Getting the Word Out: Easy Marketing Tips and Tricks to Promote Yourself

​Getting the Word Out: Easy Marketing Tips and Tricks to Promote Yourself

Whether you’re a budding entrepreneur, a start-up, a new small business, or are a team of one with little but an idea and a dream, one thing remains the same: to make it, you have to market yourself. It’s the number one skill that any person who wants to have any kind of success simply must have. 

We aren’t born natural marketers, so how do you cultivate this skill in a way that brings you real success? Becoming a whiz at marketing is easier than you think.

There are easy tips and tricks you can use - that don’t break the bank or take up tons of yoru time - to promote yourself and get brand recognition. We’ve laid out a few of these ideas below. 

Branded Merch, Promotional Items and More

Promoting yourself can be so much more than just printing a few business cards to give out. These days, entrepreneurs and businesses are giving out all kinds of cool merchandise to promote their business and provide little perks to their clients and customers. Items from sunglasses emblazoned with your logo, to toys like yo-yos and spinning tops, more traditional, professional items like pens and lanyards, and pretty much anything else in the world you can envision your logo on.

Online companies like can work with you to design great merchandise, bought in bulk at affordable prices, so you can shower your clients with nice little gifts that will remind them of your company and basically do the promotion for you. 

Many companies get really creative with these ideas, printing their logo on highly-sought after items like beer mugs and coffee cups, t-shirts and sweatshirts, ball caps and much more. It’s up to you if you want to go big with an item like this or just get some smaller printed merch like buttons and stickers to start out, but either way - branded merchandise is a great way to market yourself without having to spend a ton. People love merch so much more than business cards (though of course you should have those, too). 

Rebranding and Graphics

Before you go printing that logo on everything, have you thought about polishing it up a bit? Studies show that companies who “launch” or “rebrand” with a shiny new logo, updated graphics and new themes/color schemes, often have more brand engagement than those who stick to the same old thing. 

It doesn’t have to be a complete overhaul, but if you’ve already been thinking that you’d like to spruce things up a bit, why not now? Giving your website, logo, app or marketing material a shiny new upgrade can make all the difference in brand recognition and customer engagement.

People love something nice to look at. You can even make it an interactive experience by advertising your “relaunch” on social media and utilizing sites like Instagram to get more eyes on your brand. 

You could always hire a graphic design whiz to help you with your design, or go it on your own, with the help of free/cheap sites like Canva. 

Social Media, Email Marketing, and More

You’re likely no stranger to social media - is anybody these days? But you need to know how to use it correctly to promote your business. 

No matter what industry you’re in, whether you’re a small one-person startup or a bigger company, you should have a social media person who is a whiz at marketing and customer engagement. Having a page for your business on all the “big” sites such as Facebook, Twitter, Instagram, LinkedIn and more, is definitely key.

Scheduling posts, using add-ons like hootsuite or tweetdeck, and keeping up with analytics will all help you succeed. Pay attention to the posts that garner the most engagement from users, as well as what types of users are responding to your posts. Give clients and customers opportunities to share feedback, to participate in polls and giveaways, and be sure to thank them for their loyalty with incentives and perks. 

Another good “old-fashioned” way to keep your customers in the loop is an email list. You might think those have fallen out of favor these days, but you’d be wrong. Many businesses still see great success with an email list. It allows people to opt in and gives you a customized list of already-interested clients who you can go to with your promotions, new products and ideas. Treat your email list like gold, because that’s exactly what it is. 

Taking the time to analyze your Google data and other analytics is also really important. Look at things like SEO rankings and do what you can to boost them. You may not have tons of money to sink into it, but there are little tricks you can utilize. 

You may also want to look into creating an app for your business. This is especially true if you have a company that offers goods and services. People love to engage with apps, especially if it offers them further discounts, incentives or exclusive perks. If nothing else, make sure your website is mobile-optimized, as more and more people are primarily using their phones for all of their online business. 

Good Old Fashioned Advertising

Placing an ad in a local newspaper, website or sponsoring something local in exchange for logo placement will never go out of style. These methods of advertisement still remain one of the most successful. So, when in doubt, go with the tried and true. 

