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Strategies – Page 33 – Reginald Chan

Category: Strategies

Find the best strategies to get more traffic, sales, and revenue from affiliate marketing, blogging and becoming a leader in today’s world.

  • 7 Clever Tips to Improve Your PPC Performance

    7 Clever Tips to Improve Your PPC Performance

    PPC (pay-per-click) advertising has one of the highest outreaches of all forms of advertising. It’s something that almost all companies are on board utilizing and you probably are as well. 

    If you’re looking to increase your PPC performance and make the most out of this advertising tool, there’s a few simple guidelines you can follow:

    Grab their attention

    One way to enhance your PPC performance is to use keywords that have gathered the most attention. If keyword “x” provides a 200% outcome than keyword “y” it makes sense that you should utilize the keyword with more success. Keep keywords that work effectively for you, but you should be continuously changing your strategy and experimenting with different variations of successful keywords. This way your strategy doesn’t become stagnant and you’re always looking to optimize performance. The professionals at elearningindustry.com provide promotional ideas and tools that will make the most out of your marketing strategy. Having a professional “helping hand”, with others who have experience in the industry will increase your PPC success rate.

    Use negative keywords as a tool

    Sometimes using certain keywords will bring in an unintentional audience. If you’re selling a service that provides phone repair, and you use “phone repair” as a key word you may be linked to results that provide alternative products in regards to phones. If you don’t want to be associated with a business that sells a product, consider inserting negative keywords that will limit what audience you gather. It sounds counter-intuitive to have a method that reduces your audience, but you’re increasing the relevant interactions you’ll have with your site.

    Discontinue use of keywords with low success

    When you’re reviewing what keywords work for you, and which ones don’t, you obviously don’t want to continue using low performance words. However, prior to pausing a keyword investigate why this might be the case. A confining keyword, or a keyword with a broadly applicable term is going to depreciate performance rate. Consider altering the keyword combination prior to completely discontinuing use.

    Always experiment

    Consistently change up your ad text and see what the performance rate will be. You obviously want to keep high-performing words, but you’re also going to want to be finding the next combination that works well. Review the progress of these keywords, alternate them, or abolish them, and you’ll strive towards developing relevant content that targets your viewers.

    Extensions, extensions, extensions

    Facilitate the use of sitelink extensions, this way you’re optimizing the amount of content that users will decide to click on. If you have extensions leading to various links on your site, as well as the main site, users will be more likely to click. They might have a specific question in regards to your FAQ page, or maybe they’re looking for a specific product directory. Using site extensions makes the navigating process easier for your audience, and they’ll be more likely to continue on to your site.

    Try and perfect keyword bids

    Keyword Bidding PPC

    Keyword Bidding PPC

    After selecting keywords that optimize your PPC performance the most you’ll also want to take a look into perfecting your keyword bids to increase performance. You can choose between manual, Target CPA, and Target ROAS bidding. Manual bidding allows control as needed whenever you choose, target CPA bidding allows for increasing your conversion rate, and target ROAS bidding will increase the value of your conversions. Find out what method works best for you and use it to optimize your PPC strategy.

    Your landing page should make sense

    All of your ads don’t need to directly send users to your main page. If you have specific ads targeted at specific services or products, they can be customized to an appropriate landing page. If users click on an ad and then need to navigate your website in order to get the information they need, the value of your conversions will decrease. So optimize performance by creating customized ads that lead to relevant landing pages.

    Continue to use keywords that have successfully worked for you in the past, you might even be able to increase their performance by utilizing negative keywords. Don’t forget to play around with these words and see if you can find the next successful option for you. Make sure you aren’t just culling keywords that aren’t working effectively, experiment with their success and narrow down to the reasons why they might not be effective. Offer extensions in your advertising so your audience can see what you’re all about and navigate even before they get to your website. Optimize your keyword bids, find out what strategy is going to work for you, and hone it. You’ll also want to create ad specific landing pages to your website to avoid your audience having to navigate your site themselves. If relevant ads take them to relevant pages you’ll be more likely to see value out of your conversions.

