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Proven Ways to Market your eCommerce Business

Marketing is an essential growth aspect of eCommerce businesses. Since you operate virtually, your clients will only know of your progress through your marketing efforts. New clients will also learn about your business through the marketing techniques you adopt.

Therefore, you should choose the right channels to market your online business strategically while still saving substantial advertising costs. If you just started an online store, read on to know the best marketing tips you can adopt. You can initiate these strategies on your own, or seek the help of eCommerce marketing experts if necessary.

Use Social Media

Social media has made marketing easy. It connects businesses to a global audience and gives small firms the ability to compete with established firms. Some social media platforms also allow customers to interact with entrepreneurs through live features. The best social media platforms for your eCommerce business could include Facebook, Twitter, Instagram, and LinkedIn. Each platform operates differently and exposes you to a different audience. Understand how each platform works, create business accounts, and market your business. Follow the right people and actively interact with them.

Invest in Strategic Relationships

Find the leading players in the industry and connect to them. These could be influencers, established entrepreneurs, or people who have already made it in the industry. Like their posts, follow them, and even retweet their posts. Besides influencers, you might also form a business relationship with reputable marketing sites and agencies. The leading sites use the performance-based advertising model to help you get the best of your eCommerce marketing. You only pay for the results you get, thus allowing you to get the best from the marketing. Find out the best people or sites you can trust, follow them, and find out they can help your business grow.

Start Your Blog

Blogging is an exciting way of interacting with your clients. When you start the blog, you will increase your business visibility and gain a competitive advantage. You will only need to start the right type of blog, choose the content wisely, and write informative articles. You may write the articles yourself, or hire experienced freelancers to help in the blogging. For excellent marketing results on your blog, use the content which provokes your readers to reply. Also, use internal links to direct people to your site. The right content will keep your readers informed and will also help in marketing your eCommerce business.

Invest in a Website

Your online business should have a good looking website. The website should contain all the business information products and services offered. Your website should also include the strategies you use to satisfy your clients. You can create the website on your own, although a web designer would do it better. The designer should add the right features that make the site attractive but also informative as well. If the site is well developed and designed, it will look trustworthy and attract more clients. Don’t forget to include the CTA section to help your clients contact you with ease. The CTA should be short and informative.

Encourage Reviews

Many customers consider the site reviews before they make a buying decision. This means that a business with many reviews gets more traffic compared to those without reviews. A site with reviews also shows that the company is trustworthy, and the products are credible. However, many customers may not leave the reviews, unless you encourage them. When you transact, encourage them to leave their remarks regarding the product and services. Appreciate the positive reviews and reply to the negative reviews well. Also, do not hide negative reviews. Let them stay on your site, provided that you have given the right replies. Learn from the reviews, too, and make the necessary changes.

Improve Your SEO Strategy

SEO improves the visibility of your online store if you use the right keywords. You should find out the standard terms your clients use when searching for products online and add them to your content. For instance, if you sell shoes online, your content should mention your shoe business, location, etc. You might not readily guess the right keywords, and that’s why experts advise entrepreneurs to use the keyword finder apps. When you use the right keywords, you will enhance your visibility, increase your traffic, and boost your eCommerce store’s profitability.

Optimize For Mobile

You should improve the responsiveness of your website if you wish to attract many people. Today, the number of people with smartphones and other mobile devices surpasses those with computers and desktops.

Consumers, therefore, get online by using the handiest tool- which is their mobile phone. Therefore, your site should be easy to access via the mobile phone to win more people. Optimize the right features too to simplify the user experience.

Consider Pay Per Click Advertising

Probably, you are wondering why you need PPC marketing when you have great keywords. The PPC ads support your SEO and make your business more visible. The best way to gain from PPC marketing is by using Google AdWord or the other tools which display the ads. You will not pay anything if people do not click on your ad. If you choose the right keywords, more people will click on your ads, and you will increase the exposure of your online store.

Email Marketing

You may also advertise your online business through email. To start, you will only need to collect your loyal customers; you can also ask your new customers to leave the emails. Create a solid list of the emails, and send them regular updates regarding your business. For motivation, you may include coupons, discounts, and other lucrative deals to the customers who leave you emails. Alternatively, you may ask them to subscribe to your email. In this way, you will keep them attached to your business, and you increase the success of your business.