Marketing is a game, but it’s one you can learn to be good at. Using your own intuition, creativity and savvy - the same ones that led you to start your business - will take you far. If you try just one or two of these easy ideas, you’ll be able to promote your business easily and without having to spend a ton of money or outsource anything. Just believing in yourself and your business is half the battle, so you’re already well on your way!

Why You Should Start Using PDF for Your Business?

PDF For Business

Why You Should Start Using PDF for Your Business

As we live in a digital age, sharing documents from one computer to another is no longer a problem. The arrival of PDF (Portable Document Format) addressed this issue around the early 1990’s.

Its main purpose was to provide a standard that would maintain the fixed formatting of the documents which makes it easy for the person who receives it to see exactly as is. PDF is very popular in the entire world and the most commonly used formats especially for business.

One of the benefits is to maintain records, such as invoice, send memos and a lot more. No matter what device you’ll use to open the document, it will remain its format and look exactly as intended. 

If you are not into PDF for your business, check out the below reasons why this is vital in modern businesses.

Maintained Format

The common problem of using Microsoft Word in sharing documents is the fact that the transferred document often doesn’t look the same if it will be opened from a different computer.

The person who receives it may have an impression that you haven't put your effort when you finalized it. Confusion will easily arise, especially if it includes graphics, graphs or any formatted data and Soda PDF will help you avoid this problem. It also provides easy steps on how you can convert your file from word to PDF format.

Small size

PDF keeps the file smaller compared to other formats out there. It can compress but can also maintain high-quality. The format is perfect, especially if you are dealing with highly limited storage like your smartphone

Password Protection

This is vital for businesses who always handle sensitive information. A PDF document can be easily protected with a password which means limited people can only access the file, only the intended individuals whom you have shared its password. Indeed, it’s a great security!

Using different OS is not a problem

This format works perfectly in major operating systems which are commonly used nowadays. You can use either a PC, MAC, Android or iOS, the file can still be viewed.

Stood the test of time

Technology evolves quickly in this modern age, but PDF would stay as it is unlike other formats. Because it’s widely known and  already made a history, it’s not easy to remove this in our digital market and it would be difficult to expect everyone to adapt to a different standard. The popularity of PDF means it will last in the test of time. So if you’re planning to invest, it will give your company an excellent return of investment. 

You’ve got all the reasons now to start using PDF for your business. You can easily control the sensitive information, share documents with ease which can be accessed no matter what OS is used.

If you have limited time or for some reason you can’t open your laptop, you can view the file using your smartphone. It’s easy and accessible at the same time. 

Monetise Your Expertise: Steps To Creating Your Own Online Course

Monetise Your Expertise: Steps To Creating Your Own Online Course

Monetise Your Expertise: Steps To Creating Your Own Online Course

In this time of crisis, being stuck at home can either be a blessing or a curse. For those waiting around for the pandemic to pass, staying in can be a tough challenge. At the same time, there are others that have found ways to fill their days with productivity.

If you belong in the latter category, and have finally decided to use this time to create the course you have been putting off, you’ve come to the right place. 

In this article, we will detail the step-by-step of creating your own online course. Without further delay, let’s jump right in:

Step 1: Determine The Right Topic

Choosing the right topic is one of the steps that require the most consideration. While it is obvious that you must choose a topic that you are an expert at, it is also important to consider the demand of the topic.

It doesn’t necessarily need to be a professional training topic. People need help with learning all sorts of skills. Consider the informal expertise you may have developed in unconventional scenarios or from life experiences. 

Step 2: Determine Definitive Learning Outcomes

This is one of the most overlooked steps in the process of creating a course. Unless you are able to communicate definitive, quantifiable learning outcomes to your prospective learners, they will not be convinced to take your course.

Consider exactly what a student of your course will take away from the course. Make sure the benefits of the learning outcome are undeniable and objective. 

Step 3: Develop And Structure Course Content

Developing quality course material used to be a time consuming and skill oriented task. However, with the introduction of content authoring tools, designing engaging training modules has become much easier. 

