The world of blogging is vast, which is both scary and exciting for everyone starting out their blogging career. On one hand, you become overwhelmed with the amount of competition you’ll be facing. It seems like there are blogs for every niche, covering every kind of topic you might think about providing. On the other hand, the number of successful people gives a great indication that it can be done. If they were able to do it, then there has to be a way to do it!
Blogging certainly works both ways, but you can create the best probability of success for yourself by learning from the best blogging practices in the industry.
Here’s everything you need to do — and avoid doing — on your blogging journey:
Do: know SEO basics, tips, and tricks
There’s a reason that blogging is such a thriving field. It’s the best way to promote your business and get organic reach, meanwhile gaining a load of other benefits. This can only be achieved once you optimize your website for search engine results, the practice of which is known as search engine optimization ( SEO).
No one expects you to become an SEO expert as soon as you start, but there are some basics you can’t ignore, such as keyword research, speed optimization, site structure, and metadata optimization. On the other hand, the SEO experts at Spam Zilla let you in on some SEO tips and tricks that can get your great results in a short amount of time. One of these tips is leveraging the power of expired domains to your advantage. By doing so, you can strengthen your backlink profile, increase your domain authority, and in turn improve your ranking.
Don’t: practice black-hat SEO
You’ll find a lot of tips and tricks when it comes to SEO but you need to differentiate between what works and is beneficial and that which works but is hugely detrimental. To get quick results and improved rankings, many SEO practitioners practice Black-Hat SEO tricks, which work in such a way to cheat the search engine algorithm. This returns to them with huge traffic and improved rankings, but the search engines detect their practices sooner or later. When this happens, they get a penalty and their ranking drops drastically, forcing them to start all over again.
Do: focus on your readers
The best way to go about your blog is to focus on the reader. To do that you start by deciding on a specific niche and researching it. You’ll research what the customers of this niche like and expect, how your competitors are operating, and the state of the market. After doing comprehensive market research, you’ll gain ideas about what’s lacking and where and how you can fill this gap, which is going to be your competitive edge. Once you start blogging, always make your reader your first and utmost priority. In this world, brand-centric content is long dead and the only thing that works is reader-centric content.
Don’t: write for the search engines
Don’t let the temptation of improving your ranking on search engines blur your goals. You’re writing for your reader. Once you start finding yourself writing to get more traffic or for the sole purpose of getting more visibility on search engine result pages, that is when you need to pause and revisit your strategy.
Do: provide valuable, credible, and authoritative content
Focus on creating content that adds value and the best way to do that is by creating authentic content on your own. By doing so, you increase your credibility, improve your authoritativeness, and gain loyal readers in the process.
Don’t: write only for money
The opposite of writing authoritative content is writing sponsored content to get money. Don’t get us wrong, writing this kind of content is one of the best ways to finance your blog. But once you find that more than 30% of your blog is sponsored you need to pause. Not only will this hurt your ranking but it will also cost you valuable customers.
Do: use a variety of content forms
Content remains king. But the definition of content has widely changed. The written word is not enough to boost your blog anymore, you need to incorporate different forms of content to get the best results. Videos are one of the best forms of content today, but if it makes you feel overwhelmed, then settle for including pictures, GIFs, and diagrams until you find your footing.
Don’t: disregard the quality of your content
You might have heard somewhere that the search engines rank longer posts higher; ones that are 2000 words or more. That is only half-true. Publishing long posts that are full of fluff will greatly harm your ranking, not to mention visitors won’t find anything valuable to make them visit your website again. Focus on the quality of your content, make sure it’s informative and comprehensive yet to the point. Be sure to always proofread and edit your work for any grammatical or language mistakes.
Do: focus on analytics and performance metrics
The best way you’ll understand how well you’re performing is by analyzing your progress. Understand how to use the platform of your choice and it will provide its analytics. More often than not you’ll need to use more advanced analytical tools to see the full picture.
Don’t: be discouraged by slow progress
Once you start tracking your progress, you can get discouraged pretty quickly by the lack of results. You might feel that all the effort you’ve been exerting is not good enough, despite the fact that you’ve been doing everything you can. Never let this discourage you; this is only normal. Instead, take this as an opportunity to delve deeper into the blogging world and advance your skills.
Starting your own blog can be one of the most exciting experiences be sure to make the most out of it. By following the best practices of the blogging industry, you’ll know how to leverage SEO to your benefit, write for your readers, and provide quality content. You’ll also avoid the most common mistakes that could put all your efforts to waste.