SEO 101: Understanding the Difference Between the Available SEO Services

Search engine optimization has never been more important. Yes, language models are taking off in a big way, but this doesn’t mean you should back off on your SEO efforts. If anything, you should increase them. Those AI chat tools are great for having questions answered, but SEO continues to be essential for getting real customers and clients. How? Two ways. One, people will want to use search engines to find brands. Two, search engines are still used by those language models to extract information and make recommendations. By dominating search, you still bring in huge amounts of traffic and build your reputation.

Using best practices for SEO also improves the user experience, making it a win-win standard for developing your website and online presence. However, when you’re first starting out, all the various SEO services can be confusing. Which one do you focus on? Which is best? This guide will help you understand what each SEO service does, so you can devise a strategy that suits your brand best.

What Types of SEO Services On There

Top SEO agencies offer many services, including on-page, off-page, technical, content, link building, and more. In an ideal world, you’d have the budget to have a top-notch agency tackle all aspects of your SEO in a comprehensive package. If your budget is tight, of course, then you’ll want to focus first on on-page improvements, then off-page ones. Never feel pressured to take on more than you can afford, and instead opt for brands like that clearly outline and help you understand the difference between their services, so you can make the most informed decision for your own business.

On-Page SEO Rundown

When you are first starting out and using best practices for SEO, you will want to first focus on on-page services. On-page refers to your website (and other profiles). It is what you can directly control. On-page is the focus. From there, you must decide on technical improvements and content updates.


Technical refers to anything code-related that will improve the UX and your search engine rankings. Site speed, security, and even your internal linking structure will all play a part.


Search engines and language models have been very good at understanding written content. Well-written, well-researched, and useful content will be linked to and used as a standard. Search engines like Google will prioritize well-written and accurate information over lacklustre content.

Off-Page SEO Rundown

Off-page refers to other pages that you don’t have direct control over. To help you grow your rankings, you’ll need many trusted sites pointing towards yours as a source of authority. This is done in two main ways:

Link Profile

Link building has come a long way from its original days. Today there are very high standards for link building practices, with SEO agencies working hard to establish strong relationships with publishers so that you can establish a robust, diverse backlink profile, all while introducing your brand to new audiences.

PR Marketing

PR marketing is a great way to get niche and local news agencies to report on your brand. The goal is also link building, reputation building, and increasing your reach, but rather than through sponsored posts and the like, you’d do it through good old public relations.