Reginald Chan

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  • Reasons for Using Images In Blog Posts And Where To Find images

    Reasons for Using Images In Blog Posts And Where To Find images

    Search by image applications have made optimization and other digital techniques of visual attraction much easier for their consumers. The reverse visual search technology allows individuals to look for authentic, similar pictures to the photos of their interest, within few seconds from all across the Web.

    One of the many services that have benefited from the advent of picture search, is the presence of blog posts. Blogs are the IT thing for content creators of today’s online community – a regular source of interactive information, updates, and other trendy ideas.

    Why Should You Make Image Lookup A Part Of Your Blog Sphere?

    Well, duh. Who doesn’t like eye-catchy and fun pictures to look at? Images make whatever point that is being discussed, ten times easier to comprehend and work upon. You can be a noob or a seasoned expert in the world of blog posts, it doesn’t matter – you’ll always need pictures to back up your point.

    Show And Not Only Tell The World About Your Ideas

    From creating a blog about easy, DIY crafts, to giving out trade tips and tricks via your posts, search by image will make things easy for you in multiple ways. First, the use of appropriate pictures is going to alleviate your content a notch above others. Words are effective, but images make things much more clear.

    Articulate Your Thoughts In The Most Precise Manner Via Image Search

    Second, by using photographs, you will be showing your audience EXACTLY what your vision is. Whether you are to offer home-based services, or talking about top fashion trends around the world, your readers will be able to visualize all that you are talking about.

    Search By Image Is Your Best Friend For Optimization

    As important as good, quality content is, even more, relevant is how you decide to put it out there for the world to consume. You could have the most average idea about something, but your presentation will make it stand out among the crowd. It is all about presentation, being on the right platform if you want to be noticed.

    The reverse image lookup technique allows consumers to create and scan through backlinks, identify plagiarized content, trace relevant activities, get through to the source of the data they plan to consume, and a lot more. By investing your time in effort in reliable search by image services, you can quite definitely change your content creation game.

    All of the above-mentioned possibilities are only possible if you have a good search by image platform at your disposal. One that can provide you with quality content, but while ensuring its authenticity as well. You certainly do not need any plagiarism cases or hoodwinks robbing you of. The image finder tool by Reverseimagesearch.Com is recommended to get the best visual search experience as the picture search utility scan the image and retrieves results from three main image search engines Google, Bing, and, Yandex. Have a plan, first know what you want, and then begin your search. Plus, it is also important to have a good image to start with. It can be something you captured yourself, but you can begin with a screenshot as well.

    There Are Benefits For All Types Of Blogs

    One of the best perks offered by these visual search applications is that they are inclusive – they provide something or the other for everyone. By using the correct input images, individuals can scan through a diverse range of data to get the best pictures for their blogs.

    How To Add The Oomph In Your Blog Through Search By Image?

    Personal blogs are arguably one of the most visited and read blogs out of them all. They provide you with the liberty of sharing your own beliefs, world views, and experiences with the world, and if you manage to strike a chord with your audience you are immediately put into the spotlight.

    Images will make your narration of everyday events and encounters much more attractive to go through. Also, pictures will provide the credibility that your words need. Readers will be able to see, all that you saw, and witness virtually all that you go through.

    Search By Image For Your Business Blog

    Financial matters can be tricky in terms of how sensitive issues related to money can be, but what’s even trickier is the kind of knowledge that business blogs impart. If you are someone like us, you’d see numbers flying around and arithmetic symbols doing the tango, before you can begin to understand what they mean.

    But imagine instead of reading about digits, profit, and loss, you get to see what the poor writer is trying to tell you? Here comes the role of visual search. By providing histograms, graphs, diagrams, pie charts, and other visually pleasant structures, things can become a lot less messy.

  • Content Marketing On The Web Today And Where Will It Go In The Future

    Content Marketing On The Web Today And Where Will It Go In The Future

    Content marketing is growing day by day, with well-known organizations such as Microsoft making use of it to attract a vast audience and potential customers. Small businesses and one-person shops are also using content marketing to generate the most profitable customer action. 

