You have definitely heard about Facebook and the number of people who spend their time there every single day. Well, it means that it is a perfect place to get your marketing done.

However, things are not that simple.

As you have probably expected, even something like social media requires a lot of understanding, especially once you start to put some money into it. Of course, the more time you spend on it and learn, it becomes clearer. And since everybody has to start from somewhere, this article is a perfect place to begin your journey.

Start with the Profile

Every Facebook page needs to have an optimized profile. This becomes even more important when you are running a business. Everyone usually starts with a profile picture and the cover.

After that, be sure to fill in all the blank information on the business page, such as the website, location, working hours, and so on. The more effort you put into it, the more professional everything looks.

Content with Intent

When you start posting, make sure that it is not some random text that makes no sense or serves no purpose. Every single message that you share with your followers needs to have a meaning behind it.

Moreover, there will come a time when you will have to boost these posts with money to reach more people. The sooner you become accustomed to such content, the better.

Recommended read: Facebook Business Manager Guide for Beginners


Understanding the demographics and whether your fans are truly the ones that would be interested in the business is important.

Luckily, Facebook has its own version of insights, and it provides all the information that the page owner would like.

Taking notes every day is probably overdoing it, but you should at least keep up with what is happening at least every week or so.

Schedule the Posts

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Depending on what time you post, you can expect more or less engagement. These things take time to test.

Do not expect to make a conclusion in a week’s time since the difference between posting on weekdays and weekends is also there.

Automation tools are perfect if you want to try a timeframe that would be impossible to check otherwise.

Facebook Stories

Facebook has recently introduced a new feature of stories. It serves as a way to diversify the content and share more trivial things with your followers. Of course, it serves more if you are trying to run a marketing campaign.

It is worth checking out the Facebook Stories: The Complete Guide for Businesses in 2019 on Oberlo’s website. It has all the information every business owner needs.

Encourage Your Audience to Join

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This serves two purposes. One is to get a stronger relationship with your followers, and the second one is having a different type of content to post.

The whole thing is pretty simple. Announce that you will share a picture that they take, an article that they will write, a video that they will make, and so on. Such incentives do wonders if you want to stand out from the competition and look more appealing.


No post will have as much engagement and reach as the one which offers something for free. You have probably seen plenty of contests on Facebook where the page asks to share, like, comment, tag, etc.

Some individuals like to exploit it and run fake giveaways, not giving the prize to the winner after the whole thing is over. However, these things tend to reach daylight, and you can forget about having any positive reputation afterward.

Facebook Groups

Another method to diversify your business and expect user-generated content is by creating a Facebook group. It is a place where everyone can share the information, invite others to join, and so on.

The biggest advantage of a group is that organizing a discussion is much easier. Similarly, you should consider creating a subreddit. Reddit is one of the most popular websites on the internet, and while it is not considered social media, it is still a good place to advertise yourself.

Continue to Learn

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Just like any other thing on the internet, Facebook will continue to evolve and change. In order to not fall behind the competition, you need to be at the top of the game. Therefore, make sure that you are up to date with any changes or new features that get implemented.

As things stand right now, Facebook is without a doubt one of the best websites on the internet when it comes to running a marketing campaign. Even if a page might not seem like a direct business technique to regular users, you, who is behind it, should understand the pros and cons of it.

And following these tips makes everything much easier!