With that said, even with the help of authoring tools, you will have to put a lot of thought in each training module. Don’t hesitate in taking advantage of all that online learning technology has to offer.

Try to add a lot of interactivities, videos, and animations to your course. Not only would these elements make your course more appealing, they will also help your future students make the most out of the knowledge you are trying to impart.

If all of this sounds too complicated to you, there is always the option of reaching out to professional training material development businesses.

Step 4: Determine The Right Delivery Method

Determining the right delivery method is not a difficult task. In fact, if you have followed the previous steps, your options have already been filtered to just a few.

The choice of delivery method of your course will depend on two things:

  • The kind of elements (videos, interactivities) you have used in your course material

  • The choice of learning platforms for your target audience

Only a few platforms will satisfy both requirements- supporting your course content media, and being popular within your target group. Once you have narrowed your options down to a few choices, research on the user reviews and post-sale support of each of the options to make your decision.

Step 5: Marketing Your Course

Besides creating the course itself, marketing is perhaps the most important step in this whole process. After all, if nobody knows about your course, how will they take up your course?

From listing your course on dedicated elearning platforms like uDemy to supporting it with a strong social media presence, the scope of marketing a course goes far and wide.


Just as all the free time you have is great for developing your course, it is also a great time for your potential learners to learn something new. It is one of the best times to author and publish your online course to drive a passive income. 

Have questions? We’d be happy to help! Simply drop your queries in the comment section below!

5 Effective B2B Lead Generation Strategies for SaaS Startups

5 Effective B2B Lead Generation Strategies for SaaS Startups

5 Effective B2B Lead Generation Strategies for SaaS Startups

SaaS startups are becoming more common these days as computer users are increasingly shifting towards using online services instead of desktop apps. Thus, SaaS marketing is a fiercely competitive industry and only the most savvy companies survive. 

In the SaaS industry, you have to constantly remain on top of your marketing game if you want to gain an edge over the competition. Online services companies are able to spend upwards of 40% of their overall revenue on sales and marketing. 

They also tend to have really talented marketers who have a wealth of resources on their disposal. With money taken care of, strategies come into play. SaaS companies have little room for failure in their marketing strategies. 

But for all its complexity, it is still possible to successfully market a SaaS company and acquire new customers. 

SaaS lead generation is therefore a multi-faceted strategy, one which will rely on organic traffic (SEO), content marketing, traditional lead prospecting and so on. 

The goal with a SaaS lead generation strategy should be to acquire high quality qualified leads that have a high chance of conversion. 

In this guide to prospecting leads, we’ll share effective strategies SaaS startups can use to acquire new customers. 

1. High Quality Leads

Many marketers fall into the trap of concentrating on the number of leads they can acquire, no matter what kind of lead it is. 

The reality is however, low quality leads that have no chance of converting into revenue generating customers are useless. 

These days, the emphasis of lead generation efforts should be on acquiring marketing qualified leads. This is an approach for quality over quantity. 

Total number of leads is a meaningless statistic these days. Qualified leads are what matter. 

A low quality lead is one where the person in question has no intention of buying your services. Spending valuable sales and marketing resources for this is of course wasteful. 

So with this shift towards marketing qualified leads, how do you actually do it?

That’s what we’ll discuss in the next section..

2. Ideal Customer Profile

Before you can even think about generating leads for your SaaS startup, it’s time to think about who you want your services towards.

What is your ideal customer's income? How about their age bracket?

Creating an ideal customer profile will help your lead generation efforts later on, as you can execute campaigns that are targeted at a certain portion of people, rather than everyone. 

3. Website SEO

Organic traffic from Google and other search engines can be a great source of lead generation. 

What’s great about SEO is that it’s not like traditional marketing where you’re bound to spend lots of money. 

Great SEO can be done by tweaking your website for best practices and a great user experience. A part of SEO also heavily relies on content. 

Creating content that’s targeted towards your ideal customer profile will help you attract visitors who already have an interest in your services, or services similar to what you offer. 

The key is to create content that’s geared towards buyer intent topics, such as reviews.

