You know the importance of having an email list but you are confused because you have no idea which is the best WordPress lead generation plugin you should be using.

I. Totally. Understand.

I've been there myself. There are just so many plugins and which is the best fit for me?

So, here goes. In this article, you are going to find two super WordPress lead generation plugins that offer excellent features to skyrocket your lead generation process.

OptinMonster (demo)

Nearly every marketer I know uses OptinMonster and I even use it myself. OptinMonster is created by legend, Syed Balkhi (founder of WP beginner).

OptinMonster calls itself the best lead generation software and this plugin is used by big brands and influencer such as Social Media Examiner, Yoast, Quick Sprout and Search Engine Journal.

So, what makes OptinMonster such as highly sought after lead generation software for WordPress websites?

Here's a quick list:

  • Over 65 high-performing and ready-made templates that are mobile friendly and multiple form types
  • Advanced page level targeting, custom display rules and dynamic text replacement allow personalized messages to be delivered at the right time
  • Multiplevariate testing, built-in conversion analytics and A/B testing to test your ideas and make data-driven decisions
  • Easy integration with all major website and eCommerce platforms
  • No coding skills required to add OptinMonster to your website (beginner's friendly)
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    Massive flexibility that allows publishers, eCommerce owners, agencies and B2B to use OptinMonster at different levels

To be honest, OptinMonster's ability to target specific audience based on interest is something to shout about. Here's what I mean.

With that being said, OptinMonster is no doubt a powerful email list generation software for hardcore WordPress users.

OptinMonster is not like any other email list generation plugin or software. It is built with different features that allows business owners, freelancers and bloggers leverage it at different levels. Thus, creating customize email list generation feature that suits your needs (and help you grow your email list faster).

OptinMonster is bloody affordable and if you think that it costs thousands of dollars a month, you are wrong. OptinMonster pricing starts at only $9 per month and click here to learn more about OptinMonster.

Thrive Leads (demo)

If you are looking for an OptinMonster alternative, Thrive Leads is here to answer your calling. Thrive Leads is part of the Thrive Themes and is created by the one and only, Shane MeLaugh.

Unlike OptinMonster, Thrive Leads is geared towards bloggers and website owners with massive features and very attractive pricing structure. Thrive Leads is best for websites that are not focusing on eCommerce.

Thrive Leads is used by top influencers such as John Lee Dumas (Entrepreneur on Fire) and David Coleman.

So, what makes Thrive Leads the ultimate list building plugin for WordPress?

Here's a list to start with:

  • Inbuilt drag and drop editor for you to create the perfect design every time for every type of opt-in form you need under one roof
  • Advanced targeting of Thrive Leads allows you to get massive conversion boost by showing only relevant offers to your audience based on posts, categories, tags and many more
  • Powerful and easy to use A/B testing engine to test multiple variation and automatically selecting a winner based on conversion rates
  • Straightforward and actionable reporting and insights to give you a complete overview of your marketing campaign
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    Easily integrated with major websites, eCommerce platforms and email marketing services in just a few clicks
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    One simple pricing and zero long term commitment

Thrive Leads is famous for its 2-steps email list building feature. See below.

thrive leads 2 steps email list building

Thrive Leads is a simple and flexible email list plugin that allows you to collect email fasts and without spending a whole lot of time or money at tools.

Thrive Leads is best for website owners who want to start collecting emails fast and hassle free. Plus, the single pricing structure allows you to start collecting emails without burning a hole in your pocket.

Thrive Leads starts at $67 for a single license with one year unlimited updates. Alternatively, you can also go for Thrive Thrive Memberships (that comes with 10 premium WordPress themes and 9 plugins including Thrive Leads) at only $19 per month. Click here for more information.

OptinMonster vs Thrive Leads — Which is the best email list building software for WordPress?

If you are managing a high traffic website or even an eCommerce website, OptinMonster is definitely the best option for you as it comes with massive features that fit both leisure and business related websites. On the other hand, Thrive Leads is a great option especially for bloggers and website owners who want to build an email list fast and minus the hassle.

What do you think? Leave a comment below and tell me which email list building software you are using today!