    Today, content marketing has proven to have several benefits to businesses, such as increased sales, loyal customers, and increased savings when you do it right. However, it changes characterize content marketing today and how quickly brands adapt to the changes. 

    The significant trends of content marketing are as follows:

    Content Templates Will Thrive

    Using templates for business advertisements is an easy way to reach your audience because search objectives become stronger, attracting many people to your website, increasing consumer consumption. Content creators and digital marketers today create scenarios of how to use their products in different instances. After they come up with many designs, they are now ready to build a library and share it with their audience. A trend that many people are getting into. 

    Content will Become more Fun and Attractive.

    Interactive, fun, and attractive content attracts consumers as they can laugh and smile after realizing a website that answers questions they have been having. In 2021, it is a growing trend for many content marketers. One way of making content appealing is using different formats, such as short videos, templates, GIFs, and questions to prevent boredom among your audience. 

    Improving User Experience

    Previously, many content creators catered for Google, but today, Google is now catering to its users. As a result, more focus will be on user experience and how content gets delivered to its users more comprehensively. As much as having a high quality is critical, content creators aim to make personalization a priority. Personalization entails things such as how fast your page loads and the position of images on a website. You can enhance this by using conversations in marketing or including quizzes in the marketing strategy. Additionally, Google uses AI and machine learning to understand its user’s search history, making it easy for users to get content they can engage with. 

    Breaking Down of Content

    Content atomization is becoming a thing today, primarily because of social distancing and the ‘New Normal’ arising from the pandemic. Breaking down broad and significant content into small bits and using different formats will make it easier to get content out there. An example of content atomization is breaking down e-books into blog posts. 

    Growing Use of Live Videos

    With the pandemic, video content and online platforms became more important, a trend that will not stop anytime soon. Video content is growing because the video is an effective and fast method to communicate and educate your audience. The aspect of it being a quick means of communication is the most appealing to consumers. Today, many people do not prefer to sit down and watch slides but choose to ask questions and interact, which is possible by using live videos. Therefore, the use of live videos in content marketing will increase.

    Use of Artificial Intelligence

    Content experts have been predicting the use of Artificial Intelligence for years. Brands are using AI in content marketing for tasks such as content analysis and optimization. Tools like GPT-3 allow its application on any English Language task through its general-purpose ”text in-text-out” interface, which you can use in blog posts for business advertisements. Another AI tool used for content marketing is the Clearscope, which is AI-powered keyword research and optimization tool for producing content that gets results.

    Development off Content Communities

    Small business owners are being encouraged to join content communities to reach more significant audiences for their businesses. With the increasing personalization in content creation, building communities has become a considerable focus today. By creating content communities, content sharing has continued to expand, reaching a greater audience. In addition, growing your brand increases brand awareness, and when people are in a community as an audience, they feel valued and engaged. Therefore, this trend is most likely to keep rising in the future. 

    Content Experience Improvement

    Some content marketing pages have many pop-ups and advertisements such that they completely distract you from what you were looking for on the page. This can be very frustrating to your audience and consumers and can make them never revisit your website. How you interact with content is as important as what content you are interacting with. 

    As a content marketer, you need to make consumers stay on your website, find what they are looking for, love it, and want to come back. For this to happen, there is a need for a growing content experience. You can create good content and accomplish it by including videos, podcast episodes, webinars, and text content. It helps digital marketers create the best and most understandable content for consumers. 

    Hiring Content Teams with Diverse Skills

    Growing content marketing brands are hiring teams with diverse video production and editing skills, graphic design, communication strategies, and content distribution. They focus the trend here not only on having much content for an audience but instead taking the media approach in sending content out there. With the diverse skills available in the team, you will meet the audience’s demands. Therefore, the future of content marketing will primarily focus on hiring teams with various skills. 

    Use of Story Features

    Experts expect stories to grow in content mostly because they appear in mobile searches and Google images and make impeccable social media content. Another growing trend of content marketing through stories is Instagram Guides that provide content as videos, pictures, and text, making content easier to find. It is an increasing trend in content marketing today as it is also making it easier for influencers and brands to be easily noticeable.