SEO is a great strategy but what it does require - and lots of it - is time. 

Google will recognize the topics and content of your website and rank it based on how relevant it is. 

This is a time consuming process, but you don’t have to spend a lot of money for it. There are a lot of great SEO resources and well-priced SEO experts to hire. 

4. Case Studies

Case studies are a great idea for generating content for your website. Nothing builds trust more for potential customers than reading about case studies in which it is communicated how your startup helped another company through its services. 

Focus on building detailed case studies which highlight the before and after effect of your SaaS services. 

Case studies can also help convert warm leads into ‘hot’ leads. Customers who’re having second-thoughts about your services might feel reassured after reading case studies and looking at the results your services got for other customers. 

5. Personalized Email Campaigns

Email gets a bad reputation because of how misused of a medium it is when it comes to lead generation.

If you sincerely want to help potential customers through your SaaS however, personalized email campaigns are still a powerful lead generation strategy. 

For SaaS companies, email campaigns are useful if they have a sizable readership on their blogs. 

This is why having content and call-to-action for email newsletter signups is so important. 

If you have a good email list to work with, you can often generate leads by sending personalized email campaigns. 

The chances of success with this are higher since the recipients have read your content and shown an interest in future content by signing up for the newsletter as well.

Free Resources For Business And Marketers During Covid-19

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List of Free Softwares and Courses During Coronavirus (Covid-19) Pandemic for Business & Professionals

Is Covid-19 affecting your business? I bet it has some effects, one way or another. In this article, you will find free software and courses that are offered during this pandemic.

Quick Navigation

Software / SaaS for Free or on Extented Free Trial

Airtable Pro Plan free

Airtable Pro plans available for free—with no time limit—to any non-political humanitarian groups working on COVID-19 relief efforts.

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Calendly Premium features for free

Calendly Is offering free Zoom And GoToMeeting integrations to help remote workers stay connected.

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Hootsuite free access to Professional tier

In response to the global economic impact of COVID-19, Hootsuite is offering free access to our Professional plan to help small businesses and nonprofits stay connected to their customers and audiences.

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ZOHO’s Remotely free

Zoho Remotely will enable you to take your work remote by offering a complete suite of web and mobile apps that will help you communicate, collaborate and be productive.

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Audiencefy – Freee for 6 Months

Segmentation and eCommerce analytics app. Grow Shopify sales and exponentially increase eCommerce revenue.

Learn more: is Free

Free Upto 10 members and Subscription fees reduced by 75% to support organisations during this difficult time.

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SilFer Bots – Freee for 6 Months

SilFer Bots Messenger Marketing Chatbot building platform providing 6 months of their Pro Unlimited Plan.

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Atlassian cloud for free

Free access to Atlassian cloud projects including Jira and Confluence.

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1Password free Business Plan

Removing trial limits to help businesses work securely from home.

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Freshworks unrestricted access

If you’re a small business with less than 50 employees, they’re offering you free and unrestricted use of our customer engagement tools, Freshchat and Freshcaller, for the next six months.

Learn more:

Pandadoc free tier (eSign plan) gives unlimited everything

Unlimited document uploads – upload and send as many documents for esignature as you’d like, unlimited esignatures – collect an unlimited number of safe, secure, and legally binding electronic signatures & payment processing – accept a credit card, paypal, or ach payment the moment your doc is signed.

Learn more:

Nimbus Business version free

That’s why they’re offering businesses a free business version of their services for the next few months.

Learn more:

Adzooma fully free until June 1, 2020

From now through to at least the start of June 2020, agencies, small businesses and anyone else who are using Google, Microsoft or Facebook to promote their business or services, will be able to benefit from the time and cost efficiencies that Adzooma can provide, for free.

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CTARe providing 2 months free

Free for website security and reduced prices for remote computer (PC & Mac) management.

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Wrike Professional plan free for new users for 6 months

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ZOOM Unlimited meeting times and break out rooms

Zoom is doing everything we can to provide resources and support to those navigating the coronavirus outbreak.

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Microsoft Teams – Free 6 month subscription

Make Teams available to as many people as possible, they aim to support public health and safety by keeping teams connected while they work apart.