The eCommerce world changes daily. The techniques which work for you may not be valid tomorrow. To stay relevant, you should adopt the changing technology and adjust your marketing strategies accordingly. Work closely with digital marketing experts and follow the above tips to enhance your online business’s success.

February 5, 2025
How To Get Free Email Hosting With Your Own Domain In Malaysia?
You probably aware that having your own domain is an important step in branding especially in Malaysia. But how about using a branded email address for your business? Using a branded email address is important because it creates a form of trust. Instead of sounding cheapskate, scam or simply ineffective with a Gmail, Hotmail or Yahoo email account, a branded email address offers more advantages than disadvantages.

The question that I would love to highlight today is how to get free email hosting with your own domain in Malaysia?

Carry on reading to learn more.

What is email hosting?

Business Email Hosting in Malaysia

Before we even start with email hosting and how to get email hosting free in Malaysia, let’s talk about email hosting.

What is email hosting?

Email hosting is a service in which a hosting provider rents out email servers to its users. While there are free versions available with many hosting companies, many businesses take advantage of the flexibility and power of professional email services.

Here’s the problem.

Don’t go cheap on email hosting and please, don’t go for free email hosting in Malaysia (or any parts of the world).

Ever heard before “good things not cheap and cheap things not good?”

I bet you do, especially you are a Malaysian!

Professional email hosting in Malaysia is all about ensuring emails land in your receipients’ inboxes, getting high delivery rates and avoiding the spam folders.

Trust me. You ain’t getting good results if you are using Gmail, Hotmail or Yahoo and that’s for sure!

How to get free email hosting with your own domain in Malaysia?

How To Get Free Business Email Hosting In Malaysia

Now, let’s get down to the juicy part of this story today. There are two parts to this — so pay close attention to get this right the first time.

There are two simple ways to get free email hosting in Malaysia:
- Through an existing domain hosting
- Using a professional email hosting solution
Option 1: How to get free email hosting with an existing domain?

Let’s say that you have a website registered under your business and you are currently hosting in Exabytes Malaysia (it’s the best hosting company in Malaysia and you can check out their latest deals right here). You should be able to see the option to create email addresses and accounts on your cPanel.

Here’s how it looks like:

Email Hosting Creation In cPanel Hosting

SImply click on the Email Accounts and you can create one or more email accounts in just a few seconds.

Create Email Accounts

Take note on the numbers above (from 1 to 4) as they are indicators for easier navigation.

REGINALD CHAN

If you have a web hosting account, you should be able to create one or more email addresses based on your domain name. This is how you can get free email hosting with your own domain name in Malaysia without spending any extra money. If you are not sure, I recommend you to reach out to your web hosting company to get some clarifications.

Option 2: Use a professional email hosting solution in Malaysia

Now, what to do if you don’t have a business website (yet) and looking for professional email hosting solution instead?

Here, I want you to understand that I don’t recommend you to get Microsoft365 or GSuite if you have limited knowledge. Setting them up can be tricky and more importantly, these are international businesses. In other words, you won’t be able get instant help and support in case you hit a deadlock in email hosting.

The quickest and most reliable solution is this: Using a professional email hosting solution in Malaysia.

Of course, this leads to another question.

Which is the best business email hosting solution in Malaysia?

My honest answer would be Exabytes Malaysia (here’s the link to know more about email hosting).

Business Email Hosting Malaysia

Now, how to get a business email hosting with Exabytes? Well, it’s fairly simple to be honest. Here’s how it is done the right way (and under 5 minutes).

Step 1: Head over to Exabytes (click here) and click on Email Hosting. Adjust the slider to determine the number of email addresses (users).

Email Hosting Creation Using Exabytes

For sample, I selected 10 email users and the price will be updated on the right side. It costs RM32.39 for 10 users if you host your emails on Exabytes (that’s RM3.24 per month and per user which is very affordable).

Step 2: Here, you need to determine if if you have a valid domain to point your emails to. In other words, I need to have the domain reginaldchan.net in order for me to create an email support@reginaldchan.net.

