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With approximately 1.88 billion websites in the world, ranking your business website higher in SERPs is no less than a milestone. However, due to consistent changes in search engine algorithms, keeping the ranking secure has become critical. SEO practitioners or businesses need to be well-versed with the latest updates and improve their practices for a great end-user experience.

For instance, a recent Google algorithm update aimed to recognize and nullify link spam. Marketers are focusing on the organic link-building process to comply with this update. It will help them connect with bloggers or sites of similar niches and get organic traffic.

The key here is to understand the guidelines of the search engine to provide a steady boost to your site. This will help keep the ranking secured by preventing any possible penalties. With that being said, let’s learn about the SEO practices that can help protect your SERP ranking.

Build Natural And Relevant Links

Links are an inseparable part of Google’s ranking factor. It can help accomplish numerous search engine optimization goals- if done correctly. Understand that the Google algorithm targets spammy links by penalizing the sites generating or providing them. Therefore, your focus should be on building natural and relevant links.

Are you wondering how?

Well, there are several techniques for building links, such as using guest blogging, improving broken links, or niche edits. It will ensure that you connect with the relevant sites and build a strong connection with their audience. However, link-building is still considered one of the toughest strategies to follow. It requires careful planning and skills to connect with fellow and relevant bloggers and get high-quality links. That’s why marketers or agencies look for white label link building service providers. They can help you provide do-follow indexable editorial links that’ll help generate organic traffic. Consequently, you’ll be able to maintain your ranking in the SERPs.

Optimize The Images

The recent advancement in search engines requires you to optimize your images (including infographics) to cater to the search intent of your target audience. No, optimization is not limited to adding target keywords in the ALT description. Instead, it includes several other things, such as renaming the image file name to include the target keyword. Add one or more sentences to the ALT description, including target keywords, instead of stuffing keywords. Doing so will ensure that your keywords look natural and help search engine crawlers, as well as your target audience, identify your webpage.

Additionally, make sure to choose the placement of the image wisely. When the image is close to the text, it helps in establishing contextual relevance. You must also consider the ideal image size you are using for your website or webpage. High-resolution images are surely quite engaging to the customers, but they can severely affect the web page’s speed. So, make sure to find a balance between quality pictures and page loading speed.

Content Will Remain The King

Content marketing and SEO go hand-in-hand. If you are providing higher quality and relevant content, you are likely to maintain (perhaps elevate) your SERPs ranking. Keep in mind that the focus should be on delivering “quality content” and not quantity. In simple terms, you can schedule your weekly or monthly blog posts (including guest blogging) that contain fresh and relevant content. Though search engines give somewhat priority to long-form content with natural keywords, you must focus on the niche relevancy and effectiveness of the blog post.

Tip: Understanding user intent can come in handy here. When you are well-versed with your target audience’s issues or doubts, it’ll become easier to provide an appropriate solution to them using your content. 

Learn About The Goal Of The Updated Algorithm

As you might already know, search engines, particularly Google, are consistently upgrading its algorithm for excellent user experience. However, staying on top of SERPs can become a daunting task if you do not keep an eye on the changing algorithm and its objectives. All the SEO tactics you may try can provide you with limited results if they are not directed towards the same objective as Google’s algorithm. Luckily, identifying the aim of Google updates is pretty easy, i.e., providing apt solutions to end-users needs.

Thereby, you must formulate or amend your SEO strategy to suit the requirements of the search engine. This, in turn, will ensure that you get high organic traffic and high-quality backlink links and improve your ranking.

To Sum It All Up

In order to rank higher on search engine result pages and secure your position for as long as possible, you must follow white hat and white label SEO strategies. When you understand and abide by the guidelines of search engines and focus on providing quality information to them, securing your ranking will become pretty easy. Additionally, you can take help from outsourcing SEO service providers to constantly improve your marketing efforts.