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Hangouts Meet, free for up to 250 users per call and 100,000 viewers for live stream

They will begin rolling out free access to our advanced Hangouts Meet video-conferencing capabilities to all G Suite and G Suite for Education customers globally.

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Dropbox Business – Free 3 Month Subscription

Dropbox is offering free Dropbox and HelloSign subscriptions for a three-month period to nonprofits and NGOs that are focused on fighting COVID-19. In addition, Dropbox is offering free 3-month subscriptions to K-12 teachers who are facilitating distance learning.

Learn more:

Cloudflare for Teams for small businesses

Cloudflare is offering Cloudflare for Teams seats at no cost for small businesses through September 1. There is no commitment to continue using the product after September 1.

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Zencastr Hobbyist Plan free

There will be no limits on recording hours or participants for Hobbyist users. They’ll keep this in effect through July 1, 2020.

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Weberlo – Free UTM Link Builder

Online Digital Marketing SaaS Tool For Funnel Tracking & Analytics.

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SpyFu – is Free for Anyone Who Needs It

They will offer a Basic Premium plan, free for 2 months. (Check in with us at the end of that period if you need additional time.)

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TechSmith Snagit, and TechSmith Video Review Free Until July 30, 2020

These temporary versions of TechSmith Snagit, their screen recording tool, and TechSmith Video Review, their asynchronous collaboration platform, will work through the end of June 2020.

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Krisp – Free plan and dropped prices

COVID-19 Response: New free plan and dropped prices Krisp can help clear all background noise from your professional conversations. All users get 120min/week of free noise cancellation for next 6months.

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Vectera – Better online client meetings

Vectera is the easy way to meet clients online. Free till June 1, 2020.

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Yext Answers – Free for 90 days

To ensure strong customer communications, they are offering Yext Answers for free for 90 days.

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Loom – 50% OFF on all paid plans

Loom is the most effective way to get your message across, no matter where you work. Cutting Prices, Removing Limits.

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RingCentral – Voice, Video, Team Messaging, Contact Centers

If you’re an educator (K-12 or community college), health-care provider, non-profit, public sector, or news and media organization, tell us a little about yourself and they’ll get you up and running right away.

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Slack – Free upgrades to paid plans for teams

Free upgrades to paid plans for teams working on coronavirus pandemic research, response, or mitigation. Interested teams can email a special address to get this set up, and a consultation on how best to get started with remote collaboration. [email protected]

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LogMeIn – Free Emergency Remote Work Kits

Free emergency remote work kits for health care providers, educational institutions, municipalities & non-profit organizations for 3 months.

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Intermedia- Free Video Conferencing

Free Video Conferencing for all of 2020, and Pro Video Conferencing until 2021.

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Vidyard- Free Video Tools

Vidyard introduces secure video messaging to enhance internal communications during the Coronavirus pandemic. Now available to all businesses for free.

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Discord App- A new way to chat with your communities and friends

They are temporarily upping the limit on Go Live to 50 people at a time, up from 10. Go Live is free to use and lets people privately stream or screen share apps from a computer while others watch on any device — so teachers can conduct a class, co-workers can collaborate, and groups can still meet.

Learn More:

Panopto Adds- Free Offer 3 Months

Automatic recording and sharing of recurring zoom meetings, offers businesses, universities, colleges, and schools unlimited, complimentary panopto enterprise for three months

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Mailchimp’s COVID‑19 Response

Mailchimp announces a $10M price relief fund to support small business customers & free standard Mailchimp accounts for eligible public service organizations.

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Adobe – Free Creative Cloud tools offered to students through May 31, 2020

Adobe also has a vital role to play in schools, businesses, and government agencies, and earlier this week we began to offer free 90-day access to Adobe Connect, our web conferencing solution, until July 1, 2020.

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Bitdefender offers up to 12 months of FREE enterprise grade security for ALL healthcare organizations

Bitdefender helps healthcare providers to work at full capacity on delivering care during the Coronavirus pandemic, without worrying about falling victim to the ruthless, opportunistic attacks revolving around this crisis.

