Marketing Strategies For Ecommerce Platforms

Online market competition has never been this high, with every operation, there is a new competition that comes every day. Various digital marketing strategies are employed so that it can be difficult to distinguish them from each other. This is because standing out in the crowd is essential in driving an online business to success.

Make A Sound Marketing Plan

Strategies are only as effective when used correctly. You will need to get the timing down on each of the measures you want to use. This will help you organize the flow and check the required outputs at the right time and make the necessary adjustments timely. This is just the basic flow in making your e-commerce run smoothly and make it grow.

1. Focus On Driving Traffic

This is not a one-time phase, in fact this should be designed to run whole-year round. Make a list of actionable items to keep your site at the top of search results and draw more traffic (preferably with intent) into your site. You will also need to make sure that access is easy and available 24/7.

2. Lead Generation

When you have visitors especially at the early stages of your business or whenever it’s applicable, make the effort to generate more leads with promotions. With the different strategies mentioned below, you will be able to generate more leads that can be converted to sales. This will help you expand your base as well as increase your sales.

3. Expand Your Presence

After securing your site’s accessibility and establishing measures to attract visitors into your site, you will need to make your business presence felt through different channels and on different social media platforms. Entering social media will give you access to a host of customers that spend considerable time online. By engaging them with effective media and content, you will be able to build your brand through the support of followers who can also be customers.

Effective Marketing Strategies

When it comes to digital marketing, there are a lot of strategies you can choose from with the technology that we are using as of today.

1. Build Your Customer Base with Quizzes

Getting the personal information of your customers while signing up and without hurting the conversation rates, is a challenge among marketers. Besides their email address you must give prospects a compelling reason to share more detail. One of the most effective ways to do this, is to make use of lead generation quizzes. By making your customers answer some forms and quizzes, you get to assess their personal style finders and you can segment them accordingly with their results. 

2. Optimize Your Site

The success of online businesses is largely dependent on the results from search engines. There is an immense gap in online traffic for sites that appear on the top of the page than those at the bottom. If you’re handling a lot of different products, you can employ the services of an SEO company to keep you at the top of the results page. There is an average of 33% of people that only visit the first organic page of the page and ignore the rest of the sites. This makes it a very competitive stage and you need to keep your e-commerce business front and center of that stage.

3. Don’t Settle Quickly with Empty Carts

Sometimes when you have an under-optimize page, your customer may land on a 404 page or a sold-out page. This becomes the end of a customer’s visit to your site. But it doesn’t necessarily have to be that way. By putting an assertive welcome message on that page along with a list of products on sale you can convert those empty carts into sales. You can also add the number of recent sales for each product. This will give you an added social proof factor that will improve the confidence of your prospects in the products that you sell. Of course it is advisable to place a button that will return your guests to the homepage. This way you can reset the prospect’s journey on your site. 

4. Convert Abandoned Carts with Discounts

As a marketer, you should not neglect your consumer’s cart and wishlist because they can turn out to be a potential buyer. One of the few reasons why they are not checking out these items is maybe because they feel something is lacking such as a  discount or an incentive from the company. In order to make your customers remember their abandoned cart, you can send them an Email Marketing Strategy called abandoned Cart Series and you will include there what items they left in their cart. You will then promote the purchase with a discount so that they will continue with their order. In this way, you can encourage them to purchase their wishlist and establish high open rates and conversions with your customers. 

5. Send Customer Testimonials via Email

Customer testimonials have a huge impact on e-commerce sales. When used and implemented in the right way, this can generate more consumers in the future and add a great impact on your business. Other e-commerce brands put up their customer feedback on their websites and product pages but other brands incorporate this with their email marketing. When sending out your promotional email or post-purchase drip you can include the reviews of the customers of the products you are trying to promote. With this, consumers will be more intrigued about the product and will likely check the product out because of these reviews. 

6. Convert Sold Out Goods with Equally Great Products

For online shoppers, finding your sought-out product to be sold-out is frustrating however a good seller can turn this situation into a golden opportunity. Many online sellers find ways to remove the disappointment of the consumers when the item that their consumer is sold out already by grabbing their attention to other products that are similar to the product that they are looking for. It's a great way to convert your customers to great leads and increase sales with this strategy. You can put on your website that while the item that they want to purchase is already sold out they can select other products that the company is also offering, aside from that they can recommend them to other similar products that they have so that these items can be sold too and customers might consider these suggestions.