These days there are more and more ways to promote your goods and services, whether it’s by direct marketing, print advertising, or online. When it comes to the internet, this can be broken down into social media and web-based advertising. According to a study published by the Harvard Business Review, 73% of shoppers use multiple channels. Other studies discovered that people showed higher engagement and customer retention, and more sales when marketing campaigns used several different channels.  

There’s a lot of talk about the value of Customer Relationship Management (CRM) systems and the omnichannel customer experience. Added to that are integrated digital campaigns. The latter speak of uniformity, consistency, and connection. It’s a classic case of joined-up thinking that helps boost brand awareness and encourages sales. If you are intrigued by this subject, you’ll be interested to read the following six points.

You May Need External Help

If you have a product to sell you will need to think about what to call it and how to package it. No serious business would exist without a website and once again, the logo, branding, and colors can be key to establishing public awareness. If you lack the skills or resources to address this, you may need a professional graphic artist or another specialist company. A visit to the Two Palms website reveals that businesses want to see example content before they commit. They also want to know who are some of their current big-named clients. 

If your digital campaign is fully integrated all paths will direct traffic to your website and its sales pages. It may be worth involving a marketing company or specialist IT agency to help you. They can harness the power of analytical tools to discover your target audience and help optimize your website for Search Engine Optimisation purposes. 

Its Design Is To Unify The Different Channels

Both websites and social media pages are like megaphones. Imagine them all broadcasting details of your goods and services in an identical way. No matter which megaphone you hear, the same message is being conveyed. It’s similar to the omnichannel customer experience we mentioned earlier, where people have the same information and options whether they are using Facebook, Twitter, Youtube, or your website. 

It’s worth setting out the three types of digital media at this point, namely owned media (Facebook, Twitter, email, etc.), earned media (where people find you in Google searches or through blog links), and paid media (Google Ads, Facebook Ads, etc.). Your integrated digital campaign will provide a number of doors that all lead to the same place. 

Search Engine Optimisation Can Help

People enter specific search words into Google and other web browsers when they are looking for goods or services like yours. The punchline is they may not be using the words you expect, in which case your marketing attempts will be flawed. 

In order to succeed you need to:

• Know what they are (to make yourself relevant)
• Include them in your content and on your website
• Increase the ranking (visibility) of your site through SEO. 

Whether it’s a blog, email, webpage, Facebook post, or Youtube video, all need to include the key search words and a link (if possible) to your website. This way ‘all roads lead to Rome’ and the more traffic you get, the more revenue you may be able to receive. 

Branding Is Essential 

The aim of the game is that people can instantly recognize your products by looking at the artwork (e.g. photography, graphics, logo, strapline, colors). If it varies between any of the different channels (e.g. Facebook and your email marketing) its effectiveness will be compromised. 

You’ll want your brand to be seen as a household name and a dependable company to do business with. There should be no confusion as to what you’re about and what you have to offer, no matter where they find you. In turn, your customers can become ‘your tribe.’

Social Media Is A Key Tool

This applies whether it’s LinkedIn, Pinterest, Instagram, or more. Almost half the planet has access to social media, totaling around 3.5 billion people. Some of these are potential customers, so they need to hear a clear voice speaking to them (and louder than your rivals). 

You can broadcast your brand message by regularly posting quality and engaging content. Whether it’s Youtube or Facebook, the message needs to be consistent. As well as growing your following and updating people on your latest offers and products, you can also do paid ads. 

You Need To Discover Your Target Audience

The first step is to be sure there is a market demand for what you have to offer. If you’ve researched your target audience in advance using analytical tools, this data will be used to steer your campaign. 

Using Facebook Ads as an example, you can select the age, gender, and location of your campaign audience. You can also direct the ads to people with specific interests and time the campaigns to occur when they will be most effective. 

Niche Marketing

This involves restricting who you try to reach during your campaign. If it’s men in their twenties, for instance, you’ll customize the wording and style of the adverts accordingly. You’ll also advertise when and where these people are looking. By aiming for a narrow niche it can be easier to analyze your latest campaigns. Once you know what does and doesn’t work you can widen the net to include new categories of people. This may prove more cost-productive than producing generic ads designed to reach everyone. 

