In this AWeber review 2017, we are going to take an in-depth look at one of the popular email marketing solution (that are even recommended by most email marketing consultants).
We will go through everything you need to know about AWeber, including the advantages and disadvantages of using AWeber for business owners.
What is AWeber?
Until date, AWeber is one of the most popular email marketing and autoresponder tools for business owners and bloggers alike.
AWeber got its fame in the email marketing world because it offers excellent pricing, features, templates, interface and customer support.
AWeber Review: What are the features of AWeber
I’m planning to make this post as the best AWeber review, and therefore, I want this post to be as informative as possible. This post on AWeber review is more than 2,400 words and therefore, feel free to bookmark this for future reference!
AWeber is a full-fledged email marketing and automation tool and here are the complete (yes, C-O-M-P-L-E-T-E) features that it offers:
- Autoresponder Follow Up
- Expert Customer Service
- Subscriber Segmenting
- Sign Up Forms with Style
- Email Newsletters
- RSS to Email
- Drag-And-Drop Editor
- HTML Email Templates
- App Showcase
- Manage Subscribers
- Email Delivery Rates
- Email Marketing Tracking
- AWeber Stats App
- Atom App
- Email Marketing API
Phew, that’s a huge list of 16 email marketing and automation tools that will skyrocket your email marketing strategy.
No wonder why email marketing consultants always recommend AWeber, right?
1. Creating Campaigns Using AWeber
What I love about AWeber is the ability to automate your emails.
But wait! You probably heard that AWeber can’t do email automation like that.
Yes, you are right, but that was AWeber back in 2016. AWeber is now able to perform email automation and do all the excellent tagging you always wished.
The new AWeber sleek drag and drop editor will be the only thing you ever need when it comes to email automation.
Through statistics, click through rates (CTR) for automated emails are up to 35% higher than broadcasts. So, segmenting and automating your emails will be an effective strategy in building long-lasting relationships with your email subscribers.
When you use AWeber, you are no longer creating normal, boring email campaigns. With the inbuilt email automation by AWeber, you can not only schedule emails sequence based on time, but you can also create powerful action-based segmenting!
Here are three important email marketing strategies that you can use with AWeber (even though there are probably hundreds of them that you can build yourself):
- Welcome campaign
- Educational campaign
- Linking one campaign to another
NOTE: You can add elements like autoresponder emails and wait times, and set criteria for when someone starts a campaign.
2. Autoresponder Follow Up
Make no mistakes; AWeber email automation tool is powerful, and can skyrocket your email marketing to new heights.
AWeber autoresponder follows up sequence, you can:
- Save a lot of time
- Build relationships that last
- Increase engagements and more importantly
- Making the great first impression
Not only that, you can tag your email subscribers based on the actions they have taken. This ensures that you are growing your email lists and reduce the chances that your email goes into the spam folder and improve your unsubscribing rate as well!
3. Customer Support
AWeber customer support is good. At any point in time where you need help, you can fire up a question, and they are they to help out (unlike other AWeber competitors).
Here's what you need to know about AWeber customer support level:
- Just a call or click away
- Availability of knowledge base
- Weekly and monthly email marketing guides
- Constant updates on AWeber's blog
Current awards that AWeber had are:
- 2017 Stevie (Bronze) Winner for Sales & Customer Service
- 2016 Stevie (Gold) Winner for Sales & Customer Service
- 2015 Service Team of the Year Runner-Up, NCSA All-Stars
4. Subscriber Segmenting
Segmenting is important because you want to send the right message to them, at the right time.
Always remember that segmenting ensures they only receive content that is relevant to their needs. As a result, you have more engaged readers, better click-through rates, and more sales.
Here are a few ways you can segment your email subscribers based on their activities:
5. Email Sign Up Forms
Let's face this. You want to attract more subscribers to your email lists with sign up forms that look great on any device.
Need to grow your email list? AWeber can help!
AWeber comes with over 700 ready-to-use templates which make it easy to create professional sign up forms for your online business in minutes.