Selecting email hosting domain

Step 3: In this step, you need to configure the email hosting plan a.k.a. selecting the duration of the service. If you are going for business email hosting Malaysia, you won’t be changing domain name or business name anytime soon (it’s fixed). So, getting the longest term would be the best value for you since you will be getting tons of discounts.

Configuring email hosting plan

By now, you should have everything pretty much set up right.

Did you notice the domain pricing in the order summary? You need to purchase the domain if you have yet to. That’s the only way to send a branded email through a business domain.

At this point in writing, Exabytes is offering anywhere between RM 20 to RM80 per year for domain name registration. It’s pretty cheap and way cheaper than GoDaddy to be honest.

Summary: How to create free business email hosting with my domain?

I certainly hope that this article gives you some light in how you can create free business email hosting with your own domain name.

Need help? Hit me up in the comments or contact me for more assistance!
February 5, 2025
Top 13 WordPress Blogging Tools You Should Be Using In 2020

I have been blogging since 2004 and I want to be really honest. Blogging tool changes by the years and I can’t help myself but to find for the best blogging tools for my websites (and my clients’).

Here’s the thing. It is not that simple because it depends highly on what you need and expecting from a tool.

Nonetheless, here’s a quick recap of my favorite blogging tools in 2020.

Table of Contents1 WordPress CMS1.1 WordPress Page Builders1.1.1 Elementor Pro1.1.2 Astra Theme1.1.3 Thrive Architect1.2 Essential WordPress Plugins1.2.1 SEOPress1.2.2 Async JavaScript1.2.3 Autoptimize1.2.4 Fluent Forms1.2.5 Flying Pages by WP Speed Matters1.2.6 Flying Scripts by WP Speed Matters1.2.7 WP Rocket1.2.8 WPForms1.2.9 MonsterInsights2 Summary: The Best Blogging Tools 2020

WordPress CMS

WordPress CMS

Make no mistake — WordPress is the most important tool for bloggers and for my business. I use WordPress every day (close to 355 days in a year) so, yes! WordPress all the way. Sorry Wix!

WordPress Page Builders

Best WordPress Page Builders Plugins

As a freelance website developer and marketing agency, it is important for me and my team to build beautiful WordPress pages quickly. Thanks for WordPress page builders, our work is cut down dramatically (like over 50%)!

Here’s a list of our favorite WordPress page builders in 2020:

Elementor Pro

Elementor is easy to use and powerful in many ways. This WordPress page builder is the most downloaded page builders in the WordPress market and by far, one of the most intuitive tool too! I can’t recommend Elementor Pro enough (so to say).

Astra Theme

As a website developer, I find Astra theme very clean and beautifully crafted. It has a powerful inbuilt page builder, so you don’t have to get additional page builder plugin. A huge upside using Astra is that it comes with lifetime deal and you don’t have to stay on for a monthly commitment.

Thrive Architect

Last but not least, Thrive Architect is our favorite tool when it comes to building engaging blog posts. It is by far an interesting WordPress plugin that doesn’t fail me. If you are thinking of creating high converting blog posts and pages, you can’t go wrong with Thrive Architect.

Essential WordPress Plugins

Best WordPress Plugins for Beginners

Plugins make our lives easier and here’s a list of my favorite WordPress plugins that you should be using. And no, you won’t go wrong with them!

SEOPress

SEOPress is a powerful WordPress SEO plugin to optimize your SEO, boost your traffic, improve social sharing, build custom HTML and XML Sitemaps, create optimized breadcrumbs, add schemas / Google Structured data types, manage redirections 301 and so much more.

Async JavaScript

Async JavaScript gives you full control of which scripts to add an ‘async’ or ‘defer’ attribute to or to exclude to help increase the performance of your WordPress website. Wethather it is to eliminate render-blocking JS or defer specific JS file, this is an important plugin for speed optimization.

Autoptimize

Autoptimize makes optimizing your site really easy. It can aggregate, minify and cache scripts and styles, injects CSS in the page head by default but can also inline critical CSS and defer the aggregated full CSS, moves and defers scripts to the footer and minifies HTML.

Fluent Forms

WP Fluent Forms is the ultimate user-friendly, customizable drag-and-drop WordPress Contact Form Plugin that offers you all the premium features, plus many more completely unique additional features.

