Over the years, online marketing has been responsible for putting many businesses in the spotlight. New hacks have emerged while old strategies fade away. As consumer behavior shifts, so should your daily plan. As technology advances, many consumers get fed up with past trends associated with traditional marketing. They start disregarding old ads seen multiple times and eBook lead magnets. However, there are a few proven tricks that will remain, no matter how many times the tactics change. Some of these techniques are just improvements to old plans or a combination of past successful strategies merged with new ideas, and they fit the needs of modern consumers. Below, we discuss some of how digital marketing will evolve in 2020 and beyond.
1. There Will Be More Interesting and Interactive Content
Today, modern consumers are looking for new experiences, even on business sites. Over 90% of people prefer visual and interactive content. Many sales sites have significantly invested in interactive content that pulls more traffic on different websites. Below are some of the reasons why interactive content plays a critical role in improving online marketing this 2020:
- Keeps visitors engaged. Hence, they stay on your site much longer.
- It is more enjoyable than average content.
- Easily shareable – it’s easy for visitors to share your product widely.
- A new content update stands out more.
One of the significant ways through which many businesses are providing interactive content is through video marketing. Up to 70% of consumers share brand videos, which helps to pass on a brand’s message. Some of the platforms you can utilize to move these messages include YouTube, Facebook, and LinkedIn.
2. Business Listing Platforms will Improve
Over time, business listings have become an essential part of business promotion. Through these rankings, your business ranks higher on social media and search engines. It’s for this reason that experts at Bizify.co.uk often insist on having a professional deal with the business listing. Experts understand the market well and can assist you to put work to promote your online presence. With the proper listing, you are well-placed to provide your audience with essential info regarding your company. Besides, the listing helps much when it comes to company to company linking.
3. Improvement in Personalization
When traditional forms of advertisement became less active, personalization took effect. Personalization involves implementing a strategy that delivers individualized content to consumers through the use of automation tech, data collection, and analysis. Many companies with the idea of personalization have managed to reach out to many consumers at personal levels. This strategy is also known as one-to-one marketing or personalized marketing. If this is not a game-changer, how can you describe it?
Consumers tend to ignore ads that don’t have any connections to them. Personalization is one of the most appealing methods that companies have adopted in 2020. With customization, 80% of clients are most likely to choose you over your competitors.
4. Continued Use of AI
As the digital world advances, so does AI (artificial intelligence). As it progresses, it plays a significant role in the digital marketing world. AI improves marketing strategies and provides the most critical customer insights for various companies. AI transforms digital strategies through analyzing data, applying, and learning from it. This is a trend that is more likely to persist in 2020 and beyond.
Chatbots are already a vital AI application being used in digital marketing in 2020. Businesses can chat with their site visitors and customers in real-time using chatbots. This trend is expected to persist in the future. Through chatbots, companies will be able to provide 24-hour service, answers to simple questions, and instant response, which will save business approximately $8 billion per year.
5. Investment on In-house Digital Marketing
In-house digital marketing will also improve online marketing in 2020. Many businesses have embraced the use of in-house resources to provide creative digital ideas. Such companies rely on in-house employees working on digital marketing services alongside other responsibilities. During this economic downturn, many institutions are looking to save money. Companies prefer using the employees they have for digital marketing.
6. SEO landscape will continue Changing
Google continuously rolls out updates on its search algorithms. In 2019, the updates aimed to help Google understand the search language that people use in the search engine. Site speeds and well-written content now dominate SEO. Content marketing is beneficial because it has lower upfront costs and is beneficial in the long-term.
7. A Rise in Social Media Marketing
Any marketing expert will boldly tell you that social media is the real deal. The truth is that social media platforms have plenty of benefits than anyone could ever imagine. With Covid-19 and every nation, spearheading for ‘stay at home’ campaigns, most businesses have come to realize the impact of social media. Potential buyers are now spending most of their time going through popular social media platforms, such as Facebook, Instagram, and Twitter. This, therefore, means that businesses are now rushing to scoop every opportunity has to offer.
The fantastic thing about social media marketing is that it’s quite affordable. For starters, you can create pages on all platforms free of charge. Then, you can continue to engage your clients one on one. The fact that social media platforms offer instant response helps ease communication with your clientele. Also, with social media, businesses can easily monitor their progress, and that is based on the comments you get from your audience. Some businesses have gone a notch higher and started utilizing the power of social media influencers. These are individuals with a vast command over the platforms, and that means that they can be used to win a crowd. With this trend, the high chances are that more ventures will jump on board to exploit the power of social media.
Digital marketing creates openness between a company and a consumer. From the above online marketing strategies that many companies are using in 2020, making a few adjustments on your marketing strategies and improving your online dominance is easier. Putting them into consideration puts you ahead of your competitors.