7. Take advantage of Free Shipping

Free shipping is one of the most anticipated vouchers for the customers because they tend to buy more items when the shipping fee is free. It helps encourage customers to purchase the items they want that ultimately helps the company to generate more sales.

You can also apply a minimum order requirement to avail of the free shipping voucher. This is a good way to help customers maximize the voucher as well as increase your revenue. Many customers bulk up their orders to get free shipping rather than getting discouraged by the minimum purchase price. 

8. Ask for Referrals at The Right Time

While word-of-mouth is one of the most effective referral techniques, you can make use of sending emails to your customers. In that email you can tell them that if they refer their friends to purchase or avail of the services you both of you will earn something. This type of referral bonus does not only motivate your potential customer but also your current customer to gather more sales for you. This can be effectively used when using discount vouchers for first-time buyers. It has been used as an effective promotional strategy to increase the customer base of your e-commerce business.

9. Transform One Time Purchase into Subscription

A lot of online stores make use of upselling and cross-selling to boost their average sales. There are online stores that when you are already proceeding with your payment, you will be given a choice to either proceed payment with a regular price or a member price. Sounds enticing right, so when the customer is about to checkout, you will then offer a membership upgrade and a better price. Make sure you highlight the benefits of being a member by showing comparisons between them and a regular buyer. This can be done through price comparisons to members and non-members, additional perks, and others. Your goal is to make the subscription option stand out in your design to encourage consumers to choose the membership option.

10. Stay in the Spotlight

If you’re doing a sales campaign, most likely you will be sending promotional emails to your customers so that they will be informed about it. Sales promotions also help your company find the customers who have a purchase intent by providing them with incentives. You can also use social media influencers to include your product in their blog across different media. These endorsers should be relatable to your target customers and capable of promoting your product organically. In today’s age of social media, there is a strong force that influences buyers by inspiring them through a person’s content. 

Advantages of Digital Marketing for E-commerce

Marketing is an integral part of any business across all industries. With e-commerce, identifying the different avenues of digital marketing to give your products the appropriate exposure and presentation to your customers plays a major part in the generation of sales. Therefore, the main advantage of digital marketing is that you can reach your targeted audience in a cost-effective and measurable way. One of the advantages of digital marketing includes the loyalty of your consumers to the brand of your company that then drives online sales. 

1. Wide Audience Range

Your website can reach global customers and allows you to find global trends, new markets, and trade with a very small investment. This will potentially open a new area in your customer base which could increase your sales dramatically.

2. Low Overhead Cost

If a company planned properly and targeted the digital marketing campaign, it can reach the right customers that are profiled by the company at a low cost and not risking their budget more than using the traditional marketing methods. 

3. Measurable Results

Web analytics and other online metric tools can be used to measure online marketing for the company that makes it easier to know how effective the digital campaign has been. It can be obtained in more detailed information about how customers are using the website and responds to the advertisements. 

4. Personalize Each Customer

When your customer database is connected to your website, you will then welcome them with targeted deals anytime anyone visits the website. The more they buy from you, the more easily they are able to build their consumer profile and you can sell to them in the most effective way according to their liking.

5. Customer Engagement

People don’t only buy the products you sell but ultimately they come back because of the value offered. A strategy created in making your customers trust you and your brand will not only keep your customers, but they can also spread the word for you. By stepping with social media and managing it carefully, a company can build customer loyalty and create a reputation for their future consumers for being easy to engage with.

6. Social Currency

Digital marketing lets you use content marketing strategies to create engaging campaigns. These contents are images, videos, articles that will acquire social capital moving from user to user, and becoming viral.

7. Improve Conversion Rates

Online shopping is a thing now that’s why putting up your own website can make your customers just a few clicks away from buying your products without any hassle. Digital marketing can be smooth and instant in comparison to other channels that allow people to get up and make a phone call, or go to a store.

There are already more than 50 million mobile devices in the UK alone in 2020. This is expected to rise in the near future. This makes a lot of companies including yours accessible by everyone at their fingertips round the clock, daily. This makes keeping your site accessible and visible for everyone you’re intent on doing service with at the top of your objectives.