  • The Importance Of Keeping Track, To Any Kind Of Business

    The Importance Of Keeping Track, To Any Kind Of Business

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    The Importance Of Keeping Track, To Any Kind Of Business

    How To Keep Track Of Your Business

    About Me

    Young at heart and a deep passion for entrepreneurial success, Reginald is devoted to share everything he had learned about online marketing with the public. Follow him for more awesome postings.


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  • How To Advertise An Online Gambling Business?

    How To Advertise An Online Gambling Business?

    Running a digital marketing agency is challenging. While we have many leads coming from various industries, we also have leads coming from the online gambling industry. The constant algorithm changes, high cost of advertising and respective government rules makes online marketing for gambling a tough nut to crack. If you want to learn how to advertise an online gambling business, this is a great guide for you to follow.

    Disclaimer: Online gambling is illegal in some countries such as Malaysia and Indonesia. This blog do not encourage online gambling and if you insist of online gambling, do play responsibly.

    This is a complicated industry to do advertisement. Firstly, there are many country laws which you need to be aware of. Secondly, it certainly take some level of skills to get the job (advertising online gambling) done right.

    “Advertising an online gambling business is not a walk in the park. However, when it is done right, it can prove to be very effective and provide positive ROI results.”

    Unknown

    The biggest question right now is, “How do you advertise an online gambling business?”

    Option 1: Paid advertisements to advertise gambling websites

    Facebook Advertising to Advertise Gambling Websites

    Running Facebook adverting campaigns is a great way to advertise gambling websites

    If you are looking for fast results, paid advertisement is always the platform that offers the fastest results.

    But it is not that easy to pull off and the reason is simply because there are paid advertising rules (set by the local government) that you need to follow.

    For example, I’m living in Malaysia and advertising products or services related to gambling products are prohibited by Google. Take a look below.

    Advertising Online Gambling In Malaysia Using Google Ads

    It is illegal to advertise an online gambling business using Google Ads in Malaysia. Source.

    But, what if you are advertising in other countries such as United States?

    The answer is yes! You can easily advertise ads with filters set to this country-specific.

    How to advertise an online gambling business using paid advertisements?

    1.

    Goals. The first step is to define the goal(s) you want to achieve using paid advertisement. It can be the number of conversion, the number of traffic to landing pages or building fans for your online gambling business. The more specific you are, the better the results would be like.

    2.

    Channels. The second part involves focusing on platforms that you want to use. It can be Google Ads, Facebook Ads, Bing Ads or any other forms of advertising channels. If you are doing it by yourself, you may want to focus on just a handful of channels as it can be very time consuming. If you are working with an agency instead, you are free to go for more channels.

    3. 

    Budget. Now, define the budget you want to spend in the paid advertisements. It can range from hundreds to thousands of dollars depending on your budget. Defining the budget at this stage will help you manage your financials better—and not going over your budget.

    4.

    Test. Running just one campaign is not going to give you much results. Instead, focus in creating multiple campaigns for split testing. Test each type of wordings, call-to-actions and landing page designs to get stats for better ROI.

    5.

    Analyze. Last but not least, analyze the results from each campaign you run. Learn from the mistakes (or from the results) and take steps to improve your paid campaigns for better conversions and lower cost per action.

    Option 2: Search Engine Optimization (SEO) for advertising gambling websites

    “SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”

    Search Engine Land

    Implementing SEO strategies is one of the most efficient and cost effective online marketing strategy to advertise online gambling websites.

    SEO is NOT cheap and it is NOT easy to accomplished. It requires a lot of planning, constant optimization and above all, skilled professionals to manage your SEO campaigns.

    However, the impact of SEO is always triple folds to what you spend running SEO campaigns.

    For example, it may cost RM2,000 a month doing SEO campaign and once Google starts picking up your keywords, you will gain higher visibility in the coming 3, 6 and 12 months down the road.

    How to advertise gambling websites using SEO?

    1.

    Goals. The first step is to understand what you want to achieve using SEO. The goals needed to be specific and measurable—to ensure that you know exactly what’s working and what’s not. This is by far, the most challenging task to do especially if you are planning to do it on your own. You can also hire SEO agencies to do the entire heavy lifting for you.

    2.

    Planning. The next step is to layout the exact steps you want to take to achieve the goals you had set in #1. This includes listing down a whole list of keywords (including long tail keywords). competitors’ websites, onpage and offpage optimization. I recommend using Ahrefs but KWFinder is a good alternative if pricing is a concern for you.