    Content marketing is on the rise today, especially after the pandemic, which made everything go digital. Most people do things online, such as business meetings, shopping, booking tickets, and studying online. Marketing brands and businesses have taken advantage of the fact that most people are usually online and made it a platform for content marketing which has proven to have benefits and is a growing trend today and will grow in the future.

  • Talent Management for the Financial Industry

    Talent Management for the Financial Industry

    Over the past few years, one of the greatest challenges for HR departments has been the talent acquisition and the employee specialization in the Financial industry. Fintech is evolving rapidly, and companies need to stay on top of changes by the use of up-to-date software and hiring top experts in the field. But things are changing so fast that sometimes it’s very hard to keep up, especially for economy majors who need to become technology experts within a few years. Lately, the bitcoin revolution showed us just how much we depend on technology when it comes to developing new financial markets. It also shows, the importance of keeping up to date within changes in your industry and having a broad understanding of new technologies and trends, with everyone from HR, customer service and your sales department, having access to resources and industry knowledge.

    Today, the Financial Services (FS) industry is facing several challenges, including rapidly developing technologies, over-regulation, and shifts in consumer spending. This being said, it’s likely to be talent management that becomes fundamental to staying on top in 2021 and future years.

    Talent acquisition and management are some of the fastest-growing concerns in the financial industry with a need to upskill employees as a result of industry shifts. According to the 19th Annual Global CEO Survey for PWC, 70% of financial services CEOs see the limited availability of skills as a threat to growth. This is likely a result of changing skill sets as well as a significant increase in competition, which suggests it’s time to rethink talent management strategies and prepare your teams to embrace the developing industry landscape.

    Changing demands in the FS industry have highlighted skills gaps, opening up opportunities to train and upskill staff, allowing both individuals and organisations to benefit. It’s not a new idea that employees thrive in a culture wherethey are encouraged to learn, it’s one of the foundations of staff development. Supporting your employees to embrace trends within the industry allows you to stay one step ahead, allowing you to develop a workforce that is informed of developments and changes in consumer activity and can identify opportunities. This investment improves staff retention, productivity, and output, which can only further benefit the wider team and company objectives.

    In some circumstances, promotion within a team or an organisation is the natural next step for employee progression but it shouldn’t be considered the only desirable option. Supporting the development of specialised skills, and rewarding this financially, creates new experts within your workforce, but also enables individuals to take responsibility for their next steps. It builds out their expertise with skills and insight relevant to 2021 and the years to come.

    Supporting your workforce through specialisation in specific derivative products, for example, upskilling individuals on spread betting, CFD and trading, is a way to embrace industry changes, ensuring talent is fully-prepared for further evolution in the FS industry.

    Successful employee relations rely on embracing the notion that each employee will have a different inclination and drive. Understanding an employee’s ambitions, interests, and skills within the FS industry, and providing training and support in this area is something that both improves your company culture and can be maximised for growth.

    In light of changes to the sector, some traditional companies will likely struggle to sustain competitive relevance, however, if opportunities are seized, this presents a chance to re-engage with the workforce and customers.

    Developing talent to be able to adapt to challenges is likely to be the cornerstone to success in people management in the coming years. Especially in the FS industry, where change is happening so rapidly, upskilling your workforce encourages them to be forward-thinking and entrepreneurial, providing momentum for your organisation to be ready to maximise on opportunities.

    According to an Accenture study from 2017, only the financial companies that overcome the classical bureaucratic management models will be able to stay on top, with liquid workforce that can learn new technologies within its core company.

  • 7 Ways You Can Keep Track of Your Remote Workforce

    7 Ways You Can Keep Track of Your Remote Workforce

    The best way to work with your team is to ensure there is a culture of trust, transparency, and communication. As with all teams, you want to be able to monitor workload, quality, and productivity. Now that many of our work lives have changed dramatically in the last year, we are facing new challenges and experiences. One of those is learning how to track your remote workforce. It can be difficult to do this in a way that promotes positivity and trust among your team. Here are 7 ways you can keep track of your remote workforce.