Flying Pages by WP Speed Matters

lying Pages injects a tiny JavaScript code (1KB gzipped), waits until the browser becomes idle. Then it detects pages in the viewport and on mouse hover and preloads them.

Flying Pages is intelligent to make sure preloading doesn’t crash your server or make it slow.

Flying Scripts by WP Speed Matters

Flying Scripts delay the execution of JavaScript until there is no user activity. You can specify keywords to include JavaScripts to be delayed. There is also a timeout which executes JavaScript when there is no user activity.

WP Rocket

Recognized as the most powerful caching plugin by WordPress experts, WP Rocket is an important speed optimization plugin that works out of the box, without requiring custom settings to make it work. Best for beginners!

WPForms

One of the best WordPress contact form plugin, WPForms is an intuitive drag & drop online form builder that helps you create beautiful contact forms with just a few clicks.

MonsterInsights

The best Google Analytics plugin for WordPress. See how visitors find and use your website, so you can keep them coming back. This is by far the most accurate Google Analytics WordPress plugin the market that is free to use.

Summary: The Best Blogging Tools 2020

I want to recap that there are many blogging tools that you could use in 2020. While there is no a perfect blogging tool stack, the above blogging tools are best suited for beginners and small non-WooCommerce websites.

Have something to add? Leave a comment below!

February 5, 2025
Quality Content is King – Here’s Why

Whenever you are looking to create a business or any type of website online, there are several things that you have to consider. First of all, what kind of content are you going to put onto your website? This will dictate which type of audience will visit your website.

Secondly, it is important to consider how you plan on optimizing your website. Failure to optimize your website means that it will be lost and forgotten amid the other websites. Finally, it is up to you to create quality content that will be meaningful and interesting to other people.

It does not matter if you are following the trends and creating a website featuring popular topics. If the quality is not there, you will not have a sustainable website and your traffic will decrease. Fortunately there are easy ways to get better at producing quality content and keeping your business and website running. Here are the main reasons why it is important to have quality content.

Quality Content Results In More Sales

If you are a business looking to sell a product, you have to do your best at informing your customer about what they are getting. This can be done by giving a full proper description of whatever products you are selling, along with stating their uses.

One of the big things people look into when looking to buy a product is customer reviews. These can help guide a buyer and lead them towards your products. Unfortunately, if you are just starting out as a company however it can be rather difficult to get reviews onto your website.

Another thing to look at is guest posts on your website. The more posts they are on your website, the more likely people are to see your business as a legitimate one. Once again, if you are a startup company this can be extremely difficult to get. However there are plenty of services available allowing you to purchase these posts on your website. Soon after having them posted, you will find more people visiting your site and purchasing your products. This is why guest posts are important for any website.

Sure it might cost money to get these reviews and guest posts onto your website, but think of these as an investment towards the future. When future consumers see these, they are more likely to purchase from you and leave further reviews. This way you eventually build a large following.

Other ways to use quality content to create more sales would be in the use of videos. While pictures and screenshots are great, people want to see the product in action and see what it does. You can purchase reviews that include videos in them, detailing to your potential customers exactly what it does. This is much better than a standard review as they can see the product in action.

Always remember that while creating high quality content takes time, effort, and sometimes even money, it is well worth the investment towards making your business successful. If you want to sell more, ensure your website is of high quality.

Quality Content is Search Engine Optimized

When first starting any website, you can expect to generate little to no web traffic. This makes doing anything online extremely hard, as someone finding your website online is the equivalent to finding a needle in a haystack. Fortunately for you, there are methods you can employ within your content to ensure you get discovered.

Search engine optimization, or SEO, is a useful tool that allows you to rank higher on search engine queries. This will result in an exponential increase to your traffic. What does quality content have to do with this though you might ask?

Quality content naturally employs these techniques as it will make good use of select keywords, links, and layouts. This is why it is important to put time and effort into your website and blog posts, as they can push you above the rest of the competition. Along with this, as you grow as a website and increase your domain authority, other websites will begin backlinking to you, increasing your authority even more. Your content is not of a high quality unless you’ve optimized it for search engines.