Whilst we’ve been talking about integrated digital campaigns, it’s important to appreciate that not every channel will suit your marketing plan. If your target audience doesn’t use Pinterest, turn your focus elsewhere. Identify the best channels and make sure they are fully integrated by using consistent marketing strategies. Rather than one of them bringing you business, it will be many that contribute to your success. The resulting synergy will help promote your brand persona and motivate people to become your customers.

Filing for bankruptcy is one of the biggest nightmares of entrepreneurs, businesses, and regular citizens. However, with the state of various industries being in serious volatility, we can never really tell if or when we get ourselves into deep financial trouble. It can be a serious problem to go through and understand all of its aspects is a must.

A person files for bankruptcy when they become buried in a significant amount of debt. The debt might be caused by medical emergencies, the sudden foreclosure of a business, and even the loss of property due to natural calamities. Are there upsides to filing for bankruptcy?

For people, filing for bankruptcy means a fresh start. It can help you get out of serious debt but it does have its downsides that can affect you for years. Knowing when to file for bankruptcy is important but knowing what to prepare in doing so is just as crucial too.

Here are some things you might want to do before you file for it.

Is It Really The Last Resort

In most cases, filing for bankruptcy is only the last resort. While it does help some people lessen the burden of debt on their shoulders, there are major drawbacks for it. If you own a business, for example, filing for bankruptcy is going to put a dent on its reputation and it might be impossible to recover as well.

Before you file for it, it’s a must that you know your options. Is filing for it really the last resort? Are there ways for you to pay your debt?

Usually, people sell some of their assets and properties to cover the heavy expense of debt on their shoulders. Other people take out bank loans to help cover their current debt. Remember that filing for bankruptcy is often done as a last resort so try to weigh your options before doing so.

Ready Your Documents

Filing for bankruptcy results in a ton of paperwork. Basically, you’ll have to prepare your tax returns, financial reports, and even bank statements. When you are sure that it’s time to file for bankruptcy, make sure to ready your documents beforehand as these are going to be needed to file the claim.

The claim can take a long time to get finalized. Readying all of the necessary documents beforehand can make the wait significantly shorter. It might seem troublesome to read your documents early but it will help you out big time if you want to get it done as quickly as possible.

Seek Legal Assistance

Filing for bankruptcy takes a lot of work and it’s not easy to do so as well. If you have the budget for it, it’s a must that you seek help filing a bankruptcy claim because you’d want to do it as properly as possible. It can be a lengthy process, especially if you don’t know what to do.

A legal expert will not just help you file for bankruptcy, they’ll also help you see the potential drawbacks and outcomes of doing so. It’s best to see them as more of a guide rather than a lawyer as it’s exactly what they do – help you file for bankruptcy without taking too much of a hit on your life.

When filing for bankruptcy, keep in mind that you are also securing your future too. As such, a legal expert can help you determine how your life will turn out from that point onward. It’s going to be crucial that you know what happens next so that you can make a complete recovery.

Understandably, this is another expense on your end but it’s going to be well worth it as lawyers can do a lot more for you than you think.

Let Your Attorney Do The Talking

Creditors and other institutions that you have debts to are going to begin consistently reaching out to you once your due date reaches its limit. While you are free to talk to the creditors, it’s better to have your attorney do the talking instead as they are going to represent you from here on out.

An attorney will help talk to your creditors and find a good means to settle things that’s fair for both you and them. There are a lot of complications that go into filing for bankruptcy and creditors hounding you is going to make things a lot tougher.

Open A New Bank Account

It’s very likely that once you file for bankruptcy, the bank accounts that you currently own are going to be closed down too. Before this happens, it’s advisable to ready a new bank account to accommodate your remaining money as well.

