Gmail Disables Display All Images Feature And How It Can Benefits Marketers?

Gmail Disables Display All Images Feature And How It Can Benefits Marketers?

I thought that Google PageRank Update last week was the only gift from Google for the year. Guess I was wrong.

When I saw this Google announcement, I was smiling. I knew that my Internet marketing campaigns are going to skyrocket immediately after this Gmail update.

For those who are wondering what I am talking about, Gmail has announced that all images attached in all Gmail emails will be automatically displayed by default.

Google first announced the usage of Display All Images setting to ensure that Gmail users are not getting unwanted images from unknown sender which could compromise the security of their computer or mobile devices. As much as it was considered a good move for users, it wasn’t the same case for marketers.

An image represent a thousand words and one of the best ways that Internet marketers use to encourage readers to continue reading (and in some cases, purchasing an item).

Google Display All Images

Gmail display all images feature is enabled automatically

With the new feature, instead of serving images directly from their original external host servers, Gmail will now serve all images through Google’s own secure proxy servers.

This means that your messages are (assumed) to be safer and more secure as Google will have a layer of protection to check on viruses and malware. The Display All Images or Display Images options on your Gmail will not be visible anymore.

Gmail team had also said that this will roll out soon (expected by this week) for PC’s and it is expected by next year for smartphones.

Question: How can Internet Marketers and bloggers profit from this update?

Gmail Display All Images feature can be very annoying. Yes, let’s be frank.

How many of you actually click on the pesky ‘Display Images’ button every time you receive an email from a trusted site? One thing for sure, I know I don’t unless the email is really interesting.

This means that with the Display All Images features enabled by default, you can probably kiss good-bye your email marketing campaigns if your emails are based highly on images.

So, what are the advantages you can gain with the images displayed automatically?

1. The possibility of increasing click through rates (CTR)

For those who are sending out newsletters and uses many images as a form of description, chances are your response rate is going to skyrocket.

Previously, readers will not be able to see the images if the Display All Images option is not turned on or the sender isn’t whitelisted. Now, images are all shown automatically and thus, you can leverage traffic with images from your blogs and even using 3rd party applications such as Pinterest and Flickr to host your images.

2. Using more image-rich newsletter templates

Before this, my newsletters contain mostly words and it is pretty clear cut. While it may sounds lame and boring, this is probably the best method to reach out to many recipients. Before this, I was using AWeber and it was great especially when it comes to sending text emails.

I totally understand that while having tons of images could easily increase the click rates (and boost anxiety), it is tough to do so if readers do not enable the Display All Images or whitelist me as a safe sender on their Gmail account. So, it makes all the sense to use more words than images in all my newsletters.

When it comes to image-rich newsletter templates, email marketing providers such as AWeber and GetResponse are top of their class. With the Gmail enabling Display All Images automatically, it makes absolutely all the sense to start using quality images in your newsletter to boost CTR and of course, building prettier newsletter templates.

Here’s a video I found about GetResponse about image-rich and responsive designs:

Pretty cool right? Sign up for GetResponse for 30 days free (plus 25% discount and $30 direct credit)!

3. More personalized emails and lesser automated ones

While email providers such as GetResponse and AWeber offers RSS-to-email feature, this could probably be a turning point (at least, for me) of it with the Gmail Display All Images feature enabled automatically.

I got to admit that RSS-to-email features got me pretty lazy. Trust me on that!

Imagine you have a tight schedule and right after publishing a new blog post, your email marketing provider automatically create a newsletter and send it out to all your subscribers at the scheduled time. I bet it certainly sounds good right?

I have tested that and I got to say that it is one insanely crazy and great way to boost traffic and building a stronger brand power.

However, the side effect is that you are basically putting it on automation which could (most of the time) totally kill your human touch. This means that every email sent out would look like ‘˜that’ and for eager subscribers, that could be a huge turn down.

What’s next? A huge drop of subscribers!

So, what does Display All Images by Gmail could possibly affect my marketing strategies?

The answer is simple; I tend to build (again) my own customized emails instead of using RSS-to-email feature completely.

Even though this might not be the best advantage with the new and updated Gmail Display All Images feature, it is certainly a good way for me to kick start (back) semi-automatic newsletter.

Over to you

Now tell me guys. How did this update on Gmail image display feature affects you? Tell me what you think using the comment form below and let’s discuss.

10 thoughts on “Gmail Disables Display All Images Feature And How It Can Benefits Marketers?”

  1. I received the same notice, but did not really think about the implications. I agree, it is kind of a pain. Now if Hotmail would follow suit. From a user level, it’s going to be a better experience using gmail for me.

    As I think about it, this could make a big difference. Although, I always use plain text for my mailing lists.

    Maybe I should start using html emails now?

    • Hi Ron,

      Thanks for dropping by. Well, this is really a double edged knife. Spammers might find a way around but who knows right? for marketers, this is definitely a great thing and I seriously can’t deny that.

      Appreciate the comment and have a great weekend!

  2. Finally, another gift from Google this year. This would be surely effective and useful for all internet marketers.

    This time Gmail has finally announced that all images attached in Gmail emails will be displayed automatically. This is helpful for all Gmail users to make sure that they are not getting any unwanted images from unknown sender that usually compromise their computer’s security.

    The new change has also helped online marketers not only in increasing their click views but take advantage of Google’s features.

    A really big help offered by Google. Awesome!

    Just left the same message at Kingged.com.

    • Hello Annalyn,

      Thanks for commenting and yup, you are right. While some are not very happy with it, I still feel there are tons of advantages with this Gmail update. At least, I know I don’t have to worry about the images on my newsletters now!

      Haha!

  3. Hi Reginald,

    Good news, and not just that, its great news likewise!!

    As an internet marketer, who uses lots of email as a form of engagement, it will sure help out in increasing click through rates as mentioned by you.

    Thanks for sharing this, you are the first to let me know of this update.

    Thanks, and do have a nice day.

    • Hi James,

      Haha thank you for agreeing!

      This could be a huge plus sign for many and I can’t wait to see the effect of it. Who knows what will happen but certainly, I got a feeling this will help marketers a lot!

      Appreciate the read mate.

  4. This is certainly good news 😀

    I was planning to use fewer images for my newsletter, but seems like I need to change my plan a bit.

    As for RSS emails, I am planning on not using them (I know it would be foolish to not use this..but, I want to build a separate community on my list. Of course, I will be promoting posts within my newsletter, if they of the same topic).

    Anyways, thank you for sharing this, Reginald. Appreciate it!

    • Hey Jeevan,

      Thanks for commenting. When I found out of the changes, I had decided to change everything about my newsletter. I basically ditched my RSS to email and decided to create from scratch. Seems easy with drag and drop. Haha!

      I might use the RSS feature back in the future but … not yet for now 😀

      Glad you enjoyed it mate!

  5. Hi Reginald,

    Another benefit for email marketers is getting more accurate open rates. When this new improvement will be applied also to your Gmail mobile apps (early 2014), the measured open rates will be even more accurate.

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