6 Ideas To Improve The User Experience Of Your Website

Your website visitors expect a seamless and engaging experience. To hold attention and convert leads, there are many different things you’ll need to focus on. It’s advisable to use conversion rate optimization tools to assess the performance of your site. Besides this, try the following six steps.

1 . Simple Navigation

One of the simplest ways to improve user experience is to ensure that the navigation is simple. Users should be able to move through the various features and sections of your website without guidance. Ensure that your visitors can find the answers to all of their queries easily on your site. It’s also advisable to use chatbots, to cover any extra queries and improve customer service.

2. Personalized Experiences

In 2020, personalized marketing is right on-trend. This style of marketing attempts to appeal to consumers on an individual level. One brand using personalized experiences on its website is ‘Shutterfly.’ First, they ask users for access to their photo library. From here, Shutterfly displays that person’s photos on the various items in the store (photo mugs, photo calendars, etc.). Using AI and social media preferences, you may be able to offer your customers a personalized experience.

3. Social Buttons

When consumers read an intriguing article or watch an exciting video, they want to share it on social media. This is good news for brands, so make sure that you provide social sharing buttons on your website. Remember that your consumers may use a range of different platforms, so it’s best to incorporate all social sites, including Twitter, Instagram, Facebook, etc.

4. Engaging Calls To Actions

Guide your visitors through your site by using engaging and distinct calls to actions. The trick is that you don’t want to be too ‘salesy’ about it. This year an increasing number of brands are using conversational copywriting. A conversational tone isn’t just useful for a call to action; it’s useful for your overall content. Consumers respond well to a casual tone of voice, and these tones are also handy to optimize for voice searches.

5. Authentic Photos & Videos

Most brands know that using attractive photos and videos is vital. The best thing to do is to use authentic images of your employees, as opposed to stock photos. Authentic photos can help your company seem more professional and personable. When it comes to your videos, employee-generated content can help to widen your reach and save you money on marketing. High quality video content will also help to boost your SEO.

6. Fully Responsive

It’s essential to make sure your site is fully optimized for mobile. The vast majority of searches are conducted via mobile phones, so your layout should look just as perfect on a phone screen. Free tools such as Google Page Speed Insights can help you check your page speeds on different devices.

With lots of competition online, it’s advisable to invest in custom website design. Using a professional design company, you’ll achieve the perfect site to represent your brand and generate leads.

Building The Aesthetic Of Your Firm, Piece By Piece

All firms have an aesthetic of some kind, either directly or indirectly. Some companies do seem to take their image more seriously than others. For instance, consider Disney Corporation’s expansive legal team and careful board of directors, always and forever mindful of keeping the magic alive, and ensuring that families feel comfortable including them in their children’s lives. This is no accident.

However, while that example is somewhat behind the scenes so as to look natural, other brands are very direct regarding how they preserve their image. For instance, consider the Apple store. Minimal products, minimal decoration, no sales clerks, only mobile pay systems. A white aesthetic and clean lighting adds to the effect, showing you that these products are polished, reliable, and on the cutting edge.

Building the aesthetic of your firm, piece by piece, is a journey you will reach many milestones in, but never truly complete. However, learning how to get started, even if you’re running a humble operation, can be one of the best soft marketing strategies you can adopt. Here’s what that may look like:

From The Freebies Up

Developing the best freebies/merchandise can help you show consumers that you pay attention to detail even when branding using seemingly inconsequential items. For instance, quality tote bags from 4All Promos can be a very useful and impressive product to give away at business expos, because the quality itself shows your firm’s dedication to excellent, while also managing your reputation in a practical sense. Remember, an aesthetic is much more than a logo, but the entire measured output of your UX design.

Managing Staff Behavior

Remember that your staff are your representatives. If they continually act with irrationality on social media, or do not take good care of their cars or uniforms, or are rude to customers, managing staff behavior may be necessary. Through incentives, encouragement, fair discipline and most importantly of all, outfitting them correctly, you can establish an excellent new normal within your firm, and ensure that your staff become more than just workers, but top-down ambassadors of your brand. There’s nothing more impressive to a consumer than a staff member who truly believes in the vision of the company, in a totally non-artificial sense. You can sure this will leave a long-lasting aesthetic impression of your firm.

