Written by Reginald Chan on June 9, 2021

5 Marketing Solutions to Promote a Dating App

From mail order bride sites where you can buy wife online to apps like Tinder, the dating market is riddled with match-making apps and dating platforms. This fact makes it a little hard for new apps to sell themselves to an already overwhelmed audience. New players in the dating industry face stiff competition from leading companies and customers may not take to them as quickly as they expect.

When you come up with these apps, there is a chance that the market will be interested in them at the beginning. However, as is natural with these things, people return to their old apps soon enough. The goal is to ensure that those who come aboard the app in the first stages stay on. The saturation of the dating market creates a need for marketing solutions to promote your dating app. Here are five of these marketing solutions:

Finding your target audience

The major problem with the marketing process of some of these apps is that they are not exactly streamlined. They try to reach diverse audiences at once, thereby stretching their resources thin or messing up their branding. For example, you should not advertise an app that helps people order a bride to those looking for hook-up partners. People come on the former to find brides and go to the latter for just the vibes and sex. 

When marketing a marriage-themed app, you should categorically state that the app will help people find a wife online, and for the latter, state its purpose too. Knowing your target users enables you to tailor your marketing efforts to them, ensuring you attract the people who need your services. Doing things differently could still get many people to download your app, but they may end up unsatisfied and then delete it. So, find your target audience and stick to them. 

Carving out a niche

Some people are looking for love, and some are not. And because you cannot give everyone what they desire, find what you can and stick to it. Promising to give everyone what they are searching for will only complicate things. We recommend finding your niche in the market and addressing the needs of its customers.

Although Tinder is the most popular dating app, gay people still prefer Scruff and Grindr because it’s dedicated to catering to their sexual preferences. You have to choose your niche, and when marketing, make it a major part of the campaign. This approach goes hand-in-hand with focusing on a target audience because when marketing a niche, your target audience comes easy. More often than not, people tend to gravitate towards what they can relate to. 

Prioritizing simplicity 

One of the reasons Tinder will always find its way to the top of the list is simplicity. The app can be operated by a 7-year-old if they understand the concept of attraction. Tinder is designed like a colorful cute game, easy to understand, and easy to navigate; all you have to do is keep swiping till you find love.

The only places you’ll see people go through long processes to update dating apps are in movies. No one wants complicated apps in real life; they want something simple and seamless. People need to know that they wouldn’t have to go through stress to understand your app. Also, when designing the app, focus on simplicity and navigational ease, using them as strong points when marketing. 

Focusing on stories 

When you can, get testimonials of people who used your app and found partners and other forms of satisfaction. They give a face of trust to your brand and make it easier to get signups. People love a good love story; getting the accounts of those who found what they wanted on your app and telling them does you good.

A way you can get these testimonials is to add some kind of reward for telling their stories. If your app is not free, you could unlock a feature for a testimonial or offer something else. But be sure to look out for real proofs like pictures and videos that validate their stories. 

Leveraging on emotions 

People are lonely, so capitalize on that when marketing your app. Say something emotional about finding love and fulfillment, and then proceed with the fact that we often stay indoors, which makes it hard to find a partner. Doing this solves their pain points, and you cannot sell a product without solving your customers’ needs. Make them believe that you are their final chance at love, after being through other dating apps. Find the right words to make them open their hearts to you so that you can sell your app to them. 

Final thoughts

Getting the right app out to those searching for love may seem like an easy task until you realize you are not the only one gunning for them. These are tough times, and people desire to be loved.  While this opportunity creates a large market for you, you must remember that you have thousands of competitors, some of whom have been in the game for decades. 

The people you need to beat have had long strategy sessions on how to remain in the game. When you faithfully follow these strategies, they will give you an edge and place you above your competitors.

Note: This post is contributed by Jamie Polster. He is a seasoned relationship counselor who has been in business for over a decade. He has helped people deal with relationship issues and assisted others in finding their significant others. Jamie has a workshop that guides people to find the love of their lives, and most of them are happily married now. He also works at YourMailOrderBride with a team of relationship specialists.

Article written by Reginald Chan
A meticulous entrepreneur by nature and a serial entrepreneur. Founded a few awesome startups including Marketing Lancers, WP Maven and TheMarketingHuddle.com. Reginald is a sought-after success coach, digital marketing consultant and TEDx speaker from Asia. Currently, he teaches others how to make money online for free.

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