With approximately 1.88 billion websites in the world, ranking your business website higher in SERPs is no less than a milestone. However, due to consistent changes in search engine algorithms, keeping the ranking secure has become critical. SEO practitioners or businesses need to be well-versed with the latest updates and improve their practices for a great end-user experience.
For instance, a recent Google algorithm update aimed to recognize and nullify link spam. Marketers are focusing on the organic link-building process to comply with this update. It will help them connect with bloggers or sites of similar niches and get organic traffic.
The key here is to understand the guidelines of the search engine to provide a steady boost to your site. This will help keep the ranking secured by preventing any possible penalties. With that being said, let’s learn about the SEO practices that can help protect your SERP ranking.
Build Natural And Relevant Links
Links are an inseparable part of Google’s ranking factor. It can help accomplish numerous search engine optimization goals- if done correctly. Understand that the Google algorithm targets spammy links by penalizing the sites generating or providing them. Therefore, your focus should be on building natural and relevant links.
Well, there are several techniques for building links, such as using guest blogging, improving broken links, or niche edits. It will ensure that you connect with the relevant sites and build a strong connection with their audience. However, link-building is still considered one of the toughest strategies to follow. It requires careful planning and skills to connect with fellow and relevant bloggers and get high-quality links. That’s why marketers or agencies look for white label link building service providers. They can help you provide do-follow indexable editorial links that’ll help generate organic traffic. Consequently, you’ll be able to maintain your ranking in the SERPs.
Optimize The Images
The recent advancement in search engines requires you to optimize your images (including infographics) to cater to the search intent of your target audience. No, optimization is not limited to adding target keywords in the ALT description. Instead, it includes several other things, such as renaming the image file name to include the target keyword. Add one or more sentences to the ALT description, including target keywords, instead of stuffing keywords. Doing so will ensure that your keywords look natural and help search engine crawlers, as well as your target audience, identify your webpage.
Additionally, make sure to choose the placement of the image wisely. When the image is close to the text, it helps in establishing contextual relevance. You must also consider the ideal image size you are using for your website or webpage. High-resolution images are surely quite engaging to the customers, but they can severely affect the web page’s speed. So, make sure to find a balance between quality pictures and page loading speed.
Content Will Remain The King
Content marketing and SEO go hand-in-hand. If you are providing higher quality and relevant content, you are likely to maintain (perhaps elevate) your SERPs ranking. Keep in mind that the focus should be on delivering “quality content” and not quantity. In simple terms, you can schedule your weekly or monthly blog posts (including guest blogging) that contain fresh and relevant content. Though search engines give somewhat priority to long-form content with natural keywords, you must focus on the niche relevancy and effectiveness of the blog post.
Tip: Understanding user intent can come in handy here. When you are well-versed with your target audience’s issues or doubts, it’ll become easier to provide an appropriate solution to them using your content.
Learn About The Goal Of The Updated Algorithm
As you might already know, search engines, particularly Google, are consistently upgrading its algorithm for excellent user experience. However, staying on top of SERPs can become a daunting task if you do not keep an eye on the changing algorithm and its objectives. All the SEO tactics you may try can provide you with limited results if they are not directed towards the same objective as Google’s algorithm. Luckily, identifying the aim of Google updates is pretty easy, i.e., providing apt solutions to end-users needs.
Thereby, you must formulate or amend your SEO strategy to suit the requirements of the search engine. This, in turn, will ensure that you get high organic traffic and high-quality backlink links and improve your ranking.
To Sum It All Up
In order to rank higher on search engine result pages and secure your position for as long as possible, you must follow white hat and white label SEO strategies. When you understand and abide by the guidelines of search engines and focus on providing quality information to them, securing your ranking will become pretty easy. Additionally, you can take help from outsourcing SEO service providers to constantly improve your marketing efforts.