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Courses and Education Free or on Extended Free Trial

Want to learn a new skill during Covid-19 lockdown? This is the time!

​Here are some of the best free courses for the public.

Free Access to Premium Course Blogging for business by Ahrefs

Learn how to grow your blog past 100K monthly visitors and turn thousands of your readers into paying customers.

Learn More:

MOZ SEO courses are available for free with the code ‘wegotthis’:

Now through May 31, they’re making courses in Moz Academy free for our community.

Learn More:

Free courses on SEMRush

Free online digital marketing courses and exams from Semrush.

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Link Research Tools SEO Certification

Join the LRT Associates – an own Class of Experts, and a highly reputable and sought after certificate (a total value of €445).

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​Spocket SEO

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CXL Growth Marketing Minidegree

They are offering our Growth Marketing Minidegree to people whose livelihoods are affected by COVID-19.

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Oberlo Dropshipping 101 course for free. Use the code ‘LEARNFROMHOME’

Oberlo 101: Start your first online business.

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Smart Passive Income Media (SPI Media) courses

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Free SEO Training Course craigcampbellseo

Advanced SEO Courses completely FREE it’s normally sold at £800 per person, but anyone who signs up in the next 7 days will get access completely FREE of charge.

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Yoast SEO training free

All-around SEO training.

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Schema Markup Boot Camp

This Bootcamp was created to help digital marketing agencies take full advantage of the vocabulary and show how to do markup on a website to get great organic search results.

Learn More:

Conversion Optimization course free

If you are working from home during the virus outbreak, please become a data-driven digital marketer for free.

Learn More:

Traffic Research Bunker Edition:

Until April 15th 2020, Traffic Research Bunker Edition is being given out for free to help people during COVID-19.

Learn More:

Free courses on Udemy:

To support you through this time, Udemy have put together this collection of free courses from our learning marketplace.

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Free courses on Coursera

To help our community during this critical time, they are launching new, free resources, as well as surfacing interesting course collections, community discussions, and expert interviews.

Learn More:

All 10 of Nikon’s photography lessons are streaming for free

Nikon’s mission has always been to empower creators. In these uncertain times, they can do that by helping creators stay inspired, engaged and growing.

Learn More:

LinkedIn – Free 16 LinkedIn Learning courses

LinkedIn is giving free access to 16 LinkedIn Learning courses on how to effectively work remotely. Remote Working: Setting Yourself and Your Teams Up for Success

Learn More:

Codecademy – Scholarships for Students Affected by COVID-19

They offering 10,000 scholarships to Codecademy Pro for free to high school and college students across the world for the rest of the school year.

Learn More:

The difference between first, second, third-party data and how to use them


The difference between first, second & third-party data and how to use them

Our society today is generating an enormous amount of data on a daily basis.

The source of this data generation includes the internet, social media, services, communication channels and so on.

Proper data analysis using the right systems can be used to improve a variety of processes involved in healthcare, energy production & distribution, finance, communication, marketing, etc

Data is an extremely valuable resource that can be fed into advanced systems and used to address a lot of societal issues.

In digital marketing, customer data can provide high quality and in-depth information about changing consumer behavior, needs and interests.

These distinct pieces of information can then be used by marketers to develop and implement an effective and efficient marketing strategy.

The primary aim of data-driven digital marketing is to utilize consumer insights to develop personalized content that will prompt conversions and sales.

In this article, we are going through the difference between first, second and third-party data and how to use them.

First-Party Data.

First-party data refers to information your brand obtains on your audience and customers.

First-party data plays a major role in site and customer relationship management (CRM) retargeting efforts because it provides you with insights about your existing customers.

This makes the information obtained reliable for making forecasts on future user behaviors and patterns.

With first-party data, you can target your customers by capitalizing on previous actions they have taken on your brand's website.

First-party data include information collected from users' behavior on your website or mobile application, surveys, customer relationship management (CRM) platform, customer feedback, point of purchase, etc.

How To Use First-Party Data.

The high quality, accuracy, and in-depth nature of first-party data increases its value and relevance in enriching your digital marketing efforts.