Quality Content Will Be Shared

If you are creating something truly insightful in the form of a blog post, or selling a product that is truly revolutionary, you can expect your website to be shared. Those that make the time and effort to do this with videos and images can expect results.

With social media having such a huge impact on the online world, you have to cater to it and find your strengths. Every day, thousands of images, videos, and articles are shared across Twitter, Instagram, Facebook, and much more. If you are not creating quality content that can be spread across these platforms, then you are hurting your potential market and limiting the amount of traffic that you will have.

How do you ensure you are creating quality content that is worth sharing? Always ensure that you are taking a look at current trends on the market and on social media. If you sense an upcoming trend, make a post or video about it. If the trend explodes, so will your piece of work and people will be rushing to share it across the platforms. This can make a huge difference on your sales. Always make sure you are creating content that can be shared across multiple platforms.

Quality Content Strengthens Your Message

Finally, no matter what you are trying to promote on your website, having quality content ensures that your message will be delivered in an effective manner. This does not just mean the writing however. Taking the time to craft simple yet interesting website designs can go a long way towards creating visual appeal for your customers. If the website has a professional look to it, they are much more likely to stay on it.

Therefore, consider your website as a whole and not just the content you are putting onto it. Every aspect of it should be well thought out and designed, giving the whole site a boost. This will make everything you say more trustworthy and people will be much more willing to revisit the website. Ensure that you are putting the time in to have a quality design on your website.

Creating a website and a business is not an easy task. It can take months or even years to generate stable traffic even if you employ the proper techniques. Failure to provide quality content will result in another website being lost to the online world forever. Do your research, take your time, and create something that is truly great!

February 5, 2025
6 Reasons Why You Should Consider Becoming an Affiliate Marketer

For the last few decades, the internet has created several opportunities, especially for individuals who have embraced modern technologies. One of the thriving ventures that the digital platform has created is affiliate marketing. While it doesn’t work for everyone, it’s worth considering becoming an affiliate marketer because of the benefits that accompany the activity.

First of all, it’s essential to know what affiliate marketing entails before deciding to take the new challenges that come along with it. An affiliate marketer is an individual who earns commissions for promoting products and services of other companies. It’s an ideal business for people who are keen to establish an alternative source of income.

Let’s look at the other benefits of being an affiliate marketer.

1. Convenient

While most employees continue to lament the challenges brought by job losses during this pandemic period, affiliate marketers are enjoying the transition. For a long time, many people have been looking for legit opportunities to work from home, but they’ve mostly been falling to crook hands of scammers. However, they’re fortunate to dive into affiliate marketing where working from home is possible.

Working from home allows you to attend to other duties, such as monitoring your children or performing important chores. At the same time, you’ll also cut expenses like transport costs when working from the confines of your walls.

2. Asks for Less Capital

With a computer and the basic knowledge of computers, you’re good to go. Everyone is looking forward to becoming entrepreneurs, but the lack of massive capitals has put such dreams on hold. As an affiliate marketer, you have a real opportunity to sell even expensive products without investing in financial resources.

When it comes to investing in this hassle, you can consider starting with education. Yes, you first learn before you start earning. There is nothing that feels more amazing than being guided by an individual who has been down that road before. The course takes a short time. You can learn more about this course by checking reviews from other affiliate marketers. With a detailed review, it’s much easier to decide on a course that’s more likely to benefit you.

3. No Compulsion to Create Products

Most investments are costly to start because you are needed to create products for your clientele. As an affiliate marketer, you’ll find existing quality products to promote and earn a commission if you reach a given goal.

The venture has a massive possibility, especially for entrepreneurs who are keen to realize financial freedom. The typical target market for affiliate marketing is Amazon and Alibaba. Do you know that Amazon’s owner, Jeff Bezos, is the wealthiest person in the world? Elsewhere, the wealthiest person in the world’s most populous country is Jack Ma, who owns Alibaba. These are the personalities you’ll work with if you take the challenge to become an affiliate marketer.

4. An opportunity to Become your Boss

Who can resist an opportunity to be the owner of a thriving business? While substantial growth in affiliate marketing requires patience, you have a realistic chance of establishing a firm with several employees. Once you’ve identified your niche, you’ll develop a strong customer base and attract consistent sales.