With AWeber, you can:
- Add forms to your website, blog or Facebook with just a few clicks
- Get more eyes on your emails
- Easily use matching colour schemes and forms that look good on any device
- Test your forms using AWeber inbuilt A/B testing
6. State-Of-The-Art Email Newsletter Software
Do you want to have an email newsletter software that connects you with your readers, and ultimately transforming them into die-hard fans?
I bet you do!
With AWeber, you can deliver the best email newsletters with just a few clicks.
Want to know why I recommend AWeber for all my clients?
Segment Your List
Segment your list based on people who read your last email or re-engage people who didn’t. It’s the simplest way to make sure the right people get the right messages.
Create Your Message
Drag, drop and edit - with AWeber’s email newsletter software, there is no design or coding experience required. Need images? We’ve got more than 6,000 to choose from.
Send AWesome Emails
We provide all the analytics you need to track your emails' success.
Use a Template
Choose from over 700 free newsletter templates, plug in your content and go. Need something extra special? We can build you a custom template too.
Yes, you read it right. The benefits of using AWeber is very clear. You have INSTANT ACCESS to over 6,000 stock images and 700 free newsletter templates.
And AWeber allows you to integrate easily with your social media accounts!
7. RSS to Email
Email marketing is a great way to boost readership but do you know why so many bloggers and business owners fail to achieve that?
They are not using the right email marketing software! A good email marketing software allows you to email blog articles directly from your website.
When you use AWeber, you can transform your most recent posts into a newsletter for your readers. And the best part, it is done automatically!
All you need is to hook up your RSS link to AWeber, and the rest are all taken cared of!
The technology that AWeber has allows you to broadcast email newsletter from all major blogs, regardless of the blog software you are using.
Do you know that the easiest way to keep your subscribers updated with blog content is through email automation? Sign up for free 30-days unlimited access to AWeber and skyrocket your blog traffic today!
8. Drag-And-Drop Editor
Drag, drop and send. How easy can that be?
Creating professional looking emails from scratch is easy. With the drag-and-drop editor, you no longer need to code and build your email templates.
A task that would take a few hours to complete could not be completed in just a few clicks.
Here is a few features of AWeber email marketing software:
9. HTML Email Templates
We receive hundreds of emails a day, and one of the best ways to make your email stand out is by making it memorable.
In this case, you wouldn't want to send those plain text email. You want to send them using a standard email template that is customized specifically for you!
But here's the thing. It is expensive to do one (apart from nerve-wracking with all the coding works).
When you use AWeber, you are going to benefit in terms of time saving and professional email template designs.
For starters, there are over 700 HTML email templates that you can choose from, ranging from 1-column, 2-column and yes, even plain text you're a die-hard fan of those.
There are also many color themes that you can use to match your website, and this is crucial. You want to brand your email marketing campaigns with the signup forms and even emails.
With AWeber, all of the above are achievable at no cost to you!
And if you are coming from another email marketing software or have your custom design in mind, you can upload it directly to AWeber.
10. App Showcase
Do you have landing pages and shopping carts that you want to connect to your email marketing software?
You can do it easily with AWeber.
There are hundreds of different integration that you can use with AWeber, including:
- Launch Effect
- Short Stack
- aMember Pro
- Member Mouse
11. Manage Subscribers
Do you wish to collect, manage and segmenting your subscribers with just a snap?
With AWeber, everything you need to build a healthy email list is available at your disposal, under one roof.
You can build your custom forms, tracking your subscriber's activity and action, segmenting your list or even moving your list from other email marketing services to AWeber can be done easily.
When I wanted to move my email list from GetResponse to AWeber, it took me under 15 minutes to completely import the lists. There was no need of support as it is just that simple!
12. Email Delivery Rates
Email delivery rates are vital and seriously, make no mistakes from this.
The ultimate goal is to get more eyes on your emails, and this can only be done when your email marketing software can deliver emails timely and accurately.
How good is AWeber delivery rates?
I would say it is excellent, and probably as high as 99.99%. With a good and clean list, you are pretty much able to get perfect delivery rates with AWeber.
And if you ever need help (which you certainly will somewhere down the road), AWeber regularly provide insider updates to ensure that you stay on top of the frequent changes that will affect your email marketing and delivery rates.
