a great tool to start with, I always wish to have a better control over my site. For example, I wanted to remove the 'H' brand and make it more unique.
- Unlimited usage
- Conditional logic
- 100% customizable
- Top or bottom bars
- Twitter and RSS feed integration
FooBar only cost you $14 for lifetime license and if you ask me, this could possibly be one of the best and cheapest investment I ever done in my entire life.
With the right CTA, FooBar could easily beat any list building plugins out there.
The best and affordable mailing list provider (not plugin) - GetResponse
Don't get me wrong; GetResponse is not a mailing list plugin and I am sorry for the confusion.
But wait! Why did I even include GetResponse in this roundup?
When I published this article (Hybrid Connect vs OptinSkin review), some of my readers asked if there are other alternatives if they are tight in budget and do not want to invest in any form of plugin.
I totally get it and I actually tested running popups using my email marketing provider, GetResponse (and a few others). As far as I can tell you, it works pretty well and you certainly do not need to use a mailing list plugin just to build a list of subscribers.
So, how do you possibly leverage this from your email marketing provider?
If you are using GetResponse, you could easily build popup forms using the web builder as seen below:
This doesn't only applies to GetResponse but also to over a dozen email marketing providers out there. Well, all you ever need is possibly time and patience.
While it is not pretty out-of-the-box, take sometime designing it and you would probably get the best and most complete signup form you ever need. Period.
Over to you
Did I miss out anything or you have some other mailing list plugins (and tools) that you believe it should be included in? Use the comment form below and tell me what you think.