Graphic Branding Is Key

Of course, it’s important to theme your color palette and to ensure your graphic design is appropriate to the industry you are trying to partake in. For this, hiring expert graphic designers, or taking a chance on proven freelance professional can open you up to creativity that will continually surprise you. A strong, clean, professional and interesting visual motif can allow you to grow your brand with much more power and potential than a bland firm - and even more ‘clinical’ businesses, such as law firms, can benefit form this approach. Invest your money here wisely.

With this advice, we hope you can more easily build the aesthetic of your firm, piece by piece.

Is Your Business Making These Cybersecurity Mistakes?

Cyberattacks are becoming increasingly more common – and small businesses tend to be the victims. Studies suggest that one in five small firms have been hit by a cyberattack. As a result, having good cybersecurity measures in place is essential.

Most companies understand the basics of cybersecurity. However, many companies fail to do enough. Here are just some of the most common cybersecurity mistakes that companies make.  

Using outdated software

If software isn’t regularly updated, it won’t be secure against the latest threats. Some people fail to update software simply by never shutting down their computer – most updates require you to restart your computer and if you’re constantly leaving it on standby, your software will never have a chance to update. However, another more dangerous problem is using old versions of software that are no longer supported. Such software may no longer be receiving updates and could be vulnerable to every new threat that is developed.

Migrating software can be complicated, which is why some companies put it off and continue using old software. It could be worth looking into a database migration service to help you. When choosing new software, make sure that it receives regular updates and is well supported.

Using weak passwords

You can have the most robust firewall and anti-virus software in the world, but it will all be for nothing if you’re using weak passwords like ‘1234’ or ‘password’. Cracking passwords is still one of the most common forms of entry for hackers. It’s therefore important that you use strong passwords.

The best passwords are over 14 characters and consist of random strings of number and letters (upper and lower case). Such passwords aren’t easy to memorise of course, which can be an issue as it often results in people writing down these passwords somewhere where they could be stolen. Fortunately, there are a few tricks that you can use to create memorable complex passwords. This could ensure that your passwords are as secure as possible.

Having no backup

Hackers may try to steal, encrypt or delete information. This is particularly the case with ransomware attacks, in which a hacker may effectively take your files hostage. Having data backed up could allow you to continue business as normal afterwards. If your data isn’t backed up, you could end up losing valuable information, which may even make it impossible to continue operation.

There are many different forms of backup that you can use from external hard-drives to the cloud. Start backing up your files now if they’re not already backed up. You can read more about forms of data backup online.

Not scanning websites and emails

One of the most common ways in which viruses enter computers is via attachments on malicious emails and automatic downloads on unsecure websites.

 Many antivirus programs come with scanning tools that allow you to check if an email or website is potentially dangerous before clicking on it. If you don’t have these scanning tools activated, it could be worth looking into them. While email servers and search engines can offer some warning, these scanning tools could help to offer a more effective warning before clicking on emails and sites, so that you’re less likely to download a virus.  

Failing to use a VPN

If you often work from different locations, you may be logging on to many different wi-fi connection. Some of these connections may not be secure and could result in your information being stolen.

A VPN (virtual private network) can keep your connection secure so that hackers can’t infiltrate your system. VPNs are relatively easy to set up and aren’t particularly costly. You can compare various VPNs on the market online.

Having no cyberattack response plan

When a cyberattack happens, you and your employees needs to know how to react. In some cases, you may not have much time. For this reason, it can be worth putting in place a cyberattack response plan and drilling it with your employees.

Going on a cybersecurity course might help you to implement such a plan. Alternatively, you may be able to talk to a business IT expert who may be able to help you put in place a plan.

Why You Should Use An Expert To Make Your Website?

No matter what kind of business you have, it is very important to have a quality website. Typically, new clients and customers will look at your website as they will have come across it by searching on google or after being referred to your business by a friend or someone in your family. Potential new customers will compare your website to the websites of your competitors so you must have the best website on the market. 

To make sure that you have an industry-leading website, it is important to hire an expert in website design to maximize your site’s potential to attract and secure new business for your company. Whilst it may be tempting to try and save money and make the website yourself, there's a great number of benefits that a professional website designer can bring. 

This article will explain why you should use an expert to make your website.