    Deadlines

    When setting your team tasks, set them with a deadline. This gives them the motivation to complete the task on time and can deal with any moments of procrastination they might be feeling coming on. Setting a task without a deadline can give them the room to take their time even if they can get the task done fairly quickly. By setting an expectation from the start, they are more likely to complete the task within the set time frame.

    Set Rules And Precedents

    Putting together a set of rules and working with your team to do this, can be helpful. Coming up with ways for them to organize their time and increase productivity can help you ensure they are meeting deadlines and have the right mindset and space to work properly.

    One strategy to employ is to ensure that everyone is online at the same time during a certain period of work. This could be to attend meetings, check-ins, or to collaborate effectively with their team. If your team’s productivity begins to decline, you can then think about bringing in stricter measures. If their productivity is not affected or is even increasing, it’s probably a sign that having their own autonomy is helpful for them.

    Time Tracking

    One way to ensure tasks, projects, and workload is completed on time is to use a time tracker. You don’t necessarily need to monitor every aspect of their working day. Monitoring your workforce productivity using a time tracker to track their progress on a project or their working hours can help you get a clearer sense of how well they are working. If they appear to need further support or help, you can offer this before it gets too late.

    Honesty

    Everyone has a different home life, in comparison to the office, some might have children, live with extended family members, or have duties they need to attend to. By encouraging them to be open and honest about their situation, you can come up with working procedures and schedules that work for both of you. A collaborative effort is beneficial for both you and your team.

    Daily Report

    At the end of each working day, you can have your team offer a summary of their day. They can highlight their wins, losses, and progress. This is an easy way for you to track their work and gives them an opportunity to reflect and see how they can do better.

    Accountability

    Set clear expectations with your employees. They will be more likely to deliver high-quality work on time if they know what is expected of them. If you have been clear with them and they continually fail to meet the set expectations, you can hold them accountable. Holding them accountable will mean different things for each workplace, but it is important in order for your employees to stay on track.

    Transparency

    When your workforce is remote it can be hard to figure out the line between what is considered intrusive and what is simply management. A workforce that feels heard, understood, and appreciated is more likely to produce great work compared to a workforce that feels they are being spied on. That’s why fostering a culture of transparency is key.

    Ensure your team is involved in and well aware of any changes. They can be involved in planning, awareness, and even coming up with new ways to keep themselves accountable. It should be clear to your workforce that your aim is to ensure that all the work gets done on time, and to a high standard. The more involved and the more transparent they are, the more motivated they will be.

    Use these 7 ways of tracking your remote workforce to cultivate a culture of honesty and transparency. A workforce that collaborates and understands the expectations laid out for them, is a much more productive workforce. Encouraging individuality within the context of a team and achieving common and individual goals will ensure a workforce that’s productive and healthy. 

  • Five Things to Know Before You Start Hiring Employees

    Five Things to Know Before You Start Hiring Employees

    Is your business now at the stage where you need to start hiring employees? If so, here are five crucial things you need to know.

    1. You Need an EIN

    First off, if you are hiring employees for the very first time, you need to obtain an Employer Identification Number. The nine-digit number is unique to your business. You can obtain it from the IRS. Basically, your EIN is used for reporting information about your employees to state agencies and reporting taxes to the IRS.

    2. Providing Your Employees with Their W-2 Forms

    The W2 Form is used to report wages, compensation, and taxes annually for each of your employees to the federal government. Copy A of the form needs to be sent to the Social Security Administration. And employers must send employees their W2 forms before January 31, for wages and taxes paid the previous year. The W2 Form is pretty simple to complete and there is HR software that can help you with the process. You will enter information that is already available in your payroll records and need some additional information like your State ID Number and EIN. Check out this insightful guide on how to complete a W2 to make sure you get it right. You will also need to complete Form W4, which is used for federal income tax withholding.