Being your boss means that you can formulate objectives and set targets. Besides, you’re free to set your schedule to accommodate other activities. Depending on your availability, you have 24 hours to select when to conduct your affiliate marketing activities.

5. You can Still Keep your Current Job

As a boss at your promotion activity, you have the freedom to continue with other occupations. However, complacency and too much involvement in other duties can limit your success rate as a marketer. It’s upon you to determine how to balance your activities without causing friction with your employer or your other responsibilities. Depending on your commitment, affiliate marketing may take a long time to witness success, so you should consider remaining at your current job. If you don’t have another source of livelihood, you should only consider leaving your current employer after making some progress as a marketer.

6. Earn According to your Ability

If you commit more time and energy to concentrate on your activity, you can earn more money. Making several sales affirms your financial muscles. The feature is unique with other organizations that will give you the same salary despite your dedication and work input.

7. A Wide Range of Products and Services to Earn from

As an affiliate marketer, you have a flexible platform to promote as many products and services as you wish. It’s this flexibility that makes it easy to earn, depending on the effort you put. With a thousand plus products and services, marketers cannot fail to find the niches that suit them.

Moreover, when one product isn’t working for you, you have plenty of options to explore your ability. It’s advisable to go through sites to look for sites and the products that match your ability and interest.

8. No Special Account Needed

Affiliate marketing saves you from experiencing tedious processes that other traditional businesses feature. If you’ve ever run a merchant account of any store, you must be aware of how fulfilling all the requirements are. A merchant account needs you to include a customer’s name, credit card number, and many other details. Besides, you may end up paying a huge amount of money to sign up for an account that limits your fun.

With affiliate marketing, your hassle is reduced significantly. All you have to do is to succeed in your activities, and the money will follow you. The platform has replaced the old business model that was witnessed with merchant accounts. Affiliate marketers have several options of receiving their pay, including paycheck, PayPal, and bank account deposits

The possibility of affiliate marketing isn’t restricted to six benefits highlighted in this article. Do you think that it’s already too late to be part of the thrill? The truth is that you can join at any time and even overtake seasoned colleagues. Go ahead and try it out. You may be surprised by the results that come after you have tried it.

February 5, 2025
How To Create an Engaging Multi-Page Form In WordPress With WPForms?
I was working on my new hosting project, ServerStack.io and one of the most important thing to do is to use a WordPress form plugin that allows me to collect payment and multi-page options.

And here’s the fact.

I had been using WPForms for quite a long time now, and I had never been happier to use it again. In this article, I’m going to share with you some nifty tricks that you can use to create an engaging multi-page form with WPForms (hint: “engaging”).

How to easily create multi-step forms using WPForms?

If you prefer the watch video instead, here’s the video for you, courtesy of WPForms.

The first step in creating a multi-page form in WordPress using WPForms is to create a form. Instead of using codes, you can easily achieve such by installing form builder plugins such as WPForms. Here’s the link to download WPForms for free.

By default, WPForms allows you to create a wide range of different forms and structures including:
- Request a quote form
- Job application form
- Order form
- Survey form
- Poll form
- User registration form
And, there are many ready-made templates that you can easily 1-click install them using WPForms.

The second part to creating a multi-step form is to split the newly built forms into several parts. This is how it is done quickly and easily, without coding skills.

WPFORMS = FLEXIBILITY

Do you know that WPForms allows you to create different columns to collect information?

The final step is all abou customization. Here’s the thing. WPForms is an excellent tool when it comes to building forms for your WordPress site. However, it is only effective if you are converting leads with it.

This means that you need to spend time to create the right type of form for the right type of audience.

Why should I focus in creating engaging multi-step forms in WordPress?

For starters, the Internet is saturated with content and readers nowadays are more likely to enter their details on things that they trust. In this case, it is your website!

A long form is an excellent way to collect valuable information from your readers but always remember that long forms are also the ones that easily turn readers off.

Instead of displaying the entire form in one page, using page breaks and multiple step forms allow you to funnelt the reader into taking action, one step at a time.

Summary: Improving convertion rates using multi-step form

With that being said, I hope that you find this article simple, effective and fun! Are you using WPForms?

Leave a comment and tell me what you think!

WPForms is 100% free to use

Download here and now!
February 5, 2025