    3.

    Execution. This phrase is all about working harder and smarter than your competitors. Most gambling websites are doing SEO and you need to outdo them. In other words, if they build 5 links in a week, you need to do twice more or at the very least, match their work. If you are doing yourself, chances are you will be spending at least 15 to 20 hours a week. Therefore, you can either task your staff(s) to perform the task or getting an outsource agency/freelancer to do for you.

    4.

    Analyze. Lastly, SEO is only effective when you perform bi-weekly or monthly. During the analysis, make sure you jot down what you had done previously and how it is impacting your results. Once you have the stats, focus in implementing them for the coming weeks/months.

    Option 3: Forum postings to advertise gambling websites

    Forum Posting for Advertising Gambling Websites

    AskGambler is one of the top forums for gambling related content and advertisement

    Posting on forum is often known as old-school marketing. However, forum posting is a powerful online marketing method to promote gambling websites.

    There are thousands of gambling related forums—and when you are able to constantly provide quality information through your posting, you are going to get a lot of eyeballs on your every post. This is an excellent way to generate more brand visibility especially in the online gambling industry.

    How to advertise gambling websites using forum posting?

    1.

    Identify. The first step is to identify the top gambling forums or groups your target audience are in. Key in the related terms on Google or Facebook and you will get a list of popular forums/groups that you can target.

    2.

    Apply. The next step is to apply for the membership (either free or paid) and take extra steps to understand the do’s and don’t’s. Usually, forums and Facebook Groups would have specific rules and regulations set by the administrators.

    3.

    Usefulness. Once you had been approved to be a member, start posting regularly and make sure every post you publish or share is useful. Yes, you may self promote but I recommend going the 80-20 rule; 80% of the time is about helping others and 20% goes to self promotion. Including your landing page URL would help you generate a lot of clicks and sign ups when you gain an authority figure in the group.

    Do you know that you can also use this step to create blog posts which drive a lot of traffic to your website? This is called content marketing!

    Are you ready to advertise an online gambling website?

    Advertising an online gambling website requires patience and experience. I certainly hope that the above tips will help you with your online gambling website and if you need any help, you can contact my team right here.

  • How To Launch A Care Agency Business (Like A Pro)

    How To Launch A Care Agency Business (Like A Pro)

    If you are a caring person by nature and you are looking for a new career path this year, working with the older generation can be a rewarding thing.

    The elderly need help as they grow older to perform daily tasks and remain independent and they need someone to care for them and make this possible. By starting a care agency or care business this year you will be able to make the most of a thriving and growing industry as well as allow yourself to work on a passion project.

    Starting a senior care business can be more simple than you think and here are some of the things you need to do this year.

    Launch care agency business

    01 | Write a plan

    Every new business owner should sit down and write a plan of what they want to achieve. If you have never written a business plan before you can look online and gain some inspiration from templates and guides. You want to write down the structure of the business and what you are looking to achieve.

    02 | Qualify

    If you are looking to manage a care home or a care agency you need to first become qualified to do so. When working with people and animals there are always considerations to take into account and it is important for you to qualify so that you can be trusted in a position of this sort.

    03 | Register

    Every business needs to be registered before they start trading and this is why it is important to carry out this step early on in the process. When you register your business you will need a good brand name and message, and you need to outline your plans as well as projections for sales if all goes well.

    04 | Get care agency insurance

    When caring for another human being there is a lot more at stake than money and it is crucial therefore that you get insurance. Care insurance will allow you to be protected against anything happening to a patient in the workplace under the care of your team. It will protect you from bankruptcy and this can be a huge thing when it comes to building your business to last.

    05 | Fund it

    Starting up a care agency will cost you money and you need to work out where this money will come from. There are a few ways to fund a business and you can go either the bank loan route or a more modern crowdsourcing route instead. If you choose to crowdsource your business it is a good idea to head to a site like KickStarter and add your details in along with a good plan for the business to encourage people to invest.

    Once you have done all of these steps and your agency is funded, it is time to get the word out there and spread it far and wide. This industry is forever growing and if you can bring your own business into the industry you can stand to make a hefty sum.