    3. How Much to Pay?

    Before you start hiring employees, you need to know how much you can afford to pay them. If you are working in an industry with clearly defined pay scales, then you should stick to those rates. Otherwise, the amount you pay needs to be calculated in relation to your other business finances. You also need to decide what benefits and insurance packages you want to provide. Hiring employees can be a lot more costly than you think, so make sure you work out the costs and create a budget before you start advertising for roles.

    4. Defining the Position and Writing a Job Description

    Once all of the background nuts and bolts of hiring someone are out of the way, you can focus on finding the right employees. Quite simply, to find the right workers, you need to clearly define what you are looking for.

    Begin by clearly defining the available position and break it down into the tasks and duties the role involves. Next, make a list of the skills the ideal employee should have for your available position, and consider whether the applicant should have experience and/or qualifications. You also need to consider other attributes. For instance, if the role involves customer service, you will need to ensure the candidate is friendly, outgoing, and can handle angry customers in a calm manner. When you know precisely what you want out of your employee, you will be much better placed to find the right person. You will also better know what questions to focus on during the interview process. But before you get to that, you need to write a job description. Use all of the above information about the role to create a job description and do not forget to include a little about your company so you can ensure the right candidates apply.

    5. Background Checks Are Crucial

    You could find an applicant who seems to be the ideal person for your role after reviewing his or her resume and meeting the candidate in person at the interview. But unless you perform a background check, you cannot be sure that the person is right for the job. An effective background check is one of the most important steps when considering who to hire. You should check work references, educational credentials, and criminal history (learn more here). If you do not, you could regret it.

  • Local Search Engine Optimization Benefits for Small Business Owners

    Local Search Engine Optimization Benefits for Small Business Owners

    Customers nowadays heavily rely on the internet to find specific products or services near them. More than half of Americans search for a local business every day. Hence, it is a great time to invest in your website and enhance its visibility through local SEO (Search Engine Optimization) practices.

    Local SEO helps in making your business visible to customers located geographically near you. If you are a small business owner, consider the third-party SEO consulting services and improve your visibility. You can gain the following benefits with local SEO services:

    Cost-Effective Alternative

    The traditional form of marketing like television ads, radio ads and newspaper ads can cause a big hole in your pocket. While it does land you with a better reach and audience, it is not for small businesses. Through local SEO, you will easily reach an audience that resides near your business.

    When locals search for your kind of business, local SEO will help them find you. Customers will learn more about the products and services you offer. Hence, you will be putting yourself out for customers in need of your services.

    Increases Visibility

    Local SEO helps in increasing your visibility among potential customers. It helps to convey information about your business to prospects. For instance, if a customer searches for an ‘Italian Cafe near me,’ local SEO displays your cafe on top. They might not choose to eat at your eatery at that point. But they might visit it on some other day.

    Go Beyond Google

    Local SEO is not just limited to Google. If a competitor is ranking on top of you, then you can choose other websites. Websites like TripAdvisor, Yelp, Apple Maps, Yellow pages and Waze are great alternatives for local business listings. After creating a listing, customers can easily message, book an appointment or check your menu.

    Voice Search

    As a small business, you need to keep pace with the changing times. You do not have to depend on word of mouth for your sales entirely. Use Yelp or Waze to make it easier for customers around you to contact or know your business.

    Many small businesses are also not aware of the increase in voice searches. People use Alexa, Google Home or voice search on their phone to search the nearest local dentist, restaurant or pharmacy.

    Adopt voice searches and gain the upper hand over your competitors. You can take the help of an agency offering specialized SEO consulting services to help you perform better than others.

    Build Trust with Your Audience 

    Local SEO helps in creating a niche audience. The search engine will be aware of your geographical focus. Hence, when people around your area search for your type of business, they will come across you. It helps in gathering more information about your business.

    Soon, it would result in establishing trust and security. A significant number of good reviews also help customers in making a favorable decision towards your business. If customers have a positive experience with you, there is a higher chance of retaining them as regular customers.  

    Many small businesses may soon remain behind because they fail to grab opportunities. Local SEO is the right opportunity that will put you on top and the rest far away. Get in touch with SEO consulting services to create the best SEO practices for your website and be more accessible to local customers.