SEO agencies can be a dime a dozen these days. The popularity of search engine optimized sites is growing and that means an increase in the agencies and services that are providing the work to make these sites work. Although there is a lot of competition out there, there are many ways to set yourself apart.
An astounding SEO agency should focus on more than just bringing traffic to your site. They should prioritize your needs, and help you meet your goals. If you are running an SEO agency or work for one, or if you just need to look for some outsourcing work for your site, check out these qualities that a great SEO agency has.
1. Reputation
Any good SEO agency will have a reputation behind their name. Search their agency name and see what kind of results you get in terms of reviews or work, and you can judge them on whether they are reputable or not. One of the main reasons why people often use name brand or trusted services is because there is an expectation of results in that name. Name value goes a long way in the business world, and looking for trusted SEO agencies works the same. Ensuring that you are able to receive the best possible work depends on who you are working with, so keep in mind what kind of reputation they have.
2. Work Portfolio
If an SEO agency wants to set themselves apart as an astounding example above the competition, there should be a readily available portfolio of their work. Comprehensive portfolios that showcase the level of talent for SEO based sites or work they have done is a good way to see what quality this agency wants to provide. Any good online agency will have a page dedicated to their past work. If you are looking for an SEO agency to work on your site or business, or if you are an SEO agency looking to improve, ensure that there is a portfolio to view the work. Reputation is important, and reputation usually means the ability to view a gallery of work to see if it matches your expectations.
3. Flexibility
Flexibility is a crucial difference between a great SEO agency and an average SEO agency. An astoundingly competent agency will be able to work on any kind of branding, authority linking, or web page design. The ability to be flexible with projects is a sign that the agency is very reliable. As mentioned previously, examples of their past work in the form of a portfolio will allow you to view the range of their abilities. Construction sites to SEO optimized contractor sites, Hook Agency is a good reference point for what flexibility in terms of a good SEO agency looks like. Flexible agencies can work on a wide range of work, this allows them to expand their operations and take on a wider range of clients. Flexibility in the world SEO work means being able to build a stronger reputation and bigger work portfolio.
4. Open Communication
Great SEO agencies will always maintain an open line of communication with their clients. Being reliable and responsible as an SEO agency means that they are constantly able to relay information to and from their client to achieve the desired results. Making sure that the needs are being met to the clients liking is important for satisfaction and results in an improved relationship, reviews, and reputation. Word of mouth has always been a great way to increase visibility in terms of marketing. The internet has not changed that method, it has only increased it. One good recommendation from a satisfied client can open more opportunities.
SEO agencies may be easier to find now than ever before, but that does not mean that it is easier to find truly great ones. There are certain qualities that every SEO agency should have. Like the ability to improve site traffic, and true SEO no PPC (pay-per-click) ads, but there are also many qualities that can elevate an agency into astounding territory.
Reputation is huge, and it can put your foot in the door for a site or business before you even do any work. Having a solid work portfolio to showcase your talents and past success is another quality of great SEO agencies. Flexibility to complete a wide range of projects, no matter the content, is also highly valuable. Lastly, maintaining good lines of communication to ensure your client gets what they need is sought after in great SEO agencies.