Five Ways to Make it Easier for Customers to Purchase from your Small Business
If you’re struggling to make your small business becoming a large, booming business, you have to start at the basics. It can be easy to get caught up in the minute details without seeing the forest for the trees. Yes, all those details matter, but what matters most is turning potential customers into paying ones. Let’s go over five of the top ways to make sure that your business is set up to be a successful one with these next tips.
Five ways to make it easier for customers to purchase from your small business
1. Have an online payment option that is obvious
Even if your business is predominantly a physical store-front, there’s no reason to not make purchasing easy. Make your payment option simple and easy. One option is to have an online option; with options like Payanywhere, there’s no reason to not accept virtual payments. This way, your customers can browse at their leisure, and you can accept credit card payments right from your computer. If a customer calls you up after they’ve left your store intent on buying something they saw earlier, the last thing you want to say is, can you come back in to pay for it? By that point, you’ve lost the customer, so make payments simple.
2. Maintain your website
If you offer a physical product or service, ensure that your website is up-to-date with contact information. Have an online presence that covers the basics of your storefront or service, including commonly asked questions so that customers spend less time trying to figure out exactly what you do. At the very least have a phone number, hours of business, and, if you offer a more seasonal service, the average lead time.
3. Remind the customer of your expertise
If you operate solely with an online presence, make sure that your website is detailed and thorough. The last thing you want is a potential customer wavering between purchasing your service and not; by giving them all the information up-front, you’re reassuring them that you are an expert in your field.
4. Provide good customer service
This may seem obvious but check your voicemails. This seems silly, but many businesses get so caught up with everything they need to do each morning that they forget one of the obvious things - to follow up with customers reaching out to you. Whether that’s via an online portal, email, or voicemail, make sure you give those customers a bit of time each day so that you’re turning potential clients into payments.
5. Offer subscription services
A customer who needs something repeatedly is unlikely to stray and try another store or website if they can rest assured that what they’re needing is going to show up at their door front each month. If you run a software-as-a-service, you likely know the importance of repeat customers, and the easiest way to turn one-time customers into recurring ones is by offering a subscription. This is true for physical goods as well; if you run a business that has customers returning to your website or storefront every couple of months, offer them the option of having something delivered each month to them.
There you have it: Five simple ways to make customer purchases easier for your small business. Put these five tips to use and notice as your conversions increase over the next several months.