Top Rankings on Search Engine Results Pages

Your business can provide the best product or service on the market, but if your potential customers can’t find it, then you are never going to make any money. Expert website designers will make sure that your business’s website ranks high in search engine results pages by implementing advanced Search Engine Optimization methods.

Search Engine Optimization (SEO) cannot be done by just anyone as there are so many elements that need to be addressed to ensure that your website is ranked high by Google. It is so important that your website appears at the top of search engine results pages because most people will not even look past the first 3 or 4 results.

If you are ranked low down the list when your potential customers search for keywords related to your business, then all your competitors who are ranked above you will get all of the new business. Professional website designers will make sure that new leads come to your website first so there is a better chance of converting them to customers. 

Make Your Website Attractive

Now that your website designer has succeeded in attracting significant traffic to your site, you must have an attractive website that will impress your potential new clients and customers. Expert website designers know how to make your website look great and know exactly what features and information should be given on the website to ensure the best possible results.

There are some great website designers online and it may benefit you to visit this site to see the benefits of hiring a freelance designer for your business’s site. It is often better to work with freelance website designers because they provide a more personalized touch and will design a website that both appeals to your audience and fits with your branding and messaging. 

Depending on your business, you will usually want to have your products and services heavily featured on your website, testimonials from satisfied customers, profiles of your team members if you are just a small business, and some kind of tool for direct engagement with visitors to your website. These things can be very difficult to build into your website yourself if you don’t have good knowledge of website design as you will usually have to use a website template which does not allow you to integrate all the features that you want.

Make Your Website Fit for Purpose

An unattractive website is not going to impress anybody but a website that has functional problems is an even bigger issue as visitors will get very frustrated. If your website has slow page loading times, links that lead to nowhere, scrolling issues, or other functional errors, then potential new customers or clients are going to associate this with the service they can expect from your business.

You should consider your website to be your business’s first chance at a good impression with new customers. If your website doesn’t even work properly, then visitors will assume that your business has an amateur set up and will deliver poor customer service. Especially when compared with the smooth functioning websites of your competitors, your site will be such a poor reflection of your business that you will lose so many potential customers to your direct competition.

Expert website designers will make sure that your website not only looks great but that it functions perfectly and is user friendly. 

Whilst every good business is always looking at areas in which it is possible to cut costs, your website design should never be one of them. For modern businesses, a great website is one of the single most important factors which decides whether a business will be successful or not. Consider the reasons laid out in this article and contact a professional website designer to help maximize the potential of your business.

How To Tell If Your Website Design Is Helping Your Business

Your business’ website is an important part of your online marketing presence. It is your way of showing what your business can offer to the market. To build a better website, you must understand the importance of web design. It is also vital to comprehend this part of the market because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or will leave your page and turn to a competitor.

Below is a list of reasons why website design is going to help your business.

1. It Improves Your Advertising Effectiveness

Showing your website address on all your promotional material helps you gain additional exposure and will encourage visitors to first check your site for the things they need. Remember that a website that works and encourages potential customers to contact you is an effective website you’ll need.

2. Sets Impression for Customer Service

People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your customer. Your website is like a customer service representative. If your website is modern, clean, and inviting your audience will feel more welcome on your page. You’ll give them a clear picture that you are open and welcoming to new people. 

3. It builds trust with your audience

People lose interest in poorly designed websites. If they see your poor design or the information looks past out of date, they won’t trust your site. They may find your site as shady because you do not have an updated web. Some people may be looking to Taiwan web design as their developer. It is important to build trust with your customer so they remain on your site. It creates more opportunities for your business.

Website Design

4. Competition

Every business wants their website to stand out from their competitors. If you have a clean, updated, high-quality website, you can outrank other businesses that offer the same services.  You can show your audience why they should choose your business over the competition. Aesthetic appeal and easy to use interface can speak volumes to the average consumer. 

5. Consistency

Businesses either big or small want to build up their brand. Website design is important because they help create consistency across your page. A good web design creates brand recognition.

In this digital age, most businesses have already developed their respective websites to become more accessible for their customers. With the help of website design, business owners are able to create a user-friendly and welcoming environment where users can get useful information at any time of the day.

Moreover, when you have a well-managed website, people can rely on you. It builds trust, and when customers trust you, they would not have doubts about getting your products and services. In effect, you will have a thriving and profitable business and that one thing will make your business stand out from the rest.