First-party data is also associated with minimal privacy risk as you are required to seek the consent of your customers before collection.

During the process, you are expected to comply with all the rules and regulations surrounding consumer data protection and privacy.

As the marketer who collects and manages this data, you have direct control and outright ownership over it.

Here are​ three ways you as a marketer can use first-party data:

1. Personalize customer experience:

The data you collect can give in-depth knowledge of your visitor's needs and interests. You can then use these insights to create personalized content and advertisements. Meeting the needs and satisfying the interest of your audience is one way to stimulate repeat purchases.

2. Predict trends:

First-party data can provide you with valuable insights into your customer's behavior. With this information, you can predict how they will respond to your marketing strategy or product offerings.

3. Improve Audience segmentation:

You can use the rich insight first-party data generates about your audience to organize them into different groups with similar behavioral patterns, preferences, and interests. This increases your chances of success with personalized user experience.

Second Party Data.

Second-party data is information that a company collects from its audience and trades with another company in a mutual agreement.

This data is from a different audience other than your own with whom you do not have any connection with.

Second-party data is basically a second-hand data because it is the first-party data of another company.

It typically includes information gotten from surveys, customer feedback, past purchases, product interests, digital interactions and so on.

For you to drive up sales and improve overall growth, you cannot rely solely on data gotten from your audience. Therefore, the need for second-party data from a trusted partner with a demographic that is favorable to your business interest.

Second-party data plays a pivotal role in helping you to expand your reach, target a new audience and possibly capture new high paying customers.

How to use second-party data.

There has been a rapid increase in the number of participants leveraging second-party data. This massive surge in its use can be attributed to more companies recognizing it's value.

The use of second-party data provides you with similar benefits of first-party data but also gives you the ability to gain a broader understanding of different consumer needs and interests.

Below are some ways for you to use second-party data:

1. Enhance your marketing campaigns:

Second-party data can provide you with deeper insights to improve your marketing strategy and targeting tactics.

2. Enrich your database:

First-party data is of high quality but limited in its scale. This is because it consists only of data gotten from your existing customers. Enriching your database would require additional data from a trusted second party. An increase in your database will allow you to expand your digital marketing campaigns.

3. Reach new audiences:

First-party data limits your marketing campaigns to only your existing customers. You cannot rely on this for sustainable and effective business growth. You can use the information gotten from second-party data to expand your reach and generate more exposure from a new market that will be beneficial to your business interests.

Third-Party Data.

Third-Party Data is data that you purchase from external sources who did not collect the data directly. These external sources are companies or entities referred to as Data aggregators.

Data aggregators obtain the data they sell from other brands, businesses, and organizations. They pay the initial data collectors a certain fee in exchange for the data. These data are managed and stored in a central database as third party data.

A significant number of companies sell their first-party data to data aggregators which makes them accessible through different mediums.

After collecting large amounts of data from different publishers, the data collectors categorize them into different segments.

These include but are not limited to psycho-graphic factors (like audience behavior, user preferences, interests, etc), demographic factors (like age, gender, occupation, income level, etc), industry and so on.

The categories can further be broken down into specific sections from which the buyer can pick. These sections usually align with their business interest or marketing tactic.

Some benefits of third party data is access to a large pool of user data and its extensive coverage.

However, since this data is not collected directly from your existing customers, it is not exclusive and available to your competitors.

How to use third party data.

1. Discover new audiences:

The broad scope of third party data can help you identify a new demographic that might have an interest in your products or services. This allows you to expand your reach, make more sales and grow your business. You can also study user data to identify common preferences and use that information to improve a new product you might be developing, to make it more appealing.

2. Increase the accuracy of your targeting:

The proper analysis of third-party data can help to increase the precision with which you target specific sections of your audience.

3. Complement your first-party data:

While first-party data provides you with high quality and quality information on your existing customers, it might be lacking in volume. This is especially true for small to medium scale businesses.

Third-party data helps to provide you with the scale first-party data usually lacks. Using third party data gives you an ability to reach a wider volume of users who might be interested in your products and target them with personalized advertisements.