Don’t be afraid to do so. Banks aren’t going to hold it against you if you’re filing for bankruptcy and you need to open a new account in their institution. So long as you have the right documents, the banks will accept your request, and set you up with a new account.

Do Not Bury Yourself In More Debt, Try To Lessen It Instead

If you are filing for bankruptcy, that only means that you are in a considerable amount of debt already. The last thing you’d want to do is put an even bigger weight on your shoulders because of the case.  Your lawyer will advise you to avoid taking out more loans as this can affect you heavily in the future.

Instead of taking out more loans, you might want to lessen the debt you have currently. It’s likely that you are going to have to sell your assets and this is normal. A good way to spread the money you get is to use a portion of it to kickstart your life while using the other portion to lessen the loans you have.

Filing for bankruptcy isn’t always the end of things. In fact, it is mostly a fresh start for you. Doing it as properly as possible is a must as it can assure that you make a complete recovery in the future.

If you’ve decided to get that house or that place for you and your family – congratulations! Getting a new place now would allow you and your family to have a more comfortable time in a neighborhood and community that would open up a lot of opportunities. Moving to a new home means getting closer to work, being closer to a better schooling, or even access to more amenities and amazing tourist locations. If you’re doing this by yourself, with a partner, or with your entire family, then you’re going to open a new and better chapter in your lives. Unfortunately, given today’s reality, you may have to manage your house move alongside your obligations at home, your tasks at work, or even your schooling. Sadly, this might mean being pressured and overwhelmed with your house moving process.

Thing is, there’s no need to be pressured at all, even if it’s your first time! In fact, if you have smart devices with you – your smartphone, a tablet, or even a laptop – you can manage and fix your move wherever you are, and whenever you need! Here are some quick steps:

• Opt for digital conferences and submissions for your household paperwork. If you’re decided on your move, one of the first things you’d have to do is get a hold of your household paperwork – various documentation, requirements, and even calling services such as your best long distance movers. However, instead of wasting time and money on gasoline and trips to offices for submissions, you might want to digitize this part of the process. In terms of paperwork, you may want to ask your local office if they ask for digital submissions you can send over services such as DocuSign. This way, you maximize your time and stay at home where you’ll be able to go anywhere you really need to throughout the day.
• Use organization apps to manage your inventory. Instead of using a physical ledger or notebook to list down your belongings, you might want to use organizational apps in order to be able to list down as many entries and data as you could regarding your belongings. A spreadsheet or an organizational app may be able to list down things such as quantity, quality, and weight, take pictures, or even indicate which items you want to keep, sell, or even throw away. This is a handy reference to keep, as movers may be charging you for their services based on the weight of your items overall.
• Get familiar with your community via social media and the internet. Instead of being surprised with what kind of community you’ll be having once you move to your new home, the internet can be a surprisingly handy tool in getting to know your location even before you go there. You can use your smartphone or your laptop to become aware of the local news, any new developments, or anything that goes on in your community throughout the moving process. That way, you won’t be surprised with new developments, what kind of neighbors you have, the establishments around you, and more importantly things about school or at work. Instead of directly going to your new area, the internet may be able to provide you the necessary facts you need with a bit of research and asking around forums. 
• Streamline your moving timeline with your routine calendar. If you rely on a calendar app to organize your needs on a daily basis, this should also be the exact calendar you’re using for your move. You may do this, or use an organizing app that fits into your calendar app but separates your moving timeline. That way, you know exactly the days where you have your time off, or if you have any urgent meetings, or whenever you have your breaks. Instead of risking your status at work or at school with too many absences, maximizing your free time with your moving timeline can help you accomplish more things with the time that you have. 
• Hire and communicate with services online. If you’re having a rough time with your moving timeline, you might not necessarily have to do it alone. In fact, you’ll be able to hire professionals such as a moving company to help you out with the heavy-lifting of some of your tasks. Thanks to social media and the internet, you may be able to reach out to these services via their websites, social media pages, and even online directories. Likewise, your services may be able to accommodate you via virtual calls in order to avoid having to travel far. Thanks to video conferencing applications, you simply need an internet connection to connect with your movers. 