Plus, easy to read analytics will make sure that you know what's going on under the hood, any time of the day!
13. Email Tracking and Analytics
Ask any email marketing consultants (not marketers), and they will tell you that the only way to grow your email marketing is by understanding the analytics. Seriously.
Over the past decade, I've been helping business owners come in terms when email marketing; more specifically, helping them with email marketing consultancy.
One of the biggest concerns for business owners, entrepreneurs and bloggers is to understand the analytics. Strong understanding of email analytics will help you to:
- Send better emails (emails that get open and read)
- Make more sales (raise your hands if you doesn't like $$$)
- Drive traffic to your website
- Target (and understand) your audience based on their actions
Sending emails is always the first part of email marketing. The second part is to analyze the results. Finally, you will know how you can maximize and make more sales!
Important tip: If you want to start getting your emails read and ultimately achieve your business goals, start analyzing your email marketing results. You should start analyzing the results of your email after a few days of sending the email.
14. Check stats via mobile (AWeber Stats App)
According to statistics, we spend more time with mobile devices than anything else on the planet. Therefore, it makes all the sense that you are concerned about your email marketing strategy.
When you use AWeber, you can easily download the AWeber app on Apple App Store and Google Play.
What you'll get would be:
- Check scheduled broadcasts
- View your subscribers stats
- Watch email opens and clicks rate on real-time
- Keep tabs on follow ups / messages
With this feature, you can now gain a holistic view of your campaign that gives you up-to-the-minute stats on scheduled broadcasts, sent messages, subscriber activity and followed up messages.
15. Atom App
Now, hold on! AWeber also comes with Atom App which works as a mobile signup form that allows you to add new subscribers to your email list while you are on the go.
The magic starts when you successfully add the email subscribers to a list. For starters, they will automatically receive your first follow-up message immediately. As a result, you are not going to (ever) leave a new subscriber hanging and instead, creating the opportunity to connect with them instantly!
16. Email Marketing API
This. Is. Geeky. Stuffs.
When you use AWeber, you can easily integrate applications easily with AWeber's API.
As AWeber is one of the best email marketing software in the market, the company has created 'AWeber Labs' where you can set up and find apps to integrate with AWeber.
For beginners, you will 100% enjoy it since it is free to create a developer account and right after that, you'll have unrestricted access to all the information you need to start building your first app!
AWeber Review: Features (Recap)
If I would sum it in one sentence, I would say that AWeber is a great email marketing software that provides flexibility and tons of features for its users.
When it comes to email marketing software features, AWeber is very much at the top of the crop because it provides features that are high in quality and more importantly, reliable.
AWeber Review: How Much Does AWeber Costs?
According to AWeber, anyone can succeed with email marketing for less than a few lattes a month.
AWeber costs $19 per month, for up to 500 subscribers and unlimited emails.
For $19 a month, you'll get:
- Email experts who are available 24/7/365 to help you with email marketing
- Easy-to-use tools to create high converting emails and sign up forms
- Industry-leading deliverability
- State-of-the-art email automation system
Here are a full list of features, as well as the different email marketing plans to fit your needs:
Even one of my close contact, John Corcoran has nothing but excellent AWeber review:
AWeber plans are very flexible and if you are starting out, consider using the lowest plan for a trial run.
And if you are looking for some AWeber discounts, going for quarterly and annual billing option will just do the trick!
AWeber Review 2017: Why Email Marketing Consultants Are Recommending AWeber?
When it comes to email marketing software, AWeber is one of the best in the market. Affordability and reliable, AWeber is one of the best I have ever used for both business and blogging. Email marketing consultants are recommending AWeber simply because it is really easy to use and extremely reliable.
I totally understand that AWeber may/may not be the best fit for you. If you are having trouble deciding or committing on AWeber, AWeber is offering a free 30-days trial. All you need to do is to click on this link and start sending emails today!
Try AWeber out and take it a spin for a full 30-days. If it doesn't fit, just cancel the account at no cost to you.
BONUS: AWeber 30-days free trial doesn't limit you on email marketing. It comes with full access to all features, just like having a paid account.