Digital House Moving 101: Make It Possible For Your Needs

With the above tips in mind, it’s important to understand that it’s completely possible to have a very “hands-off” move by relying on your smartphone and gadgets to do much of the work for you. Thanks to modern apps and modern methodologies, you can use various programs and services to digitize and streamline your house move for you and your family’s benefit. With this process, you may be able to have a much more comfortable time with your house move without having to worry about missing out on your important obligations or even missing items and belongings along the way.

If you are like many people, there’s a big chance you make small payments regularly to friends, relatives, and even strangers. Perhaps you need to settle a bill for your BFF, pay back borrowed money, or send some cash for gas over your mom; traditional payment methods can sometimes feel tedious and overwhelming. Imagine driving over to the ATM just to get ten bucks or having to write 20-buck checks every once in a while? Well, this is where peer-to-peer payment services come to your rescue.

Basically, P2P apps allow you to send money instantly to other individuals from the comfort of your favorite hand-held gadget. They are often quicker and more convenient compared to other payment options, especially for smaller transaction amounts. To send money to a specific recipient, all you may have to do is search their phone number, username, or email address. Some of them even allow you to send payments to complete strangers, who can then access the funds using a special computer-generated code.

As anyone would expect, there are more than just a few P2P apps available on the market today. You just have to pick one that suits your convenience and preferences. Read one below to discover some of the most popular P2P payment apps that you might find interesting.

1. Square Cash 

If you are familiar with apps like PayPal, Apple Pay, and Venmo, then you should have an idea of what this app should look like. Also known simply as Cash, the Square Cash app comes with dozens of merits as far as P2P transactions are concerned. The app allows you to load money from your credit card or bank account, with the former attracting a small fee of 3%. It is touted by many users as having a simple interface, with easily accessible features for account settings, balances, transaction history, and much more. It will be interesting to discover that you can also buy or sell Bitcoin using the app, not to mention that they are also rolling out a debit card to enable physical purchases and cash advances from the Square Cash account. 

2. Venmo App

As mentioned earlier, Venmo has some similarities with Square cash. Using the app, users can send and receive money to and from each other. The PayPal-owned app can be linked to a bank account or credit card, even though users can also load funds into the Venmo account using PayPal. Apart from sending, users can also request money from other users on the platform. The best part is that it is free to open an account. It is also used by millions of users according to the parent company, and you can opt for a Venmo debit card for physical cashless transactions and purchases. The main catch is that transferring funds from Venmo to your bank account attracts a fee of one percent, capped at 20cts to 10 dollars.

3. Google Pay

This is another peer-to-peer app that many people should know by now. It is sort of a digital wallet that allows users to make online purchases and transfer money to others without sweating it. As long as you have a device running on android 5 and higher, you should be good to go. For those using Apple devices, the app can also run on iOS 7 or higher. You just need to visit the respective app stores, download the Google Pay app, set up an account, link your bank account, and start making transactions. The app also has a feature that allows users to split costs for various payments, including bills such as rent, meals, utilities, and everything in-between. The main drawback is that this app is that credit cards are not accepted, and it is only limited to users in the US. 

4. Zelle App

Finally, Zelle is also among the most common P2P apps in the US. The Zelle app comes from Zelle, a service with the same name, which most major banks in the country offer. Accounts can be set up by users through the app or their bank accounts. 

Sending or requesting money to or from other Zelle users is quite easy. You just need the user’s registered phone number or email address. The app is often praised for transaction speed and compatibility with many banks/credit unions. However, it is limited to US users and doesn’t support credit cards. 

We live in a world where time is more than money. Sending and receiving money doesn’t have to involve time wastage and inconveniences. Luckily, one of the apps could help save time and money while adding convenience into your life as far as P2P transactions are concerned.